Proposta de melhoria da presença online da marca Cabeça, Aldeia Natal

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Influência da utilização de práticas de gestão operacional no desempenho de empresas do setor sucroalcooleiro no Estado de São Paulo

A compreensão das condições necessárias para a criação de vantagem competitiva sustentável nas empresas tem sido o principal campo de estudo da estratégia empresarial. A discussão sobre quais fatores são geradores de diferenças significativas no desempenho entre empresas e qual a razão da criação de valor superior de algumas sobre outras que operam no mesmo mercado, são temas de extrema relevância, tanto na academia quanto na gestão empresarial. Entre as escolas de pensamento estratégico, a Visão Baseada em Recursos – RBV (Resource-Based View) oferece uma explicação conceitual para estes temas, indicando que os recursos e competências internas das empresas podem ser a base para a construção de diferenciais competitivos sustentáveis. Este trabalho foi desenvolvido a partir desta base teórica e da pergunta de pesquisa: “A utilização efetiva de práticas de gestão operacional influencia o desempenho das empresas do setor sucroalcooleiro no Estado de São Paulo?” O trabalho está estruturado em quatro grandes tópicos: (a) a descrição do contexto da Indústria pesquisada, principalmente no que se refere à evolução do ambiente competitivo e das práticas de gestão utilizadas; (b) uma revisão teórica sobre competitividade e sobre as fontes de vantagem competitiva, a partir dos conceitos da RBV e sobre o construto desempenho; (c) a pesquisa de campo, realizada a partir de um questionário desenvolvido pelo “Observatório de Gestão: Práticas Gerenciais de Empresas Brasileiras”, que por sua vez tem como base o questionário da pesquisa originalmente conduzida pelo Centre for Economic Performance (CEP) da London School of Economics and Political Science. O questionário base foi adaptado após pesquisa qualitativa realizada com especialistas do setor sucroalcooleiro do Estado de São Paulo e (d) a análise dos dados obtidos e conclusões resultantes da pesquisa. Os resultados da regressão múltipla e da análise de clusters evidenciaram que existe relação positiva significativa entre a utilização de práticas de gestão operacional e de gestão financeira sobre o desempenho das empresas representado por lucratividade e crescimento. Foram encontrados ainda resultados indicando que outras práticas avaliadas, ainda que não tenha relação estatística significativa, apresentaram a mesma tendência de relação positiva com o desempenho.

Wading in Quinnipiac Mud Guides Career Path for Beth Owen

Beth Owen is just one of many Yale School of Forestry and Environmental Studies graduate students and alumni to participate in an independent research project through the support of Connecticut Sea Grant. The internships have been as ambitious as they are diverse, and all have given participants a new perspective on the role of research in their future. The program is based at Yale’s Center for Coastal and Watershed Systems. Beth sampled and analyzed sediments for heavy metals from the lower Quinnipiac River.

The 2015 Swiss elections: A landslide win for the right, despite limited changes in vote share

Switzerland held federal elections on 18 October, with the conservative Swiss People’s Party winning the largest share of the votes. Daniel Bochsler, Marlène Gerber and David Zumbach write that while the increase in vote share for the Swiss People’s Party was relatively limited, the party managed to significantly increase the number of seats it holds in Switzerland’s lower house of parliament, the National Council. Nevertheless, the party is unlikely to make substantial gains in the country’s upper house, the Senate, as it traditionally struggles under the two-round electoral system used in Senate elections.

Economica

Mode of access: Internet.

Suggested resource list /

Annotated list of books and audio-visual materials on nutrition.

Clare market review.

An "Interim number" issued June, 1920.

Modern tariff history: Germany -- United States -- France,

"The first edition of this book, published in 1904, was based upon lectures delivered to the students of the London school of economics and political science, in the course of that year."--Pref. note.

Los cambios del sistema político colombiano en virtud de los preceptos de Arend Lijphart y sus efectos en la oposición durante el periodo 2006 – 2013

El interés principal de esta monografía es demostrar, cómo dentro del marco institucional colombiano, cambió el tipo de Democracia en dos periodos de gobierno, y cómo dicho cambio afectó negativamente al sistema de partidos y específicamente a los partidos de oposición. Esto será analizado desde la teoría de Arend Lijphart sobre Democracia mayoritaria y Democracia consensual, incluyendo dentro del análisis, el marco institucional donde se desenvuelve el sistema político colombiano. Para un mayor entendimiento de la temática, se realiza un recuento de la institucionalidad de los partidos políticos en Colombia desde su formación hasta el día de hoy, prestando principal interés a los periodos de Gobierno comprendidos entre 2006 y 2013.

The Educational and Employment Aspirations of Adolescents from Areas of High Deprivation in London

Adolescents from areas of high deprivation are often assumed to have low aspirations for the future. However, recent research has suggested otherwise and there have been calls for more substantial investigation into the relationship between poverty and aspiration. This article reports levels and variation in aspiration from 1,214 adolescents (49.5% male; 50.5% female) living in areas of high deprivation across 20 London boroughs. A strength of this study is our large and diverse population of low socio-economic status (SES) adolescents, comprising of white British (22%), black African (21%), black Caribbean (9%), Indian/Pakistani/Bangladeshi/Other Asian (24%), mixed ethnicity (9%), and 15% defining themselves as Other. Our measures indicated a high group level of reported aspiration with notable variations. Females reported higher educational (but not occupational) aspirations than males; white British students reported lower educational and occupational aspirations than other ethnic groups; and black African children reported the highest educational aspirations. Perceived parental support for education had the largest positive association with aspirations. In contrast to previous findings from studies carried out in the United States, aspirations were found to be negatively associated with perceptions of school and school peer environment. These measures explored feelings of safety, happiness and belonging within the school environment and school peer group. We discuss possible explanations for this unexpected finding within our population of adolescents from UK state schools and how it might affect future policy interventions. This study makes an important contribution to the literature on adolescent aspirations because of the unique nature of the data sample and the multiple domains of functioning and aspiration measured.

Creativity, culture and tourism : the case of Istanbul and London film industries

During the last decade many cities have sought to promote creativity as a driver for economic growth. They have done this by encouraging specific sectors of creative industries. This paper focuses on the film industry as one of these sectors which also has a high level of interaction with place. Film industry, has had an important role in incubating the creativity potential. It can be a powerful magnet for creative people, fostering indigenous creativity and attracting outside talent, and might thus contribute to the formation of creative cities. This recent research suggests that the film industry has positively effect on tourism by increasing place recognition through the locations used in films and for cities that host film festivals. Film festivals provide events, workshops and experiences that allow visitors to express themselves through interaction with the place and its living culture. This paper examines the importance of creative industries for both urban development and sustainable tourism. To explore the relation between creative tourism, culture and the film industry and its effect on successful tourism planning this paper presents the preliminary findings of case studies of the film industry in Beyo

Report on the British Society of Rheology mid-winter meeting on The Rheology of Foams and Emulsions, Royal School of Mines, Imperial College, London 10th - 11th December 2007

S.J. Cox, S. Neethling and H. Wilson (2008) British Society of Rheology mid-winter meeting on The Rheology of Foams and Emulsions. Applied Rheology 18:93-95

African Studies and the Postcolonial Challenge

Abrahamsen, Rita, 'African Studies and the Postcolonial Challenge', African Affairs (2003) 102(407) pp.189-210 RAE2008