Factores a considerar en la gestión de marketing del turismo rural. Cómo integrar turismo, marketing y medio ambiente en aras de un desarrollo sostenible

El aprovechamiento del medio rural para llevar acabo actividades turísticas no es algo nuevo en España. Sin embargo, no es hasta mediados de los 80 cuando el turismo rural empieza a tener un desarrollo mayor, apreciándose un crecimiento de la oferta, a medida que lo hacía la demanda. Este trabajo se circunscribe a este área y pretende determinar bajo qué circunstancias debe desarrollarse la gestión del marketing en este tipo turismo y establecer en qué medida sus peculiares características influyen en las actuaciones de las empresas en el ámbito rural.

Incidencia del nuevo consumidor turístico en la estrategia de marketing

Este artículo trata sobre la evolución del mercado turístico español. Actualmente, las nuevas demandas y exigencias del consumidor turístico, así como la intensificación del nivel competitivo en el sector, tanto en el ámbito de las empresas como en el de los destinos, han contribuido al desarrollo de actuaciones de marketing encaminadas a lograr una posición más ventajosa en el mercado.

Estrategias de Marketing para la gestión público-privada del comercio de Guipúzcoa. Un modelo basado en el análisis cluster.

Este artículo trata sobre el desarrollo de áreas comerciales en los alrededores de las ciudades y de cómo el centro urbano ha ido perdiendo atractivo comercial. Esta situación, común en la mayor parte de los países de nuestro entorno, plantea importantes problemas para el comercio tradicional de centro ciudad, que ve como gran parte de sus clientes optan por la oferta de la periferia, con la siguiente fuga de ingresos.

La calidad de vida como estrategia de diferenciación de las ciudades europeas. Un enfoque de marketing de ciudades

Uno de los objetivos de este artículo es la necesidad de analizar y medir la calidad de vida de las ciudades, por medio de un conjunto de indicadores representativos que han sido propuestos por la Comisión Europea(2005), ya que si bien la Comisión Europea publicó la información correspondiente de las ciudades participantes en esta segunda auditoria urbana, dicha institución no ha publicado ningun tratamiento de dicha información, que permita extraer algunas conlcusiones sobre las similitudes o diferencias que se hayan obtenido entre las ciudades participantes. Esta es la razón por la cual este artículo se plantea el tratamiento de la información proporcionada por los citados indicadores, por medio de técnicas estadísticas de análisis multivariable, como el análisis de cluster, para el estudio de la calidad de vida de las cuidades europeas.

Fisheries marketing systems and consumer preferences in Puttalam District Sri-Lanka

The aim of this study was to understand the current and historic market situation for inland fish and it’s substitutes in order to identify which of the various production opportunities presented by the seasonal tank resource might have greatest relevance for marginal communities in the Dry-zone. Regional and sub-regional market networks for fish and meat products were investigated, ranking and scoring exercises used to characterise consumer demand in rain-fed areas of North West Province and secondary data sources were used to assess historic patterns of demand and supply [PDF contains 57 pages]

Keynote address on production, utilization and marketing in fisheries status and opportunities

Fish production from Nigeria comes mainly from 3 sources, namely - artisans engaged in either part-time or full-time fishing, commercial trawlers fishing in inshore and offshore waters, and fish farming in enclosures (ponds, tanks and raceways). An account is given of the current situation in Nigeria, considering over exploitation of fish, the fish's environment, fish utilization, and fish marketing

An analysis of the structure of fish marketing and distribution in Kwara State of Nigeria

A study was conducted examining the structure of fish marketing in Kwara State and also the conduct of participants within the market structure. The performance of the marketing system was evaluated, highlighting bottlenecks in the system and means of overcoming them

The power of fish trader associations in the marketing of fish in Lagos State

This paper focusses on the activities of trade associations in the marketing of fish in Lagos State. The study covers 6 different markets in Lagos State of Nigeria. Analysis indicates that 86% of the traders are members of the associations. The ages of the traders range from 21 to over 55 years. However, majority are between the ages of 31 and 45 years. Traders secure their initial capital mostly from trade associations and Esusu/Ajo. Most traders have no working capital to maintain a regular series of outlets, so wholesalers turn to associations for funds, while retailers turn to wholesalers. They eventually pay back when they sell to consumers. The fish industry is found to be imperfectly competitive mostly because of the actions of fish trader associations. The fish marketing system is highly personalised and loyality exists between wholesalers and retailers and their customers

Investment opportunity in aquarium technology. Export marketing of tropical aquarium fishes

A brief account is given of the demand for ornamental fish, providing also estimates of world trade volume. The major importing countries are the USA, Japan, Germany, the UK and the Netherlands. Present supply patterns are outlined; although Nigeria has vast natural resources of tropical aquatic life and the right climate for breeding, current exports are estimated at only 5% of the total potential. Recommendations for the promotion of exports of tropical aquarium fish in Nigeria are included

Un modelo normativo de marketing medioambiental estratégico orientado a la obtención de ventajas competitivas

XXXIV, 581 p.

An appraisal of the efficiency of fish marketing system in Lake Chad basin

Fish products from the Chad Basin Lake play important role in meeting fish protein needs of Nigeria: they contribute not less than 25% of the total domestic fish supply and are significant in determining the availability of processed products and reduction of post-harvest losses. Processors, marketers and consumers are the major actors in appraising a marketing system. The results show that most sellers (4-7.5%) are within the age range of 30-39 years. Desires for more earnings led the markets to diversify their business activities to food stuff trading (37.5%), dried meat/livestock sales (37.5%), farming (12.5%), and transportation (12.5%). 65% of traders dispose off their products mostly in the mornings and evenings, 70% of the products are sold smoked while 50% of products are sold to individual consumers. Lake Chad fish products have a long distribution chain. There is also a high degree of buyers and sellers concentration in the primary fish markets and secondary (urban) markets. The products have a vertical regional movement with southern traders (82.5%) dominating the business, thus making the products popular all over Nigeria. Product differentiation with imperfect pricing policy is common occurrence. Lake Chad fish marketing system has distortions that impede its efficiency, recommendations are made on how to ensure a better efficiency of the system

Marketing and distribution of fish from Lake Chad

This study provides information on fish quantities, economic data and flows of Doro fish market near Baga, Nigeria, known as the major fish market on the Nigeria section of the Lake Chad

The role of women in marketing of frozen fish in Lagos State of Nigeria

The involvement of women in the marketing of frozen fish in Lagos State (Nigeria) was examined in this study. Two hundred questionnaires were administered to fish marketers in five markets randomly selected within the Lagos metropolis based on their storage capacities. These markets were Balogun (500 tones), Idumagbo and Idumota (250 tonnes each) Obalende and Epetedo (37.5 tonnes each). From the study results, a greater percentage of women (64.2%) are actively involved in marketing of frozen fish in the study areas. Over 56% of these traders are retailers while about 33% are wholesalers. More than 91% of the marketers were found to be literate. A high percentage of the frozen fish are imported (68%), 27% from coastal fishing and 5% from riverine fishing. The commonest fish in the markets were titus (34%), sardine (32%), hake 19%, catfish 10% and argentine 5%. Catfish has the highest profit margin. The greatest problem of these traders is the lack of modern storage facilities and where available, the erratic power supply constitutes a problem

Marketing of fishing gear materials and fishing gear making in parts of Kainji Lake basin

The importance of fishing gear in fishing cannot be over-emphasized; as without it fish cannot be obtained. The method used to catch fish affects the condition in which the product is landed. This means that a bad-catching method would produced bad fish to the consumer. To achieve the goal of self-sufficiency in fish production in Nigeria, there is need to address the lingering problems of fishing gear and craft technology, especially in terms of availability of materials and their cost. The sale and making of fishing gear materials are two areas of fisheries, which are yet to be exploited by the general public as forms of businesses for livelihood. The study is conducted in villages around the lower part of Kainji Lake, towards the dam, including New Bussa. It reveals that only the fishermen themselves are involved in making their own fishing gears while those involved in the selling of fishing gear materials like the sheet netting, ropes, twines, floats, sinkers etc are business men and women who may not have any experience of fishing. Also considered in the study is the art of making fishing crafts like the canoe and gourd. Very few entrepreneurs are involved and they are so skilled that each is specialized in the making of only one kind of craft or gear

Desarrollo de una idea de negocio a partir de un hobby en el Grado en Marketing

Nivel educativo: Grado. Duración (en horas): Más de 50 horas