880 resultados para Political Advertising
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A presente dissertação investiga o jornalismo exercido pela TV Alerj (Assembleia Legislativa do Estado do Rio de Janeiro), estabelecendo como objeto específico a análise do Jornal da Alerj, principal telejornal da emissora. A partir do método do modo de endereçamento de telejornais exibidos 2013, seus resultados nos permitem afirmar que as edições recorrem a uma série de recursos e formatos de construção da imagem do Parlamento como instituição que presta contas ao cidadão, oferece transparência em seus atos e procura dar significatividade a assuntos que geralmente estão à margem do conhecimento público. Por outro lado, a mesma metodologia possibilitou identificar estratégias que contribuem para o silenciamento de discursos e gestos políticos e práticas que reforçam o centralismo de atores políticos, distanciando-se da missão de um veículo estatal com papel público de informar e com uma alta carga de institucionalidade. Para aferir os resultados, adotamos como percurso teórico o princípio da publicidade de Kant e dialogamos o conceito com a esfera pública habermasiana, sob a perspectiva de ser mais do que uma arena de debates, mas um referencial de visibilidade e discussão públicas. Desse modelo, resultam propostas em torno da Comunicação Pública em diferentes realidades (França, Itália, Reino Unido, Colômbia e Brasil) e a aplicação nas emissoras legislativas
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Purpose and rationale The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativity (creativity and innovation) within the context of the advertising sector. The argument for the proposed research is that the contemporary literature is dominated by quantitative research instruments to measure the climate and work environment across many different sectors. The most influential theory within the extant literature is the componential theory of organisational creativity and innovation and is used as an analytical guide (Amabile, 1997; Figure 8) to conduct an ethnographic study within a creative advertising agency based in Scotland. The theory suggests that creative people (skills, expertise and task motivation) are influenced by the work environment in which they operate. This includes challenging work (+), work group supports (+), supervisory encouragement (+), freedom (+), sufficient resources (+), workload pressures (+ or -), organisational encouragement (+) and organisational impediments (-) which is argued enhances (+) or constrains (-) both creativity and innovation. An interpretive research design is conducted to confirm, challenge or extend the componential theory of organisational creativity and innovation (Amabile, 1997; Figure 8) and contribute to knowledge as well as practice. Design/methodology/approach The scholarly activity conducted within the context of the creative industries and advertising sector is in its infancy and research from the alternative paradigm using qualitative methods is limited which may provide new guidelines for this industry sector. As such, an ethnographic case study research design is a suitable methodology to provide a deeper understanding of the subject area and is consistent with a constructivist ontology and an interpretive epistemology. This ontological position is conducive to the researcher’s axiology and values in that meaning is not discovered as an objective truth but socially constructed from multiple realties from social actors. As such, ethnography is the study of people in naturally occurring settings and the creative advertising agency involved in the research is an appropriate purposive sample within an industry that is renowned for its creativity and innovation. Qualitative methods such as participant observation (field notes, meetings, rituals, social events and tracking a client brief), material artefacts (documents, websites, annual reports, emails, scrapbooks and photographic evidence) and focused interviews (informal and formal conversations, six taped and transcribed interviews and use of Survey Monkey) are used to provide a written account of the agency’s work environment. The analytical process of interpreting the ethnographic text is supported by thematic analysis (selective, axial and open coding) through the use of manual analysis and NVivo9 software Findings The findings highlight a complex interaction between the people within the agency and the enhancers and constraints of the work environment in which they operate. This involves the creative work environment (Amabile, 1997; Figure 8) as well as the physical work environment (Cain, 2012; Dul and Ceylan, 2011; Dul et al. 2011) and that of social control and power (Foucault, 1977; Gahan et al. 2007; Knights and Willmott, 2007). As such, the overarching themes to emerge from the data on how the work environment enhances or constrains organisational creativity include creative people (skills, expertise and task motivation), creative process (creative work environment and physical work environment) and creative power (working hours, value of creativity, self-fulfilment and surveillance). Therefore, the findings confirm that creative people interact and are influenced by aspects of the creative work environment outlined by Amabile (1997; Figure 8). However, the results also challenge and extend the theory to include that of the physical work environment and creative power. Originality/value/implications Methodologically, there is no other interpretive research that uses an ethnographic case study approach within the context of the advertising sector to explore and provide a deeper understanding of the subject area. As such, the contribution to knowledge in the form of a new interpretive framework (Figure 16) challenges and extends the existing body of knowledge (Amabile, 1997; Figure 8). Moreover, the contribution to practice includes a flexible set of industry guidelines (Appendix 13) that may be transferrable to other organisational settings.
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Korosteleva-Polglase Elena, White, S., 'Political Leadership and Public Support In Belarus: Forward to the Past?', In: 'The EU and Belarus: Between Moscow and Brussels', (London: Kogan Page), pp.51-71, 2001 RAE2008
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Jackson, Richard, (2007) 'Constructing Enemies: 'Islamic Terrorism' in Political and Academic Discourse', Government and Opposition, 42(3) pp.394-426 RAE2008
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Gunning, J. (2004). Peace with Hamas? The transforming potential of political participation. International Affairs. 80(2) pp.233-255 RAE2008
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Price, Roger, The French Second Empire: an anatomy of political power (Cambridge: Cambridge University Press, 2001), pp.x+507 RAE2008
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The objective of this paper is to reassess the central factors which have shaped the Indian architecture. The author puts forward the concept of plurality introduced by Western art historians and argues that the diversity of the Indian architecture should not be explained in terms of religious differences, but in terms of the socio-economical situation in South Asia. He also elaborates on the Hindu caste system and its impact on the Indian architecture.
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Em Portugal, novas medidas de participação política têm vindo a ser introduzidas tanto por força da transição para uma sociedade multicultural como pela sua participação na integração política europeia que se direcciona para um novo nível de cidadania. O presente artigo pretende mostrar até que ponto os residentes não-nacionais, de países terceiros e da União Europeia, efectivamente usam os seus novos direitos políticos e participam nos actos eleitorais em Portugal, conferindo-lhes a oportunidade de uma maior integração política no seu Estado de residência. In Portugal, new rules of political participation have been imposed by the transition to a multicultural society, in addition to the European political integration that is currently developing towards a new level of citizenship. This paper intends to show to what extent non-national residents, both from EU and non-EU countries, effectively use their new political rights and participate in the Portuguese electoral acts that give them the opportunity for a wider political integration in their state of residence.
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http://www.archive.org/details/thepoliticalprin00weicuoft
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The spread of democracy in the latter part of the twenty first century has been accompanied by an increasing focus on its perceived performance in established western democracies. Recent literature has expressed concern about a critical outlook among younger cohorts which threatens their political support and engagement. Political efficacy, referring to the feeling of political effectiveness, is considered to be a key indicator of the performance of democratic politics; as it refers to the empowerment of citizens, and relates to their willingness to engage in political matters. The aim of this thesis is to analyse the socialisation of political efficacy among those on the threshold of political adulthood; i.e., 'threshold voters'. The long-term significance of attitudes developed by time of entry to adulthood for political engagement during adulthood has been emphasised in recent literature. By capturing the effect of non-political and political learning among threshold voters, the study advances existing research frames which focus on childhood and early adolescent socialisation. The theoretical and methodological framework applied herein recognises the distinction between internal and external political efficacy, which has not been consistently operationalized in existing research on efficacy socialisation. This research involves a case study of 'threshold voters' in the Republic of Ireland, and employs a quantitative methodology. A study on Irish threshold voters is timely as the parliament and government have recently proposed a lowering of the voting age and an expansion of formal political education to this age group. A project-specific survey instrument was developed and administered to a systematic stratified sample of 1,042 post-primary students in the Cork area. Interpretation of the results of statistical analysis leads to findings on the divergent influence of family, school, associational, and political agents/environments on threshold voter internal and external political efficacy.