Gestão de satisfação e fidelidade do cliente: um estudo com turistas em hotéis

This Thesis deals with a study on customer satisfaction and loyalty focusing on a model of factors antecedents of customer satisfaction and loyalty. The model is based on a Satisfaction Index model adopted in Norway developed by Johnson et al.(2001) and the service quality drivers from the literature. It is surveyed a sample of tourist in Natal. It is used a survey questionnaire applied at the airport in the departure moment of the tourist. The final sample results on 198 cases. Is is used a multiple regression analysis as the method to verify the factor affecting satisfaction and loyalty. Two models arise from the analysis. The first model concerning satisfaction results with cleaness and hygiene of the bathroom, leisure facilities, employees promptness, and price as the significant factors affecting satisfaction. The model has a R2 of 0.6430 and the also check in service, cleaness of the apartment and the hotel in general, bedroom setting have colinearity with some factors entering the model. The loyalty model results with satisfaction, affective commitment as the main factors affecting loyalty, with a R2 0.5396, and also image has collinearity with satisfaction. A small part of the sample has complained and this factor was not considered in the models. The results are consistent with the literature in term of quality as the main driver of the satisfaction and that it is not the only one factor to explain loyalty

JOB SATISFACTION: A QUALITY INDICATOR IN NURSING HUMAN RESOURCE MANAGEMENT

This descriptive study addresses the job satisfaction of nurse managers and clinical nurses working at the Hematology and Hemotherapy Services of a public hospital in Sao Paulo. The study objectives were to identify the factors that caused job satisfaction among nurse managers and clinical nurses, and support the results in the development of indicators to evaluate the quality of nursing human resource management. The components of the study were: autonomy, interaction, professional status, job requirements, organizational norms and remuneration. Participants were 44 nurses. Data were collected using a Job Satisfaction Index (JSI) questionnaire. In conclusion, this study permitted the identification of the clinical nurse group, which was the most satisfied, with a JSI of 10.5; the managerial group scored 10.0. Regarding the satisfaction levels in regards to the current activity, 88.9% of the nurse managers reported feeling satisfied, as did 90.9% of clinical nurses. For both groups, autonomy was the component with the highest level of professional satisfaction.

Job satisfaction among control room operators of electrical systems

Shift workers from control centers of electrical systems are a group that has received little attention in Brazil. This study aimed to compare workers' job satisfaction at five control centers of a Brazilian company electrical system, and according to their job titles. Method: The Organization Satisfaction Index (OSI) questionnaire to assess job satisfaction was used. ANOVA was used to compare OSI means, according to job title and control center. The results showed that there is no difference in job satisfaction among job titles, but a significant difference was found according to the control center. A single organizational culture cannot be applied to several branches. It is required to implement actions that would result in job satisfaction improvements among workers of all studied control rooms centers. The high level of education of operators working in all centers might have contributed to the similar values of perceived satisfaction among distinct job titles.

Spatial Disparity and Dynamic Trajectory of Convergence in China: Construction and Application of a Composite Index of Regional Development

China is a large country characterized by remarkable growth and distinct regional diversity. Spatial disparity has always been a hot issue since China has been struggling to follow a balanced growth path but still confronting with unprecedented pressures and challenges. To better understand the inequality level benchmarking spatial distributions of Chinese provinces and municipalities and estimate dynamic trajectory of sustainable development in China, I constructed the Composite Index of Regional Development (CIRD) with five sub pillars/dimensions involving Macroeconomic Index (MEI), Science and Innovation Index (SCI), Environmental Sustainability Index (ESI), Human Capital Index (HCI) and Public Facilities Index (PFI), endeavoring to cover various fields of regional socioeconomic development. Ranking reports on the five sub dimensions and aggregated CIRD were provided in order to better measure the developmental degrees of 31 or 30 Chinese provinces and municipalities over 13 years from 1998 to 2010 as the time interval of three “Five-year Plans”. Further empirical applications of this CIRD focused on clustering and convergence estimation, attempting to fill up the gap in quantifying the developmental levels of regional comprehensive socioeconomics and estimating the dynamic convergence trajectory of regional sustainable development in a long run. Four clusters were benchmarked geographically-oriented in the map on the basis of cluster analysis, and club-convergence was observed in the Chinese provinces and municipalities based on stochastic kernel density estimation.

LIFE SATISFACTION: A COMPARISON OF RETIRED AND EMPLOYED WOMEN

This research addressed the question of life satisfaction for retired and employed women with long-term employment in a typically female occupational setting. Questions of how women's retirement is related to life satisfaction have been largely neglected because of cultural assumptions about the relative unimportance of the work role in women's lives. It is generally believed that the major source of satisfaction for women is in traditional family roles. Therefore, it follows that retirement from work is not experienced as a loss for women.^ The actual consequences of women's retirement have not been examined systematically. Descriptive data about their lives are inadequate. It is not known what patterns and resources result from a lifetime of work for women.^ The objectives of the study were to test assumptions from role and continuity theory regarding life satisfaction for retired women and women employed late in life and to describe the retirement and work experiences of the women.^ Life satisfaction was measured by the Neugarten, Havighurst and Tobin Life Satisfaction Index. Perceptions of appropriate roles for females and males were assessed through an attitudinal sex-role instrument. A composite index, derived from perceptions of health, social participation, and income at two time periods, measured level of continuity. These indices and demographic information, attitudinal items about work and retirement, and social network data comprised the mailed, self-administered survey and the personal interviews.^ The study population included 91 retired and 53 employed women, 55 years or older with a minimum of 20 years continuous employment, who were enrolled in the pension program of a large retail store.^ The retired women's perceptions of their health and social participation were more positive than the employed women's. Traditional retired women demonstrated higher life satisfaction than nontraditional retired women. Both retired and employed women who perceived continuity in life patterns scored statistically higher on life satisfaction than women who perceived discontinuity. Financial planning was the area of greatest retirement concern for retired and employed women.^

Motivation Employees in Work Organizations

With the onset of global integration and knowledge of economics, the value of human capital is improving and playing a leading role in enterprise. Motivating employees in the workplace becomes an eternal and challenging subject for today's enterprise. This capstone project identifies and illustrates what motivation is, what effectively motivates employees, and how to motivate employees in the workplace. This project not only talks about individuals' motivation but also motivation in groups and specific organizations. The global workforce, as a special group, is also discovered in this project. The project mainly is based on secondary research. The types of sources come from books, journal articles, blogs, periodicals, and other print materials through the Penrose Library and websites (such as Google Scholar). This project is written for the business leaders and human resources professionals, helping them to increase employees' satisfaction and maintaining the valuable employees in their organizations.

Employee Job Satisfaction in Major Cruise Lines

A survey of 244 crew members with six major cruise Iines indicated the most satisfaction with organization and supervision, satisfaction with working environment and ship life, and least satisfaction with rewards. The study suggests that the analysis of job satisfaction level may be used to develop organizational strategies to improve shipboard employee job satisfaction.

Can occupational therapy intervention play a part in maintaining independence and quality of life in older people? A randomised controlled trial Jeannine Liddle 1 , 2 , Lyn March 3 , Barbara Carfrae 4 , Terence Finnegan 5 , Jane Druce 6 , Jennifer Schwarz 7 Peter Brooks

The main objective of this study was to see if older people could maintain their quality of life and independence after their homes had been modified and they were using community services as recommended by an occupational therapist. There were 167 study participants aged 69 to 94 years from the Northern Sydney Area, After being assessed at home by an occupational therapist, 105 were randomly allocated to one of two groups, to either have or not have the occupational therapist's recommendations carried out, They were assessed again after six months, A third group did not require any intervention, This group was followed up by telephone and postal questionnaire at six months. The main outcome measures used were the Sickness Impact Profile, the Philadelphia Geriatric Center Morale Scale, the Life Satisfaction Index, assessment of Activities of Daily Living, the Health Assessment Questionnaire and change in residence. After six months there were no difference in outcomes among the three groups. Most study participants remained at a satisfactory level on each measure. Three people had died, One had moved to hostel care and one had moved to a nursing home. A further 14 from the group having no intervention had withdrawn from the study, A secondary objective of this study was to indicate the responsiveness of these outcome measures to change in the short term (over six months) in an elderly population. Twelve-month assessments are in progress and may indicate what to expect from these outcome measures in the medium term.

Soybean growth and yield after single tillage and species mixture of cover plants

The use of cover crops is important for the agricultural crop and soil management in order to improve the system and, consequently, to increase yield. Therefore, the present study analyzed the effect of crop residues of black oat (Avena strigosa Schreb.) (BO) and a cocktail (CO) of BO, forage turnip (Raphanus sativus L.) (FT) and common vetch (Vicia sativa L.) (V) on the emergence speed index (ESI), seedling emergence speed (SES) plant height and soybean yield in different intervals between cover crop desiccation with glyphosate 480 (3 L ha-1) and BRS 232 cultivar sowing. Plots of 5 x 2.5 m with 1 m of border received four treatments with BO cover crops and four with CO as well as a control for each cover crop, at random, with five replications. The plots were desiccated in intervals of 1, 10, 20 and 30 days before soybean seeding. The harvest was manual while yield was adjusted to 13% of moisture content. The experimental design was completely randomized with splitplots and means compared by the Scott and Knott test at 5% of significance. The results showed that CO of cover crops can be recommended for soybean to obtain a more vigorous seedling emergence, from 10 days after cover crop desiccation.

Modelo de satisfação ACSI modificado no setor de telefonia móvel

O propósito do artigo consiste na validação do modelo de satisfação American Customer Satisfaction Index - ACSI modificado - no âmbito do setor de telefonia móvel. O modelo original foi modificado com a inclusão do construto conveniência e da fase qualitativa na pesquisa. O método abrangeu duas fases: exploratória e descritiva. A primeira teve por finalidade a adaptação do modelo ao setor pesquisado, sendo utilizada a técnica dos grupos de foco. Na fase quantitativa foi consultada uma amostra de 606 usuários de celular: clientes das três operadoras atuantes no estado de Minas Gerais. A técnica de modelagem de equações estruturais foi utilizada para análise de plausibilidade do modelo proposto. Os resultados sugerem os seguintes relacionamentos do modelo: Qualidade → Valor Percebido, Qualidade → Satisfação, Valor Percebido → Satisfação, e Satisfação → Lealdade.

Infidelidade e ciúme no relacionamento amoroso e sexual

RESUMO: O presente estudo tem como objectivo avaliar a relação, por género, entre a infidelidade, o ciúme e a satisfação sexual. Para tal foi utilizada uma amostra de 186 sujeitos, de ambos os sexos, que preencheram um protocolo que incluía como medidas de avaliação um questionário de dados demográficos,um de envolvimentos românticos e sexuais, um de reacções emocionais à infidelidade do parceiro, o Multidimensional Jealousy Scale (Pfeiffer & Wong, 1989), o Big Five Inventory (Benet-Martinez & Oliver, 1998) e o Index Sexual Satisfaction (Hudson, Harrison & Crosscup, 1981). Foram encontradas diferenças entre géneros face à infidelidade, sendo que os homens consideram pior uma infidelidade sexual e as mulheres uma infidelidade emocional. A insatisfação sexual associou-se positivamente ao ciúme, em ambos os sexos, contudo, nas mulheres associou-se positivamente a duas dimensões do ciúme enquanto nos homens apenas se associou a uma. O ciúme associou-se de forma positiva com alguns sentimentos como traição, engano, ódio, rejeição ou desilusão, face à infidelidade, em ambos os sexos, o que parece indicar que ambos os sexos reagem aos dois tipos de infidelidade, contudo diferenciam-se na experiência dos sentimentos a ela associados. ABSTRACT: This study aims to assess the relationship, by gender, between infidelity, jealousy and sexual satisfaction. To this end it was used a sample of 186 individuals of both sexes, who completed a protocol that included evaluating measures such as one questionnaire assessing demographic data, one of sexual and romantic entanglements, and another one of emotional reactions to infidelity of the partner, Multidimensional Jealousy Scale (Pfeiffer & Wong,1989), the Big Five Inventory (Benet-Martinez & Oliver, 1998) and Sexual Satisfaction Index (Hudson, Harrison & Crosscup, 1981). Gender differences were found in relation to infidelity, while men consider worse sexual infidelity, women consider it emotional infidelity. Sexual dissatisfaction was positively associated with jealousy in both sexes, however, in women it was positively associated with the two dimensions of jealousy while in men it was associated with only one. Jealousy was associated positively with some feelings of betrayal, deceit, hate, rejection or disappointment towards infidelity for both sexes, suggesting that both sexes respond to the two types of infidelity, however they differ when experiencing feelings associated with it.

A satisfação dos colaboradores com o sistema de recompensas: um estudo empírico em cooperativas agrícolas da Região Norte de Portugal

Esta dissertação tem como objetivo central o estudo da satisfação dos colaboradores com o sistema de recompensas de que beneficiam nas organizações onde trabalham. A lógica subjacente ao seu desenvolvimento privilegia, primeiramente, uma abordagem sobre os conceitos de sistema de recompensas e de satisfação e, consequentemente, as teorias que relacionam ambos os conceitos. Foi aplicado um inquérito por questionário a uma amostra de 94 colaboradores de duas cooperativas agrícolas localizadas na região Norte de Portugal. Foram testadas algumas hipóteses de estudo capazes de permitir caracterizar os sistemas de recompensas desenvolvidos nas cooperativas agrícolas objeto de estudo. A análise dos resultados permite concluir que: 1) é menor a satisfação com o sistema de recompensas entre os colaboradores do sexo feminino; 2) é maior a valorização atribuída à componente monetária do que à componente não monetária do sistema de recompensas; 3) a antiguidade na organização não influencia a satisfação dos colaboradores com o sistema de recompensas de que beneficiam; 4) predomina a componente monetária fixa no sistema de recompensas de ambas as cooperativas; 5) a maior satisfação com o sistema de recompensas de que beneficiam é encontrada entre os colaboradores com habilitações de nível superior e; 6) não foram encontradas diferenças na satisfação com o sistema de recompensas entre os colaboradores acima versus abaixo dos 45 anos. Baseado nestes resultados, na parte final desta dissertação são discutidas as principais implicações teóricas e práticas. Algumas limitações bem como sugestões para futura pesquisa são também apresentadas.

A satisfação dos trabalhadores com as práticas de gestão de recursos humanos: o caso de uma Instituição do Ensino Superior Público em Portugal

Este estudo tem como objetivos: (1) conhecer as práticas desenvolvidas numa organização do Ensino Superior Público Português; (2) conhecer a tipologia das práticas de GRH de cariz tradicional e de cariz estratégico; (3) perceber em que medida as práticas de GRH estão relacionadas com a área de qualificação dos responsáveis do departamento de RH; (4) averiguar o grau de satisfação que os trabalhadores sentem com as Práticas de Gestão de Recursos Humanos desenvolvidas e a sua relação com a área de qualificação dos responsáveis do departamento de RH. Foi utilizada uma metodologia mista, que possibilita ampliar a obtenção de resultados em abordagens investigativas, proporcionando ganhos relevantes para a pesquisa. É realizado um primeiro estudo exploratório, que utiliza uma metodologia mista quantitativa e qualitativa, com recurso a uma entrevista semiestruturada e inquérito realizados aos responsáveis de RH, e que tem como objetivos identificar e caracterizar as Práticas de GRH vigentes na Organização e, consequentemente, averiguar se se aproximam das designadas na literatura, assim como averiguar o grau de intervenção do DRH no desenvolvimento das PGRH e caraterizar o perfil do responsável de RH na Organização, averiguando se a área de formação de RH influencia as Práticas de GRH desenvolvidas. No segundo estudo, recorremos a uma metodologia quantitativa com recurso ao inquérito por questionário, aplicado aos trabalhadores que exercem funções a tempo integral, para averiguar o grau de satisfação dos trabalhadores em relação às Práticas de Gestão de Recursos Humanos. Na compilação dos dois estudos foi nosso objetivo obter respostas às questões que orientaram a nossa investigação. Na parte final da dissertação são discutidos os principais resultados obtidos e apresentadas as conclusões do estudo aqui levado a cabo. Os resultados sugerem que: 1) as PGRH existentes são essencialmente de cariz tradicional, em especial a gestão administrativa; 2) as PGRH predominantes são: o Planeamento de Recursos Humanos, a Análise e Descrição de Funções, o Recrutamento e Seleção, a Formação e Desenvolvimento, a Gestão Administrativa, a Comunicação e a Partilha de Informação, Ética e Deontologia e o Estatuto Disciplinar; 3) existe pouco recurso ao outsourcing para as PGRH; 4) o grau de intervenção DRH baseia-se em atividades de cariz mais administrativo; 5) as práticas tradicionais de RH são aquelas que requerem mais tempo ao DRH; 6) não existe relação entre o tipo de PGRH e a área de qualificação do responsável do DRH; 7) as PGRH são realizadas seguindo essencialmente as normas legais e regras rígidas da GRH na AP; 8) algumas PGRH não são entendidas em contexto da AP, como importantes pelos gestores, embora já sejam desenvolvidos alguns procedimentos dessas práticas; 9) a PGRH da formação e desenvolvimento não é corretamente desenvolvida e não dá cumprimento ao estipulado na lei; 10) a gestão de carreiras e o sistema de compensação e recompensas são entendidas como inexistentes, porque não existem promoções e progressões desde 2005; 11) a avaliação do desempenho é um sistema burocrático e ritualista com fins de promoção e compensação, sem efeitos práticos no momento atual, e que causa insatisfação e o sentimento de injustiça; 12) existem problemas de comunicação quanto a partilha e uniformização de procedimentos entre UO; 13) a satisfação dos trabalhadores é maior com as PGRH de tipo tradicional, nomeadamente na gestão administrativa, recrutamento e seleção, análise e descrição de funções, acolhimento, integração e socialização 14) a satisfação é menor na gestão de carreiras, no sistema de compensação e recompensas e na avaliação do desempenho; 15) quanto a relação entre o grau de satisfação e as características sócio demográficas e profissionais dos inquiridos, os casos com significância mostram que os trabalhadores com 10 ou mais anos de antiguidade tendem a sentir mais satisfação com as práticas em GRH; 16) existe mais satisfação dos trabalhadores das UO onde o responsável de DRH possui formação na área de RH.

The differential effects of switching costs and attractiveness of alternatives on customer loyalty

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação.

Racionalização e redução de custos das TIC na Administração Pública: o caso da PSP

Dissertação de mestrado integrado em Engenharia e Gestão de Sistemas de Informação