Of convicts and capitalists: honour and colonial commerce in 1830s Cape Town and Sydney

This comparative history examines the importance of notions of credit and honour in new definitions of masculinity that gained ground in New South Wales and the Cape Colony in the 1830s. The argument draws on an analysis of two defamation actions brought by auctioneers in this period and discusses the role of masculine occupation in colonial bourgeois identity. The diffusion of a culture of respectability through the British Empire was a global phenomenon, and a necessary precursor to the establishment of representative political institutions in the colonies by the middle of the nineteenth century.

Apontamentos sobre aspectos juridicos do e-commerce

O artigo trata de relevantes aspectos jurídicos do chamado e-commerce, dando ênfase para a análise jurisprudencial de temas análogos e o possível posicionamento dos Tribunais brasileiros perante os contratos eletrônicos e a Internet, levando em consideração o cenário mundial, onde se procura um equilíbrio entre a proteção do consumidor, de um lado, e a necessidade de segurança e celeridade no tráfico, de outro. Entre os pontos abordados, destacam-se o momento da celebração do contrato eletrônico e sua relevância para o e-commerce, a forma do contrato eletrônico e sua prova, o sistema de oferta/aceitação em face do e-commerce, a utilização de senhas e a assinatura eletrônica.

Criação de uma plataforma e-commerce para a página de Facebook Handmade, nós apoiamos

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

O E-commerce e a internacionalização. O caso Bilua e-commerce

Relatório de Estágio apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação do Mestre Especialista António Silva Vieira

Politics, Commerce, and Colonization in Angola at the Turn of the Eighteenth Century

Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de Mestre em História Moderna e dos Descobrimentos

Reciprocity, inequity aversion, and oligopolistic competition

This paper studies how reciprocity and inequity aversion influence the behavior of firms in imperfectly competitive markets. The paper shows that if reciprocal firms compete à la Cournot, then they are able to sustain “collusive” outcomes under a positive reciprocity equilibrium. By contrast, Stackelberg warfare outcomes may emerge under a negative reciprocity equilibrium. The results for inequity aversion are similar. Cournot competition between inequity averse firms can be harmful to consumers if it leads to equilibria where firms feel compassion toward each other. However, in equilibria where inequity averse firms are envious of each other consumers are better off than if firms were selfish. The paper also shows that only under very restrictive conditions does reciprocity or inequity aversion have an impact on Bertrand competition. Finally, the paper shows that non-selfish preferences have a greater impact on equilibrium outcomes in markets with a small number of firms.

Collusion and reciprocity in infinitely repeated games

This paper extends the standard industrial organization models of repeated interaction between firms by incorporating preferences for reciprocity. A reciprocal firm responds to unkind behavior of rivals with unkind actions (destructive reciprocity), while at the same time, it responds to kind behavior of rivals with kind actions (constructive reciprocity). The main finding of the paper is that, for plausible perceptions of fairness, preferences for reciprocity facilitate collusion in infinitely repeated market games, that is, the critical discount rate at wish collusion can be sustained tends to be lower when firms have preferences for reciprocity than when firms are selfish. The paper also finds that the best collusive outcome that can be sustained in the infinitely repeated Cournot game with reciprocal firms is worse for consumers than the best collusive outcome that can be sustained in the infinitely repeated Cournot game with selfish firms.

E-commerce for Unilver food solutions

NSBE - UNL

Empirically testing the dimensions of consumer trust in e-commerce

In the fields of marketing and general management, many are the contributions of literature relating trust and e‐commerce. Trust is perceived as an issue that concerns the consumers’ intention to purchase. As so, in this research, a path model is empirically tested in order to develop solutions for Internet vendors on how to deal with consumers and increase their trust. The path model measures how the dimensions of trust, named as competence, integrity and benevolence positively influence the overall trust of the consumers and at the same time how the sources of trust – consumer characteristics, firm characteristics, website infrastructure and interactions influence those dimensions. The data used to test the model was collected in Portugal, through 365 valid cases. Findings revealed that consumers, which have high level of overall trust, are more likely to intent to purchase online.

Comportamento do consumidor brasileiro no e-commerce

Este é um estudo sobre o perfil do e-consumidor brasileiro. Através de um enquadramento do ecommerce no Brasil e de uma pesquisa qualitativa, o trabalho busca identificar quem é este consumidor, o que ele compra, porque ele compra online, como coleta as informações necessárias para escolher um produto ou serviço, quais são os fatores determinantes da compra e quais os locais escolhidos.

E-loyalty in e-commerce: A study at GIRISSIMA.COM

Few studies have been conducted on causal antecedents for electronic loyalty regarding the online fashion industry. In Portugal there is no systematic empirical research in this area. This study aims to examine e-satisfaction and e-trust that potentially impact eloyalty. It also examines the impact of price, website design and selection of brands. A research study was performed at GIRISSIMA.COM and survey responses were 77. The findings show that e-satisfaction is the main driver of e-loyalty. E-trust, website design and price affect positively e-loyalty. Additionally, selection of brands was proved to impact e-loyalty through e-satisfaction and e-trust.

Definition, implementation and management of m.commerce apps and services

This report aims to analyse the Definition, Implementation and Management of Vodafone Portugal’s Apps and Services, so that possible ways of improvement can be suggested. To do so, Vodafone’s strategy regarding the development/ implementation of specific Apps and Services, as well as the strategy of its competitors are going to be analysed. This analysis is going to be complemented with insights from some key-persons of Vodafone’s Consumer Business Unit team in Portugal. Findings suggest that Vodafone is ahead of its competitors when it comes to developing the most innovative Apps and Services, but there is always room for improvements, especially when it comes to communication.

The Beglocal framework applied to B2C E-commerce

This case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.

A importância do profissional de relações públicas no e-commerce em Portugal

Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)