Lexicografia bilingue e tratamento digital na elaboração de um glossário eletrônico de verbos médios do grego antigo em Apolodoro

Presentación de la metodología empleada en el montaje del glosario electrónico de los verbos griegos medios presentes en la obra Biblioteca de Apolodoro. Después de algunas reflexiones sobre el concepto de la voz media en griego y el reconocimiento de las apariciones en el corpus mencionado, presentamos una pequeña lista de palabras, con algunos lemas previamente seleccionados, con la clasificación de los verbos medios según la función semántica señalada por el sujeto oracional

Lexicografia bilingue e tratamento digital na elaboração de um glossário eletrônico de verbos médios do grego antigo em Apolodoro

Presentación de la metodología empleada en el montaje del glosario electrónico de los verbos griegos medios presentes en la obra Biblioteca de Apolodoro. Después de algunas reflexiones sobre el concepto de la voz media en griego y el reconocimiento de las apariciones en el corpus mencionado, presentamos una pequeña lista de palabras, con algunos lemas previamente seleccionados, con la clasificación de los verbos medios según la función semántica señalada por el sujeto oracional

Lexicografia bilingue e tratamento digital na elaboração de um glossário eletrônico de verbos médios do grego antigo em Apolodoro

Presentación de la metodología empleada en el montaje del glosario electrónico de los verbos griegos medios presentes en la obra Biblioteca de Apolodoro. Después de algunas reflexiones sobre el concepto de la voz media en griego y el reconocimiento de las apariciones en el corpus mencionado, presentamos una pequeña lista de palabras, con algunos lemas previamente seleccionados, con la clasificación de los verbos medios según la función semántica señalada por el sujeto oracional

O declínio e a ascensão da comunicação word-of-mouth

As questões de liderança de opinião tornaram-se um tema cada vez mais interessante na nossa contemporaneidade. Quer se considere, ou não, que os ditos “novos media” provocaram uma revolução na forma como interagimos, o que é inquestionável é o seu papel na forma como somos influenciados e influenciamos, pelo menos, no que às sociedades ditas como desenvolvidas se refere. Partindo do interesse pelo estudo do word-of-mouth eletrónico, esta dissertação pretende contribuir para um melhor conhecimento do Twitter enquanto instrumento de influência. De um ponto de vista empírico este trabalho centrou-se na análise do Twitter de Arianna Huffington e dos seus seguidores no Twitter.

Evaluation of a summary score of cognitive performance for use in trials in perioperative and critical care.

Background/Aims: Cognitive dysfunction after medical treatment is increasingly being recognized. Studies on this topic require repeated cognitive testing within a short time. However, with repeated testing, practice effects must be expected. We quantified practice effects in a demographically corrected summary score of a neuropsychological test battery repeatedly administered to healthy elderly volunteers. Methods: The Consortium to Establish a Registry for Alzheimer's Disease (CERAD) Neuropsychological Assessment Battery (for which a demographically corrected summary score was developed), phonemic fluency tests, and trail-making tests were administered in healthy volunteers aged 65 years or older on days 0, 7, and 90. This battery allows calculation of a demographically adjusted continuous summary score. Results: Significant practice effects were observed in the CERAD total score and in the word list (learning and recall) subtest. Based on these volunteer data, we developed a threshold for diagnosis of postoperative cognitive dysfunction (POCD) with the CERAD total score. Conclusion: Practice effects with repeated administration of neuropsychological tests must be accounted for in the interpretation of such tests. Ignoring practice effects may lead to an underestimation of POCD. The usefulness of the proposed demographically adjusted continuous score for cognitive function will have to be tested prospectively in patients.

O novo caipira: o olhar do eu e do outro

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

O léxico da apicultura e da meliponicultura no Brasil: estudos iniciais para a elaboração de um dicionário terminológico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Software em língua portuguesa/Libras com tecnologia de realidade aumentada: ensinando palavras para alunos com surdez

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O aspecto verbal em Apolodoro: um estudo baseado em corpus sobre os padrões de usos aspectuais em Biblioteca

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Semantic memory impairment in temporal lobe epilepsy associated with hippociampal sclerosis

Episodic memory impairment is a well-recognized feature of mesial temporal lobe epilepsy. Semantic memory has received much less attention in this patient population. In this study, semantic memory aspects (word-picture matching, word definition, confrontation and responsive naming, and word list generation) in 19 patients with left and right temporal lobe epilepsy secondary to mesial temporal sclerosis (MTS) were compared with those of normal controls. Patients with LMTS showed impaired performance in word definition (compared to controls and RMTS) and in responsive naming (compared to controls). RMTS and LMTS patients performed worse than controls in word-picture matching. Both patients with left and right mesial temporal lobe epilepsy performed worse than controls in word list generation and in confrontation naming tests. Attentional-executive dysfunction may have contributed to these deficits. We conclude that patients with left and right NITS display impaired aspects of semantic knowledge. A better understanding of semantic processing difficulties in these patients will provide better insight into the difficulties with activities of daily living in this patient population. (C) 2007 Elsevier Inc. All rights reserved.

O EWOM sobre a distribuição moderna - Falem bem ou falem mal…mas falem!

Trabalho de Projeto apresentado como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Social media: The new tool in firms’ marketing strategies

In this work project we discuss the advantages and disadvantages of social media as a marketing tool. Four international cases were analyzed to provide anecdotal evidence of how social and viral marketing have been used by four firms in very different industries. We reviewed empirical evidence on the topic to discuss the main components of viral marketing. We concluded that positive (electronic) word of mouth, short response time and seeding through high network value customers are the main drivers of the success of a viral marketing campaign. We also conducted a study of the Portuguese telecommunications industry, in particular, the mobile segment. We found that the three main players operating in this market have been using social media successfully as a marketing tool in a strategic approach to the 14-25 years old segment.

How different generations contact and search for brands on social media? Comparing gen X and Y

This research intends to examine if there were significant differences on the brand engagement and on the electronic word of mouth (e-WOM)1 referral intention through Facebook between Generation X and Generation Y (also called millennials). Also, this study intends to examine if there are differences in the motivations that drive these generations to interact with brands through Facebook. Results indicated that Generation Y members consumed more content on Facebook brands’ pages than Generation X. Also, they were more likely to have an e-WOM referral intention as well as being more driven by brand affiliation and opportunity seeking. Finally, currently employed individuals were found to contribute with more content than students. This study fills the gap in the literature by addressing how marketing professionals should market their brand and interact and engage with their customers, based on customers’ generational cohort.

O impacto dos blogs de moda no relacionamento com marcas de consumo simbólico

Dissertação de mestrado em Marketing e Estratégia

A influência dos blogues de beleza no processo de tomada de decisão das consumidoras

Dissertação de mestrado em Marketing e Estratégia