Biblioteca Digital

966 resultados para Strategic communication

Video-conferencing : a study of the relationship between technical quality and communication effectiveness

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How do Taiwanese and Australian trading companies develop strategic marketing plans for each other's country

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The steering committee as a microcosm of the organisation : communication issues in the management of change

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Digital video communication : interpretive frameworks of key stakeholders

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Marketing communication of international travel and tourism : a study of UK and German markets for Australia and New Zealand

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Consistency and integrated marketing communication : an exploratory study

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Appropriation of new communication technologies in three cultures : a structurational account

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An inductive investigation of strategic configurations in the Australian information technology industry

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Do Queensland food exporters seek strategic competitive advantage in overseas markets, or are they opportunistic exporters : an export case study

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Strategic human resource management in a corporatised public sector organisation

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Strategic alliances : the impact on organisational form

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The uncertain role of alliances in the strategic armoury of the dominant firms in the global pharmaceutical industry

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Service failure and recovery : relational aspects of communication in the service encounter

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The diffusion of MP3 and its impact on the music industry : a strategic analysis

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Integration and performance : an empirical study of how IMC works

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