Generating competitive advantage through competitor information systems

This pro gradu –thesis discusses generating competitive advantage through competitor information systems. The structure of this thesis follows the structure of the WCA model by Alter (1996). In the WCA model, business process is influenced by three separate but connected elements: information, technology, and process participants. The main research question is how competitor information can be incorporated into or made into a tool creating competitive advantage. Research subquestions are: How does competitor information act as a part of the business process creating competitive advantage? How is a good competitor information system situated and structured in an organisation? How can management help information generate competitive advantage in the business process with participants, information, and technology? This thesis discusses each of the elements separate, but the elements are connected to each other and to competitive advantage. Information is discussed by delving into competitor information and competitor analysis. Competitive intelligence and competitor analysis requires commitment throughout the organisation, including top management, the desire to perform competitive intelligence and the desire to use the end products of that competitive intelligence. In order to be successful, systematic competitive intelligence and competitor analysis require vision, willingness to strive for the goals set, and clear strategies to proceed. Technology is discussed by taking a look into the function of the competitor information systems play and the place they occupy within an organization. In addition, there is discussion about the basic infrastructure of competitor information systems, and the problems competitor information systems can have plaguing them. In order for competitor information systems to be useful and worthy of the resources it takes to develop and maintain them, competitor information systems require on-going resource allocation and high quality information. In order for competitor information systems justify their existence business process participants need to maintain and utilize competitor information systems on all levels. Business process participants are discussed through management practices. This thesis discusses way to manage information, technology, and process participants, when the goal is to generate competitive advantage through competitor information systems. This is possible when information is treated as a resource with value, technology requires strategy in order to be successful within an organization, and process participants are an important resource. Generating competitive advantage through competitor information systems is possible when the elements of information, technology, and business process participants all align advantageously.

Management of Soft Information in Sales and Operations Planning

With a Sales and Operations Planning (S&OP) process, a company aims to manage the demand and supply by planning and forecasting. The studied company uses an integrated S&OP process to improve the company's operations. The aim of this thesis is to develop this business process by finding the best possible way to manage the soft information in S&OP, whilst also understanding the importance and types (assumptions, risks and opportunities) of soft information in S&OP. The soft information in S&OP helps to refine future S&OP planning, taking into account the uncertainties that affect the balance of the long-term demand and supply (typically 12-18 months). The literature review was used to create a framework for soft information management process in S&OP. There were not found a concrete way how to manage soft information in the existing literature. In consequence of the poor literature available the Knowledge Management literature was used as the base for the framework creation, which was seen in the very same type of information management like the soft information management is. The framework created a four-stage process to manage soft information in S&OP that included also the required support systems. First phase is collecting and acquiring soft information in S&OP, which include also categorization. The categorization was the cornerstone to identify different requirements that needs to be taken into consideration when managing soft information in S&OP process. The next phase focus on storing data, which purpose is to ensure the soft information is managed in a common system (support system) in a way that the following phase makes it available to users in S&OP who need by help of sharing and applications process. The last phase target is to use the soft information to understand assumptions and thoughts of users behind the numbers in S&OP plans. With this soft management process the support system will have a key role. The support system, like S&OP tool, ensures that soft information is stored in the right places, kept up-to-date and relevancy. The soft information management process in S&OP strives to improve the relevant soft information documenting behind the S&OP plans into the S&OP support system. The process offers an opportunity to individuals to review, comment and evaluate soft information in S&OP made by their own or others. In the case company it was noticed that without a properly documented and distributed soft information in S&OP it was seen to cause mistrust towards the planning.

Pumppujen ja sekoittimien korjausprosessin kehittäminen tietojohtamisen näkökulmasta

Tämän diplomityön tavoitteena oli tehostaa sekä kehittää pumppujen ja sekoittimien korjausprosessin tiedonhallintaa, jotta tietoon liittyvät ongelmat, virheet sekä turhan työn tekeminen vähentyisivät. Samalla tavoitteena oli myös tutkia, minkälaista tietoa prosessissa liikkuu, miten se liikkuu, mihin sitä varastoidaan, kenellä on tietoon pääsy ja sitä kautta havaita tuottavuutta alentavia ongelmakohtia sekä luoda suunnitelmat tulevaisuudessa tehtäville korjaaville toimenpiteille. Tutkimuksen viitekehys sekä pohja rakennettiin liiketoimintaprosessien johtamisen mahdollistaman kehityksen sekä tietojohtamisen tarjoamien työkalujen ympärille pitäen mielessä tiedon merkitys yhtenä yrityksen tärkeimmistä resursseista kilpailuedun kannalta. Tutkimuksen empiirisen osan primäärinen aineisto kerättiin osallistumalla kehitettävään prosessiin sekä havainnoimalla sen etenemistä ja siinä tapahtuvia toimintoja. Sekundäärisenä aineistona hyödynnettiin aikaisemmin luotuja prosessikuvauksia. Korjausprosessin tiedonhallinnan nykytila kyettiin tunnistamaan tutkimalla ja analysoimalla kerättyä aineistoa, jonka perusteella saatiin selville tietoon liittyvät ongelmakohdat. Havaittiin, että ongelmia tuottaa pääasiassa väärästä tiedosta syntyneet virheet, tiedon hidas liikkuminen, tiedon kumuloitumattomuus, rajalliset käyttöoikeudet ja toiminnanohjausjärjestelmän kankeus. Havaittujen ongelmakohtien eliminoimiseksi luotiin suunnitelmat korjaaville toimenpiteille. Myös joitain yksinkertaisempia toimenpiteitä kyettiin jo tekemään tutkimuksen aikana. Tutkimuksesta saadut tulokset olivat hyviä, sillä suunnitelmat korjaavista toimenpiteistä tulevat lisäämään korjausprosessin tehokkuutta sekä tuottavuutta vähentämällä turhan työn tekemistä sekä parantamalla sen tiedonhallintaa. Tulevaisuudessa prosessiin sisältyvä tieto liikkuu nopeammin, virheet vähentyvät, oikean tiedon hyödynnettävyys kasvaa ja toiminnanohjausjärjestelmä tukee ja mahdollistaa tehokkaammin prosessiin liittyvää tiedonhallintaa kasvattaen yrityksen kilpailukykyä suhteessa saman toimialan kilpailijoihin.

Building a Roadmap for a Market Intelligence function in a Global B2B company

Tämän diplomityötutkimuksen tarkoituksena on luoda markkinaälyyn (MI) erikoistunut funktio suurelle, globaalisti toimivalle B2B-yritykselle. Tämän päivän muut-tuvilla markkinoilla, teollisuusyrityksen on oltava markkinalähtöinen selviytyäkseen. Markkinatiedon tehokas hyödyntäminen ei pelkästään luo tietoa markkinoista, vaan tuottaa kilpailukykyistä tietoa ja toimii strategisen päätöksenteon tukena pitkällä aikavälillä. Tämä tutkimus on kvalitatiivinen toimintatutkimus, joka sisältää kirjallisuuskat-sauksen, yritystapaustutkimuksen sekä syväanalyysin yrityksen MI-ympäristöstä. Kirjallisuuskatsaus pitää sisällään teoriaa liittyen markkinaälyyn useassa eri kon-tekstissa, asiakassuhteeseen, sekä prosessinmallintamiseen. Empiiriseen osaa seuraa tutkimusmenetelmäkappale, joka sisältää kaksivaiheisen tutkimuksen mukaan lu-kien 20 päällikkötason haastattelua sekä yhden laaja-alaisen työryhmätapaamisen. Työn tuloksena syntyy kolmivaiheinen tiekartta, jonka tarkoitus on toimia pohjana uuden MI-funktion rakentamiselle Case-yrityksessä. Tuloksen mukaan MI-funktio tulisi sijoittaa yrityksen asiakasrajapintaan sekä tukea yksiköiden välistä integraa-tiota. Markkinaälyn jakaminen yrityksen sisällä vaatii käytäntöjen, tarpeiden ja ta-voitteiden systemaattista viestintää eri organisaatiotasoille, jotta yritys voi edelleen saada asiakkaalta tarpeeseen vastaavaa tietoa. Viestintä yrityksen ja asiakkaan välil-lä on oltava molemminpuolista, jotta tulokset voisivat parantaa asiakassuhdetta. Kun asiakassuhde paranee, yritys voi oppia asiakkaalta arvokasta tietoa, markkinaälyä.

Developing purchase invoice processing through workflow automation

The aim of this master’s thesis is to research and analyze how purchase invoice processing can be automated and streamlined in a system renewal project. The impacts of workflow automation on invoice handling are studied by means of time, cost and quality aspects. Purchase invoice processing has a lot of potential for automation because of its labor-intensive and repetitive nature. As a case study combining both qualitative and quantitative methods, the topic is approached from a business process management point of view. The current process was first explored through interviews and workshop meetings to create a holistic understanding of the process at hand. Requirements for process streamlining were then researched focusing on specified vendors and their purchase invoices, which helped to identify the critical factors for successful invoice automation. To optimize the flow from invoice receipt to approval for payment, the invoice receiving process was outsourced and the automation functionalities of the new system utilized in invoice handling. The quality of invoice data and the need of simple structured purchase order (PO) invoices were emphasized in the system testing phase. Hence, consolidated invoices containing references to multiple PO or blanket release numbers should be simplified in order to use automated PO matching. With non-PO invoices, it is important to receive the buyer reference details in an applicable invoice data field so that automation rules could be created to route invoices to a review and approval flow. In the beginning of the project, invoice processing was seen ineffective both time- and cost-wise, and it required a lot of manual labor to carry out all tasks. In accordance with testing results, it was estimated that over half of the invoices could be automated within a year after system implementation. Processing times could be reduced remarkably, which would then result savings up to 40 % in annual processing costs. Due to several advancements in the purchase invoice process, business process quality could also be perceived as improved.

Projektijohtamisen kehittämisellä lisäarvoa B2B- asiakkaille

Diplomityön keskeisimpinä tavoitteina kohdeyritykselle oli ymmärtää liiketoiminnan muutoksen elementtejä, arvioida projektijohtamisen kyvykkyyden vaatimuksia sekä tunnistaa kehitystarpeita projektinjohtamisen uusille toimintatavoille toimitusprojekteissa. Projektijohtamisen ja -hallinnan kehittäminen on viime vuosien aikana noussut niin yritysten kuin akateemisten yhteisöjen mielenkiinnon kohteeksi. Kirjallisuuskatsauksessa laaja-alaisen ymmärryksen luomiseksi projektijohtamisen viitekehystä tarkasteltiin liiketoiminnan muutoksen, arvontuoton, ulkoistamisen ja osaamisen näkökulmista. Muodostettua viitekehystä hyödynnettiin empiirisen kyselytutkimuksen suunnittelussa ja tulosten analysoinnissa. Tuloksista keskeisimpänä todetaan, että arvontuotto projektijohtamisen palveluissa ainakin projektipäälliköiden osalta kohdistuu osaamiseen, kokemukseen ja johtamistaitoihin. Palveluliiketoimintaan suuntautuminen edellyttää tuotteiden määrittämistä prosesseiksi. Samoin projektijohtamisen kohentaminen vaatii toimintatapamuutoksia, kommunikoinnin parantamista ja kyvykkyyden nostoa. Työn tuloksena tehtiin suosituksia kohdeyritykselle, joiksi määrittyivät projektijohtamisen käytäntöjen kehittäminen, projektitoimiston perustaminen ja arvontuoton terävöittäminen liiketoimintamallin muokkauksella.

How Lean Six Sigma and Agile principles optimize ITIL-based processes

Imagine the potential implications of an organization whose business and IT processes are well aligned and are capable of reactively and proactively responding to the external and internal changes. The Philips IT Infrastructure and Operations department (I&O) is undergoing a series of transformation activities to help Philips business keeping up with the changes. I&O would serve a critical function in any business sectors; given that the I&O’s strategy switched from “design, build and run” to “specify, acquire and performance manage”, that function is amplified. In 2013, I&O’s biggest transforming programme I&O Futures engaged multiple interdisciplinary departments and programs on decommissioning legacy processes and restructuring new processes with respect to the Information Technology Internet Library (ITIL), helping I&O to achieve a common infrastructure and operating platform (CI&OP). The author joined I&O Futures in the early 2014 and contributed to the CI&OP release 1, during which a designed model Bing Box and its evaluations were conducted through the lens of six sigma’s structured define-measure-analyze-improve-control (DMAIC) improvement approach. This Bing Box model was intended to firstly combine business and IT principles, namely Lean IT, Agile, ITIL best practices, and Aspect-oriented programming (AOP) into a framework. Secondly, the author implemented the modularized optimization cycles according to the defined framework into Philips’ ITIL-based processes and, subsequently, to enhance business process performance as well as to increase efficiency of the optimization cycles. The unique of this thesis is that the Bing Box model not only provided comprehensive optimization approaches and principles for business process performance, but also integrated and standardized optimization modules for the optimization process itself. The research followed a design research guideline that seek to extend the boundaries of human and organizational capabilities by creating new and innovative artifacts. The Chapter 2 firstly reviewed the current research on Lean Six Sigma, Agile, AOP and ITIL, aiming at identifying the broad conceptual bases for this study. In Chapter 3, we included the process of constructing the Bing Box model. The Chapter 4 described the adoption of Bing Box model: two-implementation case validated by stakeholders through observations and interviews. Chapter 5 contained the concluding remarks, the limitation of this research work and the future research areas. Chapter 6 provided the references used in this thesis.

Improving productivity by developing knowledge management practices for a consulting company

The objective of the research was to identify knowledge conversion states in consultancy sales and delivery processes for the company’s one business unit, to know where to store certain types of information and knowledge, and to create best practices for the company’s knowledge management activities in the selected business processes. The used research methodology was action research. The current business processes were analyzed by interviewing people involved in them. The results were documented and catego- rized, and based on them the target states of the processes were developed. Knowledge man- agement activities were integrated to the business processes. The main findings of the research were that roles and responsibilities in the processes were not clear to people, information systems did not fully support individuals and time was wasted searching for information and knowledge. There were also many variations of how the processes actually realized, which affected the overall quality of the process. The conclusions of the research were that knowledge management activities should be high- lighted in businesses where knowledge workers are the main assets of the company. Knowledge management practices can be supported by company culture, leadership and in- formation systems. However, one main factor is each individual’s willingness to share knowledge. By integrating knowledge management activities to business processes and hav- ing information systems supporting knowledge management, individual productivity can be improved.

Systematic mapping study on integration of B2B customers in ERP

Business-to-business terminology is relatively new as a business concept, so is the enterprise resource planning system in information technology. Research, implementation and integration of these two concept has been observed for last two decades in this paper. One of the major success point for growth in business-to-business environment is the availability of internal and partner data. Enterprise resource planning system facilitates storing, analysis of such data and enables different business process automation, forecasting and numerous value creating activity. In order to achieve such functionality for B2B customers, integrating them within ERP is very useful. This paper aims at understanding and suggesting such integration through investigating related documentation of similar integration scenarios, infrastructure, models and architectures. The investigation of the topic of this paper has been made using systematic mapping study of related papers and listing and suggesting necessary ingredients that enables such integration. Furthermore, this paper also suggests possibilities to overcome challenges integration experts might face during the integration phase and opens doors to future research scope in the related fields.

Liiketoimintaprosessien mallinnuksen edellytykset suuressa tehdasyksikössä

In the theoretical part of this master’s thesis business process management and process modeling and the benefits and challenges related are discussed. The empirical part consists of two parts. The first one is a case study about process management and modeling and the second one presents the outcomes from a modeling project that was executed for the employer of this thesis. In the project the target mill unit’s business processes were identified, a process map was conducted and process architecture for further use was established. In the outcomes of the study challenges and possibilities of process management and modeling as well as possible reasons for these prejudices are discussed based on the case study and the modeling project. From the research of this thesis a framework for successful process modeling is established. The framework highlights four most important sectors that an organization should evaluate before and during the modeling project.

GIS-based approach for optimization of onshore wind park infrastructure alignment in Finland

Wind power is a rapidly developing, low-emission form of energy production. In Fin-land, the official objective is to increase wind power capacity from the current 1 005 MW up to 3 500–4 000 MW by 2025. By the end of April 2015, the total capacity of all wind power project being planned in Finland had surpassed 11 000 MW. As the amount of projects in Finland is record high, an increasing amount of infrastructure is also being planned and constructed. Traditionally, these planning operations are conducted using manual and labor-intensive work methods that are prone to subjectivity. This study introduces a GIS-based methodology for determining optimal paths to sup-port the planning of onshore wind park infrastructure alignment in Nordanå-Lövböle wind park located on the island of Kemiönsaari in Southwest Finland. The presented methodology utilizes a least-cost path (LCP) algorithm for searching of optimal paths within a high resolution real-world terrain dataset derived from airborne lidar scannings. In addition, planning data is used to provide a realistic planning framework for the anal-ysis. In order to produce realistic results, the physiographic and planning datasets are standardized and weighted according to qualitative suitability assessments by utilizing methods and practices offered by multi-criteria evaluation (MCE). The results are pre-sented as scenarios to correspond various different planning objectives. Finally, the methodology is documented by using tools of Business Process Management (BPM). The results show that the presented methodology can be effectively used to search and identify extensive, 20 to 35 kilometers long networks of paths that correspond to certain optimization objectives in the study area. The utilization of high-resolution terrain data produces a more objective and more detailed path alignment plan. This study demon-strates that the presented methodology can be practically applied to support a wind power infrastructure alignment planning process. The six-phase structure of the method-ology allows straightforward incorporation of different optimization objectives. The methodology responds well to combining quantitative and qualitative data. Additional-ly, the careful documentation presents an example of how the methodology can be eval-uated and developed as a business process. This thesis also shows that more emphasis on the research of algorithm-based, more objective methods for the planning of infrastruc-ture alignment is desirable, as technological development has only recently started to realize the potential of these computational methods.

Évaluation et amélioration du rendement de la formation en entreprise : vers une démarche basée sur la gestion des processus d’affaires.

La formation est une stratégie clé pour le développement des compétences. Les entreprises continuent à investir dans la formation et le développement, mais elles possèdent rarement des données pour évaluer les résultats de cet investissement. La plupart des entreprises utilisent le modèle Kirkpatrick/Phillips pour évaluer la formation en entreprise. Cependant, il ressort de la littérature que les entreprises ont des difficultés à utiliser ce modèle. Les principales barrières sont la difficulté d’isoler l’apprentissage comme un facteur qui a une incidence sur les résultats, l’absence d’un système d’évaluation utile avec le système de gestion de l’apprentissage (Learning Management System - LMS) et le manque de données standardisées pour pouvoir comparer différentes fonctions d’apprentissage. Dans cette thèse, nous proposons un modèle (Analyse, Modélisation, Monitoring et Optimisation - AM2O) de gestion de projets de formation en entreprise, basée sur la gestion des processus d’affaires (Business Process Management - BPM). Un tel scénario suppose que les activités de formation en entreprise doivent être considérées comme des processus d’affaires. Notre modèle est inspiré de cette méthode (BPM), à travers la définition et le suivi des indicateurs de performance pour gérer les projets de formation dans les organisations. Elle est basée sur l’analyse et la modélisation des besoins de formation pour assurer l’alignement entre les activités de formation et les objectifs d’affaires de l’entreprise. Elle permet le suivi des projets de formation ainsi que le calcul des avantages tangibles et intangibles de la formation (sans coût supplémentaire). En outre, elle permet la production d’une classification des projets de formation en fonction de critères relatifs à l’entreprise. Ainsi, avec assez de données, notre approche peut être utilisée pour optimiser le rendement de la formation par une série de simulations utilisant des algorithmes d’apprentissage machine : régression logistique, réseau de neurones, co-apprentissage. Enfin, nous avons conçu un système informatique, Enterprise TRaining programs Evaluation and Optimization System - ETREOSys, pour la gestion des programmes de formation en entreprise et l’aide à la décision. ETREOSys est une plateforme Web utilisant des services en nuage (cloud services) et les bases de données NoSQL. A travers AM2O et ETREOSys nous résolvons les principaux problèmes liés à la gestion et l’évaluation de la formation en entreprise à savoir : la difficulté d’isoler les effets de la formation dans les résultats de l’entreprise et le manque de systèmes informatiques.

Re-engineering and Re-defining University Libraries in the context of modern Information and Communication Technologies: a study with special reference to the University Libraries in Kerala

Information and communication technologies are the tools that underpin the emerging “Knowledge Society”. Exchange of information or knowledge between people and through networks of people has always taken place. But the ICT has radically changed the magnitude of this exchange, and thus factors such as timeliness of information and information dissemination patterns have become more important than ever.Since information and knowledge are so vital for the all round human development, libraries and institutions that manage these resources are indeed invaluable. So, the Library and Information Centres have a key role in the acquisition, processing, preservation and dissemination of information and knowledge. ln the modern context, library is providing service based on different types of documents such as manuscripts, printed, digital, etc. At the same time, acquisition, access, process, service etc. of these resources have become complicated now than ever before. The lCT made instrumental to extend libraries beyond the physical walls of a building and providing assistance in navigating and analyzing tremendous amounts of knowledge with a variety of digital tools. Thus, modern libraries are increasingly being re-defined as places to get unrestricted access to information in many formats and from many sources.The research was conducted in the university libraries in Kerala State, India. lt was identified that even though the information resources are flooding world over and several technologies have emerged to manage the situation for providing effective services to its clientele, most of the university libraries in Kerala were unable to exploit these technologies at maximum level. Though the libraries have automated many of their functions, wide gap prevails between the possible services and provided services. There are many good examples world over in the application of lCTs in libraries for the maximization of services and many such libraries have adopted the principles of reengineering and re-defining as a management strategy. Hence this study was targeted to look into how effectively adopted the modern lCTs in our libraries for maximizing the efficiency of operations and services and whether the principles of re-engineering and- redefining can be applied towards this.Data‘ was collected from library users, viz; student as well as faculty users; library ,professionals and university librarians, using structured questionnaires. This has been .supplemented by-observation of working of the libraries, discussions and interviews with the different types of users and staff, review of literature, etc. Personal observation of the organization set up, management practices, functions, facilities, resources, utilization of information resources and facilities by the users, etc. of the university libraries in Kerala have been made. Statistical techniques like percentage, mean, weighted mean, standard deviation, correlation, trend analysis, etc. have been used to analyse data.All the libraries could exploit only a very few possibilities of modern lCTs and hence they could not achieve effective Universal Bibliographic Control and desired efficiency and effectiveness in services. Because of this, the users as well as professionals are dissatisfied. Functional effectiveness in acquisition, access and process of information resources in various formats, development and maintenance of OPAC and WebOPAC, digital document delivery to remote users, Web based clearing of library counter services and resources, development of full-text databases, digital libraries and institutional repositories, consortia based operations for e-journals and databases, user education and information literacy, professional development with stress on lCTs, network administration and website maintenance, marketing of information, etc. are major areas need special attention to improve the situation. Finance, knowledge level on ICTs among library staff, professional dynamism and leadership, vision and support of the administrators and policy makers, prevailing educational set up and social environment in the state, etc. are some of the major hurdles in reaping the maximum possibilities of lCTs by the university libraries in Kerala. The principles of Business Process Re-engineering are found suitable to effectively apply to re-structure and redefine the operations and service system of the libraries. Most of the conventional departments or divisions prevailing in the university libraries were functioning as watertight compartments and their existing management system was more rigid to adopt the principles of change management. Hence, a thorough re-structuring of the divisions was indicated. Consortia based activities and pooling and sharing of information resources was advocated to meet the varied needs of the users in the main campuses and off campuses of the universities, affiliated colleges and remote stations. A uniform staff policy similar to that prevailing in CSIR, DRDO, ISRO, etc. has been proposed by the study not only in the university libraries in kerala but for the entire country.Restructuring of Lis education,integrated and Planned development of school,college,research and public library systems,etc.were also justified for reaping maximum benefits of the modern ICTs.

Konzeption eines generischen Vorgehensmodells zur strategieorientierten und partizipativen Einführung komplexer Softwaresysteme unter Berücksichtigung organisatorischer Gestaltungsprozesse

Die Dissertation befasst sich mit der Einführung komplexer Softwaresysteme, die, bestehend aus einer Kombination aus parametrisierter Standardsoftware gepaart mit Wettbewerbsvorteil sichernden Individualsoftwarekomponenten, keine Software-Engineering-Projekte im klassischen Sinn mehr darstellen, sondern einer strategieorientierten Gestaltung von Geschäftsprozessen und deren Implementierung in Softwaresystemen bedürfen. Die Problemstellung einer adäquaten Abwägung zwischen TCO-optimierender Einführung und einer gleichzeitigen vollständigen Unterstützung der kritischen Erfolgsfaktoren des Unternehmens ist hierbei von besonderer Bedeutung. Der Einsatz integrierter betriebswirtschaftlicher Standardsoftware, mit den Möglichkeiten einer TCO-Senkung, jedoch ebenfalls der Gefahr eines Verlustes von Alleinstellungsmerkmalen am Markt durch Vereinheitlichungstendenzen, stellt ein in Einführungsprojekten wesentliches zu lösendes Problem dar, um Suboptima zu vermeiden. Die Verwendung von Vorgehensmodellen, die sich oftmals an klassischen Softwareentwicklungsprojekten orientieren oder vereinfachte Phasenmodelle für das Projektmanagement darstellen, bedingt eine fehlende Situationsadäquanz in den Detailsituationen der Teilprojekte eines komplexen Einführungsprojektes. Das in dieser Arbeit entwickelte generische Vorgehensmodell zur strategieorientierten und partizipativen Einführung komplexer Softwaresysteme im betriebswirtschaftlichen Anwendungsbereich macht - aufgrund der besonders herausgearbeiteten Ansätze zu einer strategieorientierten Einführung, respektive Entwicklung derartiger Systeme sowie aufgrund der situationsadäquaten Vorgehensstrategien im Rahmen der Teilprojektorganisation � ein Softwareeinführungsprojekt zu einem Wettbewerbsfaktor stärkenden, strategischen Element im Unternehmen. Die in der Dissertation diskutierten Überlegungen lassen eine Vorgehensweise präferieren, die eine enge Verschmelzung des Projektes zur Organisationsoptimierung mit dem Softwareimplementierungsprozess impliziert. Eine Priorisierung der Geschäftsprozesse mit dem Ziel, zum einen bei Prozessen mit hoher wettbewerbsseitiger Priorität ein organisatorisches Suboptimum zu vermeiden und zum anderen trotzdem den organisatorischen Gestaltungs- und den Systemimplementierungsprozess schnell und ressourcenschonend durchzuführen, ist ein wesentliches Ergebnis der Ausarbeitungen. Zusätzlich führt die Ausgrenzung weiterer Prozesse vom Einführungsvorgang zunächst zu einem Produktivsystem, welches das Unternehmen in den wesentlichen Punkten abdeckt, das aber ebenso in späteren Projektschritten zu einem System erweitert werden kann, welches eine umfassende Funktionalität besitzt. Hieraus ergeben sich Möglichkeiten, strategischen Anforderungen an ein modernes Informationssystem, das die kritischen Erfolgsfaktoren eines Unternehmens konsequent unterstützen muss, gerecht zu werden und gleichzeitig ein so weit als möglich ressourcenschonendes, weil die Kostenreduktionsaspekte einer Standardlösung nutzend, Projekt durchzuführen. Ein weiterer wesentlicher Aspekt ist die situationsadäquate Modellinstanziierung, also die projektspezifische Anpassung des Vorgehensmodells sowie die situationsadäquate Wahl der Vorgehensweisen in Teilprojekten und dadurch Nutzung der Vorteile der verschiedenen Vorgehensstrategien beim konkreten Projektmanagement. Der Notwendigkeit der Entwicklung einer Projektorganisation für prototypingorientiertes Vorgehen wird in diesem Zusammenhang ebenfalls Rechnung getragen. Die Notwendigkeit der Unternehmen, sich einerseits mit starken Differenzierungspotenzialen am Markt hervorzuheben und andererseits bei ständig sinkenden Margen einer Kostenoptimierung nachzukommen, lässt auch in Zukunft das entwickelte Modell als erfolgreich erscheinen. Hinzu kommt die Tendenz zu Best-Of-Breed-Ansätzen und komponentenbasierten Systemen im Rahmen der Softwareauswahl, die eine ausgesprochen differenzierte Vorgehensweise in Projekten verstärkt notwendig machen wird. Durch die in das entwickelte Modell integrierten Prototyping-Ansätze wird der auch in Zukunft an Bedeutung gewinnenden Notwendigkeit der Anwenderintegration Rechnung getragen.