An exploration of the lean startup approach among brazilian digital startups

Demais startups abortam por lan��ar produtos que ningu��m compra e o uso de metodologiais tradicionais como o planejamento de neg��cios e o desenvolvimento rigoroso de produto n��o conseguiram diminuir o n��mero de falhas de startups. �� por isso que uma nova metodologia chamada "The Lean Startup" ganhou, por alguns anos, uma popularidade importante entre os empres��rios que buscam reduzir o risco de fracasso. A metodologia Lean Startup foi desenvolvida por empres��rios do Vale do Sil��cio para ajudar startups encontrar o ���product/market fit��� sem gastar uma enorme quantidade de dinheiro. Al��m disso, o ambiente de startup brasileira foi crescendo nos ��ltimos anos, na sequ��ncia dos ��ltimos sucessos brasileiros. No entanto, poucas pesquisas acad��micas t��m sido realizados para explorar o fen��meno da Lean Startup no Brasil. O objetivo deste relat��rio �� identificar quais s��o os conceitos da metodologia Lean Startup aplicados no Brasil e entender se a metodologia �� adaptada em rela����o ��s especificidades do pa��s. Os resultados deste estudo foram coletados por meio de entrevistas com empres��rios que operam no Brasil. A primeira conclus��o �� que os empres��rios brasileiros est��o familiarizados com a metodologia Lean Startup e alguns deles t��m aplicado os princ��pios fundamentais. Em segundo lugar, muitos empres��rios entrevistados encontraram dificuldades na aplica����o da metodologia, em particular durante o "get out of the building" fase. Por fim, as entrevistas mostraram que a metodologia Lean Startup nem sempre pode ser relevante para o sucesso no Brasil para os empresarios entrevistados, devido ao tamanho do mercado eo alto n��vel de competi����o. Verificou-se que "running fat" em vez de "running lean" pode ser uma estrat��gia eficiente para vencer no mercado brasileiro em alguns casos especificos.

Impact of worksite health-promotion programs in hospital admission costs and medical leaves in a sample of brazilian companies

Programas de sa��de e bem-estar t��m sido adotados por empresas como forma de melhorar a sa��de de empregados, e muitos estudos descrevem retornos econ��micos positivos sobre os investimentos envolvidos. Entretanto, estudos mais recentes com metodologia melhor t��m demonstrado retornos menores. O objetivo deste estudo foi investigar se caracter��sticas de programas de sa��de e bem-estar agem como preditores de custos de interna����o hospitalar (em Reais correntes) e da propor����o de funcion��rios que t��m licen��a m��dica, entre Abril de 2014 e Maio de 2015, em uma amostra n��o-aleat��ria de empresas no Brasil, atrav��s de parceria com uma empresa gestora de ���big data��� para sa��de. Um question��rio sobre caracter��sticas de programas de sa��de no ambiente de trabalho foi respondida por seis grandes empresas brasileiras. Dados retirados destes seis question��rios (presen��a e idade de programa de sa��de, suas caracter��sticas ��� inclus��o de atividades de screening, educa����o sobre sa��de, liga����o com outros programas da empresa, integra����o do programa �� estrutura da empresa, e ambientes de trabalho voltado para a sa��de ��� e a ado����o de incentivos financeiros para ader��ncia de funcion��rios ao programa), bem como dados individuais de idade, g��nero e categoria de plano de sa��de de cada empregado , foram usados para construir um banco de dados com mais de 76.000 indiv��duos. Atrav��s de um modelo de regress��o m��ltipla e sele����o ���stepwise��� de vari��veis, a idade do empregado foi positivamente associada e a idade do programa de sa��de e a categoria ���premium��� de plano de sa��de do funcion��rio foram negativamente associadas aos custos de interna����o hospitalar (como esperado). Inesperadamente, a inclus��o de programas de screening e iniciativas de educa����o de sa��de nos programas de sa��de e bem-estar nas empresas foram identificados como preditores positivos significativos para custos de admiss��o hospitalar. Para evitar a inclus��o err��nea de licen��as-maternidade, apenas os dados de licen��a m��dica de pacientes do sexo masculino foram analisados (dados dispon��veis apenas para duas entre as companhias inclu��das, com um total de 18.957 pacientes do sexo masculino). Analisando estes dados atrav��s de um teste Z para compara����o de propor����es, a empresa com programa de sa��de que inclui atividades voltadas a cessa����o de h��bitos ruins (como tabagismo e etilismo), controle de diabetes e hipertens��o, e que adota incentivos financeiros para a ader��ncia de funcion��rios ao programa tem menor propor����o de empregados com licen��ca m��dica no per��odo analisado, quando comparada com a outra empresa que n��o tem estas caracter��sticas (tamb��m conforme esperado). Entretanto, a companhia com menor propor����o de funcion��rios com licen��a m��dica tamb��m foi aquela que adota programa de screening entre as atividades de seu programa de sa��de. Potenciais fontes de amea��a �� validade interna e externa destes resultados s��o discutidas, bem como poss��veis explica����es para a associa����o entre programas de screening e educa����o m��dica a piores indicadores de sa��de nesta amostra de companhias s��o discutidas. Novos estudos com melhor desenho, com amostras maiores e rand��micas s��o necess��rios para validar estes resultados e possivelmente melhorar a validade interna e externa destes resultados.

An evaluation of the Business Model Canvas by technology-oriented startups in Brazil : a qualitative study about the usage of the tool by Brazilian entrepreneurs

The following paper was conducted with the support of several entrepreneurs and startups from Brazil. The aim of the research was to find out which impact the Business Model Canvas, further abbreviated as BMC, has on technology-oriented startups in Brazil. The first step of the study was identify some general concepts of entrepreneurship, as well as the conditions and environment of the country. Afterwards, it was focused on defining and comparing different business model tools and concepts to the BMC. After the literature review and meeting with several professionals in the area of entrepreneurship and startups, a questionnaire was formulated in order to conduct the qualitative study and identify the main impact of the tool. The questionnaire was answered by ten startups. In order to check the validity and credibility of the research outcomes, theory and investigator triangulation was used. As a result, the usage of the BMC could be evaluated by obtaining the outcomes and the theory, which showed that Brazilian tech startups are using Osterwalder���s model for the reason of idea creation and testing, validating and pivoting their business model. Interestingly, the research revealed that the entrepreneurs are using the tool often not in the traditional way of printing it, but rather applying it as a thinking approach. Besides, the entrepreneurs are focusing mostly on developing a strong Value Proposition, Customer Segment and sustainable Revenue Streams, while afterwards the remaining building blocks are built. Moreover, the research showed that the startups are using also other concepts, such as the Customer Development Process or Build-Measure-Learn Feedback Loop. These methodologies are often applied together with the BMC and helps to identify the most sustainable components of the business idea. Keywords: Business

The analysis of foreign market entry strategies on the basis of different cultural backgrounds and environments: a qualitative study characterising the differences and similarities of Brazilian and European firms

Moving into a new and foreign market can be challenging, especially when such market has a different culture and working environment in comparison to the home market. Thus, it is of utter importance to adjust a company���s strategy to the new market conditions. Currently, there are no concrete guidelines of what aspects are most important when moving from a developing market such as Brazil into a more sophisticated market like Europe, or vice versa. The present study will examine two companies from the same industry, but with different cultural backgrounds and its strategic similarities and differences for operating in multiple international markets. The data was collected via semi-structured interviews with the Chief Executive Officers (CEOs���) from both companies, using an interview guideline that is based on three different theoretical frameworks. The aim is to give recommendations to these two industries of how to efficiently use existing theoretical frameworks and which aspects are most significant when moving into a new market while keeping in mind a company���s size and background.

Coordination in brazilian pharmaceutical supply chains

Supply chain coordination (SCC) can be a challenge for many organizations as different firms in the same chain has different expectations and interdependencies (Arshinder & Deshmukh, 2008). Lack of SCC can result in the bullwhip effect and poor performance for a firm and its partners. By investigating the phenomenon in the Brazilian pharmaceutical supply chain using a qualitative research, this paper aims to understand the main issues that avoid a better integrated chain. Results of 21 interviews suggested that the lack of coordination in this environment was influenced by the network design and the history of the sector in Brazil, as well as scarce resources

A qualificadora ���no melhor conhecimento��� em contratos de compra e venda de participa����o societ��ria

As opera����es de compra e venda de participa����o societ��ria seguem no Brasil um modelo importado do direito estrangeiro. Dentre diversos institutos importados, existem as cl��usulas de declara����es e garantias e suas qualificadoras. O objetivo do presente trabalho �� examinar a validade da qualificadora ���no melhor conhecimento��� no ordenamento jur��dico brasileiro e sua efic��cia dentro dos limites impostos por esse ordenamento. Busca-se, para tanto, analisar o conceito da qualificadora em seu sistema origin��rio, a Common Law, e posteriormente trazer a discuss��o para o ambiente jur��dico do ordenamento brasileiro, propiciando a conclus��o que a validade da inser����o da cl��usula decorre do princ��pio da autonomia privada, mas est�� limitada pelos valores trazidos pelo princ��pio da boa-f�� objetiva e seus deveres relacionados. Uma vez verificada a validade do instituto jur��dico no ordenamento brasileiro, sua efic��cia est�� relacionada �� aloca����o de responsabilidade entre partes sobre o conhecimento e as consequ��ncias dessa aloca����o.

Pleistocene mammals from the southern Brazilian continental shelf

Conselho Nacional de Desenvolvimento Cient��fico e Tecnol��gico (CNPq)

Microcystin-LR in Brazilian Aquaculture Production Systems

Funda����o de Amparo �� Pesquisa do Estado de S��o Paulo (FAPESP)

O Trabalho e o labirinto da responsabilidade socioempresarial:a experi��ncia da cidadania empresarial do Banco do Brasil

In the current systemic crisis, economic policy is directed to correct the consequences of the functioning of this metabolism, but within the limits of the capital. From this perspective, decision makers propose trade policies, agricultural and industrial to ensure conditions for economic growth. However, as a dead end, there is failure of the State in giving efficacy to the operation of all segments of the economy, especially given the budget constraint. Public managers are forced to seek external resources, resuming the cycle of political allegiance to the interests of international financial and banking representatives, installed in so-called multilateral. The complex ideological capital comes into play in trying to convince society that the paths taken by governments are inevitable, and that capitalism can be "humanized", even with the realization of the growing inequalities caused by historical irrationalism of the production process of capital . In this sense, emerging concepts that attempt to demonstrate the compatibility of the system to real human needs. This ideological offensive is intended to legitimize the capital. The so-called third sector has a special highlight with the concept of corporate social responsibility. It creates a political environment in which the inevitable mix-up with new illusions offered by and often funding the metabolism of capital in order to perpetuate this system. In this context, political elites, and considerable portions of the academy, embark on "waves of capitalist optimism," while the sociometabolismo capital expands its historical limits, driving forces postponing their collapse, but that cause human suffering and ecological stress. Wars are disseminated to strengthen the deadly war industry and the automobile industry; and devastating the environment of which depends the capital system. In this scenario disassemble, propositions emerge around a "new social pact" in order to minimize the adverse effects of the dynamics of reproduction of capital. The business class is called to exercise its role through the discourse that appeals to social responsibility programs, in order to intervene directly in the "social question". The core of this research is precisely this point. Although there is considerable scholarship on the phenomenon of Social Responsibility and Corporate Citizenship, there is also an evident lack of this approach focused on the banking sector in Brazil. The importance of rentier capital increased ownership of shares in the wealth produced by all of Brazilian society, justifies a sociological research project on Social Responsibility in the domestic financial sector. In this sense, it was decided to perform a dynamic approach to the "Corporate Citizenship" in the banking industry, specifically in the Bank of Brazil. As this is a key institution, is important analyze of the impacts of this strategy fetish of capitalist reproduction, in order to evaluate the social legitimization of rentier capital in Brazil. In this scenario of the abundance of the discourse on social responsibility there exist a progressive impoverishment of professional work in this segment in Brazil. There is a dramatic mismatch between rhetoric and practice because of the trend of deepening vulnerability of the working conditions of the Brazilian bank worker, from the 1990's. In the specific case of the Bank of Brazil, the first initiative of the institution was to conform to the principles of the UNO and the Ethos Institute, aiming to align their domestic policies to this new strategy of domination of capital. The purpose is to place the Bank in the ideological sphere of corporate social responsibility, just as with its partners in the private financial intercapitalist competition. Indeed, in the internal ambit of the Bank of Brazil, there is a policy to adjust its functional segments to the doctrine of Social Corporate Responsibility. The concepts of this doctrine is presented as something inexorable. There are no alternatives. The Bank of Brazil operates in a highly competitive market, the segment featuring the dominance of financial capital accumulation today. For this reason it can not fail to incorporate the technological advances organizational. For employees there is no alternative but to adapt to this new set of ideas proposed by the metabolism of capital

Acordos internacionais sobre a produ����o compartilhada de recursos naturais: a unitiza����o interestatal na ��rea do petr��leo e g��s sob o enfoque constitucional brasileiro

The apportionment of natural resources between sovereign States is a subject that relates many aspects of International law, as long as Constitutional Law, at the execution and application phases of international treaties that regulates the exploration of common goods. In this sense, because of their natural characteristics that creates an environment of constant migration and fixation in transboundary regions, terrestrial or maritime, the petroleum and the natural gas bound a complex juridical apparatus that can control the sovereign rights involved. This research is aim at accomplishing a study concerning the international agreements that enable the non-unilateral action, specifically the unitization treaties between sovereign States, as a manner to resolve situations related to the individualization of oil and/or gas reservoirs that go across their national borders. These agreements will be analyzed considering the international public law sources theory, bearing in mind yet the already existed experiences in this sense, not disregarding the way that this fact could affect Brazil. It will begin with an historical incursion over the unitization institute, covering its main characteristics and its formation and execution procedures, and finally it will address the Brazilian legal system and the comparative law threats the institute. The clauses of these relevant agreements will be analyzed in details, concerning its particularities and its contents. Because these agreements are international obligatory rules of law, it is indispensable that they are considered under the auspices of the international law system, focusing their nature and the subjects of international law and establishing them as sources of the international law, analyzing them, then, as international rules and the applicable law to these juridical relations, the conventional established, the consolidated international custom and the applicable International Law principles, appearing the State s responsibility as an important subject for the verification of the acts lawful practiced by States. The analysis of the apportionment of these natural resources ends with the individualization of possible exploitable marine oil fields located between the exclusive economic zone and the continental platform ends and the region administrated by the International Seabed Authority. At last, the Brazilian constitutional system appears as the mechanism of integration, application and execution of the international unitization agreements in Brazil, detaching the format and the proceedings that the international treaties take to acquire validity at the national legal system, passing through the treaties interpretation and the applicable constitutional principles, coming to its application in Brazil, considering the existing constitutional peculiarities and the role played by the National Agency of Petroleum, Natural Gas and bio-fuel ANP

Interaction between breeding habitat and elevation affects prevalence but not infection intensity of Batrachochytrium dendrobatidis in Brazilian anuran assemblages

Conselho Nacional de Desenvolvimento Cient��fico e Tecnol��gico (CNPq)

Genotype by environment interaction for birth and weaning weights of composite beef cattle in different regions of Brazil

Funda����o de Amparo �� Pesquisa do Estado de S��o Paulo (FAPESP)

Effects of sex and age on genotype x environment interaction for beef cattle body weight studied using reaction norm models

Coordena����o de Aperfei��oamento de Pessoal de N��vel Superior (CAPES)

An��lise comparativa dos m��todos de fatores ponderados na sele����o de ��reas para aterros sanit��rios

This study presents a comparative analysis of methodologies about weighted factors considered in the selection of areas for deployment of Sanitary Landfills, applying the methodologies of classification criteria with scoring bands Gomes, Coelho, Erba & Veronez (2000); Waquil et al, 2000. That means, we have the Scoring System used by Union of Municipalities of Bahia and the Quality Index Landfill Waste (IQR) which are applyed for this study in Massaranduba Sanitary Landfill located in the municipality of Cear�� Mirim /RN, northeastern of Brazil. The study was conducted in order to classify the methodologies and to give support for future studies on environmental management segment, with main goal to propose suited methodologies which allow safety and rigor during the selection, deployment and management of sanitary landfill, in the Brazilian municipalities, in order to help them in the process to extinction of their dumps, in according of Brazilian Nacional Plan of Solid Waste. During this investigation we have studied the characteristics of the site as morphological, hydrogeological, environmental and socio-economic to permit the installation. We consider important to mention the need of deployment from Rio Grande do Norte State Secretary of Environment and Water (SEMARH), Institute of Sustainable Development and Environment of RN (IDEMA), as well, from Federal and Municipal Governments a public policies for the integrated management of urban solid waste that address environmental preservation and improvement of health conditions of the population of the Rio Grande do Norte

Modelagem e medi����es de ondas de r��dio para predi����o de perda de propaga����o em ambientes urbanos

In this dissertation new models of propagation path loss predictions are proposed by from techniques of optimization recent and measures of power levels for the urban and suburban areas of Natal, city of Brazilian northeast. These new proposed models are: (i) a statistical model that was implemented based in the addition of second-order statistics for the power and the altimetry of the relief in model of linear losses; (ii) a artificial neural networks model used the training of the algorithm backpropagation, in order to get the equation of propagation losses; (iii) a model based on the technique of the random walker, that considers the random of the absorption and the chaos of the environment and than its unknown parameters for the equation of propagation losses are determined through of a neural network. The digitalization of the relief for the urban and suburban areas of Natal were carried through of the development of specific computational programs and had been used available maps in the Statistics and Geography Brazilian Institute. The validations of the proposed propagation models had been carried through comparisons with measures and propagation classic models, and numerical good agreements were observed. These new considered models could be applied to any urban and suburban scenes with characteristic similar architectural to the city of Natal