993 resultados para Mythology, Roman Mythology, Greek


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"Udgivet med understöttelse af Carlsbergfondet."

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Includes bibliographical references.

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Mode of access: Internet.

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Mode of access: Internet.

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Mode of access: Internet.

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Mode of access: Internet.

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Purpose - This paper provides a deeper examination of the fundamentals of commonly-used techniques - such as coefficient alpha and factor analysis - in order to more strongly link the techniques used by marketing and social researchers to their underlying psychometric and statistical rationale. Design/methodology approach - A wide-ranging review and synthesis of psychometric and other measurement literature both within and outside the marketing field is used to illuminate and reconsider a number of misconceptions which seem to have evolved in marketing research. Findings - The research finds that marketing scholars have generally concentrated on reporting what are essentially arbitrary figures such as coefficient alpha, without fully understanding what these figures imply. It is argued that, if the link between theory and technique is not clearly understood, use of psychometric measure development tools actually runs the risk of detracting from the validity of the measures rather than enhancing it. Research limitations/implications - The focus on one stage of a particular form of measure development could be seen as rather specialised. The paper also runs the risk of increasing the amount of dogma surrounding measurement, which runs contrary to the spirit of this paper. Practical implications - This paper shows that researchers may need to spend more time interpreting measurement results. Rather than simply referring to precedence, one needs to understand the link between measurement theory and actual technique. Originality/value - This paper presents psychometric measurement and item analysis theory in easily understandable format, and offers an important set of conceptual tools for researchers in many fields. © Emerald Group Publishing Limited.

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Twenty-five years ago today the Velvet Revolution kicked off in what was then Czechoslovakia to bring an end to the one-party government of the Communist Party. This exclusive translation of a feature from the Czech journal A2 Cultural Bi-Weekly explains that the events of 1989 were about more than just Václav Havel, a playwright and leader in the revolution who was elected president in 1990. A generation of unfulfilled promises later, Czechs are struggling to revive the spirit of not only democracy and humanism, but also socialism. This article originally appeared in Ricochet, November 17, 2014.

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L'influence de l'Église catholique sur la vie des Québécois, autrefois dominante, s'est beaucoup amenuisée au cours des dernières décennies. Si tel est le cas, les signes, les motifs, les images et les mots de la religion n’ont pas, quant à eux, déserté l’espace symbolique. Ils sont les traces d’un héritage et squattent l'imaginaire social (Pierre Popovic) du Québec contemporain. À ce titre, ils peuvent être mobilisés, maniés, détournés, resémantisés par la littérature. Ce mémoire a pour but d’étudier ces reliques imaginaires de la religion chrétienne, laquelle est considérée en tant qu'Église et en tant que mythologie, dans deux romans québécois publiés en 2011 : L'âge de Pierre de Pierre Gariépy et Maleficium de Martine Desjardins. Dans une perspective sociocritique, il analyse les rapports à l'autorité, à l'érotisme, à la morale, aux étrangers et à l'écriture tels qu'ils sont travaillés par les « mises en texte » (Claude Duchet) dans ces œuvres. L’étude démontre que les deux romans thématisent la religion et la tiennent pour un matériau familier et malléable à merci, non pour entretenir un patrimoine ni par nostalgie, mais afin de porter un regard critique sur la société québécoise contemporaine. D’une certaine manière, ils disent que celle-ci est toujours pieuse, mais que les croyances qui la traversent sont à chercher désormais du côté de la politique, des médias et du commerce.