The international marketing strategy of grocery retailers – the strategy of adaptation and standardization

Research question – The research question, that this study attempts to answer, is, what and why grocery retailers, which specifically work with the strategy of standardization, adapt in their marketing mix to the host market. Main adaptations are analyzed with regard to psychic distance in terms of consumer characteristics. Methodology – This study presents a qualitative research design. Secondary data, in-depth interviews and personal observations were used, in order to identify adaptations, which were conducted in a grocery retailer in Germany, which is its home market, and in Sweden, which is considered to be a host market. Findings – The main findings of this research indicate that grocery retailers that specifically work with the strategy of standardization, adopt their core strategy at the host market, in order to keep their economy of scale. However, the standardization strategy may cause negative financial results, which is why adaptations, in order to attract new customers, are required. Conclusively, a mix of both, the adaptation and standardization marketing strategy, has to be utilized.

The international recession and Latin America

Describe la actual coyuntura economica internacional y sus efectos sobre la periferia en general y America Latina en particular, estos ultimos referidos a la reduccion de la tasa de crecimiento, la caida de los terminos del intercambio, el aumento de la deuda externa, el deterioro de la situacion fiscal y el agravamiento de las condiciones sociales. Sugiere politicas para enfrentar esta crisis, en tres niveles: mundial, regional y nacional y dentro de este ultimo hace hincapie en el endeudamiento externo y las politicas arancelarias, cambiarias y del gasto publico.

The international scene and Latin America's external debt

Includes bibliography

Biennial programme of regional and international cooperation activities of the statistical conference of the Americas of ECLAC, 2007-2009

Includes bibliography

Proposed statutes of the Caribbean Congress of Information Professionals

Includes bibliography

Public administration problems in Latin America and solutions from the United Nations of America

Includes bibliography