Internationalization Plan - How can UniPlaces improve its customer acquisition strategy in the London market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Essais en microéconomie appliquée

La thèse comporte trois essais en microéconomie appliquée. En utilisant des modèles d’apprentissage (learning) et d’externalité de réseau, elle étudie le comportement des agents économiques dans différentes situations. Le premier essai de la thèse se penche sur la question de l’utilisation des ressources naturelles en situation d’incertitude et d’apprentissage (learning). Plusieurs auteurs ont abordé le sujet, mais ici, nous étudions un modèle d’apprentissage dans lequel les agents qui consomment la ressource ne formulent pas les mêmes croyances a priori. Le deuxième essai aborde le problème générique auquel fait face, par exemple, un fonds de recherche désirant choisir les meilleurs parmi plusieurs chercheurs de différentes générations et de différentes expériences. Le troisième essai étudie un modèle particulier d’organisation d’entreprise dénommé le marketing multiniveau (multi-level marketing). Le premier chapitre est intitulé "Renewable Resource Consumption in a Learning Environment with Heterogeneous beliefs". Nous y avons utilisé un modèle d’apprentissage avec croyances hétérogènes pour étudier l’exploitation d’une ressource naturelle en situation d’incertitude. Il faut distinguer ici deux types d’apprentissage : le adaptive learning et le learning proprement dit. Ces deux termes ont été empruntés à Koulovatianos et al (2009). Nous avons montré que, en comparaison avec le adaptive learning, le learning a un impact négatif sur la consommation totale par tous les exploitants de la ressource. Mais individuellement certains exploitants peuvent consommer plus la ressource en learning qu’en adaptive learning. En effet, en learning, les consommateurs font face à deux types d’incitations à ne pas consommer la ressource (et donc à investir) : l’incitation propre qui a toujours un effet négatif sur la consommation de la ressource et l’incitation hétérogène dont l’effet peut être positif ou négatif. L’effet global du learning sur la consommation individuelle dépend donc du signe et de l’ampleur de l’incitation hétérogène. Par ailleurs, en utilisant les variations absolues et relatives de la consommation suite à un changement des croyances, il ressort que les exploitants ont tendance à converger vers une décision commune. Le second chapitre est intitulé "A Perpetual Search for Talent across Overlapping Generations". Avec un modèle dynamique à générations imbriquées, nous avons étudié iv comment un Fonds de recherche devra procéder pour sélectionner les meilleurs chercheurs à financer. Les chercheurs n’ont pas la même "ancienneté" dans l’activité de recherche. Pour une décision optimale, le Fonds de recherche doit se baser à la fois sur l’ancienneté et les travaux passés des chercheurs ayant soumis une demande de subvention de recherche. Il doit être plus favorable aux jeunes chercheurs quant aux exigences à satisfaire pour être financé. Ce travail est également une contribution à l’analyse des Bandit Problems. Ici, au lieu de tenter de calculer un indice, nous proposons de classer et d’éliminer progressivement les chercheurs en les comparant deux à deux. Le troisième chapitre est intitulé "Paradox about the Multi-Level Marketing (MLM)". Depuis quelques décennies, on rencontre de plus en plus une forme particulière d’entreprises dans lesquelles le produit est commercialisé par le biais de distributeurs. Chaque distributeur peut vendre le produit et/ou recruter d’autres distributeurs pour l’entreprise. Il réalise des profits sur ses propres ventes et reçoit aussi des commissions sur la vente des distributeurs qu’il aura recrutés. Il s’agit du marketing multi-niveau (multi-level marketing, MLM). La structure de ces types d’entreprise est souvent qualifiée par certaines critiques de système pyramidal, d’escroquerie et donc insoutenable. Mais les promoteurs des marketing multi-niveau rejettent ces allégations en avançant que le but des MLMs est de vendre et non de recruter. Les gains et les règles de jeu sont tels que les distributeurs ont plus incitation à vendre le produit qu’à recruter. Toutefois, si cette argumentation des promoteurs de MLMs est valide, un paradoxe apparaît. Pourquoi un distributeur qui désire vraiment vendre le produit et réaliser un gain recruterait-il d’autres individus qui viendront opérer sur le même marché que lui? Comment comprendre le fait qu’un agent puisse recruter des personnes qui pourraient devenir ses concurrents, alors qu’il est déjà établi que tout entrepreneur évite et même combat la concurrence. C’est à ce type de question que s’intéresse ce chapitre. Pour expliquer ce paradoxe, nous avons utilisé la structure intrinsèque des organisations MLM. En réalité, pour être capable de bien vendre, le distributeur devra recruter. Les commissions perçues avec le recrutement donnent un pouvoir de vente en ce sens qu’elles permettent au recruteur d’être capable de proposer un prix compétitif pour le produit qu’il désire vendre. Par ailleurs, les MLMs ont une structure semblable à celle des multi-sided markets au sens de Rochet et Tirole (2003, 2006) et Weyl (2010). Le recrutement a un effet externe sur la vente et la vente a un effet externe sur le recrutement, et tout cela est géré par le promoteur de l’organisation. Ainsi, si le promoteur ne tient pas compte de ces externalités dans la fixation des différentes commissions, les agents peuvent se tourner plus ou moins vers le recrutement.

Klapcast

Es una plataforma de doble lado que tiene como objetivo fundamental acercar a los buscadores de talento de una forma eficaz y precisa a los actores. Esta propuesta empresarial quiere mejorar las condiciones laborales de estos últimos mediante la tecnología disponible y un know know digital. Así mismo, generar el primer banco consolidado de talentos del país y contribuir a la solidificación de un segmento cultural.

The dark side of the board: advances in chess Kriegspiel

While imperfect information games are an excellent model of real-world problems and tasks, they are often difficult for computer programs to play at a high level of proficiency, especially if they involve major uncertainty and a very large state space. Kriegspiel, a variant of chess making it similar to a wargame, is a perfect example: while the game was studied for decades from a game-theoretical viewpoint, it was only very recently that the first practical algorithms for playing it began to appear. This thesis presents, documents and tests a multi-sided effort towards making a strong Kriegspiel player, using heuristic searching, retrograde analysis and Monte Carlo tree search algorithms to achieve increasingly higher levels of play. The resulting program is currently the strongest computer player in the world and plays at an above-average human level.

Confronto tra multisided platforms e soluzioni proprietarie per l'ecommerce

Negli ultimi anni si è potuto notare un notevole incremento dei servizi web che hanno come caratteristica comune quella di mettere in comunicazione domanda e offerta per un determinato tipo di bene o di servizio. Questi siti web o applicazioni per smartphone sono chiamati multisided platforms e, negli ultimi anni, oltre ad essere cresciuti molto come numero, hanno anche incrementato considerevolmente il loro valore. Booking.com, Uber, Airbnb, Alibaba, Expedia sono solo alcuni esempi di multisided platforms. È evidente che in tanti settori è in atto una rivoluzione di come si incontrerà la domanda e l’offerta e visto l'enorme successo negli ultimi anni di questo tipo di piattaforme questa tesi vuole studiare i motivi della loro crescita. Dal punto di vista dell’utente è evidente che le multi-sided platforms riducono i costi di transizione, permettendo una ricerca veloce tra le soluzioni che soddisfano il proprio bisogno. Ma dal punto di vista aziendale perché decidere di appoggiare il proprio business su questo tipo di siti o applicazioni? Per rispondere a questa domanda verrà inizialmente fatta una analisi del segmento delle MSPs, e successivamente verrà fatto un confronto tra le principali piattaforme di ecommerce (attualmente Amazon ed eBay) e una soluzione che non si basa su una piattaforma gestita da terzi.

Implementation of a building automation system based on semantic modeling

This paper presents an Ontology-Based multi-technology platform designed to avoid some issues of Building Automation Systems. The platform allows the integration of several building automation protocols, eases the development and implementation of different kinds of services and allows sharing information related to the infrastructure and facilities within a building. The system has been implemented and tested in the Energy Efficiency Research Facility at CeDInt-UPM.

Dynamic visual servo control of a 4-axis joint tool to track image trajectories during machining complex shapes

A large part of the new generation of computer numerical control systems has adopted an architecture based on robotic systems. This architecture improves the implementation of many manufacturing processes in terms of flexibility, efficiency, accuracy and velocity. This paper presents a 4-axis robot tool based on a joint structure whose primary use is to perform complex machining shapes in some non-contact processes. A new dynamic visual controller is proposed in order to control the 4-axis joint structure, where image information is used in the control loop to guide the robot tool in the machining task. In addition, this controller eliminates the chaotic joint behavior which appears during tracking of the quasi-repetitive trajectories required in machining processes. Moreover, this robot tool can be coupled to a manipulator robot in order to form a multi-robot platform for complex manufacturing tasks. Therefore, the robot tool could perform a machining task using a piece grasped from the workspace by a manipulator robot. This manipulator robot could be guided by using visual information given by the robot tool, thereby obtaining an intelligent multi-robot platform controlled by only one camera.

Leakage temperature dependency aware real-time scheduling for power and thermal optimization

Catering to society's demand for high performance computing, billions of transistors are now integrated on IC chips to deliver unprecedented performances. With increasing transistor density, the power consumption/density is growing exponentially. The increasing power consumption directly translates to the high chip temperature, which not only raises the packaging/cooling costs, but also degrades the performance/reliability and life span of the computing systems. Moreover, high chip temperature also greatly increases the leakage power consumption, which is becoming more and more significant with the continuous scaling of the transistor size. As the semiconductor industry continues to evolve, power and thermal challenges have become the most critical challenges in the design of new generations of computing systems. ^ In this dissertation, we addressed the power/thermal issues from the system-level perspective. Specifically, we sought to employ real-time scheduling methods to optimize the power/thermal efficiency of the real-time computing systems, with leakage/ temperature dependency taken into consideration. In our research, we first explored the fundamental principles on how to employ dynamic voltage scaling (DVS) techniques to reduce the peak operating temperature when running a real-time application on a single core platform. We further proposed a novel real-time scheduling method, “M-Oscillations” to reduce the peak temperature when scheduling a hard real-time periodic task set. We also developed three checking methods to guarantee the feasibility of a periodic real-time schedule under peak temperature constraint. We further extended our research from single core platform to multi-core platform. We investigated the energy estimation problem on the multi-core platforms and developed a light weight and accurate method to calculate the energy consumption for a given voltage schedule on a multi-core platform. Finally, we concluded the dissertation with elaborated discussions of future extensions of our research. ^

Automated Collection of Sign Inventory Information by Integrating Global Positioning System (GPS) with Videologging Data Collection Activities, 1995

Advances in communication, navigation and imaging technologies are expected to fundamentally change methods currently used to collect data. Electronic data interchange strategies will also minimize data handling and automatically update files at the point of capture. This report summarizes the outcome of using a multi-camera platform as a method to collect roadway inventory data. It defines basic system requirements as expressed by users, who applied these techniques and examines how the application of the technology met those needs. A sign inventory case study was used to determine the advantages of creating and maintaining the database and provides the capability to monitor performance criteria for a Safety Management System. The project identified at least 75 percent of the data elements needed for a sign inventory can be gathered by viewing a high resolution image.

Leakage Temperature Dependency Aware Real-Time Scheduling for Power and Thermal Optimization

Catering to society’s demand for high performance computing, billions of transistors are now integrated on IC chips to deliver unprecedented performances. With increasing transistor density, the power consumption/density is growing exponentially. The increasing power consumption directly translates to the high chip temperature, which not only raises the packaging/cooling costs, but also degrades the performance/reliability and life span of the computing systems. Moreover, high chip temperature also greatly increases the leakage power consumption, which is becoming more and more significant with the continuous scaling of the transistor size. As the semiconductor industry continues to evolve, power and thermal challenges have become the most critical challenges in the design of new generations of computing systems. In this dissertation, we addressed the power/thermal issues from the system-level perspective. Specifically, we sought to employ real-time scheduling methods to optimize the power/thermal efficiency of the real-time computing systems, with leakage/ temperature dependency taken into consideration. In our research, we first explored the fundamental principles on how to employ dynamic voltage scaling (DVS) techniques to reduce the peak operating temperature when running a real-time application on a single core platform. We further proposed a novel real-time scheduling method, “M-Oscillations” to reduce the peak temperature when scheduling a hard real-time periodic task set. We also developed three checking methods to guarantee the feasibility of a periodic real-time schedule under peak temperature constraint. We further extended our research from single core platform to multi-core platform. We investigated the energy estimation problem on the multi-core platforms and developed a light weight and accurate method to calculate the energy consumption for a given voltage schedule on a multi-core platform. Finally, we concluded the dissertation with elaborated discussions of future extensions of our research.

Teaching new dogs old tricks. How the move to 24/7 interactive, integrated multimedia, multi-platform news and feature delivery is not really changing the skills employers demand of graduates

The journalism revolution is upon us. In a world where we are constantly being told that everyone can be a publisher and challenges are emerging from bloggers, Twitterers and podcasters, journalism educators are inevitably reassessing what skills we now need to teach to keep our graduates ahead of the game. QUT this year tackled that question head-on as a curriculum review and program restructure resulted in a greater emphasis on online journalism. The author spent a week in the online newsrooms of each of two of the major players – ABC online news and thecouriermail.com to watch, listen and interview some of the key players. This, in addition to interviews with industry leaders from Fairfax and news.com, lead to the conclusion that while there are some new skills involved in new media much of what the industry is demanding is in fact good old fashioned journalism. Themes of good spelling, grammar, accuracy and writing skills and a nose for news recurred when industry players were asked what it was that they would like to see in new graduates. While speed was cited as one of the big attributes needed in online journalism, the conclusion of many of the players was that the skills of a good down-table sub or a journalist working for wire service were not unlike those most used in online newsrooms.

The multi-platform user engagement and data visualisation tool

The ability to identify and assess user engagement with transmedia productions is vital to the success of individual projects and the sustainability of this mode of media production as a whole. It is essential that industry players have access to tools and methodologies that offer the most complete and accurate picture of how audiences/users engage with their productions and which assets generate the most valuable returns of investment. Drawing upon research conducted with Hoodlum Entertainment, a Brisbane-based transmedia producer, this project involved an initial assessment of the way engagement tends to be understood, why standard web analytics tools are ill-suited to measuring it, how a customised tool could offer solutions, and why this question of measuring engagement is so vital to the future of transmedia as a sustainable industry. Working with data provided by Hoodlum Entertainment and Foxtel Marketing, the outcome of the study was a prototype for a custom data visualisation tool that allowed access, manipulation and presentation of user engagement data, both historic and predictive. The prototyped interfaces demonstrate how the visualization tool would collect and organise data specific to multiplatform projects by aggregating data across a number of platform reporting tools. Such a tool is designed to encompass not only platforms developed by the transmedia producer but also sites developed by fans. This visualisation tool accounted for multiplatform experience projects whose top level is comprised of people, platforms and content. People include characters, actors, audience, distributors and creators. Platforms include television, Facebook and other relevant social networks, literature, cinema and other media that might be included in the multiplatform experience. Content refers to discreet media texts employed within the platform, such as tweet, a You Tube video, a Facebook post, an email, a television episode, etc. Core content is produced by the creators’ multiplatform experiences to advance the narrative, while complimentary content generated by audience members offers further contributions to the experience. Equally important is the timing with which the components of the experience are introduced and how they interact with and impact upon each other. Being able to combine, filter and sort these elements in multiple ways we can better understand the value of certain components of a project. It also offers insights into the relationship between the timing of the release of components and user activity associated with them, which further highlights the efficacy (or, indeed, failure) of assets as catalysts for engagement. In collaboration with Hoodlum we have developed a number of design scenarios experimenting with the ways in which data can be visualised and manipulated to tell a more refined story about the value of user engagement with certain project components and activities. This experimentation will serve as the basis for future research.

Transmedia Storytelling: From Interviewing to Multi-Platform

There is nothing new under the sun – so the saying goes, and in a digital age of recording oral histories, this holds true. Despite advances and innovations across the board in information and communication technology in the field of oral history it is essentially only the devices we record on that have changed. However, what has emerged is a plethora of ways that oral history interviews can be used to produce multimedia, or transmedia storytelling outputs- for exhibitions in public institutions, schools and by communities to engage interested groups, and in families and by individuals wanting to play with new ways of telling their family stories and histories. In 2010, QUT’s Creative Industries introduced a postgraduate unit called Transmedia Storytelling: From Interviewing to Multi-Platform, which was the first postgraduate course of its kind in Australia. Based in a Creative Writing discipline, but open to all coursework Masters, PhD, Research Masters and Doctorate of Creative Industries students, this unit introduces students to the theory and practice of semi-structured interviewing techniques, oral history conventions and applications, and the art of storytelling across various platforms.

Stimuli-responsive weak polyelectrolyte multilayer films: A thin film platform for self triggered multi-drug delivery

Polyelectrolyte multilayer (PEM) thin film composed of weak polyelectrolytes was designed by layer-by-layer (LbL) assembly of poly(allylamine hydrochloride) (PAH) and poly(methacrylic acid) (PMA) for multi-drug delivery applications. Environmental stimuli such as pH and ionic strength showed significant influence in changing the film morphology from pore-free smooth structure to porous structure and favored triggered release of loaded molecules. The film was successfully loaded with bovine serum albumin (BSA) and ciprofloxacin hydrochloride (CH) by modulating the porous polymeric network of the film. Release studies showed that the amount of release could be easily controlled by changing the environmental conditions such as pH and ionic strength. Sustained release of loaded molecules was observed up to 8 h. The fabricated films were found to be biocompatible with epithelial cells during in-vitro cell culture studies. PEM film reported here not only has the potential to be used as self-responding thin film platform for transdermal drug delivery, but also has the potential for further development in antimicrobial or anti-inflammatory coatings on implants and drug-releasing coatings for stents. (C) 2015 Elsevier B.V. All rights reserved.