926 resultados para Musica,Little Mix,Fifth Harmony,Media,Male Gaze,Teenager,


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Despite gains made by Title IX in the past 36 years, including increased female participation in high school and collegiate sport, there is evidence that gender equity in sport is not fully achieved. Researchers target the media because they tend to shape social values and disseminate information to the masses (Kane, 1978, in Fink & Kensicki, 2002). As sports become more pervasive, framing theory has become particularly relevant. The purpose of this study is to build on the Hardin et al. (2002) study by examining the relationship among media sports coverage, gender equity in sport and the perceptions young sports fans begin to form about gender and sport based on media consumption. The researcher hypothesized that since women face discrimination in sport starting from the time that they choose to participate, children will perceive male athletes and their sports as more legitimate. Additionally, the media play a major role in shaping the views of audiences, so the way that they represent male and female athletes, including juxtaposing them, may have an impact on children. The researcher conducted a content analysis of 24 Sports Illustrated for Kids issues from 1996 to 1999 and 24 issues from 2006 to 2007. The researcher analyzed the content of photographs (N=3219) and of headlines (N=762) by using the definitions determined by Hardin et al. (2002). We found that there is a disproportionate amount of coverage devoted to male athletes and that the discrepancy between media representation between men and women in sport has grown since the mid-1990s. This study also includes a focus group conducted with three children from a community swimming program in a northeastern town and found that those children were acutely aware of the differences between men and women in sport based on the discussion. The researcher does not attempt to find a causal relationship between these children’s perceptions and the way media represents them, but rather uses the focus group to complement the content analysis. As children become sports consumers in later life, future research exploring the relationship between children’s perceptions and the media’s representations need to be done before causality and the significance of media effects are determined.

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Prevalence of drug use, HIV, syphilis, and other STDs is particularly high in African-American populations. Although some studies have documented protective changes in health behaviors relevant to these outcomes, other research indicates that risky health behaviors are still widespread. Moreover, little is known about how African-American men and women have differed in their responses to calls to adopt protective behaviors. The study reported in this dissertation investigates gender differences in health risk behavior in a sample of 482 African American chronic, frequent injection drug and crack cocaine users residing in Houston, Texas. It uses baseline and 9 month follow-up data collected on this sample. Four major research questions are addressed. These questions are: Research question 1. What was the overall pattern of reduction in drug use for subjects in the sample? In particular, did subjects who reported a recent (30 day) reduction in drug use and needle sharing risk at baseline also report a reduction at follow-up? Research question 2. Is gender significantly associated with the overall pattern of risk reduction in drug injection observed in the two waves of the study? Research question 3. Is gender significantly associated with the overall pattern of reduction in the number of sexual partners observed in the two waves of the study? Research question 4. Is gender significantly associated with the overall pattern of increase in the use of barrier contraceptives in the two waves of the study? ^

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Adult male southern elephant seals instrumented in 2000 on King George Island (n = 13), travelled both to the north (doi:10.1594/PANGAEA.231580, doi:10.1594/PANGAEA.231585) and to the east (doi:10.1594/PANGAEA.231571, doi:10.1594/PANGAEA.231579, doi:10.1594/PANGAEA.261708, doi:10.1594/PANGAEA.261709, doi:10.1594/PANGAEA.261710, doi:10.1594/PANGAEA.261711) of the Antarctic Peninsula. Five males (doi:10.1594/PANGAEA.231571, doi:10.1594/PANGAEA.231579, doi:10.1594/PANGAEA.231580, doi:10.1594/PANGAEA.261710, doi:10.1594/PANGAEA.231585) remained within 500 km of the island and focusing movements in the Bransfield Strait and around the Antarctic Peninsula. Sea-surface temperatures encountered by these animals showed little variation and they seemed to move about irrespective of sea ice cover, but frequented areas of shallow bathymetry. Three males (doi:10.1594/PANGAEA.261708, doi:10.1594/PANGAEA.261709, doi:10.1594/PANGAEA.261711) moved as far as 75°S to the east of the peninsula, into the Weddell Sea, with maximum distances of more than 1500 km from King George Island. They travelled into the Weddell Sea along the western continental shelf break until they reached the region of the Filchner Trough outflow. Here the bathymetry consists of canyons and ridges which support the intensive mixing between the warm saline waters of the Weddell Gyre and the very cold outflow waters with Ice Shelf water ingredients at the Antarctic Slope Front. Another five data sets were shorter then 40 days, and excluded from analyses (doi:10.1594/PANGAEA.231568, doi:10.1594/PANGAEA.231576, doi:10.1594/PANGAEA.231572, doi:10.1594/PANGAEA.231577, doi:10.1594/PANGAEA.264710). A computer animation was developed to visualize the animal movements in relation to the extent and concentration of sea ice (doi:10.1594/PANGAEA.509404). The need for re-instrumentation of adult males from King George Island is highlighted to investigate whether males continue to travel to similar areas and to obtain higher resolution data.

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Adult male and female Weddell seals (Leptonychotes weddellii) were fitted with Time-depth recorders (TDR) at Drescher Inlet (Riiser Larsen Ice Shelf), eastern Weddell Sea coast, in February 1998. Eight of 15 data sets were selected for analyses to investigate the seals' foraging behaviour (doi:10.1594/PANGAEA.511465, doi:10.1594/PANGAEA.511454, doi:10.1594/PANGAEA.511456, doi:10.1594/PANGAEA.511457, doi:10.1594/PANGAEA.511459, doi:10.1594/PANGAEA.511462, doi:10.1594/PANGAEA.511466, doi:10.1594/PANGAEA.511467). These data sets provided simultaneous dive records of eight seals over eight days. The seals primarily foraged within two depth layers, these being from the sea surface to 160 m where temperature and salinity varied considerably, and from 340 to 450 m near the bottom where temperature was lowest and salinity highest, with little variation. While pelagic and benthic diving occurred during daylight, the seals foraged almost exclusively in the upper water column at night. Trawling during daytime confirmed that Pleuragramma antarcticum were by far the most abundant fish both in the pelagial and close to the bottom. Pelagic night-hauls at 110-170 m depth showed highly variable biomass of P. antarcticum with a peak at around midnight. The temporal changes in the local abundance of P. antarcticum, particularly in the pelagial, may explain the trends in the seals' pelagic and benthic foraging activities. This is the first study which describes the jaw movements of a hunting seal which are presumably indicative of feeding events. Trophic links from the Weddell seal to fish, zooplankton and krill, Euphausia superba, are discussed. Another seven data sets did not overlap substantially with the selected time frame (doi:10.1594/PANGAEA.511458, doi:10.1594/PANGAEA.511460, doi:10.1594/PANGAEA.511464, doi:10.1594/PANGAEA.511468, doi:10.1594/PANGAEA.511469, doi:10.1594/PANGAEA.511453, doi:10.1594/PANGAEA.511463). A total of 25 Weddell seals were immobilised during the study period using a combination of ketamine, xylazine, and diazepam. Seven seals were drugged once, 15 seals two times, and three were drugged three times, coming to a total of 46 immobilisation procedures. Narcoses were terminated with yohimbine (doi:10.1594/PANGAEA.438933).

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Se ha realizado un estudio de la distribución de plantas vasculares en un territorio situado entre las provincias de Cuenca, Guadalajara, Madrid y Toledo (España). El territorio estudiado está en la Submeseta Sur de la península ibérica, al sur del Sistema Central, norte de los Montes de Toledo y oeste del Sistema Ibérico, en zonas sedimentarias con poco relieve y clima mediterráneo, con grandes contrastes de temperatura y precipitaciones muy irregulares. Coincide con las regiones naturales llamadas: “Alcarrias”, “Campiñas de Madrid y Guadalajara” y “Vegas de los ríos de la Cuenca del Tajo”. Es lo que he llamado Cuenca Media del Tajo. En una primera fase se ha estudiado la flora regional para adquirir conocimientos previos mediante las consultas bibliográficas y de herbarios, se ha contado con bases de datos disponibles para MA, MACB, MAF, JACA, AH, ABH, VAL, SALA y EMMA. Se han revisado las aportaciones propias que en los últimos años he realizado en el territorio en relación a los temas tratados en la tesis. El trabajo de campo ha consistido en la realización de inventarios de presencia de flora. Ha sido muy importante la tarea herborizadora para llegar a la correcta identificación de las especies colectadas en los inventarios. De esta forma el autor ha confeccionado un herbario propio JML que en el territorio muestreado ha reunido cerca de 15000 números en las cuatro provincias estudiadas. Se ha hecho un muestreo sistemático del territorio con unos 6000 listados de plantas. Se ha tomado como unidad de muestreo la cuadrícula de UTM de 1 km de lado incluida como una centésima parte de la cuadrícula de UTM de 10 km. Se han seguido criterios para uniformizar el muestreo. Se ha apuntado el tiempo empleado y la superficie muestreada estimada en cada toma de datos. El criterio mínimo que tienen que cumplir todas las cuadrículas en el área estudiada ha sido que para cada cuadrícula de UTM de 5 km se han realizado al menos 5 inventarios en 5 cuadrículas diferentes de UTM de 1 km y al menos en una hora de tiempo. La unidad de comparación ha sido la cuadrícula UTM de 5 km. Se han informatizado los inventarios de campo, para ello se ha creado la base de datos TESIS en Microsoft office –Access-. Las principales tablas son LOCALIDAD, en la que se anotan las características del lugar muestreado y ESPECIES, que lista las especies de flora consideradas en las cuatro provincias del estudio. Por medio de formularios se han rellenado las tablas; destaca la tabla ESPECIE INVENTARIO que relaciona las tablas ESPECIES y LOCALIDAD; esta tabla cuenta en este momento con unos 165.000 registros. En la tabla ESPECIES_FPVI se visualizan las especies recopiladas. Se ha creado un indicador llamado FPVI “Flora permanentemente visible identificable” que consiste en atribuir a cada especie unos índices que nos permiten saber si una determinada planta se puede detectar en cualquier época del año. Los resultados presentados son: Creación de la base de datos TESIS. El Catálogo Florístico de la Cuenca Media del Tajo, que es el catálogo de la flora de las cuatro provincias desde el principio de la sistemática hasta las Saxifragáceas. En total se han recopilado 1028 taxones distribuidos en 77 familias. Se ha calculado el índice FPVI, para las especies del catálogo. La finalidad para la que se ha diseñado este índice es para poder comparar territorios. Para el desarrollo de ambos resultados ha sido fundamental el desarrollo de la tabla ESPECIES_PVI de la base de datos TESIS. En la tabla ESPECIES_PVI se han apuntado las características ecológicas y se revisa la información bibliográfica disponible para cada especie; las principales fuentes de información consultadas han sido Flora iberica, el proyecto “Anthos” y las bases de datos de los herbarios. Se ha apuntado sí se ha visto, sí está protegida o sí en un endemismo. Otros resultados son: la localización de las cuadrículas de UTM de 10 km, con mayor número de endemismos o especies singulares, con mayor valor botánico. Se ha realizado un par de ejemplos de estudios de autoecología de especie, en concreto Teucrium pumilum y Clematis recta. Se han confeccionando salidas cartográficas de distribución de especies. Se ha elaborado el herbario JML. Se ha presentado una sencilla herramienta para incluir inventarios florísticos, citas corológicas, consultas de autoecología o etiquetado de pliegos de herbario. Como colofón, se ha colaborado para desarrollar una aplicación informática de visualización, análisis y estudio de la distribución de taxones vegetales, que ha utilizado como datos de partida un porcentaje importante de los obtenidos para esta tesis. ABSTRACT I have made a study of the distribution of vascular plants in a territory located between the provinces of Cuenca, Guadalajara, Madrid and Toledo (Spain). The studied area is in the “Submeseta” South of the Iberian Peninsula, south of the Central System, north of the Montes de Toledo and west of the Iberian System, in sedimentary areas with little relief and Mediterranean climate, with big temperature contrasts and irregular rainfall. Coincides with the natural regions called "Alcarrias", "countryside of Madrid and Guadalajara" and “Vegas River Tagus Basin”. This is what I have called Middle Tagus Basin. In a first step we have studied the regional flora to acquire prior knowledge through the literature and herbaria consultations, it has had available databases for MA, MACB, MAF, JACA, AH, ABH, VAL, SALA and EMMA herbaria. The contributions I have made in the last years in the territory in relation to the topics discussed in the thesis have been revised. The field work consisted of conducting inventories presence of flora. Botanize was a very important task to get to the correct identification of the species collected in inventories. In this way the author has made his own herbarium JML in the sampled area has met at least 15000 samples in the four studied provinces. There has been a systematic sampling of the territory with nearly 6,000 listings of plants. Was taken as the sampling unit grid UTM 1 km side included as a hundredth of the UTM grid of 10 km from side. Criteria have been taken to standardize the sampling. Data were taken of the time spent and the estimated sampled surface. The minimum criteria they have to meet all the grids in the study area has been that for each UTM grid of 5 km have been made at least 5 stocks in 5 different grids UTM 1 km and at least one hour of time. The unit of comparison was the UTM grid of 5 km. I have computerized inventories of field, for it was created a database in Access- Microsoft office -TESIS. The main tables are LOCALIDAD, with caracteristics of the sampled location and ESPECIES, which lists the plant species considered in the four provinces of the study, is. Through forms I filled in the tables; highlights ESPECIE INVENTARIO table that relates the tables ESPECIES and LOCALIDAD, this table is counted at the moment with about 165,000 records. The table ESPECIES FPVI visualizes all recollected species. We have created an indicator called FPVI "Flora permanently visible identifiable" that attributes to each species indices that allow us to know whether a given plant can be detected in any season. The results presented are: Creating data base TESIS. The Floristic Books Middle Tagus Basin, which is a catalog of the flora of the four provinces since the beginning of the systematic until Saxifragaceae. In total 1028 collected taxa in 77 families. We calculated FPVI index for species catalog. The purpose for which this index designed is, to compare territories. For the development of both results, it was essential to develop the table ESPECIES_PVI TESIS data base. Table ESPECIES_PVI has signed the ecological characteristics and bibliographic information available for each species is revised; the main sources of information has been Flora iberica, the Anthos project databases of herbaria. Targeted species has been recorded, when seen, protected or endemism. Have also been located UTM grids of 10 km, with the largest number of endemic or unique species and more botanical value. There have been a couple of species autecology studies, namely Teucrium pumilum and Clematis recta, as an example of this type of study. They have been putting together maps of species distribution. We made herbarium JML. I have presented a simple tool to include floristic inventories, chorological appointments, consultations or to tag autoecology herbarium specimens. To cap it has worked to develop a computer application for visualization, analysis and study of the distribution of plant taxa, which has used as input data a significant percentage of those obtained for this thesis.

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Fashion is one of the most vibrant sectors in Europe and important contributors to the European Union (EU) economy. In particular, Small and Medium Enterprises (SMEs) play a major part in European fashion industry (EU 2012). Just like fashion, where people¿s style has inherently meant to be shared as it is foremost a representation of one¿s self-image, social media allow the reflection of ones' personality and emotions. Although fashion practitioners have embraced social media in their marketing activities, it is still relatively few known at an academic level about the specificities of fashion industry when approaching social media marketing (SMM) strategies. This study sets out to explore fashion companies' SMM strategy and its activities. From an exploratory approach, we present case studies of two Spanish SME fashion companies, anonymously named hereafter as Company A and Company B, to deepen our understanding on how fashion brands implement their SMM strategy. Company A offers high-end fashion products while Company B produces medium fashion products. We analyzed the case studies using qualitative (interviews to companies' executives) and a mix of qualitative and quantitative (content analysis of companies' social media platform) methods. Public posts data of both companies' Facebook brand pages were used to perform the content analysis. Our findings through case studies of the two companies reveal that branding-oriented strategic objectives are the main drivers of their SMM implementations. There are significant differences between both companies. The main strategic action employed by Company A is engaging customers to participate into brand's offline social gathering events by inviting them through social media platform, while Company B focuses its effort on posting product promotion related contents and engaging influencers such as fashion bloggers. Our results are expected to serve as a basis of further investigations on how SMM strategy and strategic actions implemented by fashion brands may influence marketing outcomes.

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O culto presbiteriano brasileiro se cristalizou de forma peculiar em relação ao seu estilo litúrgico. A exclusão de elementos mais ritualísticos somados ás condições de inserção deram um contorno bem específico a esse culto no Brasil. A sua forma pode ser reduzida a dois pilares de sustentação: a prédica e a música. A música também se desenvolveu de um modo peculiar dentro da denominação. Porém, desde início dos anos 90 essa musica tradicional tem sido abalada com a consolidação do mercado de música gospel. Surgiu então no Brasil um novo tipo de produção musical, relacionada com o louvor congregacional, que pelo aspecto emocional e performático, contraria a produção tradicional. Esse novo modelo de louvor, fomentado pela mídia especializada, pelo mercado gospel e em acordo com as tendências culturais atuais, tem plena aceitação do público jovem e dos novos conversos, dificultando a manutenção da tradição. Muitos são os motivos para tal fato, entre eles a atração que o mercado exerce sobre o jovem presbiteriano e o papel litúrgico da música nesse culto, que sempre gerou um grande clima de insatisfação religiosa de alguns sub grupos do laicato. Assim, a produção e reprodução musical do culto presbiteriano têm sofrido modificações que podem contribuir diretamente para uma das maiores mutações cúlticas que o presbiterianismo já sofreu desde a sua inserção entre nós. Esse novo modelo de louvor propiciou uma ruptura com a hinódia tradicional, que há muito já estava se enfraquecendo. Esta tese discute as mudanças ocorridas na produção e reprodução da música litúrgica do presbiterianismo e a sua conseqüência direta no perfil desse culto, bem como os motivos que sustentam tais mudanças, tanto em uma perspectiva micro como macro social.(AU)

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O culto presbiteriano brasileiro se cristalizou de forma peculiar em relação ao seu estilo litúrgico. A exclusão de elementos mais ritualísticos somados ás condições de inserção deram um contorno bem específico a esse culto no Brasil. A sua forma pode ser reduzida a dois pilares de sustentação: a prédica e a música. A música também se desenvolveu de um modo peculiar dentro da denominação. Porém, desde início dos anos 90 essa musica tradicional tem sido abalada com a consolidação do mercado de música gospel. Surgiu então no Brasil um novo tipo de produção musical, relacionada com o louvor congregacional, que pelo aspecto emocional e performático, contraria a produção tradicional. Esse novo modelo de louvor, fomentado pela mídia especializada, pelo mercado gospel e em acordo com as tendências culturais atuais, tem plena aceitação do público jovem e dos novos conversos, dificultando a manutenção da tradição. Muitos são os motivos para tal fato, entre eles a atração que o mercado exerce sobre o jovem presbiteriano e o papel litúrgico da música nesse culto, que sempre gerou um grande clima de insatisfação religiosa de alguns sub grupos do laicato. Assim, a produção e reprodução musical do culto presbiteriano têm sofrido modificações que podem contribuir diretamente para uma das maiores mutações cúlticas que o presbiterianismo já sofreu desde a sua inserção entre nós. Esse novo modelo de louvor propiciou uma ruptura com a hinódia tradicional, que há muito já estava se enfraquecendo. Esta tese discute as mudanças ocorridas na produção e reprodução da música litúrgica do presbiterianismo e a sua conseqüência direta no perfil desse culto, bem como os motivos que sustentam tais mudanças, tanto em uma perspectiva micro como macro social.(AU)

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The last unidentified gene encoding an enzyme involved in ergosterol biosynthesis in Saccharomyces cerevisiae has been cloned. This gene, designated ERG27, encodes the 3-keto sterol reductase, which, in concert with the C-4 sterol methyloxidase (ERG25) and the C-3 sterol dehydrogenase (ERG26), catalyzes the sequential removal of the two methyl groups at the sterol C-4 position. We developed a strategy to isolate a mutant deficient in converting 3-keto to 3-hydroxy-sterols. An ergosterol auxotroph unable to synthesize sterol or grow without sterol supplementation was mutagenized. Colonies were then selected that were nystatin-resistant in the presence of 3-ketoergostadiene and cholesterol. A new ergosterol auxotroph unable to grow on 3-ketosterols without the addition of cholesterol was isolated. The gene (YLR100w) was identified by complementation. Segregants containing the YLR100w disruption failed to grow on various types of 3-keto sterol substrates. Surprisingly, when erg27 was grown on cholesterol- or ergosterol-supplemented media, the endogenous compounds that accumulated were noncyclic sterol intermediates (squalene, squalene epoxide, and squalene dioxide), and there was little or no accumulation of lanosterol or 3-ketosterols. Feeding experiments in which erg27 strains were supplemented with lanosterol (an upstream intermediate of the C-4 demethylation process) and cholesterol (an end-product sterol) demonstrated accumulation of four types of 3-keto sterols identified by GC/MS and chromatographic properties: 4-methyl-zymosterone, zymosterone, 4-methyl-fecosterone, and ergosta-7,24 (28)-dien-3-one. In addition, a fifth intermediate was isolated and identified by 1H NMR as a 4-methyl-24,25-epoxy-cholesta-7-en-3-one. Implications of these results are discussed.

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The acquisition of genotoxin-induced mutations in the mammalian germline is detrimental to the stable transfer of genomic information. In somatic cells, nucleotide excision repair (NER) is a major pathway to counteract the mutagenic effects of DNA damage. Two NER subpathways have been identified, global genome repair (GGR) and transcription-coupled repair (TCR). In contrast to somatic cells, little is known regarding the expression of these pathways in germ cells. To address this basic question, we have studied NER in rat spermatogenic cells in crude cell suspension, in enriched cell stages and within seminiferous tubules after exposure to UV or N-acetoxy-2-acetylaminofluorene. Surprisingly, repair in spermatogenic cells was inefficient in the genome overall and in transcriptionally active genes indicating non-functional GGR and TCR. In contrast, extracts from early/mid pachytene cells displayed dual incision activity in vitro as high as extracts from somatic cells, demonstrating that the proteins involved in incision are present and functional in premeiotic cells. However, incision activities of extracts from diplotene cells and round spermatids were low, indicating a stage-dependent expression of incision activity. We hypothesize that sequestering of NER proteins by mispaired regions in DNA involved in synapsis and recombination may underlie the lack of NER activity in premeiotic cells.

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Female moths often become depleted of sex pheromone after mating as the various components of virgin behavior are switched off. In examining a potential male contribution to these events in the corn earworm moth Helicoverpa zea, we have characterized a basic polypeptide from the tissues producing (accessory glands) and storing (duplex) the seminal fluids. The peptide evokes the depletion of sex pheromone when injected into virgin females. This pheromonostatic peptide (PSP) is 57 amino acids long and contains a single disulfide bridge. It is blocked at the N terminus with pyroglutamate and at the C terminus by amidation. As little as 23 ng of peptide evokes the near-complete depletion of pheromone in decapitated (neck-ligated) females that had been injected with pheromone biosynthesis-activating neuropeptide. Activity is approximately 15-fold less in intact virgins, showing that the head limits the expression of activity in these injected females. Females mated to surgically impaired males, capable of producing a spermatophore but not transferring spermatozoa or seminal fluids, are depleted of pheromone by injected peptide. Females whose abdominal nerve cords have been severed are not depleted of pheromone after mating. Thus, neural signals either descending or ascending via the nerve cord are required for the depletion of pheromone after mating. PSP, from the seminal fluids, may participate in this process by direct or indirect action on the glandular tissue; if so, it represents an unusual mechanism in insects for the regulation by seminal fluids of postmating reproductive behavior.

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Objetivo: Conocer los hábitos higiénicos en el colectivo de pacientes durante su estancia en el Hospital de la Magdalena de Castellón e identificar patologías causadas por posibles hábitos higiénicos bucodentales inadecuados. Metodología: Se trata de un estudio descriptivo transversal observacional basado en datos de registro e información de pacientes y cuidadores principales. Se seleccionó una muestra de 50 pacientes en el Hospital de la Magdalena de Castellón hospitalizados. Se realizó un examen odontológico a partir de datos recogidos en un registro diseñado para tal fin. Se usó el índice de LÖE y SILNESS y el índice VIGILD M. Para evaluar la satisfacción se utiliza el test GOHAI. El análisis de los datos se realiza con el programa estadístico R, en el cual saldrán los porcentajes de las patologías BD y hábitos de higiene diarios de los pacientes hospitalizados. Resultados: La edad media de los pacientes estudiados es de 68 años; la mayoría hombres (70%). Observamos en nuestro estudio que las mujeres no fuman y que sus hábitos higiénicos, patologías encontradas son mejores que en los hombres. Sin embargo un 100% de los pacientes estudiados necesitan atención bucodental. Conclusiones: En este estudio se observan problemas de higiene bucodental en los pacientes hospitalizados en un centro de larga estancia de Castellón.

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Desalinated brackish groundwater is becoming a new source of water supply to comply with growing water demands, especially in (semi-) arid countries. Recent publications show that some chemical compounds may persist in an unaltered form after the desalination processes and that there is an associated risk of mixing waters with different salinity for irrigation. At the university of Alicante campus (Spain), a mix of desalinated brackish groundwater and water from the existing aquifer is currently applied for landscape irrigation. The presence of 209 emerging compounds, surfactants, priority substances according to the 2008/105/EC Directive, 11 heavy metals and microbiological organisms in blended water and aquifer samples was investigated. Thirty-five compounds were detected (pesticides, pharmaceuticals and surfactants) among them two priority substances α-endosulfan and Ni were found above the permitted maximum concentration. Blended water used for landscape irrigation during the summer period is supersaturated with respect to carbonates, which may ultimately lead to mineral precipitation in the soil-aquifer media and changes in hydraulic parameters.