978 resultados para Digital identity


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As novas possibilidades de comunicação também oferecem novas oportunidades para a formação, análise e avaliação da investigação. Cientistas e investigadores usam com frequência as aplicações baseadas na web em investigação. Praticamente em todas as áreas de investigação, as ferramentas digitais converteram-se em indispensáveis; o aparecimento de novos paradigmas como o acesso aberto, as métricas alternativas e as redes sociais são um importante exemplo de como estas mudanças afetaram a forma como os estudiosos pensam no futuro das publicações académicas. Estes acontecimentos criaram novas possibilidades e novos desafios na avaliação da qualidade da investigação, ao nível dos investigadores individuais e do desenvolvimento profissional. É a este nível que a biblioteca desempenha um papel indispensável na formação de competências e habilidades informativas que se repercutirá na valorização social do profissional, na sua satisfação profissional e, em última instância, na qualidade da própria instituição. Destacam-se os aspetos mais relevantes nos novos paradigmas de comunicação e difusão científica e, a esse respeito, recomendam-se as ações mais adequadas.

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Avatars perform a complex range of inter-related functions. They not only allow us to express a digital identity, they facilitate the expression of physical motility and, through non-verbal expression, help to mediate social interaction in networked environments. When well designed, they can contribute to a sense of “presence” (a sense of being there) and a sense of “co-presence” (a sense of being there with others) in digital space. Because of this complexity, the study of avatars can be enriched by theoretical insights from a range of disciplines. This paper considers avatars from the perspectives of critical theory, visual communication, and art theory (on portraiture) to help elucidate the role of avatars as an expression of identity. It goes on to argue that identification with an avatar is also produced through their expression of motility and discusses the benefits of film theory for explaining this process. Conceding the limits of this approach, the paper draws on philosophies of body image, Human Computer Interaction (HCI) theory on embodied interaction, and fields as diverse as dance to explain the sense of identification, immersion, presence and co-presence that avatars can produce.

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X.509 public key certificates use a signature by a trusted certification authority to bind a given public key to a given digital identity. This document specifies how to use X.509 version 3 public key certificates in public key algorithms in the Secure Shell protocol.

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Driven by the rapid development of ubiquitous and pervasive computing, personalized services and applications are deployed to support our lives. Accordingly, the number of interfaces and devices (smartphone, tablet computer, etc.) provided to access and consume these services is growing continuously. To simplify the complexity of managing many accounts with different credentials, Single Sign-On (SSO) solutions have been introduced. However, a single password for many accounts represents a single-point-of-failure. Furthermore, once initiated SSO session is a high potential risk when the working station is left unlocked and unattended. In this paper, we present a conception of a Persistent Single Sign-On (PSSO) for ubiquitous home environments by involving the capabilities of Behavioral Biometrics to check the identity of the user continuously in an unobtrusive manner.

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This paper views the increasing social networking as an efficient emerging ministry to the moveable generation. Through social network such as Facebook, ministry from a pastoral perspective can become more authentic and meaningful. Ministry is relational. Social Networking sites provide a strong platform to being part in other people’s life. Social networking and living online builds community beyond geographical boarders. Young adults and youths digital identity often reflects their faith, this is supported by research which suggests a practice of more openness to share and expose private issues online. Spiritual and religious views are freely shared, creating sacred spaces in the midst of life practising a holistic faith identity in a secular community. Providing a strong platform for information flow, Social Network is attractive in a postmodern society where inviting people to join in events are perceived as non threatening, making church community events transparent and available to people who do not attend church, inviting spiritual friendships and relationships. Social Networking strengthens relationship in a non hierarchical manner and invites the minister into lives where there previously would have been barriers, engaging in prayer and bible study as well as pastoral care through social networking, thus relationships deepens via social networking making people real. It has been observed that, although community building happens on the net, church affiliation loyalty remains to the local community. Therefore presence ministry though social networks emerges as a core form of ministry, where relations to youth who move from local church to university campuses are kept alive. The asynchronous nature of communication within social networking eases the minister in her work. The minister is able to engage with many individuals at the same time. Before the minister could visit one person at a time, now she visits 5-6 individuals at any given time. Therefore social networking not only increases the quality of the work, but also empowers the minister to be more efficient.

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La estrategia i2010 de la UE tiene como objetivo garantizar el liderazgo europeo en materia de TIC y poner los beneficios de la Sociedad de la Información al servicio de la economía, la sociedad y la calidad de vida personal, teniendo presente que los éxitos de Europa hasta la fecha se han basado en favorecer la competencia leal en los mercados de las telecomunicaciones y crear un mercado sin fronteras para contenidos y medios de comunicación digitales. En esta línea, la Comisión Europea ha establecido que los distintos estados miembros deben contribuir activamente al desarrollo y uso seguro de los servicios telemáticos entre sus ciudadanos. Más concretamente, atribuye a las Administraciones Públicas, tanto a nivel nacional, regional como local, un papel dinamizador de la Sociedad de la Información que les obliga a ofrecer paulatinamente todos los actos administrativos a los ciudadanos a través de Internet. Como primer paso para el uso seguro de los servicios telemáticos que ofrecen las instituciones públicas se hace preciso dotar a los ciudadanos de una identidad digital que les permita identificarse ante un Proveedor de Servicio o ante otros ciudadanos de manera inequívoca. Por esta razón, la mayoría de países europeos – y otros en el resto del mundo – están promoviendo, sistemas fiables de gestión de identidad electrónica (eIDM), de tal manera que los ciudadanos, las empresas y departamentos gubernamentales (incluso en Estados miembros diferentes) pueden identificar y certificar sus operaciones con precisión, rapidez y sencillez. Sin embargo, la gestión de esta identidad por las Administraciones Públicas supone un importante desafío, acentuado cuando se hace necesaria la interoperabilidad entre Administraciones de diferentes países, puesto que personas y entidades tienen credenciales de identificación diferentes en función de su propio marco jurídico nacional. Consciente del problema, en la Unión Europea se han puesto en marcha una serie de proyectos con el objetivo de conseguir la interoperabilidad de los eIDMs entre las instituciones públicas de diferentes Estados miembros. A pesar de ello, las soluciones adoptadas hasta la fecha son insuficientes porque no prevén todos los posibles casos de interacción del usuario con las instituciones. En concreto, no tienen en cuenta un aspecto muy importante que se ofrece en los distintos sistemas jurídicos nacionales, a saber, la delegación de la identidad, mediante la cual un ciudadano puede autorizar a otro para que actúe en su nombre para acceder a determinados servicios prestados por las instituciones públicas. En esta tesis se realizan un conjunto de aportaciones que dan solución a distintos aspectos de los problemas planteados y que, de forma conjunta, permiten la interoperabilidad y la delegación de identidad en determinados Sistemas de Gestión de Identidad aplicados al entorno de las Administraciones Públicas. En el caso de la delegación, se ha definido un sistema de delegación dinámica de identidad entre dos entidades genéricas que permite solucionar el problema del acceso delegado a los servicios telemáticos ofrecidos por las Administraciones Públicas. La solución propuesta se basa en la generación de un token de delegación, constituido a partir de un Certificado Proxy, que permite a la entidad que delega establecer la delegación de identidad en otra entidad en base a un subconjunto de sus atributos como delegador, estableciendo además, en el propio token de delegación, restricciones en el conjunto de servicios accesibles a la entidad delegada y el tiempo de validez de la delegación. Adicionalmente, se presentan los mecanismos necesarios tanto para poder revocar un token de delegación como para comprobar sin un token de delegación ha sido o no revocado. Para ello se propone una solución para la identificación unívoca de tokens de delegación y la creación de una nueva entidad denominada Autoridad de Revocación de Tokens de Delegación. Entre las características del sistema de delegación propuesto destaca el que es lo suficientemente seguro como para ser utilizado en el entorno de la Administración Pública, que no requiere el uso de mecanismos off‐line para la generación de la delegación y que se puede realizar la delegación de forma instantánea y sin la necesidad de trámites complejos o la participación de un elevado número de entidades. Adicionalmente, el token de delegación propuesto es perfectamente integrable en las infraestructura de clave pública actual lo que hace que, dado que gran parte de las Administraciones Públicas europeas basan sus sistemas de identidad digital en el uso de la PKI y certificados de identidad X.509, la solución pueda ser puesta en marcha en un entorno real sin necesidad de grandes cambios o modificaciones de comportamiento. En lo referente a la interoperabilidad, se realiza un análisis exhaustivo y la correspondiente evaluación de las principales propuestas de Sistemas de Gestión de Identidad orientados a conseguir la interoperabilidad realizadas hasta la fecha en el marco de la Unión Europea y se propone, a alto nivel, una arquitectura de interoperabilidad para la gestión de identidad en las Administraciones Públicas. Dicha arquitectura es lo suficientemente genérica como para poder ser aplicada tanto en el entorno pan‐Europeo como en los entornos nacionales, autonómicos y locales, de tal forma que la interoperabilidad en la gestión de la identidad esté garantizada en todos los niveles de la Administración Pública. Por último, mediante la integración de la solución de delegación dinámica de identidad y la arquitectura de interoperabilidad propuestas se presenta una solución al problema de la delegación en un escenario pan‐Europeo de gestión de identidad, dando lugar a una arquitectura global de interoperabilidad pan‐Europea con soporte a la delegación de identidad. SUMMARY The i2010 European Union Plan aims to ensure European leadership in ICT and to promote the positive contribution that information and communication technologies can make to the economic, social and personal quality of life, bearing in mind that, to date, success in Europe has been based on promoting fair competition in telecommunications markets and on creating a borderless market for contents and digital media. In this line, the European Commission has established that the different member states should contribute actively to the development and secure use of telematic services among their citizens. More specifically, it is attributed to national, regional and local Public Administrations to have a supportive role of the Information Society, requiring them to gradually provide the citizens with Internet‐based access to all administrative procedures acts. As a first step for the secure use of telematic services offered by public institutions, it is necessary to provide the citizens with a digital identity to enable them to identify themselves unequivocally to a Service Provider or to other citizens. For this reason, most European countries ‐ and others in the rest of the world ‐ are promoting reliable systems for managing electronic identity (eIDM), so that citizens, businesses and government departments (even in different Member States) can identify and certify their operations with precision, speed and simplicity. However, the identity management by Public Administrations is a major challenge that becomes more difficult when interoperability between administrations of different countries is needed, due to the fact that individuals and entities have different identification credentials according to their own national legal framework. Aware of the problem, the European Union has launched a series of projects with the aim of achieving interoperability of eIDMs between public institutions of different Member States. However, the solutions adopted to date are insufficient because they do not foresee all possible cases of user interaction with the institutions. In particular, solutions do not take into account a very important aspect that is offered in different national legal systems, namely, the delegation of identity, by which a citizen can authorize another to act on his/her behalf to access certain services provided by public institutions. In this thesis a collection of contributions that provide solution to different aspects of the aforementioned problems are carried out. The solutions, in global, enable interoperability and identity delegation in some of the Identity Management Systems applied to Public Administration environment. In the case of delegation, a dynamic identity delegation system between generic entities is defined. This system makes it possible to solve the problem of delegated access to telematic services offered by Public Administrations. The proposed solution is based on the generation of a piece of information called delegation token. This delegation token, derived from a Proxy Certificate, allows the establishment of identity delegation by an entity that delegates (delegator) in other entity (delegatee) making use of a subset of delegator attributes. It also establishes restrictions on services that can be used by the delegated entity and the expiry date of delegation. In addition to this, the mechanisms necessary to revoke and check the revocation status of a delegation token are presented. To do this, a solution to univocally identify delegation tokens and the creation of a completely new entity, called Token Delegation Revocation Authority, are proposed. The most remarkable characteristics of the proposed delegation system are its security, enough for it to be used in the Public Administration environment, the fact that it does not require off‐line processes in order to generate the delegation, and the possibility of performing the delegation instantaneously and without neither complex processes nor the intervention of a large number of entities. The proposed delegation token can be completely incorporated into current Public Key Infrastructure (PKI). Thus, since most of the European Public Administrations base their digital identity systems on PKI and X.509 identity certificates, the solution can be adopted in a real environment without great changes or performance modifications. Regarding interoperability, an exhaustive analysis and evaluation of most significant proposals on Identity Management Systems that aim to achieve interoperability carried out in the European Union framework until now are performed. A high level identity management interoperability architecture for Public Administrations is also proposed. This architecture is sufficiently generic to be applied to both pan‐European environment and national, regional or local environments, thus interoperability in identity management at all Public Administration levels is guaranteed. Finally, through the integration of the proposed dynamic identity delegation solution and the high level interoperability architecture, a solution to the problem of identity delegation in a pan‐European identity management environment is suggested, leading to a pan‐European global interoperability architecture with identity delegation support.

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En este trabajo de tesis se propone un esquema de votación telemática, de carácter paneuropeo y transnacional, que es capaz de satisfacer las más altas exigencias en materia de seguridad. Este enfoque transnacional supone una importante novedad que obliga a identificar a los ciudadanos más allá de las fronteras de su país, exigencia que se traduce en la necesidad de que todos los ciudadanos europeos dispongan de una identidad digital y en que ésta sea reconocida más allá de las fronteras de su país de origen. Bajo estas premisas, la propuesta recogida en esta tesis se aborda desde dos vertientes complementarias: por una parte, el diseño de un esquema de votación capaz de conquistar la confianza de gobiernos y ciudadanos europeos y, por otra, la búsqueda de una respuesta al problema de interoperabilidad de Sistemas de Gestión de Identidad (IDMs), en consonancia con los trabajos que actualmente realiza la UE para la integración de los servicios proporcionados por las Administraciones Públicas de los distintos países europeos. El punto de partida de este trabajo ha sido la identificación de los requisitos que determinan el adecuado funcionamiento de un sistema de votación telemática para, a partir de ellos,proponer un conjunto de elementos y criterios que permitan, por una parte, establecer comparaciones entre distintos sistemas telemáticos de votación y, por otra, evaluar la idoneidad del sistema propuesto. A continuación se han tomado las más recientes y significativas experiencias de votación telemática llevadas a cabo por diferentes países en la automatización de sus procesos electorales, analizándolas en profundidad para demostrar que, incluso en los sistemas más recientes, todavía subsisten importantes deficiencias relativas a la seguridad. Asimismo, se ha constatado que un sector importante de la población se muestra receloso y, a menudo, cuestiona la validez de los resultados publicados. Por tanto, un sistema que aspire a ganarse la confianza de ciudadanos y gobernantes no sólo debe operar correctamente, trasladando los procesos tradicionales de votación al contexto telemático, sino que debe proporcionar mecanismos adicionales que permitan superar los temores que inspira el nuevo sistema de votación. Conforme a este principio, el enfoque de esta tesis, se orienta, en primer lugar, hacia la creación de pruebas irrefutables, entendibles y auditables a lo largo de todo el proceso de votación, que permitan demostrar con certeza y ante todos los actores implicados en el proceso (gobierno, partidos políticos, votantes, Mesa Electoral, interventores, Junta Electoral,jueces, etc.) que los resultados publicados son fidedignos y que no se han violado los principios de anonimato y de “una persona, un voto”. Bajo este planteamiento, la solución recogida en esta tesis no sólo prevé mecanismos para minimizar el riesgo de compra de votos, sino que además incorpora mecanismos de seguridad robustos que permitirán no sólo detectar posibles intentos de manipulación del sistema, sino también identificar cuál ha sido el agente responsable. De forma adicional, esta tesis va más allá y traslada el escenario de votación a un ámbito paneuropeo donde aparecen nuevos problemas. En efecto, en la actualidad uno de los principales retos a los que se enfrentan las votaciones de carácter transnacional es sin duda la falta de procedimientos rigurosos y dinámicos para la actualización sincronizada de los censos de votantes de los distintos países que evite la presencia de errores que redunden en la incapacidad de controlar que una persona emita más de un voto, o que se vea impedido del todo a ejercer su derecho. Este reconocimiento de la identidad transnacional requiere la interoperabilidad entre los IDMs de los distintos países europeos. Para dar solución a este problema, esta tesis se apoya en las propuestas emergentes en el seno de la UE, que previsiblemente se consolidarán en los próximos años, tanto en materia de identidad digital (con la puesta en marcha de la Tarjeta de Ciudadano Europeo) como con el despliegue de una infraestructura de gestión de identidad que haga posible la interoperabilidad de los IDMs de los distintos estados miembros. A partir de ellas, en esta tesis se propone una infraestructura telemática que facilita la interoperabilidad de los sistemas de gestión de los censos de los distintos estados europeos en los que se lleve a cabo conjuntamente la votación. El resultado es un sistema versátil, seguro, totalmente robusto, fiable y auditable que puede ser aplicado en elecciones paneuropeas y que contempla la actualización dinámica del censo como una parte crítica del proceso de votación. ABSTRACT: This Ph. D. dissertation proposes a pan‐European and transnational system of telematic voting that is capable of meeting the strictest security standards. This transnational approach is a significant innovation that entails identifying citizens beyond the borders of their own country,thus requiring that all European citizens must have a digital identity that is recognized beyond the borders of their country of origin. Based on these premises, the proposal in this thesis is analyzed in two mutually‐reinforcing ways: first, a voting system is designed that is capable of winning the confidence of European governments and citizens and, second, a solution is conceived for the problem of interoperability of Identity Management Systems (IDMs) that is consistent with work being carried out by the EU to integrate the services provided by the public administrations of different European countries. The starting point of this paper is to identify the requirements for the adequate functioning of a telematic voting system and then to propose a set of elements and criteria that will allow for making comparisons between different such telematic voting systems for the purpose of evaluating the suitability of the proposed system. Then, this thesis provides an in‐depth analysis of most recent significant experiences in telematic voting carried out by different countries with the aim of automating electoral processes, and shows that even the most recent systems have significant shortcomings in the realm of security. Further, a significant portion of the population has shown itself to be wary,and they often question the validity of the published results. Therefore, a system that aspires to win the trust of citizens and leaders must not only operate correctly by transferring traditional voting processes into a telematic environment, but must also provide additional mechanisms that can overcome the fears aroused by the new voting system. Hence, this thesis focuses, first, on creating irrefutable, comprehensible and auditable proof throughout the voting process that can demonstrate to all actors in the process – the government, political parties, voters, polling station workers, electoral officials, judges, etc. ‐that the published results are accurate and that the principles of anonymity and one person,one vote, have not been violated. Accordingly, the solution in this thesis includes mechanisms to minimize the risk of vote buying, in addition to robust security mechanisms that can not only detect possible attempts to manipulate the system, but also identify the responsible party. Additionally, this thesis goes one step further and moves the voting scenario to a pan‐European scale, in which new problems appear. Indeed, one of the major challenges at present for transnational voting processes is the lack of rigorous and dynamic procedures for synchronized updating of different countries’ voter rolls, free from errors that may make the system unable to keep an individual from either casting more than one vote, or from losing the effective exercise of the right to vote. This recognition of transnational identity requires interoperability between the IDMs of different European countries. To solve the problem, this thesis relies on proposals emerging within the EU that are expected to take shape in the coming years, both in digital identity – with the launch of the European Citizen Card – and in the deployment of an identity management infrastructure that will enable interoperability of the IDMs of different member states. Based on these, the thesis proposes a telematic infrastructure that will achieve interoperability of the census management systems of European states in which voting processes are jointly carried out. The result is a versatile, secure, totally robust, reliable and auditable system that can be applied in pan‐European election, and that includes dynamic updating of the voter rolls as a critical part of the voting process.

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Assunto bastante abordado quando se trata de Sistemas Inteligentes de Transportes (ITS), a identificação veicular - utilizada em grande parte das aplicações de ITS deve ser entendida como um conjunto de recursos de hardware, software e telecomunicações, que interagem para atingir, do ponto de vista funcional, o objetivo de, conseguir extrair e transmitir, digitalmente, a identidade de um veículo. É feita tanto por sistemas que transmitem e recebem uma identidade digital quanto por sistemas que, instalados na infraestrutura da via, são capazes de reconhecer a placa dos veículos circulantes. Quando se trata da identificação automática por meio do reconhecimento da placa veicular, os estudos têm se concentrado sobremaneira nas tecnologias de processamento de imagens, não abordando - em sua maioria - uma visão sistêmica, necessária para compreender de maneira mais abrangente todas as variáveis que podem interferir na eficácia da identificação. Com o objetivo de contribuir para melhor entender e utilizar os sistemas de reconhecimento automático de placas veiculares, este trabalho propõe um modelo sistêmico, em camadas, para representar seus componentes. Associada a esse modelo, propõe uma classificação para os diversos tipos de falhas que podem prejudicar seu desempenho. Uma análise desenvolvida com resultados obtidos em testes realizados em campo com sistemas de identificação de placas voltados à fiscalização de veículos aponta resultados relevantes e limitações para obter correlações entre variáveis, em função dos diversos fatores que podem influenciar os resultados. Algumas entrevistas realizadas apontam os tipos de falhas que ocorrem com mais frequência durante a operação desses sistemas. Finalmente, este trabalho propõe futuros estudos e apresenta um glossário de termos, que poderá ser útil a novos pesquisadores.

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This article will analyse the key strategies in the relationship between reading and writing in the area of ICT and the resulting importance in supporting literacy in this area so that the education system as a whole (primary and secondary schools and universities) can be guided to make full use of the opportunities ICT can provide. ICTs are able to help improve overall comprehension, evaluate general perspectives and raise awareness of the value of cooperation and, as a result, the essential quality of individuals and their contributions. These contributions are far-reaching and strategic. The benefits of applying ICT in reading and writing are also felt in oral expression and can result in education based more on dialogue which, in turn, leads to social change.

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Co-creative media production practices offer important new modes and opportunities for social participation and engagement. In mid-2009 Institute for Creative Industries and Innovation researchers at QUT adapted a specific model of co-creative media production, known as ‘digital storytelling’ and piloted it as an action research platform for facilitating and researching knowledge production based on intergenerational dialogue and exchange. Nine stories were produced and important insights were generated into this particular use of digital storytelling, as well as the impact of institutional constraints and opportunities on the possibilities and outcomes co-creative media practices and processes.

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Mainstream representations of trans people typically run the gamut from victim to mentally ill and are almost always articulated by non-trans voices. The era of user-generated digital content and participatory culture has heralded unprecedented opportunities for trans people who wish to speak their own stories in public spaces. Digital Storytelling, as an easy accessible autobiographic audio-visual form, offers scope to play with multi-dimensional and ambiguous representations of identity that contest mainstream assumptions of what it is to be ‘male’ or ‘female’. Also, unlike mainstream media forms, online and viral distribution of Digital Stories offer potential to reach a wide range of audiences, which is appealing to activist oriented storytellers who wish to confront social prejudices. However, with these newfound possibilities come concerns regarding visibility and privacy, especially for storytellers who are all too aware of the risks of being ‘out’ as trans. This paper explores these issues from the perspective of three trans storytellers, with reference to the Digital Stories they have created and shared online and on DVD. These examplars are contextualised with some popular and scholarly perspectives on trans representation, in particular embodied and performed identity. It is contended that trans Digital Stories, while appearing in some ways to be quite conventional, actually challenge common notions of gender identity in ways that are both radical and transformative.

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Digital Stories are short autobiographical documentaries, often illustrated with personal photographs and narrated in the first person, and typically produced in group workshops. As a media form they offer ‘ordinary people’ the opportunity to represent themselves to audiences of their choosing; and this amplification of hitherto unheard voices has significant repercussions for their social participation. Many of the storytellers involved in the ‘Rainbow Family Tree’ case study that is the subject of this paper can be characterised as ‘everyday’ activists for their common desire to use their personal stories to increase social acceptance of marginalised identity categories. However, in conflict with their willingness to share their personal stories, many fear the risks and ramifications of distributing them in public spaces (especially online) to audiences both intimate and unknown. Additionally, while technologies for production and distribution of rich media products have become more accessible and user-friendly, many obstacles remain. For many people there are difficulties with technological access and aptitude, personal agency, cultural capital, and social isolation, not to mention availability of the time and energy requisite to Digital Storytelling. Additionally, workshop context, facilitation and distribution processes all influence the content of stories. This paper explores the many factors that make ‘authentic’ self-representation far from straight forward. I use qualitative data drawn from interviews, Digital Story texts and ethnographic observation of GLBTQIS participants in a Digital Storytelling initiative that combined face-to-face and online modes of participation. I consider mediating influences in practice and theory and draw on strategies put forth in cultural anthropology and narrative therapy to propose some practical tools for nuanced and sensitive facilitation of Digital Storytelling workshops and webspaces. Finally, I consider the implications of these facilitation strategies for voice, identity and social participation.

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This thesis investigates the role of personal Digital Stories shared in public spaces as catalysts for social change. By analysing the influence of workshop facilitators, organisations, digital platforms and networked publics on voice and self-representation, it sheds light on shifting meanings of publicness and privacy, both face to face and online. This thesis argues that, despite numerous obstacles, the cumulative influence of diverse voices dispersed among networked publics shape new cultural norms, thereby contributing to gradual social change.

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This thesis examined the influence of mobile digital technology on the brand identity of luxury brands. Specifically it focused on the use of mobile applications by automobile, hotel and beauty brands and compared the perceptions of marketing managers with consumers on how mobile applications influenced luxury brand identity and image. Outcomes of this research included a model to depict the ongoing process between mobile-mediated luxury brand identity and image, and a typology of luxury brand mobile applications listing key features of mobile-mediated luxemosphere. Overall findings suggest that the influence of mobile applications on luxury brand identity has been negative, as their brand image appeared to be degraded, resulting in diminishing the brand identity.

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Das virtuelle soziale Netzwerk Facebook feiert seinen zehnten Geburtstag. Mit über einer Milliarde aktiver Nutzer ist es seit seiner Entstehung zur weltweit größten Internetplattform zur Kommunikation avanciert. Dennoch gibt es in Deutschland eine große Anzahl an Menschen, die sich zwar täglich im Internet bewegt, aber auf eine Mitgliedschaft bei Facebook verzichtet. In dieser Arbeit werden die Gründe untersucht, warum manche Personen Facebook nicht nutzen. Die Leitfrage der Arbeit lautet: „Warum nutzen ausgewählte deutsche Internetnutzer Facebook nicht?“. Es wird zwischen zwei unterschiedlichen Personenkreisen, den Nicht- und den Ex-Nutzern, unterschieden. Basierend auf Leitfadeninterviews mit 25 Befragten, die mittels einer qualitativen Inhaltsanalyse ausgewertet werden, werden elf verschiedene Gründe für eine Verweigerung von Facebook identifiziert. Für die Nicht-Nutzer stellt die Art der Kommunikation den zentralen Grund dar, Facebook nicht zu verwenden. Die Ex-Nutzer wiederum sehen den fehlenden Nutzen der Anwendung als wichtigstes Argument gegen Facebook.