879 resultados para American Academy in Rome
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Editors: 1890-95, E. J. James; 1896-1900, R. P. Falkner; Jan. 1901-Mar. 1902, H. R. Seager; May 1902-Sept. 1914, E. R. Johnson; Nov. 1914-July 1929, C. L/ King; Sept. 1929-
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Imprint varies: v. 1-v. 2, pt. 1, Boston, 1785-1793; v. 2, pt. 2, Charlestown, 1804; v. 3-new ser., v. 2, Cambridge, 1809-1846; new ser., v. 3-9, pt. 1, v. 10, pt. 1, Cambridge and Boston, 1848-1868; new ser., v. 9, pt. 2, v. 10, pt. 2- Cambridge, 1873-
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Compiled by J.P. Nicholson.
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Mode of access: Internet.
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Mode of access: Internet.
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Latest issue consulted: Vol. 598 (Mar. 2005)
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Many vols. lack numbering; some also lack title.
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Mode of access: Internet.
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Error in paging: p.43 numbered 34.
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Some papers issued in this set were also published in its Annals.
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Mode of access: Internet.
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Mode of access: Internet.
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Mode of access: Internet.
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Despite the importance of destination image in market competitiveness, and the popularity of the field within tourism literature, there remains a dearth of published research examining travellers’ perceptions of destinations in South America. This manuscript addresses this gap by testing a model of consumer-based brand equity (CBBE) associated with three South American countries; Chile, Brazil and Argentina. The introduction of direct air links and a free trade agreement in 2008 has led destination marketing organisations (DMOs) in these countries to increase promotional efforts in the Australian market. This study shows that the CBBE model is an appropriate tool to explore consumers’ attitudes in the long haul travel context. The findings provide DMOs of the three countries studied, with benchmarks against which to compare the impact of future marketing communications in Australia. The results provide increased transparency and accountability to stakeholders, such as South American tourism businesses and Australian travel intermediaries.
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http://moa.umdl.umich.edu/cgi/sgml/moa-idx?notisid=AGA4516