Plan de marketing Athletic Club

El TFG consiste en la realización de un plan de marketing para la entidad deportiva Athletic Club. El trabajo está efectuado en idioma español.

Club Penguin: a produção de subjetividade capitalística na narrativa interativa nos videogames

Na pesquisa Club Penguin: a produção de subjetividade capitalística na narrativa interativa nos videogames vamos realizar a cartografia (Deleuze & Guattari) do gameplay do Club Penguin, em sua plataforma principal, online. É uma pesquisa em andamento, já que o jogo não tem um objetivo único a ser alcançado e sua narrativa não é conclusiva, pois depende integralmente do agenciamento entre formas de pensar, agir e sentir do usuário com a programação do jogo, produzindo um rizoma que nunca se fecha. Para poder verificar seus efeitos na produção da subjetividade capitalística das primeiras pistas que seguimos foi a presença das tecnologias de informação e comunicação, que, ao mesmo tempo em que permitem a autonomia do usuário, exercem uma vigilância e um controle consentidos, produzindo dados que servem de base para a manutenção e preservação da sociedade de controle (Gilles Deleuze). Nossa segunda pista está ligada às práticas e laços que se formam no decorrer do jogo, que refletem os efeitos das relações presentes no capitalismo contemporâneo, que tem como base o consumo e a produção de signos e afetos, tal como descritas por Hardt & Negri. O percurso da terceira pista está ligado às linhas de enunciação e visibilidade cujos efeitos se refletem nos processos de subjetivação das crianças que participam do jogo, visto que o público alvo deste jogo está na faixa dos 6 aos 14 anos de idade.

Soil conditioning under London

The CTRL Contract 220 covered 7.5km twin-bore tunnels excavated between late 2002 and early 2004 from Stratford Box to St Pancras station in Central London. To ensure efficient machine operation as well as the transport and disposal of soil, soil conditioning treatments were applied. Specifically, the foam injection ratio (FIR) and the polymer injection ratio (PIR) (injected volume of foam and polymer solution expressed as a percentage of the excavated soil volume) were employed. It was found that carefully selected soil conditioning allowed chamber pressures of 200kPa or more to be accurately controlled in the stiff London Clay and to an extent, in the very stiff clays of the Lambeth Group. Average FIRs of 50% and PIRs of 7 and 9% were used in the Thanet Sand and in the Lambeth Group Clays. In contrast, much lower quantities of foam were used in the London Clay.

Fibre optics monitoring of clay cuttings and embankments along London's ring motorway

Although a wide range of techniques exist for slope monitoring, the task of monitoring slopes is sometimes complicated by the extensive nature and unpredictability of slope movements. The Brillouin optical time-domain reflectometer (BOTDR) is a distributed optical fiber strain measurement technology utilising Brillouin scattering. This method measures continuous strain along a standard optical fibre over a distance up to 10 km and hence has potential to detect deformations and diagnose problems along large sections of slopes and embankments. This paper reports the demonstration of BOTDR method for monitoring surface ground movements of clay cuttings and embankments along London's ring M25 motorway. A field trial investigating varying methods of onsite fibre optic installations was conducted. The surrounding ground was artificially moved by excavating a 3 m deep trench perpendicular to the instrumented sections. Results obtained from onsite installations after slope movement demonstrate a half-pipe covered fibre optic installed on wide (200mm) Tensar ™SS20 geogrid gives the most consistent recorded strain change profile. Initial conclusions suggest this method best represents induced ground motion at the surface and hence is recommended for implementation in future sitework. Copyright ASCE 2008.

Numerical back-analysis of energy pile test at Lambeth College, London

Energy Piles present an efficient solution for long-term carbon emission reduction and sustainable construction. However, they have received only partial acceptance by the industry, because of concerns regarding the impact of cyclic thermal changes on the serviceability of energy pile foundations. This paper investigates the applicability of the hybrid load transfer approach to load-settlement analysis of single piles behavior during thermal energy exchange processes. Back-analysis results in terms of the thermal and mechanical response of energy piles show good agreement with field test results from Lambeth College in London. © ASCE 2011.