Seminarios de medios de comunicación social en la EGB : un proyecto de educación para los 'mass media'.

Se hacen unas reflexiones sobre la importancia de los medios de comunicación social como vehiculo del lenguaje del mundo contemporáneo, cómo estos medios hacen al niño y al joven sujetos de la cultura audiovisual y la urgencia de una educación adecuada de los escolares en este campo, ya que una de las funciones de la escuela es integrar a los escolares en la cultura de su tiempo y ambiente para, al mismo tiempo, participar en esta realidad. Se expone un proyecto de experiencia para alumnos de octavo de EGB del Colegio San Juan Bosco, de Granada. El número de alumnos es aproximadamente ciento cuarenta. La metodología seleccionada ha sido la técnica del seminario y los títulos programados: técnica cinematográfica; las principales tendencias del cine actual; televisión; música moderna; radio; la prensa española y sus principales tendencias ideológicas. Cada seminario tiene sus objetivos y contenidos. Las clases de los seminarios están impartidas por los maestros del centro o por padres de alumnos. El tiempo dedicado a cada seminario será de una hora semanal durante un trimestre.

The mass media destabilizes the cultural homogenous regime in Axelrod`s model

An important feature of Axelrod`s model for culture dissemination or social influence is the emergence of many multicultural absorbing states, despite the fact that the local rules that specify the agents interactions are explicitly designed to decrease the cultural differences between agents. Here we re-examine the problem of introducing an external, global interaction-the mass media-in the rules of Axelrod`s model: in addition to their nearest neighbors, each agent has a certain probability p to interact with a virtual neighbor whose cultural features are fixed from the outset. Most surprisingly, this apparently homogenizing effect actually increases the cultural diversity of the population. We show that, contrary to previous claims in the literature, even a vanishingly small value of p is sufficient to destabilize the homogeneous regime for very large lattice sizes.

Literatura, leitor e mass media: um estudo sobre a recepção de A Metamorfose, de Franz Kafka

Pós-graduação em Letras - IBILCE

Crime, Mass Media and the General Public in Lithuania

The project investigated the presentation of crime in the Lithuanian media and its possible impact on the general public's understanding of crime-related problems in society. Dobryninas concentrated on three main aspects of this problem: the development of the image of crime in the Lithuanian press and television, journalists' principles in presenting crime-related information, and the public attitude to the presentation of crime in the media. A content analysis of national newspapers from the period of 1992-1997 showed not only increasing interest in crime problems, but also the distorted nature of the image of crime in the media. In-depth interviews with Lithuanian journalists demonstrated that they understood their role in presenting crime-related information firstly as providing information oriented to high public demand, although at the same time they did not deny the commercial and entertainment aspects of crime reporting. Readership and audience research illustrated the clear influence of the media on the public understanding of crime problems in society. However, the virtual image of crime did not greatly affect the system of values and beliefs of Lithuanians, nor did it challenge their insistence that problems of crime could and should be managed within the framework of a civil and open society.