Farm real estate market developments outlook & situation /

Accompanied by suppl.

Farm real estate market developments.

Chiefly tables.

Lançamentos imobiliários na Freguesia: consumo da habitação na hipermodernidade. O marketing do discurso verde de do lazer

A Freguesia de Jacarepaguá, do Rio de Janeiro, nos últimos cinco anos recebeu mais de 80 lançamentos. Juntamente com a Barra da Tijuca, vem sendo um dos principais alvos do mercado imobiliário carioca, correspondendo a 95% das construções da cidade. Tornou-se bairro na década de 1980. Nas últimas décadas, tem sido foco de expansão urbana. Foi escolhida como espaço privilegiado para a análise das construções e práticas discursivas do mercado imobiliário. O objetivo foi entender o processo de comercialização e lançamento das habitações. Anúncios e materiais de propaganda de 52 empreendimentos permitiram identificar 21 grupos de discursos, ancorados em enunciados e imagens do verde, de famílias felizes e inúmeros itens de lazer que se constituíram em objetos de análise. Novos conceitos e produtos habitacionais são postos no mercado com o uso de inúmeras táticas e estratégias, embasadas no imaginário carioca do verde local e no ideário da casa própria. O marketing dos discursos é utilizado como produtor de sentido sobre o consumidor, sujeito urbano hipermoderno, desejoso de segurança, maior qualidade de vida, sustentabilidade, novos luxos e facilidades a sua disposição. O discurso sedutor é voltado para uma sociedade de consumo, onde inovações mercadológicas, crescentes facilidades financeiras e de crédito fomentam e retroalimentam o desejo e o sonho da casa própria. O crescente número de unidades lançadas estimula a concorrência, assume o posto de investimento lucrativo e fomenta a lógica de uma economia neoliberal. Paradoxalmente, destrói a casa-oïkos planetária. A nova habitação ganha itens ecoeficientes, certificações ecológicas e itens de entretenimento, serviços e lazer que extrapolam as necessidades básicas de abrigo e proteção para atingir o encantamento e o novo status do público alvo: o consumidor da classe média. Surgem novos conceitos de moradia, spas, clubes e boutiques. O mundo urbano é transportado para dentro dos muros. O espaço da habitação ganha inúmeros atributos de distinção e consumo. Desta forma, o produto habitação assume definitivamente a categoria de bem de consumo.

Cooperativa habitacional autofinanciável :uma alternativa de mercado à escassez de financiamento

As an example of what happened in Brazil in the 90s, it s noticed in Natal a new system of cooperative housing production which is done by advancing the users resources selffinancing. This system comes as an alternative for the real state market performance since the end of the National Housing Bank (BNH), in 1986. Self-financed housing cooperatives play an important social role by contributing to own housing acquisition by low-income population, without, however, becoming a mechanism of social interest housing production. It is important to consider that Brazil registers a housing deficit of 6.6 million housing units (IBGE 2000/Census), which, compared to 1991, shows an increment of 21.7% to a growth rate of 2.2% a year. This deficit figure has been deepening, mainly with the end of the National Housing Bank (BNH). The self-financed cooperative housing production broadens around the Metropolitan Region of Natal (RMN) and remains as an alternative to the lack of financing in the housing / real state market. In general, the aim of this work is to analyze the role of self-financing housing cooperatives on the housing production in the RMN, in order to identify their role in the real state market, in the own housing promotion and in the housing policy. The Universe of this study is performance of four housing cooperatives - CHAF-RN, COOPHAB-RN, MULTHCOOP e CNH - that work through self-financing. It is considered here an amount of 38 undertakings launched between 1993 and 2002, including 8143 housing units. The methodology adopted consists of bibliographic, documental and field research. As a result, actions like brokerage, marketing, speculation, and the criteria to define places for undertakings and final products, show how close they are to the housing market production. As a matter of fact, this short distance explains why the self-financed cooperative production for social interest housing is still limited. This reinforces the theory that it is necessary to define and implement a subsidized housing policy to serve the low-income Brazilian population

Condomínios fechados: a produção habitacional contemporânea e a auto-exclusão dos ricos no espaço urbano de Natal RN (1995 2003)

The present work analyzes the fast evolution of gated communities in Natal-RN´s urban space. Characterized by the occupation of large areas, providing private security and utilities, this kind of real estate use arises a long list of questions and issues from society and scholars, due to privatization of urban space, bending of law constraints and the lack of an integrated planning of the cities where they are built. The reasons for its fast growth in Brazil s urban areas are analyzed, considering the impact on formal urban planning and municipal services and on the identification of urbanistic, architectural pattern and constraints, as well as legal, social and economic issues. This study is based on the detailed analysis of the first three units of gated communities built in the urban space in Natal, between 1995 and 2003, including their evolution throughout time and the specific social and economic reasons for its present widespread adoption in Brazilian real estate market and, particulary, in our city. The main objective of this piece of work is to answer the why s and how s these phenomena evolved, setting a basis for the definition of adequate public policies and regulation of this kind of urban land use

Mercado imobiliário informal e dinâmica urbana: o caso do bairro de Mãe Luiza Natal/RN

This paper aims at analyzing the dynamics of informal housing in Mãe Luiza, in the context of real estate valuation of the city of Natal/RN, which, like any other urban center, has problems related to access to urban land, which increasingly more is appreciated due to their scarcity and, consequently, has led to the segregation of urban spaces. Recently, the informal housing market has received special attention by scholars who wish to discuss the production of space and ways of access to urban land and housing, especially for those disadvantaged by the housing policies of the government where these exist. When talking about the housing market, we are automatically referring to concepts or categories intrinsic to the existing mode of production in our society - the capitalism. Thus, the categories: income, value (use and exchange), commodity, capital, profits and capital gains, along with other important concepts as well as land use (urban) and real estate agents are of great relevance to discussion we intend to do within the context of production space

A produção social do espaço urbano em Londrina - PR: a valorização imobiliária e a reestruturação urbana

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O desenvolvimento do mercado imobiliário e a abertura de capital desse setor no Brasil

This paper aims to present a study on the development of the real state market in Brazil. The analysis starts from the historical perspective, since the establishment of bases in that market until today's perspective, initial public offering of real state companies. In addition to this analysis, is also intended to discuss the several forms of financing real estate currently available in the Brazilian real estate market. Finally, and perhaps the most important part, analyze the IPO of 15 companies in the industry, held in 2007, notably through comparative graphical analysis, noting the factors that influence stock returns of these companies

A financeirização da moradia e o Programa Minha Casa Minha Vida

This paper has it is hypotesis on the government program “My Home, My Life” and the assumption that it is a public politic attached to the market logic of financialization of the housing. It is understood that this program encourage capital for the main constructors and incorporated of brazilian heritage elite. It also served as well to promote more rentability to international capital and intensified the sociospacial segregration process as real state speculation has been potencialized. This work aims to present and discuss the program contradictions that have been sustained on the speech of wide subsidy offer and habitance construcution for low income workers - month income until three minimum salaries. Documents have shown that in the first phase of the program, habitance construction for this sector of population corresponded only to 5,5% of total habitation deficit. Businessmen on residance civil construction and public politic representatives have confirmed that the program interests are linked to financial market logic.The real benefits are not for low income workers, but for real state agents through extraordinaty profits of land and the so called new medium workers class(worker class C).We will search for embasement on the country history through the different governments and housing policies, in value theory and the concept of land income to understand the financialization process of the housing. We will also analyse oficial documents and the agents speech involved in real state market to show program contradictions and whose the real benefts are for

Produção do Espaço Urbano e Dinâmica Imobiliária em Cidades Médias: os casos de Presidente Prudente (SP), São José do Rio Preto (SP) e Lleida (ESP)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Produção do Espaço Urbano e Dinâmica Imobiliária em Cidades Médias: os casos de Presidente Prudente (SP), São José do Rio Preto (SP) e Lleida (ESP)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

La casa crecedera. El crecimiento programado de la vivienda con innovación europea y economía de medios latinoamericana

El concepto de casa crecedera, tal y como lo conocemos en la actualidad, se acuñó por primera vez en 1932 en el concurso Das Wachsende Haus organizado por Martin Wagner y Hans Poelzig dentro del marco de la Exposición Internacional Sonne, Luft und Haus für alle, promovida por la Oficina de Turismo de la ciudad de Berlín. En dicho concurso, se definía este tipo de vivienda como aquella célula básica o vivienda semilla que, dependiendo de las necesidades y posibilidades de los habitantes, podía crecer mediante otras estancias, conformando una vivienda completa en sí misma en cada fase de crecimiento. Numerosos arquitectos de primer orden, tales como Walter Gropius, Bruno Taut, Erich Mendelsohn o Hans Scharoun, participaron en este concurso, abriendo una nueva vía de exploración dentro de la vivienda flexible, la del crecimiento programado. A partir de ese momento, en Europa, y subsecuentemente en EEUU y otras regiones desarrolladas, se iniciaron numerosas investigaciones teóricas y prácticas en torno al fenómeno del crecimiento en la vivienda desde un enfoque vinculado a la innovación, tanto espacial como técnica. Por otro lado, aunque dentro del marco de la arquitectura popular de otros países, ya se ensayaban viviendas crecederas desde el siglo XVIII debido a que, por su tamaño, eran más asequibles dentro del mercado. Desde los años treinta, numerosos países en vías de desarrollo tuvieron que lidiar con migraciones masivas del campo a la ciudad, por lo que se construyeron grandes conjuntos habitacionales que, en numerosos casos, estaban conformados por viviendas crecederas. En todos ellos, la aproximación al crecimiento de la vivienda se daba desde una perspectiva diferente a la de los países desarrollados. Se primaba la economía de medios, el uso de sistemas constructivos de bajo costo y, en muchos casos, se fomentaba incluso la autoconstrucción guiada, frente a las construcciones prefabricadas ensambladas por técnicos especializados que se proponían, por ejemplo, en los casos europeos. Para realizar esta investigación, se recopiló información de estas y otras viviendas. A continuación, se identificaron distintas maneras de producir el crecimiento, atendiendo a su posición relativa respecto de la vivienda semilla, a las que se denominó mecanismos de ampliación, utilizados indistintamente sin tener en cuenta la ubicación geográfica de cada casa. La cuestión de porqué se prefiere un mecanismo en lugar de otro en un caso determinado, desencadenó el principal objetivo de esta Tesis: la elaboración de un sistema de análisis y diagnóstico de la vivienda crecedera que, de acuerdo a determinados parámetros, permitiera indicar cuál es la ampliación o sucesión de ampliaciones óptimas para una familia concreta, en una ubicación establecida. Se partió de la idea de que el crecimiento de la vivienda está estrechamente ligado a la evolución de la unidad de convivencia que reside en ella, de manera que la casa se transformó en un hábitat dinámico. Además se atendió a la complejidad y variabilidad del fenómeno, sujeto a numerosos factores socio-económicos difícilmente previsibles en el tiempo, pero fácilmente monitorizables según unos patrones determinados vinculados a la normatividad, el número de habitantes, el ahorro medio, etc. Como consecuencia, para el diseño del sistema de optimización de la vivienda crecedera, se utilizaron patrones evolutivos. Dichos patrones, alejados ya del concepto espacial y morfológico usualmente utilizado en arquitectura por figuras como C. Alexander o J. Habraken, pasaron a entenderse como una secuencia de eventos en el tiempo (espaciales, sociales, económicos, legales, etc.), que describen el proceso de transformación y que son peculiares de cada vivienda. De esta manera, el tiempo adquirió una especial importancia al convertirse en otro material más del proyecto arquitectónico. Fue en la construcción de los patrones donde se identificaron los mencionados mecanismos de ampliación, entendidos también como sistemas de compactación de la ciudad a través de la ocupación tridimensional del espacio. Al estudiar la densidad, mediante los conceptos de holgura y hacinamiento, se aceptó la congestión de las ciudades como un valor positivo. De esta forma, las posibles transformaciones realizadas por los habitantes (previstas desde un inicio) sobre el escenario del habitar (vivienda semilla), se convirtieron también en herramientas de proyecto urbano que responden a condicionantes del lugar y de los habitantes con distintas intensidades de crecimiento, ocupación y densidad. Igualmente, en el proceso de diseño del sistema de optimización, se detectaron las estrategias para la adaptabilidad y transformación de la casa crecedera, es decir, aquella serie de acciones encaminadas a la alteración de la vivienda para facilitar su ampliación, y que engloban desde sistemas constructivos en espera, que facilitan las costuras entre crecimiento y vivienda semilla, hasta sistemas espaciales que permiten que la casa altere su uso transformándose en un hábitat productivo o en un artefacto de renta. Así como los mecanismos de ampliación están asociados a la morfología, se descubrió que su uso es independiente de la localización, y que las estrategias de adaptabilidad de la vivienda se encuentran ligadas a sistemas constructivos o procesos de gestión vinculados a una región concreta. De esta manera, la combinación de los mecanismos con las estrategias caracterizan el proceso de evolución de la vivienda, vinculándola a unos determinados condicionantes sociales, geográficos y por tanto, constructivos. Finalmente, a través de la adecuada combinación de mecanismos de ampliación y estrategias de adaptabilidad en el proyecto de la vivienda con crecimiento programado es posible optimizar su desarrollo en términos económicos, constructivos, sociales y espaciales. Como resultado, esto ayudaría no sólo a mejorar la vida de los habitantes de la vivienda semilla en términos cualitativos y cuantitativos, sino también a compactar las ciudades mediante sistemas incluyentes, ya que las casas crecederas proporcionan una mayor complejidad de usos y diversidad de relaciones sociales. ABSTRACT The growing house concept -as we currently know it- was used for the first time back in 1932 in the competition Das Wachsende Haus organized by Martin Wagner and Hans Poelzig during the International Exhibition Sonne, Luft und Haus für alle, promoted by Berlin's Tourist Office. In that competition this type of housing was defined as a basic cell or a seed house unit, and depending on the needs and capabilities of the residents it could grow by adding rooms and defining itself as a complete house unit during each growing stage. Many world-top class architects such as Walter Gropius, Bruno Taut, Erich Mendelsohn or Hans Scharoun, were part of this competition exploring a new path in the flexible housing field, the scheduled grownth. From that moment and on, in Europe -and subsequently in the USA and other developed areas- many theorical and pragmatical researchs were directed towards the growing house phenomena, coming from an initial approach related to innovation, spacial and technical innovation. Furthermore -inside the traditional architecture frame in other countries, growing houses were already tested in the XVIII century- mainly due to the size were more affordable in the Real State Market. Since the 30's decade many developing countries had to deal with massive migration movements from the countryside to cities, building large housing developments were -in many cases- formed by growing housing units. In all of these developing countries the growing house approach was drawn from a different perspective than in the developed countries. An economy of means was prioritized, the utilization of low cost construction systems and -in many cases- a guided self-construction was prioritized versus the prefabricated constructions set by specialized technics that were proposed -for instance- in the European cases. To proceed with this research, information from these -and other- housing units was gathered. From then and on different ways to perform the growing actions were identified, according to its relative position from the seed house unit, these ways were named as addition or enlargement mechanisms indifferently utilized without adknowledging the geographic location for each house. The question of why one addition mechanism is preferred over another in any given case became the main target of this Thesis; the ellaboration of an analysis and diagnosis system for the growing house -according to certain parameters- would allow to point out which is the addition or addition process more efficient for a certain family in a particular location. As a starting point the grownth of the housing unit is directly linked to the evolution of the family unit that lives on it, so the house becomes a dynamic habitat. The complexity and the variability of the phenomena was taken into consideration related to a great number of socio-economic factors hardly able to be foreseen ahead on time but easy to be monitored according to certain patterns linked to regulation, population, average savings, etc As a consequence, to design the optimization system for the growing house, evolutionary patterns were utilized. Those patterns far away from the spatial and morphologic concept normally utilized in Architecture by characters like C. Alexander or J. Habraken, started to be understood like a sequence of events on time (spatial events, social events, economic events, legal events, etc) that describes the transformation process and that are particular for each housing unit. Therefore time became something important as another ingredient in the Architectural Project. The before mentioned addition or enlargement mechanisms were identified while building the patterns; these mechanisms were also understood as city's system of compactation through the tridimendional ocupation of space. Studying density, thorough the concepts of comfort and overcrowding, traffic congestion in the city was accepted as a positive value. This way, the possible transformations made by the residents (planned from the begining) about the residencial scenary (seed house), also became tools of the urban project that are a response to site's distinctive features and to the residents with different grownth intensities, activities and density Likewise, during the process of designing the optimization system, strategies for adaptations and transformation of the growing house were detected, in other words, the serial chain of actions directed to modify the house easing its enlargement or addition, and that comprehends from constructive systems on hold -that smooths the costures between grownth and housing seed- to spatial systems that allows that the house modify its utilization, becoming a productive habitat or a rental asset. Because the enlargement mechanisms are linked to the morphology, it was discovered that the use it's not related to the location, and that the adaptation strategies of the houses are linked to constructive systems or management processes linked to a particular area. This way the combination of mechanisms and strategies characterizes the process of housing evolution, linking it to certain social and geographic peculiarities and therefore constructives. At last, through the certain combination of enlargement mechanisms and adaptability strategies in the housing with scheduled grownth project is possible to optimize its development in economic, constructive, social and spatial terms. As a result, this would help not only to improve the life of the seed house residents in qualitative and quantitative terms but also to compact the cities through inclusive systems, given that the growing houses provide a larger complexity of uses and social relations.

Cooperativa habitacional autofinanciável :uma alternativa de mercado à escassez de financiamento

As an example of what happened in Brazil in the 90s, it s noticed in Natal a new system of cooperative housing production which is done by advancing the users resources selffinancing. This system comes as an alternative for the real state market performance since the end of the National Housing Bank (BNH), in 1986. Self-financed housing cooperatives play an important social role by contributing to own housing acquisition by low-income population, without, however, becoming a mechanism of social interest housing production. It is important to consider that Brazil registers a housing deficit of 6.6 million housing units (IBGE 2000/Census), which, compared to 1991, shows an increment of 21.7% to a growth rate of 2.2% a year. This deficit figure has been deepening, mainly with the end of the National Housing Bank (BNH). The self-financed cooperative housing production broadens around the Metropolitan Region of Natal (RMN) and remains as an alternative to the lack of financing in the housing / real state market. In general, the aim of this work is to analyze the role of self-financing housing cooperatives on the housing production in the RMN, in order to identify their role in the real state market, in the own housing promotion and in the housing policy. The Universe of this study is performance of four housing cooperatives - CHAF-RN, COOPHAB-RN, MULTHCOOP e CNH - that work through self-financing. It is considered here an amount of 38 undertakings launched between 1993 and 2002, including 8143 housing units. The methodology adopted consists of bibliographic, documental and field research. As a result, actions like brokerage, marketing, speculation, and the criteria to define places for undertakings and final products, show how close they are to the housing market production. As a matter of fact, this short distance explains why the self-financed cooperative production for social interest housing is still limited. This reinforces the theory that it is necessary to define and implement a subsidized housing policy to serve the low-income Brazilian population