Diretrizes projetuais e o emprego das tendências: o design de móveis residenciais no polo de Arapongas/PR

Constant social, cultural and political changes influence directly people’s life and define their needs and tastes. Trends have the role of signaling through these facts people’s preferences regarding to objects and can, therefore be connected with great design, as it works with project that is a planning activity for future. In this context, this study aimed to characterize trend jobs in Brazilians home designing methodology. For both: theoretical aspects were studied that led to reasoning, a field research in five Furniture industries Pole of Arapongas/PR was done, and a research for possible developmental reference of furniture in Brazil. Results indicated: misused and mistaken concepts of trend and ignorance on how they operate lack of knowledge about industries sector consumer profile, the concern about sales and not with consumer as “furniture user” and finally, the existence of Brazilian referential sources, but the lack of skilled professionals that could decode these sources.

Determinação das coordenadas dos vértices limítrofes de imóveis rurais utilizando-se do posicionamento GPS

Aiming to evaluate the methodologies of surveys related with the specifications of Geo-referencing Rural Parcels in Brazil, established by INCRA (National Institute of Colonization and Agrarian Reform), in attendance to the Law 10.267/01, and considering aspects of precision and accuracy, a test area was set up in the Assentamento Florestan Fernandes, in the county of Presidente Bernardes, SP. This area was subdivided in three sub-areas in order to simulate the existence of three contiguous rural parcels. The first stage of work consisted in the implantation and determination of the control points coordinates in their respective areas. These control points were determined by the process of direct transport, using dual frequency (L1/L2) GPS receivers and through the process of traverse with baselines of up to 20 km, using single frequency receivers (L1). The coordinates of the points of the perimeter of the three sub-areas were determined using single frequency GPS receivers, from two survey methods, both using static relative positioning. The first one, so called traverse, each point that delimits the property was occupied successively, starting from the control point and closing at another. In other, denominated double irradiation, each point of the property was irradiated from two control points. These procedures were accomplished with the intention to define and to implement a mistake control strategy, to realize redundancy measurements and to use an adjustment method correctly, to obtain trustworthily values in the patterns demanded in each kind of survey. With the data collected and processed some analyses could be accomplished from the discrepancies between the coordinates obtained by different methodologies. The results show that this test area may be used to validate other methodologies and equipments. The results were satisfactory and attended the specifications of Geo-referencing Rural Parcel.

Proposta de captação de água de chuva de para fins não potáveis em projetos residenciais

Water is an economic, strategic and social valuable resource of the utmost importance to society. This renewable natural resource is increasingly scarce with the growing of populations, industries and agriculture, in addition to the pollution surface and underground water and the waste have aggravated this situation. Investments in the sector of water resources so that this resource meets in quantity and quality the demand from its multiple uses, represent a significant portion of national and regional budgets. Therefore, the use of alternative sources of water capture can reduce the pressure on conventional public water supply systems. In this work was designed and executed a rain water collection system to a residence in the city of Barueri (SP), which can be applied to other residences. In this system, the rooftop of the residence was used as the waterproof and capture area. The gutter and the PVC conductors were used for driving the water to two connected reservoirs. The stored water was designed to address activities that are not potable, such as washing clothes and external areas and garden irrigation. The system showed economic viability, with 34-month return of investment time, wherein after that period, in addition to environmental and social benefits derived from the implementation of the project, the economy made with the payment of public supply rates should be considered. This rainwater capture system is inexpensive and uses materials available in the market. Therefore, its application to a greater number of households should be encouraged as a measure of sustainable water management

Proposta de captação de água de chuva de para fins não potáveis em projetos residenciais

Water is an economic, strategic and social valuable resource of the utmost importance to society. This renewable natural resource is increasingly scarce with the growing of populations, industries and agriculture, in addition to the pollution surface and underground water and the waste have aggravated this situation. Investments in the sector of water resources so that this resource meets in quantity and quality the demand from its multiple uses, represent a significant portion of national and regional budgets. Therefore, the use of alternative sources of water capture can reduce the pressure on conventional public water supply systems. In this work was designed and executed a rain water collection system to a residence in the city of Barueri (SP), which can be applied to other residences. In this system, the rooftop of the residence was used as the waterproof and capture area. The gutter and the PVC conductors were used for driving the water to two connected reservoirs. The stored water was designed to address activities that are not potable, such as washing clothes and external areas and garden irrigation. The system showed economic viability, with 34-month return of investment time, wherein after that period, in addition to environmental and social benefits derived from the implementation of the project, the economy made with the payment of public supply rates should be considered. This rainwater capture system is inexpensive and uses materials available in the market. Therefore, its application to a greater number of households should be encouraged as a measure of sustainable water management

Uma análise dos principais elementos influenciadores da tomada de decisão de compra de produtos de marca própria de supermercados

A adoção de marcas próprias no mix de produtos de supermercados é uma ação estratégica que alguns varejistas estão utilizando para melhorar sua competitividade no setor. No Brasil, a participação de mercado das marcas próprias ainda é pouco representativa, o que reflete a atitude dos consumidores diante desses produtos. A proposta deste trabalho foi avaliar os fatores que influenciam no comportamento do consumidor em relação aos produtos de marcas próprias de supermercados. Foi desenvolvida uma pesquisa de campo de caráter exploratório com abordagem quantitativa, por meio de questionário auto-administrado, o que possibilitou a coleta de opiniões de uma amostra de 983 clientes de supermercados. Os resultados obtidos demonstram que os respondentes não possuem uma imagem positiva dos produtos de marcas próprias, devido: à grande variação na qualidade dos produtos dentro das categorias e entre as categorias ofertadas, ao risco percebido, à ausência de comunicação efetiva sobre os produtos e à imagem de inferioridade transmitida pelos atributos das marcas próprias como embalagem, forma de exposição e política de preços. Dos fatores obtidos, pode-se concluir que a imagem da loja, a comunicação e preço, a qualidade e preço destacaram-se como os mais importantes para os respondentes e que exerceram maior influência em seu comportamento.