Trade marketing no setor de lojas de conveniência

O estudo objetiva descrever as motivações para a adoção do trade marketing no setor de lojas de conveniência, bem como suas atribuições e posição na estrutura organizacional. Utilizou-se o estudo de casos múltiplos para investigar as motivações e práticas de quatro redes de lojas de conveniência, além de cinco fabricantes indicados pelas redes pesquisadas. Constatou-se que a existência de uma área formal de trade marketing não é condição suficiente para garantir a colaboração entre os fabricantes e os varejistas de lojas de conveniência. As ações de trade marketing são desenvolvidas e negociadas com o franqueador, todavia sua execução ocorre na instância do franqueado. Trata-se, portanto, de uma relação tripartite (tríade) composta por fabricante, franqueador das lojas de conveniência e seus franqueados.

Maritime India: Trade, religion and polity

Este artigo de recensão apresenta a publicação de Pius Malekandathil sobre o comércio maritimo da India e as suas ligações transcontinentais. A recensão focaliza sobre o impacto desse comércio em Goa.

A tríade da publicação científica

São feitas considerações sobre os conceitos de competitividade, impacto e internacionalidade, atualmente preconizados para a avaliação dos periódicos científicos do Brasil. Discute-se a validade de tais critérios frente à realidade da ciência de interesse imediato para o Terceiro Mundo, em geral, e para o Brasil, em particular.

Desenfumagem em edifícios: parque de estacionamento coberto (retail - Oeiras parque)

Os parques de estacionamento surgiram da necessidade de disponibilização de espaço de parqueamento de veículos que fazem parte do quotidiano do Homem, no entanto devido ao facto de poderem ser confinados ou subterrâneos requerem a instalação de ventilação forçada (ventiladores axiais e ventiladores de impulso). Este trabalho tem como objectivo a análise, utilizando métodos de simulação numérica da ventilação forçada criada pelos ventiladores de impulso e pelos ventiladores axiais instalados num parque de estacionamento subterrâneo. Vão ser comparadas várias simulações com situações diferentes em termos de condições de fronteira, obstruções ao escoamento, etc., por forma a tirar conclusões sobre o comportamento do parque numa situação de emergência, ou seja, num incêndio. Este comportamento vai ter em conta a eficiência de evacuação dos gases libertados, as temperaturas no parque que permitem verificar onde estão localizados os gases mais quentes e os campos de velocidade do ar que permitem uma visualização do escoamento e até certo ponto a turbulência do mesmo. No final pretende-se concluir por meio de comparação com outros documentos consultados, a “confiabilidade” do software usado (FDS-Fire Dynamics Simulator) e adicionalmente tirar conclusões sobre o projecto do parque, nomeadamente sobre a necessidade de introdução de alterações.

Contratos bilaterais em mercados multi-agente de energia eléctrica: protocolo de ofertas alternadas

A liberalização do sector eléctrico, e a consequente criação de mercados de energia eléctrica regulados e liberalizados, mudou a forma de comercialização da electricidade. Em particular, permitiu a entrada de empresas nas actividades de produção e comercialização, aumentando a competitividade e assegurando a liberdade de escolha dos consumidores, para decidir o fornecedor de electricidade que pretenderem. A competitividade no sector eléctrico aumentou a necessidade das empresas que o integram a proporem preços mais aliciantes (do que os preços propostos pelos concorrentes), e contribuiu para o desenvolvimento de estratégias de mercado que atraiam mais clientes e aumentem a eficiência energética e económica. A comercialização de electricidade pode ser realizada em mercados organizados ou através de contratação directa entre comercializadores e consumidores, utilizando os contratos bilaterais físicos. Estes contratos permitem a negociação dos preços de electricidade entre os comercializadores e os consumidores. Actualmente, existem várias ferramentas computacionais para fazer a simulação de mercados de energia eléctrica. Os simuladores existentes permitem simulações de transacções em bolsas de energia, negociação de preços através de contratos bilaterais, e análises técnicas a redes de energia. No entanto, devido à complexidade dos sistemas eléctricos, esses simuladores apresentam algumas limitações. Esta dissertação apresenta um simulador de contratos bilaterais em mercados de energia eléctrica, sendo dando ênfase a um protocolo de ofertas alternadas, desenvolvido através da tecnologia multi-agente. Em termos sucintos, um protocolo de ofertas alternadas é um protocolo de interacção que define as regras da negociação entre um agente vendedor (por exemplo um retalhista) e um agente comprador (por exemplo um consumidor final). Aplicou-se o simulador na resolução de um caso prático, baseado em dados reais. Os resultados obtidos permitem concluir que o simulador, apesar de simplificado, pode ser uma ferramenta importante na ajuda à tomada de decisões inerentes à negociação de contratos bilaterais em mercados de electricidade.

Colour filtering in a-SiC : H based p-i-n-p-i-n cells: A trade-off between bias polarity and absorption regions

A large area colour imager optically addressed is presented. The colour imager consists of a thin wide band gap p-i-n a-SiC:H filtering element deposited on the top of a thick large area a-SiC:H(-p)/a-Si:H(-i)/a-SiC:H(-n) image sensor, which reveals itself an intrinsic colour filter. In order to tune the external applied voltage for full colour discrimination the photocurrent generated by a modulated red light is measured under different optical and electrical bias. Results reveal that the integrated device behaves itself as an imager and a filter giving information not only on the position where the optical image is absorbed but also on it wavelength and intensity. The amplitude and sign of the image signals are electrically tuneable. In a wide range of incident fluxes and under reverse bias, the red and blue image signals are opposite in sign and the green signal is suppressed allowing blue and red colour recognition. The green information is obtained under forward bias, where the blue signal goes down to zero and the red and green remain constant. Combining the information obtained at this two applied voltages a RGB colour image picture can be acquired without the need of the usual colour filters or pixel architecture. A numerical simulation supports the colour filter analysis.

The risk-return trade-off in Europe: A temporal and cross-sectional analysis

This paper analyzes the risk-return trade-off in European equities considering both temporal and cross-sectional dimensions. In our analysis, we introduce not only the market portfolio but also 15 industry portfolios comprising the entire market. Several bivariate GARCH models are estimated to obtain the covariance matrix between excess market returns and the industrial portfolios and the existence of a risk-return trade-off is analyzed through a cross-sectional approach using the information in all portfolios. It is obtained evidence for a positive and significant risk-return trade-off in the European market. This conclusion is robust for different GARCH specifications and is even more evident after controlling for the main financial crisis during the sample period.

Language and trade: the (new) route of portuguese in the 21st century

Globalisation has eliminated frontiers and in the case of Europe helped the crossing of borders and changed forever the concept of social (and I would also say individual) geography: the rest of the world is out there; we can pretend not to see it, but we cannot avoid it. Moreover, Europe is undergoing a serious crisis, also economic, and new markets and business partners are welcome. In this context, cultural bonds like a common language can open new investment paths and give rise to successful stories. In this paper we intend to present an example of how low linguistic distance can lead to good business, even if a) in the internationalization process of the companies’ language is often forgotten as a management element and b) consumers of language products (like User Guides) are also not stimulating investment in language by the companies. Through the results of 2 studies carried out in 2010 and 2011 we will show how a pluricentric language like Portuguese is managed in multinational companies (MC) and Small and medium Enterprises (SMEs). The second study is based on an online survey questioning the effectiveness, efficiency and general quality of User Guides and the reaction of consumers to language. Results show that although playing a role in the internationalization process of companies in the same linguistic space, language is opportunistically used. On the other hand, Portuguese and Brazilian consumers show a very functional perception of the Portuguese language...

Adam Smith on power and maritime trade

Copyright © 2014 The Pennsylvania State University, University Park, PA.

Survey of trace elements (Al, As, Cd, Cr, Co, Hg, Mn, Ni, Pb, Se, and Si) in retail samples of flavoured and bottled waters

Concentrations of eleven trace elements (Al, As, Cd, Cr, Co, Hg, Mn, Ni, Pb, Se, and Si) were measured in 39 (natural and flavoured) water samples. Determinations were performed using graphite furnace electrothermetry for almost all elements (Al, As, Cd, Cr, Co, Mn, Ni, Pb, and Si). For Se determination hydride generation was used, and cold vapour generation for Hg. These techniques were coupled to atomic absorption spectrophotometry. The trace element content of still or sparkling natural waters changed from brand to brand. Significant differences between natural still and natural sparkling waters (p<0.001) were only apparent for Mn. The Mann–Whitney U-test was used to search for significant differences between flavoured and natural waters. The concentration of each element was compared with the presence of flavours, preservatives, acidifying agents, fruit juice and/or sweeteners, according to the labelled composition. It was shown that flavoured waters generally increase the trace element content. The addition of preservatives and acidifying regulators had a significant influence on Mn, Co, As and Si contents (p<0.05). Fruit juice can also be correlated to the increase of Co and As. Sweeteners did not provide any significant difference in Mn, Co, Se and Si content.

Energy and delay trade-off of the GTS allocation mechanism in IEEE 802.15.4 for wireless sensor networks

The IEEE 802.15.4 protocol proposes a flexible communication solution for Low-Rate Wireless Personal Area Networks (LR-WPAN) including wireless sensor networks (WSNs). It presents the advantage to fit different requirements of potential applications by adequately setting its parameters. When in beaconenabled mode, the protocol can provide timeliness guarantees by using its Guaranteed Time Slot (GTS) mechanism. However, power-efficiency and timeliness guarantees are often two antagonistic requirements in wireless sensor networks. The purpose of this paper is to analyze and propose a methodology for setting the relevant parameters of IEEE 802.15.4-compliant WSNs that takes into account a proper trade-off between power-efficiency and delay bound guarantees. First, we propose two accurate models of service curves for a GTS allocation as a function of the IEEE 802.15.4 parameters, using Network Calculus formalism. We then evaluate the delay bound guaranteed by a GTS allocation and express it as a function of the duty cycle. Based on the relation between the delay requirement and the duty cycle, we propose a power-efficient superframe selection method that simultaneously reduces power consumption and enables meeting the delay requirements of real-time flows allocating GTSs. The results of this work may pave the way for a powerefficient management of the GTS mechanism in an IEEE 802.15.4 cluster.

A trader portfolio optimization of bilateral contracts in electricity retail markets

Electricity markets are systems for effecting the purchase and sale of electricity using supply and demand to set energy prices. Two major market models are often distinguished: pools and bilateral contracts. Pool prices tend to change quickly and variations are usually highly unpredictable. In this way, market participants often enter into bilateral contracts to hedge against pool price volatility. This article addresses the challenge of optimizing the portfolio of clients managed by trader agents. Typically, traders buy energy in day-ahead markets and sell it to a set of target clients, by negotiating bilateral contracts involving three-rate tariffs. Traders sell energy by considering the prices of a reference week and five different types of clients. They analyze several tariffs and determine the best share of customers, i.e., the share that maximizes profit. © 2014 IEEE.

Evaluating the use of in-store measures in retail food stores and restaurants in Brazil

ABSTRACTOBJECTIVE To assess inter-rater reliability, test-retest reliability, and construct validity of retail food store, open-air food market, and restaurant observation tools adapted to the Brazilian urban context.METHODS This study is part of a cross-sectional observation survey conducted in 13 districts across the city of Sao Paulo, Brazil in 2010-2011. Food store and restaurant observational tools were developed based on previously available tools, and then tested it. They included measures on the availability, variety, quality, pricing, and promotion of fruits and vegetables and ultra-processed foods. We used Kappa statistics and intra-class correlation coefficients to assess inter-rater and test-retest reliabilities in samples of 142 restaurants, 97 retail food stores (including open-air food markets), and of 62 restaurants and 45 retail food stores (including open-air food markets), respectively. Construct validity as the tool’s abilities to discriminate based on store types and different income contexts were assessed in the entire sample: 305 retail food stores, 8 fruits and vegetable markets, and 472 restaurants.RESULTS Inter-rater and test-retest reliability were generally high, with most Kappa values greater than 0.70 (range 0.49-1.00). Both tools discriminated between store types and neighborhoods with different median income. Fruits and vegetables were more likely to be found in middle to higher-income neighborhoods, while soda, fruit-flavored drink mixes, cookies, and chips were cheaper and more likely to be found in lower-income neighborhoods.CONCLUSIONS The measures were reliable and able to reveal significant differences across store types and different contexts. Although some items may require revision, results suggest that the tools may be used to reliably measure the food stores and restaurant food environment in urban settings of middle-income countries. Such studies can help .inform health promotion interventions and policies in these contexts.