Donald Ziraldo Fonds, 1968-2012, n.d.

Donald J. P. Ziraldo, C.M., BSc., LLD was born in St. Catharines, Ontario on October 13, 1948 to Fredrick and Irma (Schiratti) Ziraldo. He graduated Denis Morris High School in St. Catharines in 1967, and received his B.Sc. in Agriculture at the University of Guelph in 1971. In 1974, Ziraldo was running Ziraldo Nurseries when he met Austrian born schoolteacher, chemist and winemaker Karl J. Kaiser. They realized that there was a gap in the premium varietal wine market and decided to plant a premium traditional European variety of grape vine species, the Vitis vinifera. This was an innovation in the Niagara region because the current wine producers were not using premium European grapes at the time. Ziraldo and Kaiser founded and then formally incorporated Inniskillin Wines Inc. in Niagara-on-the-Lake, Ontario on July 31, 1975. Ziraldo successfully lobbied General George Kitching, CEO of the LCBO, for a winery license. In 1975, Kitching granted him a winery license, the first in Ontario since Prohibition ended. From the beginning, there was a division of labour where Kaiser focused on the winemaking and Ziraldo focused on the marketing and promotion of the wines. Ziraldo also became president of the company. Ziraldo and Kaiser worked on improving their winemaking techniques and promoting their products and company. Ziraldo has been called ‘one of the founding fathers of the Canadian wine industry’, and it is widely acknowledged that both men played a large role in the success and growth of the Canadian wine industry. Together they pioneered the estate winery movement in Canada. A major turning point Inniskillin came in 1984 when Karl Kaiser successfully harvested the first Icewine crop from frozen grapes on the vine and bottled Eiswein Vidal (Icewine). In 1990, Inniskillin received worldwide recognition for this Icewine when their 1989 Vidal Icewine won the most prestigious award in the wine world, the Grand Prix d’Honneur, given at Vinexpo in France. This victory has been called ‘the award heard round the world’ and it launched Inniskillin into the international wine arena. At the same time, this helped lift the profile of Canadian wines in general. Inniskillin not only became Canada’s leading producer of Icewine, but it also became known for producing ‘one of the world’s great wines’. After the 1990 award, Ziraldo began a major public relations campaign to promote Inniskillin and build Icewine into a worldwide brand. He travelled broadly every year to promote the brand and products and networked extensively with politicians, celebrities, chefs, sommeliers, etc. To ensure worldwide and long-term success, Ziraldo introduced Icewine to Asia and the United States which were new markets. He developed a new Icewine glass with George Riedel. Tony Aspler has called Ziraldo ‘Canada’s Wine Ambassador’. Ziraldo was President of Inniskillin Wines Inc. (Niagara) from 1975 to 2006. In 1992, Inniskillin merged with Cartier Wines, and in 1993 Cartier Inniskillin Vintners Inc. merged with T.G. Bright & Co. Limited, forming the new company Vincor International Inc. Inniskillin wines was now a subsidiary of Vincor. Ziraldo became a Director at Vincor International Inc. from 1993 to 2004. From 1989 to the mid 1990s, Ziraldo also became President of Inniskillin Napa, in Napa Valley, California. Inniskillin purchased Napa Valley vineyards and produced wines under the Terra label. In 1994, Ziraldo set up a subsidiary estate winery of Inniskillin in Oliver, British Columbia which was called Inniskillin Okanagan Vineyards Inc. He became President of the winery. This started as a partnership between Inniskillin and the local Inkameep Indian Band in the Okanagan. In 2006, Ziraldo left Inniskillin and since that time he has been involved in other Icewine related ventures such as running Ziraldo Estate Winery and producing Ziraldo Riesling Icewine 2007. He also is in partnership with the Niagara based Equifera Estate Winery to produce Equifera Icewine. His most recent projects include planting Picolit grapes in his parent’s hometown, in a project called Picolit Di Fagagna and becoming Managing Director of the Senhora Do Convento Port Winery in Portugal. Donald Ziraldo was instrumental in the creation of the Vintners Quality Alliance (VQA) in Ontario and was its founding Chair from 1988-1995. The VQA was established as a regulatory and appellation system which secured the quality and origin of Canadian wines made under this system. The VQA designation and bottle label gave the consumer confidence that the wines they were purchasing were 100% local products. The VQA system was set up first in Ontario and then in British Columbia.

Letter - Ed Broadbent to Donald Ziraldo, 1987

The letter discusses the international level of Inniskillin wine and high standards of Canadian wine. John Crosbie's remarks about Canadian wines are also mentioned. The letter is dated 19 January, 1987 from the office of the New Democratic Party in the House of Commons.

Photograph - Business Niagara Magazine 'The Journey into the Entrepreneurial Mind' Photo Shoot

A photograph for Business Niagara Magazine, featuring (from left to right) : John Howard, Vineland Estates Winery; William Lenko, Daniel Lenko Estate Winery; Gene Luczkiw, The Institute for Enterprise Education; Donald Ziraldo, Inniskillin Wines; Paul Speck, Henry of Pelham Family Estate; Joseph Pohorly, Joseph's Estate Wines. The photograph is dated Monday, January 19, 2004 and has a handwritten message that reads: "Donald. Thanks for making the industry what it is today! Cheers Gene"

Inniskillin Colour Promotional Booklet

A colour printed promotional booklet for Inniskillin winery. The cover features Donald Ziraldo and Karl Kaiser in the vineyard and the inside of booklet describes the wines available and a brief description of the winery locations.

Menu - Dinner given by the Prime Minister of Canada The Right Honourable Brian Mulroney

A menu from a dinner given by The Right Honourable Brian Mulroney and Mrs. Mila Mulroney during a visit by the Prime Minister of the Italian Republic, Giulio Andreotti. The dinner was held March 8, 1992 at The Westin Harbour Castle in Toronto and features Inniskillin wines.

Alliánce Media Release - June 6, 1995

A media release from Inniskillin Wines announcing the launch of "Alliánce", a joint winemaking venture between Inniskillin and Jaffelin Wines of France.

The Award Winners - compiled August 1985

The Inniskillin awards listed compiled August 1985. The list includes: 1983 International Eastern Wine Competition, 1984 International Easter Wine Competition, Festival '84 Nouveau Tasting, 1981 International Eastern Wine Competition, 1982 International Eastern Wine Competition.

"Flying High" - Air Canada and Inniskillin

A media release announcing Air Canada's use of "Inniskillin's 1978 Chardonnay on all first class domestic flights". The announcement describes the process of making the wine and the flavour. Also included is a 1978 Chardonnay label.

Alberta Price List No. 3., January 1st, 1925

A price list form for the Alberta Liquor Control Board from 1 January 1925. The price list includes "General Information" in regards to permits for individuals and special permits. The alcohol is then listed by category for pricing: Scotch Whisky, Irish Whisky, Rye Whisky, Bourbon Whisky, Rum, Gin, Brandy, Port, Native Wine, Italian (Type) Wines, Sherry, Claret, Burgundy, White Wine, Sparkling Wine, Vermouth, Cocktails, Liqueurs, Champagne, Bitters, Ale and Stout, Chinese Liquors.

Wiehl & Widmann Price List, August 1903

A price list for Wiehl & Widmann (Wholesale Importers of and Dealers in Wines, Liquors and Mineral Waters). The price list is dated August 1903 and the location of the dealer is New York.

Wine for Sale at Garraway's Coffee-House in Cornhill

A list of wines for sale "by the candle at Garraway's Coffee-house in Exchange Alley, Cornhill..." six pages in length. The list begins with four conditions of sale and then lists types of wines, lot numbers and how many dozen are available. The wines available are: Excellent Old Hock, Old Hock, Rich Hungarian White Wine, Hungarian White Wine, Curious French Claret, White Perfian Wine, and Curious Rich Perfian Red Wine. The broker listed on the final page is Peter Fearon.

The Vineyards of Champagne

An article with illustrations that discusses the vineyards of Champagne. The article remarks on the history of wine, regions where the grapes are grown, and the types of wines produced by the vineyards. There are sixteen illustrations that display the process, including "The 'Foudres' - Large casks wherein the wines are blended".

Atlas de France Vinicole, 1946

An atlas of wines of France from a series. This particular Atlas is from the year 1946 and includes photographs, maps and descriptions. The descriptions are in French, English and Italian.

President's Report to the Directors, Year 1963

The report reads: "The Company's sales in 1963 showed a decline of 5.6% in gallons and 6% in value. In spite of this, the net profit is $119, 706.03; down 3.8% from 1962. Increased competition from heavy advertising campaigns by the larger companies and a substantial upward trend in the sales of imported wines are the two main factors for our reduction in sales. Sales through all retail wine stores in Ontario are declining due to the large number of Liquor Control Board of Ontario Stores which have been opened in the past year. The 1963 vintage was very successful amounting to over 500,000 gallons raising our total inventory to well over a million gallons for the first time in history. By holding our overhead down and keeping the quality of our products at a high level, we hope to show a better profit in 1964.

Report of Directors to the Shareholders, 1970

The report reads: "The year 1970 saw many significant changes in our Company. Sales were higher than in any previous year showing an increase in gallons of 8.8% and in dollar volume of 9.7%. The new offices and warehouse are fully operational, the fermenters installed prior to vintage assisted in holding our labour costs to a reasonable level, and the use of liquid sugar proved very successful. We added two representatives to our sales staff during the year and direct contact with our customers will be intensified. Product development is continuing and the addition of new lines and better distribution will be receiving priority. Our venture in the product supply for Valley Rouge Wines of Manitoba will, we trust, increase our sales volume and assist in lowering our fixed overhead. Capital expenses in 1971 will continue at a high level. Our co-operation with the various Government departments in respect to pollution, will obligate our Company to install facilities to satisfy the strict requirements in this regard. Preparations must be made now to handle bulk harvested grapes, the addition of storage and fermenting capacity and the replacement of production equipment, will be under constant review, thus enabling us to maintain production and efficiency. With the continued dedicated service of our personnel and the support of all our Shareholders, we are confident the challenge will be met in 1971."