The Effect of Sales Promotion on Consumer Based Brand Equity

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE)

Export, Import and Inter—State Sales - A Study in Tax Law

This thesis is a study in sales tax law, a study on the triple concept of export, import and inters—State sales. It is in seventeen chapters spread in five parts. The introductory is an overview. It presents the thematic thrust of what follows. Part two deals with incidence of sales tax on export and import and the scope of exemption. Part three focuses attention on the various dimensions of the problem of inter—State sale. Part four is an inquiry into parliamentary control on taxes over sales and purchases and highlights inter—State and intra-State implications of discriminatory tax. Part five contains the results of empirical study and the general conclusions of the thesis. In the past no attempt has been made to analyse on identical lines the problems dealt with in this thesis

Agroforestry systems of timber species and cacao: survival and growth during the early stages

In recent times, increased emphasis has been placed on diversifying the types of trees to shade cacao (Theobroma cacao L.) and to achieve additional services. Agroforestry systems that include profitable and native timber trees are a viable alternative but it is necessary to understand the growth characteristics of these species under different environmental conditions. Thus, timber tree species selection should be based on plant responses to biotic and abiotic factors. The aims of this study were (1) to evaluate growth rates and leaf area indices of the four commercial timber species: Cordia thaisiana, Cedrela odorata, Swietenia macrophylla and Tabebuia rosea in conjunction with incidence of insect attacks and (2) to compare growth rates of four Venezuelan Criollo cacao cultivars planted under the shade of these four timber species during the first 36 months after establishment. Parameters monitored in timber trees were: survival rates, growth rates expressed as height and diameter at breast height and leaf area index. In the four Cacao cultivars: height and basal diameter. C. thaisiana and C. odorata had the fastest growth and the highest survival rates. Growth rates of timber trees will depend on their susceptibility to insect attacks as well as to total leaf area. All cacao cultivars showed higher growth rates under the shade of C. odorata. Growth rates of timber trees and cacao cultivars suggest that combinations of cacao and timber trees are a feasible agroforestry strategy in Venezuela.

Determination of the silvo-melliferous regions of Benin: a nationwide categorisation of the land based on melliferous plants suitable for timber production

Perennial plants are the main pollen and nectar sources for bees in the tropical areas where most of the annual flora are burned in dry seasons. Therefore perennial plants constitute the most reliable bio materials for determining and evaluating the beekeeping regions of the Republic of Benin. A silvo-melliferous region (S-MR) is a geographical area characterised by a particular set of homogenous melliferous plants that can produce timber. Using both the prevailing climatic and the agro-ecological conditions six S-MRs could be identified, i.e. the South region, the Common Central region, the Central West region, the Central North region, the Middle North region and the Extreme North region. At the country level, the melliferous plants were dominated by Vitellaria paradoxa which is common to all regions. The most diversified family was the Caesalpiniaceae (12 species) followed by the Combretaceae (10 species) and Combretum being the richest genus. The effect of dominance is particularly high in the South region where Elaeis guineensis alone represented 72.6% of the tree density and 140% of the total plant importance. The total melliferous plant density varied from 99.3 plants ha^(−1) in the Common Central region to 178.0 plants ha^(−1) in the Central West region. On the basis of nectar and pollen source, the best region for beekeeping is the CentralWest region with 46.7% of nectar producing trees, 9.4% of pollen producing trees and 40.6% of plants that issue both, this in opposition to the South region which was characterised by an unbalanced distribution of melliferous trees.

Sales restriction, quality selection and the mode of competition

A regulator imposing “sales restrictions” on firms competing in oligopolistic markets may enhance quality provision by the firms. Moreover, for most restrictions levels, the impact on quality selection is invariant to the mode of competition

Loan sales under asymmetric information

Loans are illiquid assets that can be sold in a secondary market even that buyers have no certainty about their quality. I study a model in which a lender has access to new investment opportunities when all her assets are illiquid. To raise funds, the lender may either borrow using her assets as collateral, or she can sell them in a secondary market. Given asymmetric information about assets quality, the lender cannot recover the total value of her assets. There is then a role for the government to correct the information problem using fiscal tools.

Ácidos, bases y sales.

Resumen del autor

Creativitat i subversió en les reescriptures de Joan Sales

Creativitat i subversió en les reescriptures de Joan Sales se centra en la figura de l’editor i novel•lista Joan Sales (1912-1983) i pretén ressituar l’autor d’Incerta glòria dins del panorama literari català a partir d’una diversificació dels punts de mira des dels quals esdevé possible realitzar-ne un estudi. Com a base, s’han utilitzat les teories traductològiques de finals del segle XX, elaborades per autors com André Lefevere i Susan Bassnett, que situen la traducció, l’edició, l’adaptació, la crítica literària i la historiografia dins del terreny de la reescriptura creativa i atorguen un poder subversiu a totes aquestes activitats. Així, doncs, s’ha intentat modificar la tendència que, històricament, havia dut a considerar de manera negativa les reescriptures de Sales. Sota el paraigua teòric de la reescriptura, les manipulacions, els canvis i les intervencions esdevenen una eina que contribueix a l’evolució literària d’una cultura.

La educación inclusiva en la experiencia educativa de la congregación de hermanas oblatas de San Francisco de Sales en el Ecuador: el caso de la Unidad Educativa San francisco de Sales de Alausí

La Unidad Educativa “San Francisco de Sales” de Alausí regentada por las Hermanas Oblatas tiene un reconocido historial en la vida del pueblo de Alausí, enclavado en el perfil Andino y fiel testigo del encuentro de dos culturas diferentes, la Europea y la Ecuatoriana, relacionadas con la región central de nuestro país. La Iglesia en aquel tiempo, asumió diversidad de tareas, la mayor parte de ellas orientadas hacia la cultura y la educación. Las políticas educativas, siempre asociadas al perfil de los gobiernos que se iban sucediendo uno tras otro, a lo largo del siglo diecinueve, poco o ningún favor hicieron a esta estratégica gestión. Es en 1895, que el país comienza a transitar por una corriente educativa sin influencias dogmáticas. Este es el caso de las dos Instituciones regentadas por la Congregación de las hermanas Oblatas de San Francisco de Sales, la escuela Isidro Narváez de niños indígenas y la Unidad Educativa San Francisco de Sales de niños y jóvenes mestizos, que hoy al compartir la propuesta de inclusión educativa, los directivos han comenzado la fusión, y han diseñado alternativas que benefician y fortalecen el aprendizaje.