O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

Changes in phytoplankton composition in response to tides, wind-induced mixing conditions, and freshwater outflows in an urbanised estuarine complex

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Empreendedorismo ambiental e preservacionismo compensatório: o turismo e as unidades de conservação Parque Estadual das Dunas e Área de Proteção Ambiental Jenipabu-RN

This doctoral thesis addresses the environmental issues and its vinculum with the tourism through the protected natural areas, in particular the conservation units, which consists in territorial areas created and demarcated by the government in order to protect ecosystems that have a high ecological and scenic-landscaped representativeness designed to the contemplation and controlled public visitation. In regard to its use for the touristic activities, are conceived while socio-environmental and symbolic materiality built around an imagery view of a nature-show, designed to attract visitors, aiming ensure the maintenance and reproduction of the capital in an entrepreneurial and preservationist way in the Metropolitan Region of Natal. It s a study about the Dunes State Park Jornalista José Maria Alves and the Jenipabu Environmental Protected Area, both created with the purpose of favor the implantation and empowerment of the touristic area through the State intervention as the main articulator agent of a new process of urbanization that uses the city marketing and the ideological discuss of environmental sustainability to recreate the imaginary of lost paradise and incorporate into the daily universe of tourists visiting the state of Rio Grande do Norte. The unveiling of this empirical reality made possible the construction and defense of the terms environmental entrepreneurship and compensatory preservationism, to explain how the formatting and idealization of this paradisiacal scenarios produce the commoditization of nature in an efficient and competitive way

Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais

This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who possess relations of identity with the place. The knowledge of the meanings that others attribute to this city as tourist destination, bring us near to the symbolic bonds established by individuals or social groups on the act of their choices, as well as bring us near to the interaction process city-tourists where the expectations are confirmed or not. The images divulgated by the media also participate of the complex formation of the tourist image that is being constructed and available for the different public, in different social contexts. The tourism constitutes a symbolic asset of the modern society, being considered by the studious, as one of the most expressive phenomena of the modernity, for involving each year displacement and the interaction of thousand of people of different cultures in the entire world. All this people s mobilization points to practical social related to personal motivations, to the entailed desired to the idea to travel and to exceed borders. It is already consensus that tourism is a phenomenon of economic growth, generating jobs, income, professional, qualification, bringing improvements for the host cities. Since 1995, in Brazil, the tourism as a sector of the economy, passed to be considered one of the national priorities, and in this perspective, the national politics of the tourism invested in infrastructure of Brazilian cities with high tourist potential, objecting to increase the flows of Brazilian and foreign tourists. Owing to this fact, the country still invests in programs of tourist marketing, mainly divulging the images of the natural beauties of Brazil abroad. And for Brazilians, the campaigns appeal to rescue the feeling to be Brazilian, associating the idea to travel and know its country. Natal city possesses an excellent positioning in the tourist marketing, being predominantly divulgated in national and international level, for its naturalistic singularity, where the images of its natural enchantments as warm water beaches, white dunes, warm weather, constant breeze and an always blue sky are shown as the favorite scene on this city. From what was viewed above that the choice of a tourist destination articulates from a determined imaginary of a place, already constructed or in process of construction, we consider the knowledge of this imaginary a basic learning for the population of the city and especially, for educators, in the formation of professionals in this area and for tourism managers, elaborators of public politics. Based on this estimative, we developed this research that had as a general objective to identify the images that illustrate Natal city as a tourist destination - our objective of study, particularly the meanings and senses attributed by the tourist marketing (hotel s folders) and by the tourists that visited the city during this study. The discussions and reflections that had guided this research had been given from the theoretical link between imaginary and social representation, also considering some interfaces between the fields of communication and symbol. From the studied authors, Baczko (1985) clarifies that the study of social imaginary is directed for the mechanisms and structures of the social life, especially for the intervention accomplishes and efficient of the representations and symbols in the practical collectives, as well as in its direction and orientation . Following this same thought, Moscovici (1978) says that the social representation are produced in communicational and symbolic contexts, and these representations once that already constituted circulate socially as almost tangible entities. Based on this fundament and on the analyze of Barthes (1990), particularly in the approach given to the reading of photographic image, we could observe on hotel s folders that each page evidences senses and meanings of functionality of internal and external spaces, pointing to the way of leisure offered by the keepers of city which is the hotels. About, the leisure that they offer, it is directed to young public, giving meaning to the young myth of personalized leisure tourism on children, young and adults images. The image about security that hotels offer and the singular image of Natal city as a paradise place, provide an idealization of pleasure through the sun, dunes, and beaches and also due to the hospitability of the natives who are assigned as educated . For the tourist that participated on this research, Natal city is tied only by the imaginary of leisure and nature which constitute the emotional link of the relation media-city-tourist. And with such force and fullness of directions the city discloses without tensions and contradictions as a place protected by a mythical and sacred aura. The study also demonstrates us that the potiguar culture remains (almost) forgotten, due to the silenced in this imaginary. In this perspective, we highlight that this culture silence is very close related to the disvalue of education in its general meaning. We defend that the imaginary apprehended constitutes a new reading and a new looking and understanding the tourist reality that comes historically consolidating in this city. In this direction, we glimpse that this study and its future dismemberments can collaborate with the process of rescue the cultural values of the potiguar people, in the way that the meaning of tourist may be redefined, and the tourist image of the city can be also disclosed for its identities particularities of its culture

Detecção de polimorfismo em porta-enxertos para citros

Objetivando a verificação da existência de plântulas originadas de embrião zigótico em viveiros comerciais de mudas cítricas, realizou-se o presente trabalho, utilizando a técnica de fAFLP e quatro espécies de porta-enxertos para citros. Verificou-se uma base genética estreita entre as espécies testadas, além de grande variabilidade entre os materiais, independentemente do viveiro em que foram coletados, o que permite concluir que a seleção visual, comumente realizada nos viveiros, é ineficiente.

Essas pessoas na sala de jantar : espaços históricos em canções tropicalistas (1963-1973)

Tropicalia concerns the attempt of understanding of Brazil and a national identity characterized by the transience of time and space, rhizomatic action, perpetual laceration of cultural boundaries and at the same time act synchronously to instances such as policy and the social. A word created by artist Hélio Oiticica and registered by him on the National Register of Trademarks and Patents, was later used to a name the eponymous song by Caetano Veloso and also in this fertile cultural impulse at the turn of the sixties to the seventies on last century, who had the intention to make creating new spaces and simultaneously rethink the spatial cuts of Brazilian culture, encouraging them to be much more than a myth of a paradise within a lush new look of a tropical truth.

Peregrinação, conquista e povoamento. Mito e realismo desencantado numa hagiografia medieval portuguesa

O texto pretende realizar uma interpretação da narrativa de viagem ao Paraíso Terrestre cistercience Vida de Santo Amaro, à luz da história portuguesa entre os séculos XIII e XV, apontando as relações existentes entre pensamento histórico e pensamento mítico na passagem do processo de Reconquista para os Descobrimentos, vivenciados ao longo da história das diferentes versões escritas da fonte analisada.

Abreviar (distâncias) na internet, conectar-se ao mundo (na linguagem)

This article aims to investigate the abbreviations used on chats by web-surfers between 15 and 20 years old. The material consists of two virtual conversations of about 60 minutes each. We believe that this linguistic process occurs due to the physical distance that separates affectively the web-surfers by modifying already said utterances in written practices characterized by short time of interaction. This abbreviation process, known as a characteristic of the so called internetês, is not considered as a simple attempt to cut the words, but as a resource that presents linguistics' regularity. Therefore, the theory of phonological syllable is used as a tool in order to verify the process that forms possible abbreviations used on chats. It is believed that, based on the study of the syllable structure, the choice of the graphemes abbreviation may be assessed based on the writing heterogeneity, since the writer might not only use oral/spoken practices but also literate/written ones so as to produce utterances that emerge in the contemporaneity.

Diagnóstico turístico da estrada do Cardoso no município de Bela Vista do Paraíso – PR utilizando o geoprocessamento

Pós-graduação em Geografia - FCT

Lélio e Riobaldo: seus amores de prata, seus amores de ouro

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Viagens ao 'outro lado': o percurso poético lecléziano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Raiz, planta e cultura: as roças indígenas nos hábitos alimentares do povo Paresi, Tangará da Serra, Mato Grosso, Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudos bioquímicos na pós-colheita de estrelítzia (Strelitzia reginae Banks ex Aiton)

Pós-graduação em Agronomia (Horticultura) - FCA

Modernidade e integração na Amazônia: "intelligentsia" e "broadcasting" no entre guerras, 1923 -1937

Modernidade e integração na região chamada Amazônia, vez ou outra, sempre ouvimos na mídia, nos meios intelectuais, entre políticos das mais variadas tendências, do Norte e de outras regiões do país, e surgem questionamentos sobre qual o melhor caminho para a Amazônia. Projetos e ideologias foram criados, normalmente girando em torno das possibilidades de modernidade e integração para a região, há muito considerada reserva de lendas e minérios, o reino da floresta e da "planície", espaço isolado, distante, verdadeiro "vazio" de "éden tropical" ou "inferno verde". Desde os embates na Colônia e no Império sobre integrar ou separar do poder central até aos grandes projetos nos anos de 1970, a intelligentsia local e os meios de comunicação manifestaram ponto de vistas e assumiram, em muitos casos, posicionamentos políticos, principalmente a partir dos séculos XIX e XX. Tentei entrar um pouco nesse debate, reportando-me às primeiras décadas do século XX, e encontrando nesse passado, personagens que espelham os novos atores do presente: os intelectuais e o meio de comunicação mais moderno do entre guerras, ao lado do cinema, o rádio.

Autocuidado de mulheres residentes no município de Benevides/PA na prevenção e controle de HPV: participação da(o) enfermeira(o)

INTRODUÇÃO: A infecção pelo Papiloma Vírus Humano (HPV) é uma das ISTs mais comuns no mundo e possui alto potencial carcinogênico para a cérvice uterina. OBJETIVOS: Identificar possíveis défices de competência para o autocuidado relativo ao comportamento de saúde sexual de mulheres atendidas nas Unidades Saúde da Família Paraíso do Murinin com resultados alterados para HPV e desenvolver estratégias de educação para a saúde que contribuam para comportamentos sexuais saudáveis na prevenção e controle do HPV e suas consequências. METODOLOGIA: Pesquisa desenvolvida no município de Benevides, Estado do Pará. Estudo configurado como pesquisa convergente-assistencial (PCA), que teve como referencial teórico o Autocuidado de Orem. A estratégia educacional foi aplicada em 11 mulheres na faixa etária entre 25 e 64 anos, que realizaram o exame de PCCU entre os anos 2011 e 2012 e que tiveram resultado com alterações relacionadas à contaminação pelo HPV. No desenvolvimento da estratégia educacional foi utilizada a técnica do grupo focal, o qual perdurou por dois meses (19/03/13-14/05/2013), com sete encontros grupais. A análise das informações colhidas durante as atividades grupais foi baseada na PCA e no referencial de autocuidado de Orem, com foco nos objetivos definidos, buscando avaliar como a mudança na percepção dos comportamentos de saúde na prevenção e controle do HPV se processava ante a estratégia educacional desenvolvida, norteada pelos preceitos do sistema de enfermagem de apoio-educação de OREM. RESULTADOS: Durante a pesquisa foi identificado défice de competência para o autocuidado na prevenção, tratamento/controle do HPV e nos cuidados apropriados; défice de conhecimentos acerca do HPV, suas consequências e seu enfrentamento; défice de competência para o autocuidado em práticas de vida sexual satisfatoriamente partilhadas; défice de competência quanto ao cuidado relacionado à redução de riscos socioeconômicos; défice de autocuidado em desvio de saúde relacionado ao tratamento e controle do HPV. Posteriormente foram desenvolvidas ações educativas contribuintes para comportamentos sexuais seguros em face do HPV e a outras ISTs. Ao longo do processo educativo as mulheres passaram a demonstrar competência cognitiva quanto à infecção por HPV e competência para o autocuidado em práticas de vida sexual satisfatoriamente partilhadas. CONCLUSÃO E IMPLICAÇÕES: concluímos que as estratégias educacionais utilizadas contribuem na aprendizagem das mulheres infectadas pelo HPV, na medida em que demonstraram sinais deaquisição de competências e habilidades para autocuidado e higiene com vista a práticas sexuais mais saudáveis, de modo compartilhado com seus parceiros. As implicações para a prática assistencial estão relacionadas à necessidade da enfermagem no desenvolvimento de mecanismos para melhor acolher o par sexual como usuários, de acordo com a política de prevenção de ISTs e de promoção de saúde da mulher. Para o ensino, salienta-se a importância de capacitação em serviço para atender a unidade mulher/homem como par conjugal/sexual, como também na formação de profissionais com uma visão abrangente de unidade implicada: o casal, a família. Para a pesquisa, é imprescindível a investigação de comportamentos humanos que mantêm elevada a incidência de papilomavirus humano, no intuito de encontrar estratégias que debelem a incidência e intensifique o controle, o tratamento e a prevenção de agravos pelo HPV.