National Health System Virtual Library Viability Project (Spain)

Introduction: The ICT progress and development are making the set up of virtual libraries easier, with great advantages for users in terms of immediate access to vast amounts of library information, online resources, and services. Most of the Autonomous Spanish Regions are presently working on the establishment of virtual libraries with the aim of optimising economic resources destined to subscribe bibliographic information sources and offering qualified documentary services to Public Health System Professionals. The Ministry of Health and Social Policy, an institution unifying health matters, issued this Project to study the National Health System Virtual Library creation viability, in order to guarantee relevant scientific information access equity. Objectives: - To study the National Health System (NHS) Virtual Library set up viability. - To elaborate the Spanish territory health information resource map. - To identify the appropriate technological model. - To identify the documentary services to be offered. - To identify the more optimum functional, structural model. - To identify the economic model. Method: - To create a chart organization for the project´s management. - To organize Work groups. - To elaborate a standardised survey model for the libraries of the autonomous regions. Results: - Identification of the different Autonomous Region libraries of health models. - Recommendations for the NHS Virtual Library: - Functional, structural model - Technological model - Financial-economic model Conclusions: The fact that the Virtual Library would be an invaluable space for access to quality scientific information, as well as that the minimum services could be offered to every NHS user regardless of geographical situation, is confirmed. Accordingly, we thought about three different models to develop the Virtual Library, depending on this initial analysis, which will allow us to establish the most suitable model for the Spanish National Health System, considering its economic, functional and technological recommendations. It would be necessary to do a study for the NHS Virtual Library Set Up following the recommendations arising from this Project.

Risk and global change : developing scientific methods for advocacy and awareness raising

Les catastrophes sont souvent perçues comme des événements rapides et aléatoires. Si les déclencheurs peuvent être soudains, les catastrophes, elles, sont le résultat d'une accumulation des conséquences d'actions et de décisions inappropriées ainsi que du changement global. Pour modifier cette perception du risque, des outils de sensibilisation sont nécessaires. Des méthodes quantitatives ont été développées et ont permis d'identifier la distribution et les facteurs sous- jacents du risque.¦Le risque de catastrophes résulte de l'intersection entre aléas, exposition et vulnérabilité. La fréquence et l'intensité des aléas peuvent être influencées par le changement climatique ou le déclin des écosystèmes, la croissance démographique augmente l'exposition, alors que l'évolution du niveau de développement affecte la vulnérabilité. Chacune de ses composantes pouvant changer, le risque est dynamique et doit être réévalué périodiquement par les gouvernements, les assurances ou les agences de développement. Au niveau global, ces analyses sont souvent effectuées à l'aide de base de données sur les pertes enregistrées. Nos résultats montrent que celles-ci sont susceptibles d'être biaisées notamment par l'amélioration de l'accès à l'information. Elles ne sont pas exhaustives et ne donnent pas d'information sur l'exposition, l'intensité ou la vulnérabilité. Une nouvelle approche, indépendante des pertes reportées, est donc nécessaire.¦Les recherches présentées ici ont été mandatées par les Nations Unies et par des agences oeuvrant dans le développement et l'environnement (PNUD, l'UNISDR, la GTZ, le PNUE ou l'UICN). Ces organismes avaient besoin d'une évaluation quantitative sur les facteurs sous-jacents du risque, afin de sensibiliser les décideurs et pour la priorisation des projets de réduction des risques de désastres.¦La méthode est basée sur les systèmes d'information géographique, la télédétection, les bases de données et l'analyse statistique. Une importante quantité de données (1,7 Tb) et plusieurs milliers d'heures de calculs ont été nécessaires. Un modèle de risque global a été élaboré pour révéler la distribution des aléas, de l'exposition et des risques, ainsi que pour l'identification des facteurs de risque sous- jacent de plusieurs aléas (inondations, cyclones tropicaux, séismes et glissements de terrain). Deux indexes de risque multiples ont été générés pour comparer les pays. Les résultats incluent une évaluation du rôle de l'intensité de l'aléa, de l'exposition, de la pauvreté, de la gouvernance dans la configuration et les tendances du risque. Il apparaît que les facteurs de vulnérabilité changent en fonction du type d'aléa, et contrairement à l'exposition, leur poids décroît quand l'intensité augmente.¦Au niveau local, la méthode a été testée pour mettre en évidence l'influence du changement climatique et du déclin des écosystèmes sur l'aléa. Dans le nord du Pakistan, la déforestation induit une augmentation de la susceptibilité des glissements de terrain. Les recherches menées au Pérou (à base d'imagerie satellitaire et de collecte de données au sol) révèlent un retrait glaciaire rapide et donnent une évaluation du volume de glace restante ainsi que des scénarios sur l'évolution possible.¦Ces résultats ont été présentés à des publics différents, notamment en face de 160 gouvernements. Les résultats et les données générées sont accessibles en ligne (http://preview.grid.unep.ch). La méthode est flexible et facilement transposable à des échelles et problématiques différentes, offrant de bonnes perspectives pour l'adaptation à d'autres domaines de recherche.¦La caractérisation du risque au niveau global et l'identification du rôle des écosystèmes dans le risque de catastrophe est en plein développement. Ces recherches ont révélés de nombreux défis, certains ont été résolus, d'autres sont restés des limitations. Cependant, il apparaît clairement que le niveau de développement configure line grande partie des risques de catastrophes. La dynamique du risque est gouvernée principalement par le changement global.¦Disasters are often perceived as fast and random events. If the triggers may be sudden, disasters are the result of an accumulation of actions, consequences from inappropriate decisions and from global change. To modify this perception of risk, advocacy tools are needed. Quantitative methods have been developed to identify the distribution and the underlying factors of risk.¦Disaster risk is resulting from the intersection of hazards, exposure and vulnerability. The frequency and intensity of hazards can be influenced by climate change or by the decline of ecosystems. Population growth increases the exposure, while changes in the level of development affect the vulnerability. Given that each of its components may change, the risk is dynamic and should be reviewed periodically by governments, insurance companies or development agencies. At the global level, these analyses are often performed using databases on reported losses. Our results show that these are likely to be biased in particular by improvements in access to information. International losses databases are not exhaustive and do not give information on exposure, the intensity or vulnerability. A new approach, independent of reported losses, is necessary.¦The researches presented here have been mandated by the United Nations and agencies working in the development and the environment (UNDP, UNISDR, GTZ, UNEP and IUCN). These organizations needed a quantitative assessment of the underlying factors of risk, to raise awareness amongst policymakers and to prioritize disaster risk reduction projects.¦The method is based on geographic information systems, remote sensing, databases and statistical analysis. It required a large amount of data (1.7 Tb of data on both the physical environment and socio-economic parameters) and several thousand hours of processing were necessary. A comprehensive risk model was developed to reveal the distribution of hazards, exposure and risk, and to identify underlying risk factors. These were performed for several hazards (e.g. floods, tropical cyclones, earthquakes and landslides). Two different multiple risk indexes were generated to compare countries. The results include an evaluation of the role of the intensity of the hazard, exposure, poverty, governance in the pattern and trends of risk. It appears that the vulnerability factors change depending on the type of hazard, and contrary to the exposure, their weight decreases as the intensity increases.¦Locally, the method was tested to highlight the influence of climate change and the ecosystems decline on the hazard. In northern Pakistan, deforestation exacerbates the susceptibility of landslides. Researches in Peru (based on satellite imagery and ground data collection) revealed a rapid glacier retreat and give an assessment of the remaining ice volume as well as scenarios of possible evolution.¦These results were presented to different audiences, including in front of 160 governments. The results and data generated are made available online through an open source SDI (http://preview.grid.unep.ch). The method is flexible and easily transferable to different scales and issues, with good prospects for adaptation to other research areas. The risk characterization at a global level and identifying the role of ecosystems in disaster risk is booming. These researches have revealed many challenges, some were resolved, while others remained limitations. However, it is clear that the level of development, and more over, unsustainable development, configures a large part of disaster risk and that the dynamics of risk is primarily governed by global change.

Usages de l'eau à Gaya (Niger) : entre fortes potentialités et contraintes majeures

Résumé: Le département de Gaya, cadre de notre étude, est situé au sud-ouest de la république du Niger. Il dispose d'un important potentiel hydrique composé des eaux de surface (une centaine de mares permanentes, le fleuve Niger sur 106 km) et de sept aquifères superposés comprenant des nappes de subsurface (affleurantes par endroit) et des nappes artésiennes. L'étude sur les usages de l'eau à Gaya a été menée à travers plusieurs axes centrés sur l'estimation et la répartition spatiale des ressources en eau, le cadre juridique et institutionnel régulant leur mise en valeur, les différents secteurs d'utilisation de l'eau ainsi que les contraintes affectant cette utilisation. L'usage de la cartographie à travers les SIG dans le traitement et l'analyse des données, couplée à notre expérience d'une dizaine d'année de travaux dans la région, a permis de dresser des synthèses richement illustrées permettant de mieux comprendre tous les enjeux liés à la problématique des usages de l'eau dans cette partie du Niger. Contrairement à la vision que l'on a traditionnellement du Sahel où le manque d'eau constitue une des contraintes majeures au développement, ici des conditions locales particulières contredisent ce cliché et transposent le débat sur un autre plan. Il s'agit de la maîtrise de l'eau au niveau local à travers l'élaboration d'une politique appropriée qui tienne compte non seulement des spécificités locales de la ressource, mais aussi des différents types d'usages. La politique de l'eau au Niger, définie selon le Schéma directeur de mise en valeur et de gestion des ressources en eau, à travers la mise en place d'un important arsenal juridique et institutionnel, a eu le mérite de tracer un canevas sur la question, mais a montré ses limites au niveau pratique après dix ans d'essai. En effet au niveau de Gaya, ni l'Etat ni les partenaires au développement (bailleurs de fonds extérieurs) n'ont tenu compte des caractéristiques locales de la ressource ou du contexte socioéconomique particulier de la région. Ce qui a entraîné la réalisation d'infrastructures inadaptées aux réalités hydrogéologiques locales ainsi que des choix inappropriés au niveau de certains aménagements. En dépit de l'abondance de la ressource, son accès tant au niveau quantitatif que qualitatif, reste difficile pour une grande partie des acteurs ruraux. Les différents handicaps rencontrés dans la mise en valeur des ressources en eau résultent de cette incohérence de la politique nationale de l'eau, mais aussi de la difficulté de son application sur le terrain où persiste un pluralisme juridique caractérisé par la cohabitation de deux systèmes de régulation à savoir les droits coutumiers et la législation moderne. Ces différents éléments mis en évidence dans cette étude sur la zone de Gaya pourraient servir de base pour un meilleur aménagement des ressources en eau dans le cadre plus large d'une politique d'aménagement du territoire prenant en compte tous les facteurs tant physiques que socioéconomiques de la région. Abstract: The department of Gaya, in which this study was done, is located in the SW area of the Republic of Niger. It has an important hydrological potential composed of surface water (approximately 100 permanent ponds, 106 km of the Niger River) and 7 bodies of underground water sources including sub-surface and artresan wells. This study of the exploitation of wtaer in Gaya has been carried out employing several parameters based on: the estimation and spacial distribution of water ressources, the juridic and institutional rules governing their utilisation and the various constraints affecting this exploitation. The use of mapping when treating and analysing data, coupled with ten years personel field experience, resulted in a richly illustrated synthesis of this data. This, in turn, led to a better comprehension of all the factors related to problems of water utilisation in this particular region of Niger. Contrary to the generally accepted view that the lack of water ressources is a major contributing factor to the lack of development in the Sahel, in Gaya the local conditions contradict this statement. In this region, and at the local level, the proper use of water is based on the elaboration of an appropriate policy which takes into account not only the local specifics of water ressources but the various types of water utilsation as well. Local use of water and water ressources are dependant on established rules. Water policy in Niger is defined by the General Schema based on an important institutional and judicary arsenal of rules and regulations. However, after a ten-year trial period, this system was shown to have its limitations. In Gaya, neither the State nor the development agencies took into consideration local characteristics nor the socio-economic context of the region. This, in turn, resulted in putting in place infrastructures that were not adapted to local hydrogeological realities as well as inappropriate choices in land planning and development. In spite of the abundance of water ressources, access to them remains difficult for most of the rural population. The various difficulties encountered are the result of incoherent water policies on a national level as well as the lack of practical application in this area. This is due to a double judicary system where two regulatory systems co-exist:traditional laws and modern legislation. the different elements brought out by this study could serve as a basis for a better utilisation of water ressources on a larger scale in which land planning and development policies would take into consideration all the physcial as well as the socio-economical factors of this region.

¿Continuarán muriendo de hambre millones de personas en el siglo XXI?

A partir de la constatación de que la magnitud de la subnutrición constituye uno de los grandes problemas a escala planetaria para las organizaciones multilaterales de desarrollo, en este artículo se pretende (a) ofrecer una panorámica general de lo que las más recientes estimaciones estadísticas nos dicen del alcance del hambre en el mundo; (b) proponer una reflexión sobre las incongruencias de los diagnósticos emitidos por décadas para explicarla desde la Economía y la Sociología del Desarrollo, insistiendo en la recurrencia a la presión demográfica y al tradicionalismo como causas principales; (c) analizar las principales consecuencias de las líneas de intervención impulsadas a tenor de esos diagnósticos; y (d) sondear la viabilidad de quienes señalan razones estructurales profundas para explicar la persistencia de la subnutrición.

Brandihallinta tavaramerkkihierarkian kehittämisen lähtökohtana. Case: Atria Oy

Tutkielman tarkoituksena oli ymmärtää, millä tekijöillä brandejä hallitaan. Tavoitteena oli kuvata ja analysoida Atria Oy:n tekemän kokonaisvaltaisen brandihierarkian muutos, selvittää organisaation rooli muutoksessa ja tunnistaa oikeat mitattavat tekijät brandin hallintaan. Tutkimusmenetelmä oli kvalitatiivinen. Tutkimus suoritettiin case-yrityksen avainhenkilöille sekä kahdelle ulkopuoliselle suunnittelutoimistolle. Aineiston keruu tehtiin teemahaastatteluin. Tutkimuksen perusteella brandistrategiset muutokset vaativat aikaa ja vahvaa osaamista, mutta hyvin suunniteltuna ja toteutettuna lopputuloksena on kestävä kokonaisuus. Tutkimuksen tuloksena kehitettiin malli brandihallintaan.

Coconut Phenology and Yield Response to Climate Variability and Change

The present investigation on “Coconut Phenology and Yield Response to Climate Variability and Change” was undertaken at the experimental site, at the Regional Station, Coconut Development Board, KAU Campus, Vellanikkara. Ten palms each of eight-year-old coconut cultivars viz., Tiptur Tall, Kuttiadi (WCT), Kasaragod (WCT) and Komadan (WCT) were randomly selected.The study therefore, reinforces our traditional knowledge that the coconut palm is sensitive to changing weather conditions during the period from primordium initiation to harvest of nuts (about 44 months). Absence of rainfall from December to May due to early withdrawal of northeast monsoon, lack of pre monsoon showers and late onset of southwest monsoon adversely affect the coconut productivity to a considerable extent in the following year under rainfed conditions. The productivity can be increased by irrigating the coconut palm during the dry periods.Increase in temperature, aridity index, number of severe summer droughts and decline in rainfall and moisture index were the major factors for a marginal decline or stagnation in coconut productivity over a period of time, though various developmental schemes were in operation for sustenance of coconut production in the State of Kerala. It can be attributed to global warming and climate change. Therefore, there is a threat to coconut productivity in the ensuing decades due to climate variability and change. In view of the above, there is an urgent need for proactive measures as a part of climate change adaptation to sustain coconut productivity in the State of Kerala.The coconut productivity is more vulnerable to climate variability such as summer droughts rather than climate change in terms of increase in temperature and decline in rainfall, though there was a marginal decrease (1.6%) in the decade of 1981-2009 when compared to that of 1951-80. This aspect needs to be examined in detail by coconut development agencies such as Coconut Development Board and State Agriculture Department for remedial measures. Otherwise, the premier position of Kerala in terms of coconut production is likely to be lost in the ensuing years under the projected climate change scenario. Among the four cultivars studied, Tiptur Tall appears to be superior in terms of reproduction phase and nut yield. This needs to be examined by the coconut breeders in their crop improvement programme as a part of stress tolerant under rainfed conditions. Crop mix and integrated farming are supposed to be the best combination to sustain development in the long run under the projected climate change scenarios. Increase in coconut area under irrigation during summer with better crop management and protection measures also are necessary measures to increase coconut productivity since the frequency of intensity of summer droughts is likely to increase under projected global warming scenario.

Actores indispensables: las ONG y la cooperación para el desarrollo

Tradicionalmente, la política de desarrollo y la cooperación para el mismo se han visto como áreas reservadas a los organismos internacionales y a los Estados. El concepto mismo de desarrollo ha evolucionado desde los años cincuenta. Esta evolución, unida al impacto negativo de la deuda y del ajuste estructural en el nivel de vida de los países en desarrollo (PED), a la creciente concentración de la riqueza como consecuencia de la globalización, al retroceso del Estado y la expansión de la democratización, ha dado a las organizaciones no gubernamentales (ONG) una inusitada relevancia al ser capaces, entre otras cosas, de brindar servicios sociales donde el Estado ya no lo hace y de ejercer cabildeos en favor de temas de interés global, como la ecología, la ayuda a desplazados, etc. En este documento se revisa cuál es la actitud de instituciones de importancia decisiva en los programas de cooperación para el desarrollo (Banco Mundial y Unión Europea) y de agencias de desarrollo de algunos donadores, para mostrar que tanto conceptual como prácticamente las ONG se han convertido en actores indispensables si se quiere alcanzar los objetivos de los programas de lucha contra la pobreza.-----Traditionally, the policy for development and the cooperation for development have been regarded as areas reserved to the international bodies and the Governments. The development concept itself has evolved from the 1950s: jointly with the negative impact of the debt and the structural adjustment in the developing countries’ quality of life, with the growing wealth concentration resulting from the globalization, with the Government backward movement, and with the expansion of the democratization, this evolution has provided the Non-Governmental Organizations (NGOs) with an unexpected relevance by being able to –among others– provide social services where the Government does not provide them any longer, and to take lobbying actions in favor of global interest topics such as ecology, help to displaced people, etc. This document reviews the attitude of the organizations of decisive importance to the cooperation for development programs (World Bank, European Union), and of the development agencies of some sponsors with the aim of showing that both in concept and in practice the NGOs have become essential actors for reaching the goals of the poverty fighting programs.

A decade of decentralisation? Assessing the role of the government offices for the English regions

The Government Offices for the English regions were established in 1994 to coordinate the regional activities of three central government departments. A decade on, regional government in England is greatly expanded, and two other institutions of regional governance, the Regional Development Agencies and the Regional Assemblies, have also been created. In 2002 the Labour government proposed that this 'triad' of regional governance should be further reformed and strengthened, in some places being brought to democratic account. In this paper, we argue that academic research on the English regions has generally focused on the Regional Development Agencies and to a lesser extent the Regional Assemblies, to the exclusion of the Government Offices. This focus has led some to overstate the extent to which regional government represents the real decentralisation of power. Focusing on the role of the Government Offices, we argue that central government retains a great deal of power over the 'triad' institutions, which in their current form may be unable to challenge the structure of power in the English state.

Assessing the discourses and practices of urban regeneration in a growing region

Most research on the discourses and practices of urban regeneration in-the UK has examined case studies located in areas of relative socio-economic distress. Less research has been undertaken on regeneration projects and agendas in areas characterise by strong economic growth. Yet, it is in such places that some of the best examples of the discourses, practices and impacts of contemporary urban regeneration can be. found. In some areas of high demand regeneration projects have used inner urban brownfield sites as locations for new investment. With the New Labour government's urban policy agendas targeting similar forms of regeneration, an examination of completed or on-going schemes is timely and relevant to debates over the direction that policy should take. This paper, drawing on a study of urban regeneration in one of England's, fastest growing towns, Reading in Berkshire, examines the discourses, practices and impacts of redevelopment schemes during the 1990s and 2000s. Reading's experiences have received national attention and have been hailed as a model for other urban areas to follow. The research documents the discursive and concrete aspects of local regeneration and examines the ways in which specific priorities and defined problems have come to dominate agendas. Collectively, the study argues that market-driven objectives come to dominate regeneration agendas, even in areas of strong demand where development agencies wield a relatively high degree of influence. Such regeneration plays a symbolic and practical role in creating new forms of exclusion and interpretations of place. (C) 2003 Elsevier Science Ltd. All rights reserved.

Impact evaluation of a Kenyan Eco Business: a pilot framework.

Promoting social and environmental entrepreneurship is suggested by many, including international institutions, national development agencies and non-governmental organizations, as critical in tackling longstanding complex global sustainable development problems. However while interest in this kind of alternative entrepreneurship grows, with a proliferation of claims made about its potential to catalyze societal transformation, research in this field remains nascent and fragmented, particularly in relation to Africa. There are few examples of work systematically examining the impacts of social and environmental enterprises on sustainable development and poverty alleviation, especially research based on rigorous empirical fieldwork. This paper begins addressing these limitations by proposing a framework for mapping the sustainable development and poverty alleviation impacts of social and environmental enterprises in Africa. This framework is then piloted with reference to a Kenyan ecobusiness.

Estrutruras burocráticas e capacidade de ação: construindo burocracias autônomas e inseridas no Brasil

Este estudo tem como objetivo verificar a influência da configuração da estrutura burocrática das instituições públicas em sua capacidade de ação. Para este propósito tomouse como objeto de análise a estrutura de recursos humanos (RH) do Ministério da Saúde (MS) e da Fundação Oswaldo Cruz (FIOCRUZ). Foi analisado o impacto da estrutura de RH destas instituições no desenvolvimento de suas ações no âmbito do Programa Mais Saúde: Direito de Todos, especificamente no que concerne ao Eixo do Complexo Industrial da Saúde, nos anos de 2008 e 2009. O estudo, de natureza descritivo-explicativa, teve sua coleta de dados realizada por meio de pesquisa bibliográfica, documental e de campo. As pesquisas bibliográficas e documentais foram realizadas, precipuamente, a partir de relatórios sobre o programa e sobre as instituições participantes. Já a pesquisa de campo baseou-se em entrevistas semi-estruturadas junto a gestores e ex-gestores de projetos do Programa, representantes de associações empresariais, bancos e agências de fomento. Os resultados apontaram para a necessidade de coexistência de mecanismos flexíveis e tradicionais de recrutamento, indicando que, muito embora as deficiências dos sistemas de carreira meritocrático-weberianos ainda sejam perceptíveis no Brasil, é necessário investir na flexibilidade dos modelos individualistas de carreira, posto que as duas dimensões se retroalimentam e quando equilibradas, contribuem para a consolidação de um Estado autônomo e inserido.

Determinantes do nível de caixa das empresas: análise de amostra de países da América Latina

Neste estudo são analisados, através de técnicas de dados em painel, os fatores determinantes dos níveis de ativos líquidos de empresas abertas do Brasil, Argentina, Chile, México e Peru no período de 1995 a 2009. O índice utilizado nas modelagens é denominado de ativo líquido (ou simplesmente caixa), o qual inclui os recursos disponíveis em caixa e as aplicações financeiras de curto prazo, divididos pelo total de ativos da firma. É possível identificar uma tendência crescente de acúmulo de ativos líquidos como proporção do total de ativos ao longo dos anos em praticamente todos os países. São encontradas evidências de que empresas com maiores oportunidades de crescimento, maior tamanho (medido pelo total de ativos), maior nível de pagamento de dividendos e maior nível de lucratividade, acumulam mais caixa na maior parte dos países analisados. Da mesma forma, empresas com maiores níveis de investimento em ativo imobilizado, maior geração de caixa, maior volatilidade do fluxo de caixa, maior alavancagem e maior nível de capital de giro, apresentam menor nível de acúmulo de ativos líquidos. São identificadas semelhanças de fatores determinantes de liquidez em relação a estudos empíricos com empresas de países desenvolvidos, bem como diferenças devido a fenômenos particulares de países emergentes, como por exemplo elevadas taxas de juros internas, diferentes graus de acessibilidade ao mercado de crédito internacional e a linhas de crédito de agências de fomento, equity kicking, entre outros. Em teste para a base de dados das maiores firmas do Brasil, é identificada a presença de níveis-alvo de caixa através de modelo auto-regressivo de primeira ordem (AR1). Variáveis presentes em estudos mais recentes com empresas de países desenvolvidos como aquisições, abertura recente de capital e nível de governança corporativa também são testadas para a base de dados do Brasil.

Estratégias de marketing para a base da pirâmide: uma abordagem de prática social

Orientações estratégicas com uma perspectiva social são cada vez mais comuns em grandes corporações multinacionais, sobretudo em um contexto de exclusão e desigualdade social em uma era de globalização. As estratégias de base da pirâmide surgem nesse contexto, fundamentadas no argumento de que é possível erradicar a pobreza em escala global através das estratégias das grandes corporações junto às camadas sociais da base. Se por um lado este discurso é apoiado e repetido por empresas e agências de desenvolvimento internacional, há por outro lado, uma visão mais crítica que questiona os verdadeiros resultados e interesses existentes por trás destas estratégias. Apesar disso, falta diálogo entre os autores que defendem cada uma das vertentes. Esta dissertação origina-se a partir da necessidade de abordagens alternativas ao binômio crítica-mainstream, particularmente no âmbito da estratégia de marketing. Foi adotada então uma perspectiva de estratégia como prática social, a fim de se investigar os principais aspectos da formação destas orientações estratégicas em marketing e contribuir para a melhor compreensão do fenômeno. A fim de investigar estratégias de marketing internacional focadas na base da pirâmide no Brasil sob uma perspectiva de estratégia como prática social, foi realizado um estudo de caso em uma empresa multinacional norte-americana com ampla atuação no país, mais especificamente no setor de bebidas e alimentos. Os resultados da pesquisa destacam a relevância de desenvolvimentos acadêmicos e gerenciais focados em questões de política e de poder, especialmente para pesquisadores e praticantes sediados em países emergentes e vinculados tanto ao âmbito privado quanto ao âmbito público.

Conhecimento científico e inovação: um binômio para o desenvolvimento econômico

A importância da inovação vem sendo afirmada como central para a garantia de produtividade e competitividade dos setores produtivos, garantindo a dinamização do desenvolvimento econômico de diversas regiões globais. Estudos apontam que a busca por inovação exige não apenas a aproximação mas o constante fortalecimento das relações entre instituições de pesquisa e conhecimento e os setores produtivos – através de plataformas de cooperação que envolvem desde incubadoras e parques tecnológicos até diálogos e ações conjuntas que reverberem em políticas públicas sistêmicas, voltadas para o desenvolvimento econômico sustentável. Com base nestas premissas, o presente artigo lança um breve olhar sobre materiais de referência internacional acerca do tema, aproximando-se de experiências em curso no cenário nacional – apontando as potencialidades e fragilidades das políticas de inovação desenvolvidas atualmente no território nacional.

Desenvolvimento industrial em espaços organizados: uma análise dos fatores de competitividade nos distritos industriais do Estado do Rio de Janeiro

O desenvolvimento industrial no Espaço Organizado (EO) tem se dado através de políticas públicas e iniciativas privadas, atendendo, em alguns casos, aos fatores de competitividade para sua respectiva implementação, outras vezes nem tanto. O principal objetivo desse trabalho foi realizar uma análise dos fatores de competitividade dos distritos industriais do Estado do Rio de Janeiro, contribuindo, dessa forma, através dos resultados apresentados ao final do trabalho, para subsidiar novas políticas públicas e/ou suporte às iniciativas privadas, quando da atração, implantação, retenção e ampliação de indústrias e empresas correlacionadas, nesses espaços. A delimitação da amostra dos Espaços Organizados (EOs) foi definida em função da disponibilidade dos dados e homogeneidade da amostra, no caso, distritos industriais no Estado do Rio de Janeiro. Na execução das etapas do projeto para o cumprimento do seu objetivo principal, foram realizadas etapas intermediárias na seguinte forma: identificação da nomenclatura disponível para os tipos de EOs existentes; elaboração de proposta para a caracterização dos EOs; identificação dos fatores de competitividade dos EOs existentes no Estado do Rio de Janeiro; validação desses fatores de competitividade junto ao grupo entrevistado de representantes do governo, municípios, instituições de fomento e executivos das empresas em operação nas áreas estudadas; mapeamento dos EOs existentes no Estado do Rio de Janeiro e análise dos fatores de competitividade desses espaços, com suas correlações quanto a geração de emprego e atração de empresas. Por fim, após análise dos resultados, a discussão e as considerações finais apontaram tendências que poderão ser aprofundadas em futuros trabalhos de apoio na elaboração das estratégias públicas e/ou privadas que visam melhor aproveitamento e utilização dos EOs destinados ao desenvolvimento industrial.