Um estudo sobre a estratégia dos frigoríficos da região central do Rio Grande do Sul

O presente trabalho pretende fazer um estudo sobre as estratégias adotadas pelos frigoríficos e abatedouros da Região Central do estado do Rio Grande do Sul. Para caracterizar o tipo de estratégia competitiva utilizada pelos mesmos, lançou-se mão de dados secundários para conhecer-se os métodos utilizados pelos produtores de matériaprima quanto à reprodução, desenvolvimento e terminação; abate e industrialização; comercialização; condições de rastreabilidade do produto oferecido ao consumidor. Para os dados primários foi utilizado um questionário onde os empresários refletiram sobre os fatores em que se baseiam para a tomada de decisões, para identificar os tipos de relações estabelecidos entre as diversas empresas e os pontos convergentes e divergentes existentes na bovinocultura de corte. A pesquisa mostrou que há necessidade de uma maior conscientização dos administradores das empresas que fazem parte da bovinocultura de corte, do setor de transformação, da utilização de ferramentas de gerenciamento para uma melhoria do processo decisório e melhoria na formulação de suas estratégias de atuação. Os frigoríficos e abatedouros da Região Central do Estado não possuem uma estratégia comum, não têm um objetivo futuro constituído como uma política de atuação para o ramo. Cada empresa adota a sua estratégia sem um vínculo com uma política específica. Outro fator observado é quanto ao estabelecimento de relações comerciais – a montante e à jusante - visando um melhor desempenho de todo o grupo empresarial, evitando que sejam tomadas decisões isoladas que possam aviltar a performance das empresas e facilitando o estabelecimento de políticas de desenvolvimento para o setor beneficiando todo o segmento que atua na bovinocultura de corte na Região Central do Estado.

Atributos favoráveis à motivação para visitação de um site : estudo de um portal educacional

Esta pesquisa tem como foco principal os atributos favoráveis à motivação de uso de um site, especificamente um portal educacional. Concentra-se no levantamento de atributos usuais para a construção de sites na Internet, sendo primeiramente levantados em bibliografias e, paralelamente, junto a profissionais responsáveis pela construção de um portal educacional para o mercado brasileiro. Com a definição dos atributos mais importantes, buscou-se a constatação de seu uso em três portais educacionais, dois deles concorrentes ao portal estudado, por meio do uso da ferramenta de benchmarking. Com os dados sobre os atributos, partiu-se para a fase de avaliação de tais atributos com usuários finais de um portal educacional, para a verificação se tais atributos eram relevantes na busca e uso de tal site. A pesquisa concentrou-se em um grupo fechado de respondentes, por serem efetivos usuários do portal educacional e poderem, com suas respostas, colaborar de forma significativa para o avanço da pesquisa. Os resultados obtidos revelam importantes considerações sobre a construção de sites – especificamente portais educacionais – mas por serem atributos gerais podem formar uma base para analise de outros sites em construção.

Fidelização de clientes a livrarias virtuais: um modelo heurístico

The conventional commercial relationship between suppliers and customers has undergone a profound change as a result of the technological advances that have been made in electronic transactions, such as the Internet. These transformations have not been entirely technological in nature, as they have also directly altered marketing activities. Due to a series of factors, companies are increasingly driven by their customer wishes and requirements, with Electronic Commerce being just one of the means of developing and maintaining this type of relationship, called Customer Relations Marketing. The Internet sites available allow companies to obtain information more easily about which aspects are most relevant to their target customer group in terms of their products and services, helping them to increase the value of commercial transactions on offer. The online marketing strategies of electronic retail companies aim to cultivate customer loyalty after the first purchase has been made, so that customers make repeat purchases. Virtual bookstores represent a particularly successful sector in the world of Electronic Commerce. However, to ensure profitability, the business models of these companies need to be based on customer loyalty, as there is stiff competition in this area. This research study seeks to develop a heuristic model, called 4Ps and 1F, for customer loyalty to virtual bookstores. The 4Ps represent one of the most traditional marketing concepts and the F relates to Customer Loyalty. In developing this model the aim is to see how each marketing P influences customer loyalty, thus identifying the factors critical to the success of virtual bookstores retaining customer loyalty.

O gênero joke em atividades de inglês: uma proposta intercultural de ensino-aprendizagem para o ensino médio

Our research has arisen from the interest of aligning English as a Foreign Language (EFL) classroom practice to current discussions in the ambit of learning and teaching Foreign Languages (FLs). Because of the need to integrate the linguistic development to the development of notions clung to the practice of citizenship, we have adopted a cultural perspective. We have noticed jokes as a fertile ground for discussing cultural aspects in classroom. Considering such factors, our research question is: how to explore cultural aspects in jokes for the elaboration of EFL activities which aim for the development of intercultural competence and interaction? Therefore, our general goal is to explore cultural aspects in jokes for the elaboration of EFL teaching and learning activities and our specific goals are: (I) to study official suggestions (LDB, 1996; PCNEM, 2000; PCN+EM, 2002; OCEM, 2006) regarding culture at foreign languages teaching and learning, (II) to select 05 (five) jokes and analyze them focusing on their cultural aspects, (III) to identify possible interpretations for jokes; (IV) to elaborate EFL activities which grant a privilege to jokes cultural aspects. This investigation is descriptive and documental and relies on qualitative paradigm (CHIZZOTTI, 2010; FLICK, 2009; CHAROUX, 2006; BOGDAN; BIKLEN, 1994; 1992). The corpus is constituted by jokes taken from Internet sites and by official documents (LDB, 1996; PCNEM, 1998; PCN+EM, 2000; OCEM, 2006). For the elaboration of activities we have chosen a weaker version of Content-based instruction (CBI), in which contents are cultural aspects in jokes and we have undertaken a reflection on methods, approaches and perspectives, among which there are notions about post-method and CBI, which talk to EFL learning and teaching. For theoretical support we have some discussions about FL methods and approaches (BELL, 2003; KUMARAVADIVELU, 2003; WESCHE; SKEHAN, 2002; PRABHU, 1990), a cultural perspective (KRAMSCH, 1998, 1996, 1993; BYRAM; FENG, 2004), some works in Linguistics about jokes (POSSENTI, 2010, 1998; CHIARO, 1992); notions about implicit (MAINGUENEAU, 2004, 1996; CHARAUDEAU; MAINGUENEAU, 2012) and about ambiguity (KEMPSON, 1977; CHARAUDEAU; MAINGUENEAU, 2012; TRASK, 2011), having the adoption of such categories emerged from the analyzes of some jokes

Sustentabilidade ambiental das universidades: avaliação de seis universidades sediadas no Estado de São Paulo à partir da análise das informações em seus websites

Pós-graduação em Engenharia de Produção - FEB

O direito à natureza na cidade: ideologias e práticas na história

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Variabilidade da frequência cardíaca como recurso em fisioterapia: análise de periódicos nacionais

INTRODUCTION: The autonomic nervous system (ANS) could be investigated in a noninvasive way by the heart rate variability analysis (HRV) which has contributed to several health areas such as physiotherapy. OBJECTIVE: To gather information regarding the use of HRV on physiotherapy aims at providing an update of the findings for the area on journals of national circulation. MATERIALS AND METHODS: The journals of national circulation classified as greater than B2 or B2 and with free access and complete texts in some internet sites were searched on 21 area WebQualis resulting on selection of Revista Brasileira de Fisioterapia, Fisioterapia e Pesquisa and Fisioterapia em Movimento using the keywords: autonomic nervous system, sympathetic nervous system, physiotherapy and heart rate variability. RESULTS: The search resulted in 19 articles being 17 clinical trials and two case reports. CONCLUSION: The HRV has been used as a resource of interventions evaluation, as pathological conditions common to clinical practice investigation and to physiological conditions interpretation in physiotherapy. The HRV is principally used to the cardiorespiratory specialty of physiotherapy.

Oralidade, letramento e identidade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Revista Rolling Stone Brasil: em busca do perfil ideal do leitor do site

O presente trabalho tem por objetivo buscar características que ajudem a definir quem é o público leitor do site da Rolling Stone Brasil, levantando a questão da migração de revistas que surgiram antes da internet para o ciberespaço. Para isso, com base em revisão bibliográfica, retornamos na história para resgatar as origens da versão impressa da publicação e das origens do próprio jornalismo de revista. Com base em uma pesquisa sobre o que se chamou de Perfis Digigraficos e com realização de entrevistas com os editores do site e da revista Rolling Stone Brasil, concluímos que este perfil, aqui chamado de ideal, não está relacionado com idade, gênero e gosto musical

Interactivity: a factor to increase memorization

Today, approximately 29% of the world population use the Internet, against 38% in Brazil, which shows its importance in people's routine not only in Brazil, but also worldwide. Being the Internet a communication media, this research evaluates the influence of Interactivity as a factor to increase memorization of Internet sites. According to literature, multiway, immediacy and contingency factors increase Interactivity and sites that provide one or more of these factors influence memorization. 20 in-depth personal interviews were conducted to improve the understanding the issue, to identify leads and elaborate our hypothesis, followed by a quantitative survey of 300 people. Hypotheses were tested using Chi-square and a hierarchical and non-hierarchical cluster analysis. Results showed that the smaller the number of leads of a specific website, the larger are its memorization and access. The theoretical contribution of this investigation is that websites that offer fewer leads are more interactive, which causes them to be remembered. The managerial implication is that websites with a clear position and a small quantity of information or leads tend to be more remembered and accessed by internet users.

Web Interfaces Destined for People with Disabilities

One of the main characteristics of the world that we live in is the access to information and one of the main ways to reach the information is the Internet. Most Internet sites put accessibility problem on a secondary plan. If we try to define this concept (accessibility) we could say that accessibility it’s a way to offer access to information for the people with disabilities. For example blind people can’t navigate on the Internet like usual people. For that reason Internet sites have to put at their disposal ways to make their content known to this people. Accessibility does not refer only at blind people the web accessibility refers to all people who lost their ability to access the Internet sites. The web accessibility includes every disability that stops people with disabilities to access the web sites content like hearing disability, neurological and cognitive. People that have low speed Internet connection or with low performance computers can use the web accessibility.

Crowdsourcing, citizen science or volunteered geographic information? The current state of crowdsourced geographic information

Citizens are increasingly becoming an important source of geographic information, sometimes entering domains that had until recently been the exclusive realm of authoritative agencies. This activity has a very diverse character as it can, amongst other things, be active or passive, involve spatial or aspatial data and the data provided can be variable in terms of key attributes such as format, description and quality. Unsurprisingly, therefore, there are a variety of terms used to describe data arising from citizens. In this article, the expressions used to describe citizen sensing of geographic information are reviewed and their use over time explored, prior to categorizing them and highlighting key issues in the current state of the subject. The latter involved a review of 100 Internet sites with particular focus on their thematic topic, the nature of the data and issues such as incentives for contributors. This review suggests that most sites involve active rather than passive contribution, with citizens typically motivated by the desire to aid a worthy cause, often receiving little training. As such, this article provides a snapshot of the role of citizens in crowdsourcing geographic information and a guide to the current status of this rapidly emerging and evolving subject.

Élaboration d'une grille d'analyse des conceptions de l'apprentissage sous-jacentes à des sites Internet destinés à l'enseignement des sciences au secondaire

Les progrès récents dans le domaine des technologies de l'information et de la communication (TIC) ouvrent de nouvelles possibilités pour l'enseignement en général et pour celui des sciences en particulier. Les efforts gouvernementaux en cette matière indiquent le caractère pour le moins irréversible de la percée des TIC en éducation et de la nécessite de se pencher sur le matériel qui est offert. Plus particulièrement, nous nous sommes intéressés à la question des conceptions de l'apprentissage qui peuvent sous-tendre l'élaboration d'un site Internet pour l'enseignement des sciences au secondaire. Cette recherche est de type développement. Elle s'intéresse à l'enseignement des sciences au secondaire et au matériel disponible dans Internet. Elle se limite aux premières étapes particulières à ce type de recherche, soit celles de l'exploration de la littérature, de la validation des énoncés par un comité d'experts et de l'élaboration d'une grille d'analyse des conceptions de l'apprentissage sous-jacentes aux sites Internet. Le but de cette recherche est de construire un outil d'analyse des conceptions de l'apprentissage sous-jacentes à des sites Internet pour l'enseignement des sciences au secondaire."--Résumé abrégé par UMI.