Do Information, Price, or Morals Influence Ethical Consumption? A Natural Field Experiment and Customer Survey on the Purchase of Fair Trade Coffee

We address ethical consumption using a natural field experiment on the actual purchase of Fair Trade (FT) coffee in three supermarkets in Germany. Based on a quasi-experimental before-and-after design the effects of three different treatments – information, 20% price reduction, and a moral appeal – are analyzed. Sales data cover actual ethical purchase behavior and avoid problems of social desirability. But they offer only limited insights into the motivations of individual consumers. We therefore complemented the field experiment with a customer survey that allows us to contrast observed (ethical) buying behavior with self-reported FT consumption. Results from the experiment suggest that only the price reduction had the expected positive and statistically significant effect on FT consumption.

The crucifixion viewed from a Jewish standpoint : a lecture delivered by invitation before the "Chicago Institute for Morals, Religion and Letters" /

Mode of access: Internet.

Aesop and Hyssop being fables adapted and original with the morals fully formulated.

Mode of access: Internet.

Relativity in business morals,

Mode of access: Internet.

Gentle manners : a guide to good morals ...

First edition compiled by Rufus Bishop, Garrett Lawrence and Isaac Newton Youngs, and issued in 1823 under title: A juvenile monitor. Second edition revised by Giles B. Avery, and issued in 1844 under title: A juvenile guide. Third edition revised by Henry C. Blinn. cf. Pref. and McLean, J. P. A bibliography of Shaker literature.

Morals and dogma of the Ancient and Accepted Scottish Rite of Freemasonry : prepared for the Supreme Council of the Thirty-third Degree, for the Southern Jurisdiction of the United States /

Mode of access: Internet.

Richard Edney and the governor's family. A rusurban tale ... of morals, sentiment, and life ... containing, also hints on being good and doing good.

Mode of access: Internet.

The morals of Princes, or An abstract of the most remarkable passages contain'd in the history of all the emperors who reign'd in Rome : with a moral reflection drawn from each quotation ... /

Mode of access: Internet.

Religio medici : together with a letter to a friend on the death of his intimate friend and christian morals /

Mode of access: Internet.

Myth, magic, and morals : a study of Christian origins /

Issued for the Rationalist Press Association, Limited.

The scientific basis of morals : and other essays : viz.: Right or wrong ; The ethics of belief ; The ethics of religion /

Caption title.

A work book in citizenship training for children ... with special reference to civics, health, safety education, morals and manners, and thrift.

Mode of access: Internet.

Seneca's morals by way of abstract : to which is added, a discourse, under the title of An after thought /

Of benefits -- Of a happy life -- Of anger -- Epistles -- Postscript -- An after-thought.

The Western literary magazine and journal of education, science, arts, and morals.

Mode of access: Internet.

Elements of divinity; or, A concise and comprehensive view of Bible theology; comprising the doctrines, evidences, morals, and institutions of Christianity; with appropriate questions appended to each chapter.

Mode of access: Internet.