Comunicação e coolhunting: os caçadores de tendências sob o olhar das relações públicas

The anticipation of trends has become vital in today's market due to the shortening of product life cycle. For this reason, the organizations need to be alert to ongoing changes so as to satisfy the consumer market. Given the current profile of these consumers, the reducing of the products life cycle and the transformations of cultural and social aspects, has developed the coolhunting research that uses different processes from those used by traditional trends research and focuses the analysis in the young public. This work investigates the characteristics of this new research proposal in the contemporary society and your rise in the coming years, In addition to relating the work of Public Relations in this innovative proposal

Fluxo e tecnologias de informação no contexto brasileiro de inventário de ciclo de vida

Pós-graduação em Ciência da Informação - FFC

Life cycle and reproductive traits of marine podonids (Cladocera, Onychopoda) in a coastal subtropical area

We studied the temporal distribution and reproductive biology of marine podonids during two consecutive years off Ubatuba, southeast coast of Brazil. Podonid specimens and their eggs and embryos were counted, measured and classified into categories. Pseudevadne tergestina was the most abundant species, and was more abundant in surface layers, in warm seasons, when the water column was stratified because of bottom intrusions of the cold and nutrient-rich South Atlantic Central Water (SACW) onto the inner shelf. Evadne spinifera had a similar temporal and vertical distribution, but with lower abundance and frequency. Pleopis schmackeri did not show a clear seasonal distribution, but preferred bottom layers. Pleopis polyphemoides and Podon intermedius occurred in low abundances, and only under SACW influence. Parthenogenetic females were dominant among all podonid species. Gamogenetic females of P. polyphemoides and P. intermedius were observed, but males of neither species occurred. This suggests that in tropical and subtropical regions, P. tergestina, E. spinifera and P. schmackeri reproduce through parthenogenesis during most of the year.

Life cycle assessment of sugarcane ethanol and palm oil biodiesel joint production

Sugarcane (Saccharum spp.) and palm tree (Elaeis guianeensis) are crops with high biofuel yields, 7.6 m(3) ha (1) y(-)1 of ethanol and 4 Mg ha(-1) y(-1) of oil, respectively. The joint production of these crops enhances the sustainability of ethanol. The objective of this work was comparing a traditional sugarcane ethanol production system (TSES) with a joint production system (JSEB), in which ethanol and biodiesel are produced at the same biorefinery but only ethanol is traded. The comparison is based on ISO 14.040:2006 and ISO 14044:2006, and appropriate indicators. Production systems in Cerrado (typical savannah), Cerradao (woody savannah) and pastureland ecosystems were considered. Energy and carbon balances, and land use change impacts were evaluated. The joint system includes 100% substitution of biodiesel for diesel, which is all consumed in different cropping stages. Data were collected by direct field observation methods, and questionnaires applied to Brazilian facilities. Three sugarcane mills situated in Sao Paulo State and one palm oil refinery located in Para State were surveyed. The information was supplemented by secondary sources. Results demonstrated that fossil fuel use and greenhouse gas emissions decreased, whereas energy efficiency increased when JSEB was compared to TSES. In comparison with TSES, the energy balance of JSEB was 1.7 greater. In addition, JSEB released 23% fewer GHG emissions than TSES. The ecosystem carbon payback time for Cerrado, Cerradao, and Degraded Grassland of JSEB was respectively 4, 7.7 and -7.6 years. These are typical land use types of the Brazilian Cerrado region for which JSEB was conceived. (C) 2012 Elsevier Ltd. All rights reserved.

A surrogate life cycle of Amblyomma ovale Koch, 1844

As ticks spend most of their time off-host, the environment is a major selective force of these parasites. In fact, human impact on landscapes has favored a minority of tick species which became well-known pests. However, this is an ongoing process and novel pests may arise. We herein report a surrogate life cycle of a neotropical tick species. Amblyomma ovate, and which may be related to an increased risk of human rickettsiosis. Under natural conditions, adults of this tick species feed on carnivores and exhibit non-nidicolous ambush behavior, whereas larvae and nymphs feed on small rodents and birds. In an anthropized spot within an Atlantic rainforest reserve of Brazil, an A. ovate population exhibited a nidicolous behavior with all 3 tick stages feeding on the dog. This dog's infestation was outstandingly high, and it displayed the highest anti-Rickettsia titers and harbored Rickettsia-infected ticks. (c) 2012 Elsevier GmbH. All rights reserved.

Life-cycle and host preference of Amblyomma ovale (Acari: Ixodidae) under laboratory conditions

This study evaluated for the first time the life cycle of Amblyomma ovale in the laboratory. For this purpose, larvae and nymphs were exposed to Gallus gallus (chickens), Cavia porcellus (guinea pigs), Rattus norvegicus (wistar rats), Oryctolagus cuniculus (domestic rabbits), Calomys callosus (vesper mouse), and Didelphis albiventris (white-eared opossum). Nymphs were also exposed to Nectomys squamipes (South American water rat). Adult ticks were fed on dogs. The life-cycle of A. ovale in laboratory could be completed in an average period of ca. 190 days, considering prefeeding periods of 30 days for each of the parasitic stages. Vesper mice were the most suitable host for A. ovale larvae, whereas water rats were the most suitable host for A. ovale nymphs. Our results, coupled with literature data, strongly indicate that small rodents have an important role in the life history of A. ovale. Chickens (the only avian host used in the present study) showed to be moderately suitable hosts for subadult A. ovale ticks, indicating that wild birds might have a secondary role in the life history of A. ovale. Domestic dogs showed to be highly suitable for the adult stage of A. ovale, in agreement with literature data that indicate that the domestic dog is currently one of the most important hosts of A. ovale adult ticks in Latin America.

Analisi del fine vita degli pneumatici attraverso una metodologia Life Cycle Assessment (LCA)

This study aims to show the scope of environment impact due to tyre treatments. The study scrutinises a firm’s case, Marangoni S.p.A, which is one of the first pneumatics treatments firm with emphasis on disposed and recostructed exhausted pneumatics. In particular those pneumatic’s treatments are two: reconstruction (30% of the whole amount of the pneumatics given) and incineration (70% of the whole amount of the pneumatics given). With LCA methods (EcoIndicator 99, EPS 2000, EDIP 97, IMPACT 2002) it has been possible to value the impact on the environments in terms of human health, ecosystem quality and resources. In addition, comparison with the principal process and subsidiary processes within the main one has brought to highlight how some results could be understood in different way. This interpretation should bring politics and socials network to take decision in order to save our planet.

Valutazione di impatto ambientale di un gruppo elettrogeno mediante Life Cycle Assessment: il caso COGEM.

Il presente lavoro ha come oggetto l’analisi di impatto ambientale, svolta mediante la metodologia Life Cycle Assessment (LCA) di un gruppo elettrogeno prodotto da COGEM s.r.l., azienda italiana situata a Castel d’Argile, nel bolognese, con l’obiettivo di supportare eventuali scelte di riprogettazione del prodotto anche in termini di Design for Disassembly. Dopo una prima analisi del contesto attuale in cui si colloca, la metodologia LCA è stata studiata nel dettaglio per poterla poi applicare al prodotto in oggetto. Esso è stato individuato mediante un’analisi delle vendite di COGEM, in seguito si è svolta una fase di raccolta dati e si sviluppata l’analisi LCA usando il software SimaPro 7.1. I risultati ottenuti hanno consentito di individuare le possibili aree di miglioramento dell’impatto ambientale dell’intero ciclo di vita del gruppo elettrogeno. In particolare si sono valutate due soluzioni innovative: un gruppo elettrogeno alimentato a olio vegetale e uno progettato in ottica DFD per consentire un corretto smaltimento dei rifiuti.

Life Cycle Assessment comparativo tra il processo di co-digestione della frazione organica dei rifiuti solidi urbani e dei fanghi di depurazione disidratati e il sistema di gestione attuale. Il caso di Bagnacavallo (RA)

Waste management is becoming, year after year, always more important both for the costs associated with it and for the ever increasing volumes of waste generated. The discussion on the fate of organic fraction of municipal solid waste (OFMSW) leads everyday to new solutions. Many alternatives are proposed, ranging from incineration to composting passing through anaerobic digestion. “For Biogas” is a collaborative effort, between C.I.R.S.A. and R.E.S. cooperative, whose main goal is to generate “green” energy from both biowaste and sludge anaerobic co-digestion. Specifically, the project include a pilot plant receiving dewatered sludge from both urban and agro-industrial sewage (DS) and the organic fraction of MSW (in 2/1 ratio) which is digested in absence of oxygen to produce biogas and digestate. Biogas is piped to a co-generation system producing power and heat reused in the digestion process itself, making it independent from the national grid. Digestate undergoes a process of mechanical separation giving a liquid fraction, introduced in the treatment plant, and a solid fraction disposed in landfill (in future it will be further processed to obtain compost). This work analyzed and estimated the impacts generated by the pilot plant in its operative phase. Once the model was been characterized, on the basis of the CML2001 methodology, a comparison is made with the present scenario assumed for OFMSW and DS. Actual scenario treats separately the two fractions: the organic one is sent to a composting plant, while sludge is sent to landfill. Results show that the most significant difference between the two scenarios is in the GWP category as the project "For Biogas" is able to generate “zero emission” power and heat. It also generates a smaller volume of waste for disposal. In conclusion, the analysis evaluated the performance of two alternative methods of management of OFMSW and DS, highlighting that "For Biogas" project is to be preferred to the actual scenario.

Impatto ambientale di sistemi di riscaldamento domestico a biomasse: applicazione della metodologia LCA (Life Cycle Assessment)

Le biomasse hanno sempre rappresentato per l’umanità una fonte estremamente versatile e rinnovabile di risorse e tutt’oggi il loro impiego risulta vantaggioso in particolare per produrre energia termica ed elettrica attraverso processi di combustione, sistemi che tuttavia emettono sostanze dannose verso la salute umana e l’ecosistema. Queste pressioni ambientali hanno indotto alcune amministrazioni regionali (fra cui la Lombardia) a bandire temporaneamente l’installazione di nuovi impianti a biomasse, per prevenire e contenere le emissioni in atmosfera a tutela della salute e dell’ambiente. Il presente studio intende approfondire l’effetto ambientale di tali sistemi di riscaldamento domestico attraverso la tecnologia di analisi LCA (Life Cycle Assessment). Lo scopo dell’elaborato di Tesi consiste nell’eseguire un’analisi dell’intero ciclo di vita di due processi di riscaldamento domestico che utilizzino biomassa legnosa: una stufa innovativa a legna e una stufa a pellet. L’analisi ha quindi posto a confronto i due scenari con mezzi di riscaldamento domestico alternativi quali il boiler a gas, il pannello solare termico integrato con caldaia a gas e la pompa di calore elettrica. È emerso che tra i due scenari a biomassa quello a legna risulti decisamente più impattante verso le categorie salute umana e qualità dell’ecosistema , mentre per il pellet si è riscontrato un impatto maggiore del precedente nella categoria consumo di risorse. Dall’analisi di contributo è emerso che l’impatto percentuale maggiore per entrambi gli scenari sia legato allo smaltimento delle ceneri, pertanto si è ipotizzata una soluzione alternativa in cui esse vengano smaltite nell’inceneritore, riducendo così gli impatti. I risultati del punteggio singolo mostrano come lo scenario di riscaldamento a legna produca un quantitativo di particolato superiore rispetto al processo di riscaldamento a pellet, chiaramente dovuto alle caratteristiche chimico-fisiche dei combustibili ed alla efficienza di combustione. Dal confronto con gli scenari di riscaldamento alternativi è emerso che il sistema più impattante per le categorie salute umana e qualità dell’ecosistema rimane quello a legna, seguito dal pellet. I processi alternativi presentano impatti maggiori alla voce consumo di risorse. Per avvalorare i risultati ottenuti per i due metodi a biomassa è stata eseguita un’analisi di incertezza attraverso il metodo Monte Carlo, ad un livello di confidenza del 95%. In conclusione si può affermare che i sistemi di riscaldamento domestico che impiegano processi di combustione della biomassa legnosa sono certamente assai vantaggiosi, poiché pareggiano il quantitativo di CO2 emessa con quella assorbita durante il ciclo di vita, ma al tempo stesso possono causare maggiori danni alla salute umana e all’ecosistema rispetto a quelli tradizionali.

Analisi ambientale della coltivazione di biomasse a scopo energetico con metodologia Life Cycle Assessment (LCA)

Lo scopo dello studio è un'analisi comparativa degli impatti ambientali, calcolati utilizzando la metodologia del Life Cycle Assessment, della fase agricola di 9 colture dedicate (lignocellulosiche, oleaginose e cereali) da biomassa, con diifferenti destinazioni energetiche (biocarburanti di I e II generazione ed energia elettrica). E' infine stata eseguita un'analisi "from cradle to grave" considerando anche le diverse tecnice di trasformazione possibili, con dati bibliografici. Sotto tutti i profili (impatto per ettaro, impatto per unità energetica generata, e impatto totale della filiera, risulta un netto vantaggio delle coltrue lignocellulosiche, e fra queste specialmente le poliennali.