Por uma pedagogia do oprimido midiático: meios de comunicação e suas intervenções na escola

En este trabajo nos ocupamos de la convergencia de la fotografía, el vídeo y la música, intermediado por una estación de radio en la escuela, instalada en la escuela Municipal de Djalma Maranhão, Natal, Rio Grande do Norte, en una clase de 5º año de jóvenes y adultos en el año escolar 2007. Se analizan las intervenciones causados los que participan en la vida escolar, a partir de las actividades realizadas por ellos, en la producción de programas de radio. Los procedimientos metodológicos sobre la base de la etnometodologia (COULON, 1995a, 1995b), en la investigación cualitativa (BOGDAN, BIKLEN, 1999, DENZIN y LINCOLN, 2006), participante como observador (MAY, 2004) y la investigación-acción (THIOLLENT, 1992). La comprensión de Paulo Freire en la comunicación e la educación es nuestro principal referente teórico. Los experimentos citados en los medios de comunicación revelaron varias posibilidades de mejora en la enseñanza y el aprendizaje, como el aumento de la autoestima de los estudiantes, social y de inclusión educativa de personas con discapacidad, disminución de la timidez y facilitar la comunicación entre los sujetos, lo que permite el diálogo entre ellos, intervino en sus relaciones sociales, más allá de los límites de la escuela. La investigación confirma, entonces, que la comunicación y la educación son parte de la misma naturaleza

Daspu e a redefinição da representação social da prostituta nos meios de comunicação de massa do Brasil

Pós-graduação em Comunicação - FAAC

Padronização lingüística e cultural provocada pelos meios de comunicação de massa

No Brasil contemporâneo os meios de comunicação de massa, particularmente a televisão, estão exercendo papel muito importante no processo de integração cultural e de homogeneização da língua. Tratando-se de um país de enorme dimensão territorial e com um considerável contingente de analfabetos (25% da população total), a televisão exerce uma função integradora fundamental, especialmente em virtude do grande avanço tecnológico desse veículo e da vasta audiência que ela possui em todo o país, inclusive entre índios. A televisão como os demais veículos estão democratizando o saber, a informação e o entretenimento. Entre os meios impressos, as histórias em quadrinhos possuem o maior público. Difundem o registro coloquial culto, com ligeiras concessões aos erros típicos do código oral. Os meios de massa, especialmente os impressos, poderão colaborar para uma saudável uniformização da língua portuguesa no Brasil.

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

Jornalismo e meio ambiente: a contribuição dos meios de comunicação e o conceito de sustentabilidade

This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification. It is not what happened, for instance, with some technical concepts from the area, in particular sustainability, that came about in the 70 s to guide public policies at the service of the life preservation and specially, future and today, utilized even as a parameter of preservation of profit and advantage resulting from exploitation of nature.Key-Words Theory of Communication - Environmental Sustainability MCM

Públicos e meios de comunicação: a formação necessária para a interatividade

Technological innovations associated with the media made changes in the production, transmission and reception of mediatic messages. Among them, we highlight the convergence of media, and the consequent multimediality and the emergence of new possibilities of interactivity, allowing the audience to become increasingly active. But for that to happen properly, it is necessary to promote actions aimed to critical and creative use of media. Thus, this paper aims to refl ect on the need for literacy initiatives for the formation of publics, aiming what is considered a productive interactivity.

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

Os meios de comunicação de massa : uma nova forma de controle social / Josiane Rose Petry Veronese. --

Inclui notas explicativas e bibliográficas.

A Familia e os meios de comunicação / Arx Tourinho. --

Inclui notas bibliográficas.