What makes an entrepreneur?: The role of feelings

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

What makes an entrepreneur? The role of feelings

This study uses a sample of 678 observations from the Community Innovation Survey 6 (CIS6) plus the Leadership Module attached in Portugal wherein 55.93% of the respondents are business Owners. It focuses on recent literature on Entrepreneurship to understand how the perceived importance of Personality Traits and Social Ties influence the decision-making process of the Entrepreneur towards an Intuitive or an Analytical Approach. It gets statistical significant values for the Founder/Sample in the traits, and for strong ties in the Founder/Owner Model shows statistical significance.

Kinship in entrepreneur networks: Performance effects of resource assembly in Africa

We examine the relationship between structural social capital, resource assembly, and firm performance of entrepreneurs in Africa. We posit that social capital primarily composed of kinship or family ties helps the entrepreneur to raise resources, but it does so at a cost. Using data drawn from small firms in Kampala, Uganda, we explore how shared identity among the entrepreneur's social network moderates this relationship. A large network contributed a higher quantity of resources raised, but at a higher cost when shared identity was high. We discuss the implications of these findings for the role of family ties and social capital in resource assembly, with an emphasis on developing economies.

SOCIAL MEDIA IN INTERNATIONAL BRAND COMMUNICATION OF SMES - A multiple case study of small Finnish design-intensive companies

Social media is a rather new phenomenon which has revolutionised the world of online communication. However, academic research on how companies can benefit from social media is lacking. The research objective of this thesis was to examine the use of social media in international brand communication of small Finnish design-intensive companies. Therefore, this research contributes also to the research gap in SME branding. The focus was on communication targeted at consumers. The research was carried out as a mixed methods research employing the questionnaire and multiple case study methods. The questionnaire was used to gather preliminary information on Finnish design-intensive companies and to provide an eligible list of companies for deeper examination. Then, four case companies were studied in more depth. The empirical evidence of the case companies was mainly gathered through theme interviews. The results of the questionnaire shed light on the internationalisation of small Finnish designintensive companies. On average, the companies had internationalised rather quickly after they had been founded. However, the share of exports was rather low in most of the companies. The results revealed also that social media was already used widely in the exporting companies and the use can be expected to grow in future. The findings of the multiple case study suggest that branding activities in small Finnish designintensive companies are constrained by limited resources and skills. In addition, the branding activities are strongly guided by the vision and values of the entrepreneur(s) rather than extensive marketing research. The brand structure was simple in all case companies and they aimed at having a standardised brand image across markets. However, all case companies had faced a need for some adaptation of their international brand communication. Internationally important brand communication channels were international fairs, the internet, word-of-mouth and social media. Social media offered a cost-effective brand communication channel for the case companies. It was used for various purposes, such as creating brand awareness and affecting how the brand is perceived. The entrepreneurs found the use of social media to be rather easy and the case companies had not faced any major challenges. However, the companies had recognised that communication in social media requires consistency and planning. The planning was rather informal and stayed on a general level. Overall, the utilisation of social media in the case companies was limited by a lack of resources. It seemed to affect especially the follow-up of brand communication in social media which stayed rather superficial.

The social dimension: a neglected policy item in the Bologna Process

Since its beginning in 1999, the Bologna Process has influenced various aspects of higher education in its member countries, e.g., degree structures, mobility, lifelong learning, social dimension and quality assurance. The social dimension creates the focus of this research. The social dimension entered the Bologna Process agenda in 2001. Despite a decade of reforms, it somehow remained as a vague element and received low scholarly attention. This research addresses to this gap. Firstly, different meanings of the social dimension according to the major European policy actors are analysed. Unfolding the understandings of the actors revealed that the social dimension is mostly understood in terms reflecting the diversity of population on the student body accessing to, progressing in and completing higher education, with a special concern on the underrepresented groups. However, it is not possible to observe a similar commonality concerning the actual policy measures to achieve this goal. Divergence occurs with respect to the addressed underrepresented groups, i.e., all underrepresented groups or people without formal qualifications and mature learners, and the values and institutional interests traditionally promoted by these actors. Secondly, the dissertation discusses the reflection of this social dimension understanding at the national level by looking at cases of Finland, Germany and Turkey. The in-depth analyses show an awareness of the social dimension among most of the national Bologna Process actors and a common understanding of the social dimension goals. However, this understanding has not triggered action in any of the countries. The countries acted on areas which they defined problematic before the Bologna Process. Finally, based on these findings the dissertation discusses the social dimension as a policy item that managed to get into the Bologna Process agenda, but neither grew into an implementable policy, nor drop out of it. To this aim, it makes use of the multiple streams framework and explains the low agenda status social dimension with: i. the lack of a pressing problem definition: the lack of clearly defined indicators and a comprehensive monitoring system, ii. the lack of a viable solution alternative: the proposal of developing national strategies and action plans closed the way to develop generic guidelines for the social dimension to be translated into national policy processes, iii. low political perceptivity: the recent trends opt for increasing efficiency, excellence and exclusiveness discourses rather than ensuring equality and inclusiveness iv. high constraints: the social dimension by definition requires more public funding which is less appreciated and strategic constraints of the actors in allocating their resources v. the type of policy entrepreneur: the social dimension is promoted by an international stakeholder, the European Students’ Union, instead of the ministers responsible for higher education The social dimension remains a policy item in the Bologna Process which is noble enough to agree but not urgent enough to act on.

Social innovation and social entrepreneurship a systematic review

Corporate social responsibility (CSR) literature suggests CSR initiatives extend beyond meeting the immediate interests of stakeholders of for-profit enterprises, offering the potential to also enhance performance. Growing disillusionment of for-profit business models has drawn attention to social entrepreneurship and social innovation to ease social issues. Adopting a systematic review of relevant research, the article provides collective insights into research linking social innovation with social entrepreneurship, demonstrating growing interest in the area over the last decade. The past 5 years have seen a surge in attention with particular focus on the role of the entrepreneur, networks, systems, institutions, and cross-sectoral partnerships. Based on the findings of the review, the authors synthesize formerly dispersed fields of research into an analytical framework, signposting a “systems of innovation” approach for future studies of social innovation and social entrepreneurship.

For profit social entrepreneurship: milestones to develop an efficient social venture

Inúmeras questões terríveis e alarmantes são ainda mal resolvidas, apesar da mobilização de ONGs para aliviá-los. Por muito tempo, o setor privado deu as costas a preocupações tal qual estas. Ate que um novo tipo de empreendedor revolucionário apareceu com um novo conceito para combater a pobreza. Mohamed Yunus desbravou empreendedorismo social quando criou a Grameen Bank 36 anos atrás: ele desafiou regras convencionais e estritas alugando dinheiro para Bengalis desmerecidos de credito, tudo isso obtendo lucro no mesmo tempo. Hoje, empreendedorismo social esta um fenômeno mas a maioria dos empreendedores do setor dos e meia ainda enfrentam dificuldades. A pesquisa acadêmica sobre o empreendedorismo social com fins lucrativos ainda está hesitante. O presente trabalho é uma modesta tentativa de analisar quais são os desafios que um empreendedor social com fins lucrativos enfrentará ao longo do caminho para criar seu empreendimento e sustentar os seus objetivos. O exame da literatura mostra que as dificuldades enfrentadas pelos empreendedores são devido a vários fatores, compreendo questões diretamente relacionadas a incerteza do mercado e o contexto local, questões organizacionais, de financiamento, de ética e questões relacionadas a resistência do modelo de negocio. As proposições derivando do exame da literatura foram confrontadas a casos concretos através de entrevistas com empreendedores sociais, investidores de impacto e instituições de apoio. Resultados da pesquisa corroboram as proposições do inicio mas enfatizam necessidade de resolver, com consideração cuidadosa, as questões relacionadas a incerteza do mercado e ao desenho duma governança adequada. A respeito da incerteza do mercado, a identificação das partes interessadas no empreendimento social e a adoção duma mentalidade eficaz para ajustar suposições iniciais para a realidade local, são um padrão chave de sucesso para o empreendimento social. No nível organizacional, a constituição dum time perito e comprometido junto com o desenho duma governança certa para equilibrar o desejo de obter lucro e a necessidade de sustentabilidade financeira é uma garantia de sucesso para o empreendedor social.

EMPRESAS DA CONSTRUÇÃO CIVIL DO MUNICÍPIO DE ARACAJU-SE: Percepções sobre Responsabilidade Social Empresarial

The companies are part of an important segment of the society, besides, it exercises a significant contribution, being also responsible for helping in the improvement of the quality of life of the population. Like this being, to present research looked for to investigate the perception that the entrepreneurs of the building site of Aracaju/SE have concerning the theme Business Social Responsibility (RSE). besides the perceptions, it was part also of the research, to know the entrepreneur's of the building site social construction and the possible practices of Social Responsibility. The research grew in two different moments. The first looked for the theoretical embasamento, trying to study the economical sociology, understanding the effects provoked by the economy, understanding to you reason them that you/they took to the appearance of the perceptions that you/they permeate the historicity among the market, the nascedouro of the associations as company and his/her dynamics in the society. It was also researched, the concept of social responsibility in national and local extent, as well as, the contextualização of the state of Sergipe, detaching the municipal district of Aracaju, and describing how it happened his/her development starting from what is considered urbanization. In the second moment, the accomplishment of interviews in five companies, allowed to notice the entrepreneurs' perception concerning business social responsibility, as well as, actions of different characteristics in four of the samples. In these actions, they are patronage in cultural events, donations of projects for charity institutions, the concern with the preservation of the environment in the use of work materials ecologically correct, preventive health and employees' training. Concluding the research, I introduce the conclusions which it allowed to arrive me, and I point some suggestions for future researches that enlarge the reflection on this theme

Discurso e classe: mobilidade social refletida no discurso do empresariado calçadista de Franca - SP

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

La feria de emprendedores de la economía social La Plata : 'Cuando la calle hace escuela'

La presente investigación se realiza sobre la política pública: la Feria de Emprendedores de la Economía Social de la ciudad de La Plata, implementada a través de la Dirección General de la Economía Social, durante el periodo 2011. En este trabajo se pretende analizar cuales son sus alcances, objetivos, metodología y describir cómo funciona. Pero especialmente, se centra en el curso de formación emprendedora que tuvo como objetivo que los artesanos adquieran las habilidades de la actividad comercial y de esta manera pasen de la actividad informal a la formal. Se realiza una evaluación final, que consiste en analizar la implementación de la misma, sus resultados y formular recomendaciones para ajustar la acción presente y mejorar la acción futura

La feria de emprendedores de la economía social La Plata : 'Cuando la calle hace escuela'

La presente investigación se realiza sobre la política pública: la Feria de Emprendedores de la Economía Social de la ciudad de La Plata, implementada a través de la Dirección General de la Economía Social, durante el periodo 2011. En este trabajo se pretende analizar cuales son sus alcances, objetivos, metodología y describir cómo funciona. Pero especialmente, se centra en el curso de formación emprendedora que tuvo como objetivo que los artesanos adquieran las habilidades de la actividad comercial y de esta manera pasen de la actividad informal a la formal. Se realiza una evaluación final, que consiste en analizar la implementación de la misma, sus resultados y formular recomendaciones para ajustar la acción presente y mejorar la acción futura

La feria de emprendedores de la economía social La Plata : 'Cuando la calle hace escuela'

La presente investigación se realiza sobre la política pública: la Feria de Emprendedores de la Economía Social de la ciudad de La Plata, implementada a través de la Dirección General de la Economía Social, durante el periodo 2011. En este trabajo se pretende analizar cuales son sus alcances, objetivos, metodología y describir cómo funciona. Pero especialmente, se centra en el curso de formación emprendedora que tuvo como objetivo que los artesanos adquieran las habilidades de la actividad comercial y de esta manera pasen de la actividad informal a la formal. Se realiza una evaluación final, que consiste en analizar la implementación de la misma, sus resultados y formular recomendaciones para ajustar la acción presente y mejorar la acción futura

An Evening with Lisa Nicole Bell, Award-Winning Media Entrepreneur, Writer, Producer, and On Camera Talent

Lisa Bell is the founder and CEO of Inspired Life Media Group, a Los Angeles-based international content development and production company that works with a diverse cross-section of venture-backed startups, high profile individuals, and fortune 500 brands. Lisa, past content and business ventures are critically-acclaimed, diverse, and plentiful. She created, directed, and produced The American Dream Revised, a digital docuseries that follows a diverse group of young entrepreneurs. Lisa’s past business ventures include startups in technology, personal development, and original content.After launching her first company at 19 years old, she later started a for-profit social enterprise that reached more than 400,000 girls around the world with active programs in Liberia, England, Brazil, and the US.

Social Fan: un generador de redes sociales

Las redes sociales tienen un papel protagónico en la actualidad. Y es que hoy en día, no sólo se utilizan para la comunicación instantánea sino que también ponen a nuestra disposición otras muchas funcionalidades que nos hacen la vida más fácil tanto a nivel personal como profesional. Gracias a ellas, podemos reencontrarnos de una manera cómoda y sencilla con personas del pasado, compartir e intercambiar información en diferentes medios e incluso promover los productos y servicios que ofrezca una determinada empresa, logrando así un contacto más cercano con sus clientes y afiliados. Además en los últimos años las redes sociales también se han convertido en una nueva forma de búsqueda en Internet, de hecho se estima que podrían llegar a reemplazar a los motores de búsqueda. Según los datos obtenidos tras un estudio llevado a cabo por Entrepreneur, el 43% de los usuarios de internet utilizan las redes sociales como buscador de información o negocios1. El objetivo de este proyecto, denominado SocialFan, es el diseño y desarrollo de un generador de redes sociales. Con SocialFan el usuario podrá crear una red social totalmente a su gusto y sin necesidad de tener conocimientos previos informáticos, todo ello gracias a una interfaz muy sencilla y altamente personalizable. Cabe destacar también la existencia de un sistema de recomendación capaz de sugerir aquel contenido que pueda resultar del interés para cada uno de los usuarios. Con el fin de lograr el objetivo anterior, se han establecido relaciones entre los usuarios y poder encontrar así personas con personalidades y gustos similares. Señalar también que las redes sociales generadas a través de SocialFan cuentan con numerosas funcionalidades. La funcionalidad más importante consiste en la publicación del contenido que compone la red social. Este contenido puede ser aportado tan solo por el administrador de la red social o por todos losusuarios que la componen, tratándose en este último caso de una red colaborativa. Además los usuarios pueden valorar y comentar el contenido publicado por otros usuarios. Otra funcionalidad importante es el seguimiento de usuarios, el cual puede ser mutuo o no. Además estas redes sociales incorporan una búsqueda de usuarios y contenido que permite al usuario moverse con libertad por la página web sin necesidad de ceñirse a las recomendaciones realizadas. Sin embargo SocialFan no se limita a la generación de estas redes sociales sino que también permite la integración de la misma en una página web. Este caso puede ser más complicado de entender y podríamos preguntarnos ¿por qué un sitio web puede querer incorporar una red social? La respuesta a esta pregunta es que la interacción social nos permite conocer los gustos y opiniones de otros usuarios, lo cual aporta credibilidad y animan a los usuarios a interactuar y compartir sus experiencias. Para este proyecto se han implementado dos prototipos de uso del generador, creando dos redes sociales, la primera orientada al turismo en Madrid y la segunda orientada a los ejercicios de programación. Sin embargo, consideramos de gran importancia señalar que SocialFan no se limita a estos dos prototipos, sino que se trata de un proyecto muy extensible y genérico, lo que permite adaptarlo a muchos otros dominios, como podrían ser el mundo del arte, los deportes, las mascotas, etc. El proyecto se encuentra disponible vía web en los siguientes enlaces: http://container.fdi.ucm.es:20083/SocialFan http://container.fdi.ucm.es:20083/Madrid

DOS CABIDES DE EMPREGO AOS CABIDES DO CONHECIMENTO: UM CASO DE PARCERIA ENTRE O INSTITUTO GENERAL MOTORS E A ESCOLAMUNICIPAL DE ENSINO PROFª. ALCINA DANTAS FEIJÃO NO DESENVOLVIMENTO DA RESPONSABILIDADE SOCIAL EMPRESARIAL

O Brasil, até poucos anos atrás, não via em sua agenda de prioridades a educação como foco principal para o crescimento econômico, talvez por não acreditar que com a estabilidade da moeda, abertura da economia e outros fatores necessitassem de pessoal qualificado para poder manter a capacidade produtiva. Assim, o país tenta corrigir esta situação investindo em educação, incorporando novas tecnologias no processo produtivo, necessitando de uma força de trabalho hábil para aprender e desenvolver as novas técnicas. Atualmente o Brasil mantém um dos menores índices de desemprego, no entanto, muitas empresas sofrem com o apagão da qualificação, necessitando realizar treinamentos e por consequência aumento em seus custos. As empresas tentam driblar a falta de pessoal qualificado investindo nos programas de estágio e trainee, realizando contratações de profissionais estrangeiros, criando universidades corporativas, e em alguns casos, as empresas estreitam seus laços junto às redes de ensino, a fim de preparar jovens para o domínio de novas tecnologias, associado ao aprimoramento em sua área de atuação, evitando assim o desequilíbrio entre teoria e prática . As organizações empresariais conscientes de seu papel começam a compreender que a prosperidade tão almejada não se traduz por faturamentos vultosos ou simplesmente pela quantidade de produtos vendidos. Estas despertam para a criação e adaptação de empresas-cidadãs que por meio de suas ações sociais, buscam desenvolver atividades solidárias. Neste contexto, o presente trabalho tem como objetivo geral analisar a Responsabilidade Social Empresarial sob a ótica de parcerias com escolas (parceria entre a General Motors do Brasil, por meio de seu braço social - o Instituto General Motors e a Escola Municipal de Ensino Profª. Alcina Dantas Feijão da Cidade de São Caetano do Sul). A parceria se concretiza, por meio do Programa Jovens Empreendedores ou Fábrica de Cabides . O intuito do Programa é despertar o espírito empreendedor nos estudantes e incentivar a formação de futuros empresários. Com os objetivos específicos determinou-se: a) estudar parcerias entre empresas e escolas no desenvolvimento da RSE; b) entender os motivos que levaram a empresa e a escola a concretizar a parceria e suas expectativas; c) identificar possíveis alterações ocorridas na escola, atribuídas ao processo de parceria. A partir destes objetivos, o procedimento metodológico foi orientado pelo método de estudo de caso, objetivando uma pesquisa mais voltada para abordagem qualitativa, levantando-se referenciais teóricos, bem como, procedimentos de análise de dados por meio de questionário, observação direta e artefatos físicos. A análise compreensiva dos dados foi realizada a partir de dois núcleos temáticos: importância da parceria e mercado de trabalho. Os resultados evidenciam que iniciativas de parcerias podem se reverter em melhoria da qualidade de ensino que permita o desenvolvimento de habilidades e competências necessárias à inserção responsável no mercado de trabalho com uma dimensão cidadã.