Modelling web search behaviour : a user’s cognitive style perspective [Unpublished]

Many researchers have investigated and modelled aspects of Web searching. A number of studies have explored the relationships between individual differences and Web searching. However, limited studies have explored the role of users’ cognitive styles in determining Web searching behaviour. Current models of Web searching have limited consideration of users’ cognitive styles. The impact of users’ cognitive style on Web searching and their relationships are little understood or represented. Individuals differ in their information processing approaches and the way they represent information, thus affecting their performance. To create better models of Web searching we need to understand more about user’s cognitive style and their Web search behaviour, and the relationship between them. More rigorous research is needed in using more complex and meaningful measures of relevance; across a range of different types of search tasks and different populations of Internet users. The project further explores the relationships between the users’ cognitive style and their Web searching. The project will develop a model depicting the relationships between a user’s cognitive style and their Web searching. The related literature, aims and objectives and research design are discussed.

Development of a general internet attitude scale and internet self-efficacy scale

The measurement of users’ attitudes towards and confidence with using the Internet is an important yet poorly researched topic. Previous research has encountered issues that serve to obfuscate rather than clarify. Such issues include a lack of distinction between the terms ‘attitude’ and ‘self-efficacy’, the absence of a theoretical framework to measure each concept, and failure to follow well-established techniques for the measurement of both attitude and self-efficacy. Thus, the primary aim of this research was to develop two statistically reliable scales which independently measure attitudes towards the Internet and Internet self-efficacy. This research addressed the outlined issues by applying appropriate theoretical frameworks to each of the constructs under investigation. First, the well-known three component (affect, behaviour, cognition) model of attitudes was applied to previous Internet attitude statements. The scale was distributed to four large samples of participants. Exploratory factor analyses revealed four underlying factors in the scale: Internet Affect, Internet Exhilaration, Social Benefit of the Internet and Internet Detriment. The final scale contains 21 items, demonstrates excellent reliability and achieved excellent model fit in the confirmatory factor analysis. Second, Bandura’s (1997) model of self-efficacy was followed to develop a reliable measure of Internet self-efficacy. Data collected as part of this research suggests that there are ten main activities which individuals can carry out on the Internet. Preliminary analyses suggested that self-efficacy is confounded with previous experience; thus, individuals were invited to indicate how frequently they performed the listed Internet tasks in addition to rating their feelings of self-efficacy for each task. The scale was distributed to a sample of 841 participants. Results from the analyses suggest that the more frequently an individual performs an activity on the Internet, the higher their self-efficacy score for that activity. This suggests that frequency of use ought to be taken into account in individual’s self-efficacy scores to obtain a ‘true’ self-efficacy score for the individual. Thus, a formula was devised to incorporate participants’ previous experience of Internet tasks in their Internet self-efficacy scores. This formula was then used to obtain an overall Internet self-efficacy score for participants. Following the development of both scales, gender and age differences were explored in Internet attitudes and Internet self-efficacy scores. The analyses indicated that there were no gender differences between groups for Internet attitude or Internet self-efficacy scores. However, age group differences were identified for both attitudes and self-efficacy. Individuals aged 25-34 years achieved the highest scores on both the Internet attitude and Internet self-efficacy measures. Internet attitude and self-efficacy scores tended to decrease with age with older participants achieving lower scores on both measures than younger participants. It was also found that the more exposure individuals had to the Internet, the higher their Internet attitude and Internet self-efficacy scores. Examination of the relationship between attitude and self-efficacy found a significantly positive relationship between the two measures suggesting that the two constructs are related. Implication of such findings and directions for future research are outlined in detail in the Discussion section of this thesis.

Los ingenieros agrónomos como usuarios de internet

p.137-152

Is Internet use unhealthy? A cross-sectional study of adolescent Internet overuse.

OBJECTIVE: To assess whether problematic internet use is associated with somatic complaints and whether this association remains when checking for internet activity among a random sample of adolescents living in the canton of Vaud, Switzerland. METHODS: Cross-sectional survey of 3,067 8th graders (50.3% females) divided into average (n = 2,708) and problematic (n = 359) Internet users and compared for somatic complaints (backache, overweight, headaches, musculoskeletal pain, sleep problems and sight problems) controlling for sociodemographic and internet-related variables. Logistic regressions were performed for each complaint and for all of them simultaneously controlling variables significant at the bivariate level. RESULTS: At the multivariate level, when taken separately, problematic internet users were more likely to have a chronic condition (adjusted odds ratio [aOR] with 95% CI: 1.58 [1.11:2.23]) and to report back pain (aOR: 1.46 [1.04:2.05]), overweight (aOR: 1.74 [1.03:2.93]), musculoskeletal pain (aOR: 1.36 [1.00:1.84]) and sleep problems (aOR: 2.16 [1.62:2.88]). When considered in the full model, only sleep problems remained significant (aOR: 2.03 [1.50:2.74]). CONCLUSIONS: Our results confirm that problematic internet users report health problems more frequently, with lack of sleep being the most strongly associated and seeming to act as mediator regarding the other ones. Clinicians should remember to screen for excessive internet use their patients complaining of sleep-related problems, back or musculoskeletal pain or overweight. Clinicians should advise parents to limit the amount of time their adolescent children can spend online for leisure activities. Furthermore, limiting the number of devices used to connect to the internet could help warrant enough sleeping time.

Preadolescents' internet usage : psychosocial implications /

Preadolescent Internet usage is prevalent today. This thesis examined how Canadian preadolescents use the Internet, what they do when they are on the Internet, and why preadolescents are fascinated with the Internet. Eight quahtative categories were derived from the data. The categories are Downloading, Information Hunting, Consumerism, Virtual Nurturing, Gaming, Expressions of Violence, Chatting, and Music. By critically distilling and analyzing preadolescent Internet behaviour through the lens of behavioural and cognitive psychology, and explicating the amount of psychological, cognitive, and social learning that preadolescents may be exposed to on the Internet, and the attraction that is cumulatively a profound draw for a preadolescent audience, an argument will be made that Internet usage in preadolescents may impair their cognitive, social, and psychological development because of the impulse seeking and gratification priming that has been reinforced during the formative period of preadolescence.

Internet et la liberté d'expression : l'exemple des critiques dirigées contre les oligopoles

"Mémoire présenté à la Faculté des études supérieures en vue de l'obtention du grade de maîtrise en droit option droit des technologies de l'information"

Publicité sur Internet et Protection du consommateur

La cyberpublicité abonde sur Internet. Bandeaux publicitaires, fenêtres pop-up et « pourriels » font partie du quotidien des internautes. Pourtant, bien qu’il puisse sembler que l’anarchie y soit la règle, la publicité sur le web est encadrée, comme elle l’est d’ailleurs dans les médias traditionnels. Nous analyserons la législation qui s’applique au Québec à la publicité sur Internet : il s’agit de la Loi sur la concurrence, adoptée par le légistaleur canadien, et de la Loi sur la protection du consommateur que l’on doit au législateur québécois. Ces deux lois laissent cependant quelque chose à désirer puisqu’elles ne régissent que le contenu du message et non les formes qu’il prend sur Internet, et qu’elles ne tiennent pas compte non plus de la situation créée par la nature particulière de ce média. Pour garantir aux cyberconsommateurs une protection similaire à celle dont ils bénéficient à l’égard des autres médias, il faudra créer de nouvelles sources normatives. L’adéquation des normes avec la réalité reste toujours l’idéal à atteindre.

Les stratégies organisationnelles de gestion des rumeurs sur Internet : une analyse ventriloque

Le présent mémoire porte sur les stratégies de gestion de rumeurs par les organisations sur Internet et sur les réseaux sociaux. Il se veut une étude dite « ventriloque » des figures d’autorité mises en présence par les organisations et les internautes à travers leurs interactions. L'objectif de cette recherche est ainsi d’étudier les stratégies employées par les organisations pour gérer les rumeurs sur Internet et d’observer les interactions entre l’organisation et ses consommateurs afin de comprendre le rapport des organisations avec leurs consommateurs, réels ou potentiels, grâce aux figures mises en scène et invoquées dans leurs stratégies. Comme nous le montrons dans nos analyses, les organisations mettent en scène une multitude de figures d’autorité pour convaincre leurs consommateurs. En même temps, elles se positionnent comme sujettes à des agentivités qui sont contextuelles aux rumeurs auxquelles elles font face. De la même façon, les internautes mettent en scène les préoccupations qui les animent. Les dialogues entre organisations et internautes reflètent différentes relations entre ces deux parties. En particulier, nous montrons que les organisations n’interagissent pas toutes de la même manière avec les internautes. Cette analyse s’appuie sur des données récoltées sur les sites internet des organisations étudiées et sur les réseaux Facebook et Twitter.

Redes sociales en internet y Agenda Setting en el caso de María Camila Sánchez, víctima de acoso sexual en Transmilenio en Bogotá

Este artículo se propone analizar la manera en que se reubica la información de los medios en el contexto de los cambios tecnológicos y sociales que se han producido en el ámbito periodístico en Colombia, en general en Bogotá, en particular un caso específico de violencia contra la mujer; el caso escogido para el análisis es el de María Camila Sánchez, víctima de acoso sexual en Transmilenio en Julio de 2014, cuando se dirigía de regreso a su casa. Se espera proporcionar a partir del caso estudiado, nuevas miradas sobre el tema y aportar al conocimiento del periodismo sobre el fenómeno de intersección entre la información que se presenta en las redes sociales y que logra posicionarse en un lugar privilegiado en los medios de comunicación nacional. Facebook y Twitter son algunas las redes sociales en Internet que acaparan el interés de los colombianos como lo demuestra señala la más reciente “Encuesta de Calidad de Vida” del Departamento Administrativo Nacional de Estadística (DANE, 2014) de Colombia, que asegura que el 63,81 por ciento de los usuarios que accedieron a internet y redes sociales, lo hicieron desde cualquier lugar o dispositivo móvil y su aplicación móvil. En este contexto, el caso de María Camila permite analizar la vinculación actual de las redes sociales en la construcción de la agenda mediática, bajo la mirada de la teoría agenda setting, desarrollada por Maxwell McCombs.

Mobile Internet : perspectives from the Stakeholders

Mobile internet represents a major new trend in communication technologies use and consumption, but few evidence exists that confirms claims of novelty and social change in association with this technology use. This paper characterizes the use of mobile internet in a southern European country and associated patterns of use, focusing both on users’ profiles, forms of access, motivations to use and most popular activities undertaken via this technology, from a diffusion of innovations and social adoption of technologies perspectives, and tries to compare mobile it with fixed access to the internet in order to validate possible transformations that point to new social configurations. We seek to understand the way stakeholders perceive and characterize the European context of mobile internet. The depicted study involved a qualitative stage consisting of a set of interviews with mobile communications industry representatives and market research community in the country. These interviews were analysed in Nvivo, leading to the following eleven main categories that are explored throughout the paper: smartphones in Europe, mobile internet in Europe, users profiles, obstacles to the spread, forms of access, forms of use, motivations to use mobile internet, limitations of smartphones, apps, digital divide VS digital union and predictions for the future, as well as several subcategories forming a tree categorization. According to the data collected, mobile phones’ sales are decreasing in Europe and worldwide but on the other hand smartphones are having an exponential growth which leads to the democratization of internet access via mobile devices. As a consequence of this, it is believed that mobile internet access will soon exceed the fixed one. Mobile internet users are multiplatform, they exploit all the possibilities of mobility and they are spending less time on computers. The main obstacles to the spread of mobile internet are the high prices of price plans and there is still a lack of information and knowledge regarding the service. Mobile internet users are developing new online surfing behaviours based on apps and less in browsers and social networks represent a very high share of internet traffic through mobile phones. With mobility, “dead time” is turning into useful time and users are more likely to be available to try new services and analyze products. Innovative services concerning geolocation, consumerism, share and relationships are growing and it is necessary to highlight that mobile internet allows calling and texting, which can turn telecommunications companies into the role of Dump Pipes. This exploratory design raises questions in relation with mobile internet access and its social consequences, and provides interesting indicative research results relevant for future research in this area.

Customer service 140 characters at a time: the users’ perspective

Electronic word of mouth (eWoM) has been adopted by Internet users as a way of communicating their consumption preferences and experiences. Consumers are able to reach out to others, unknown to them, and have online conversations that can influence their behaviour. Organisations need to understand how to respond to these brand-related conversations conducted via social media. By looking through the lens of social capital, this paper contributes to social media and social capital research by studying the perceptions that 44 social media users have of companies that interact with them online. The users value social networks and support as part of their online relationships. However, several new value categories are identified when compared to previous research. Further research is required to investigate possible segmentation approaches and alternative methodological choices.

Intranet and internet uptake and usage within UK building surveying practices. A user based evaluation of advantages and disadvantages

The ‘single most important technological discovery since the birth of the p.c.’, (Gates, 1996). The swift increase in Internet utilisation within businesses and surveying has changed working methods within UK based Surveying practices. User numbers expanded rapidly since the early 1990’s and estimates place a figure of 150 million internet users globally (www.Yahoo.com, 2000). Sloan and Kee Low (2000) established that ‘e-commerce’ is a revolutionary way of trading and conducting business activities. There are opportunities for surveying practices including, reducing communication time, increasing revenues from new and existing sources, enhanced client satisfaction and competitive advantage (Cronin, 1996). Others (Dixon, 1998) perceive threats, such as ‘disintermediation’, to the traditional role of the surveyor.

This research examined the levels of internet and intranet access within the UK Building and Quantity Surveying practices and corporate firms to establish how the internet has affected working methods and client requirements. The research method comprised a qualitative approach using an email and postal questionnaire survey of a random sample of practices. The questionnaire findings formed the basis of semi structured interviews conducted with senior management of large practices to gain a deeper understanding of the issues identified within the survey.

Data analysis revealed the traditional role of the surveyor as a broker of information may be under threat in the long term. Generally levels of internet access in the sample exceed that of general business levels (Dti, 2000) with the largest growth pre 1997. The perceived advantages and barriers to Intranet and Internet usage were identified by the research.

Online communities and commercialization of Chinese internet literature

This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors’ and readers’ experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.

Health literacy and the Internet: a study on the readability of Australian online health information

OBJECTIVE: Almost 80% of Australian Internet users seek out health information online so the readability of this information is important. This study aimed to evaluate the readability of Australian online health information and determine if it matches the average reading level of Australians. METHODS: Two hundred and fifty-one web pages with information on 12 common health conditions were identified across sectors. Readability was assessed by the Flesch-Kincaid (F-K), Simple Measure of Gobbledygook (SMOG) and Flesch Reading Ease (FRE) formulas, with grade 8 adopted as the average Australian reading level. RESULTS: The average reading grade measured by F-K and SMOG was 10.54 and 12.12 respectively. The mean FRE was 47.54, a 'difficult-to-read' score. Only 0.4% of web pages were written at or below grade 8 according to SMOG. Information on dementia was the most difficult to read overall, while obesity was the most difficult among government websites. CONCLUSIONS AND IMPLICATIONS: The findings suggest that the readability of Australian health websites is above the average Australian levels of reading. A quantifiable guideline is needed to ensure online health information accommodates the reading needs of the general public to effectively use the Internet as an enabler of health literacy.

Internet e movimentos populares: um modelo de dados em painel

Nos últimos anos, o mundo vem assistindo a um maior número de mobilizações sociais, que ocorrem em todo o espectro de regimes de governo e níveis de desenvolvimento econômico: de países tradicionalmente democráticos e desenvolvidos, a países em desenvolvimento sob regimes autoritários. Tais mobilizações vêm ocorrendo simultaneamente a uma expansão acelerada das Tecnologias da Informação e Comunicação (TIC), mais notadamente o avanço da Internet e dos telefones celulares (ITU, 2014; CETIC, 2013), tornando mais rápido e fácil o acesso e difusão de informações sem o intermédio dos meios de comunicação de massa tradicionais; há os que defendem que o contexto de cada nação é o grande responsável por tais manifestações, enquanto outros citam a importância tanto das TIC quanto dos fatores contextuais como influenciadores. O objetivo desta pesquisa é identificar as variáveis explicativas da ocorrência de protestos, considerando aspectos tecnológicos, sociais e políticos, por meio da construção de modelos utilizando dados em painel. Para tal são utilizados dados do Banco Mundial, Fórum Econômico Mundial e ITU, desenvolvendo uma amostra de 124 países. O resultado desta análise revela que o percentual de usuários de Internet influencia positivamente a ocorrência de protestos e que países desenvolvidos possuem maior a chance de apresentarem manifestações.