O BLOG CORPORATIVO COMO DESAFIO PARA OS PROFISSIONAIS DE COMUNICAÇÃO

As características desejadas a um blog corporativo eficiente do ponto de vista da comunicação são o tema desta dissertação. Buscou-se compreendê-las, assim como listá-las, verificar a aplicabilidade de tais características e relacionar ganhos à imagem pública de uma empresa através da ferramenta. A metodologia empregada foi o estudo múltiplo de casos, com análise de cinco blogs que contêm a maior parte das competências sugeridas em protocolo de avaliação construído a partir de leituras, entrevistas e visitas a blogs. Cada blog estudado possui pontos fortes distintos, mas também melhorias que precisam ser consideradas. Comportamentos de abertura e transparência totais ao diálogo ainda são mais discursos que práticas nas organizações brasileiras, que precisam aproveitar melhor as oportunidades de relacionamento que as mídias sociais trouxeram.

Le blog en controverse : analyse du blog comme support d'une communauté en réseaux informatiques

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

Le blog en controverse : analyse du blog comme support d'une communauté en réseaux informatiques

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

The Material Dynamics of a London-French Blog: A Multimodal Reading of Migrant Habitus

Through a fine-grained reading of a London-French blog, this article aims to shed light on the lived experience of the French community in London. The ethnosemiotic conceptual framework brings together ethnographic and semiotic schools of thought, focusing in particular on Pierre Bourdieu’s concept of habitus and Gunther Kress’s multimodal social semiotic analytical model. Habitus is broken down into its material manifestations of habitat, habit and habituation, all displayed in the blog and revealing of the blogger’s identity and positioning within the migration setting. As all modes are considered to be of equal semiotic potential, equivalent emphasis is placed on the multiple modes of meaning-making present in the blog, such as layout, colour, typography and language. By examining the dynamic relationships between blogger and audience, subjectivity and objectivity, on-line and on-land habitus, and intermodal dynamics themselves, through the prism of multimodality, hidden facets of the blogger’s cultural identity and sense of community belonging within the diasporic context begin to materialise.

Dise?o de un blog para la ense?anza de las enfermedades de transmisi?n sexual a partir del trabajo de aula realizado con estudiantes del grado aceleraci?n del aprendizaje de la Instituci?n Educativa La Buitrera, sede Jos? Mar?a Garc?a de Toledo

La presente investigaci?n surge a partir de datos obtenidos en la Instituci?n Educativa la Buitrera sede Jos? Mar?a Garc?a de Toledo, con estudiantes de aceleraci?n del aprendizaje, metodolog?a conocida como modelo flexible, dirigido a poblaci?n en extraedad y en condici?n de vulnerabilidad. Se elaboran diferentes estrategias que permitan dar cuenta del conocimiento que tienen algunos adolescentes en relaci?n a las ETS y que actividades se utilizar?an para abordar estos temas en la escuela. De las respuestas obtenidas se tiene en cuenta la posibilidad de lograr ense?ar estos temas haciendo uso de las nuevas tecnolog?as; por lo cual se dise?? un material (blog educativo) con los aportes y actividades realizadas con los estudiantes que participaron en la b?squeda de material informativo de las ETS y fundamentados en las teor?as de dise?o Instruccional, el EAC (entorno de aprendizaje constructivista). Para llevar a cabo la propuesta se parte de la construcci?n de unos prop?sitos que con lleven a la realizaci?n del dise?o del blog teniendo en cuenta las necesidades identificadas en los estudiantes. La propuesta metodol?gica fue desarrollada en varias fases: las cuales permitieron realizar una revisi?n bibliogr?fica, la aplicaci?n de un cuestionario, el dise?o de plantillas y el dise?o del blog con un enfoque did?ctico y pedag?gico, que incluye en su dise?o la participaci?n del estudiante en procesos de comunicaci?n y relaci?n social, adem?s se trabajan contenidos espec?ficos sobre ETS, y algunas actividades que fomenten inter?s al estudiante en la participaci?n y aporte de posibles soluciones a problem?ticas relacionadas con el tema a trav?s de la virtualidad. Facilitando su interactividad y comunicaci?n, porque en el aula los j?venes muestran timidez a la hora de dar a conocer sus opiniones acerca de la sexualidad. Finalmente se puede concluir que tanto la metodolog?a (resoluci?n de problemas) escogida para el dise?o del blog favorecen el aprendizaje de la tem?tica de las ETS donde se puede evidenciar los aportes de cada uno de los estudiantes en relaci?n a la construcci?n de un material que les puede dar m?s claridad respecto a la tem?tica.

From social action to business action - A qualitative research on the professionalization process of a blogger: Case P.s. I Love Fashion -blog

Blogging is one of the most common forms of social media today. Blogs have become a powerful media and bloggers are settled stakeholders to marketers. Commercialization of the blogosphere has enabled an increasing number of bloggers professionalize and blog as a full-time occupation. The purpose of this study is to understand the professionalization process of a blogger from an amateur blogger to a professional actor. The following sub-questions were used to further elaborate the topic: What have been the meaningful events and developments fostering professionalization? What are the prerequisites for popularity in blogging? Are there any key success factors to acknowledge in order being able to make business out of your blog? The theoretical framework of this study was formed based on the two chosen focus areas for professionalization; social drivers and business drivers. The theoretical framework is based on literature from fields of marketing and social sciences, as well as previous research on social media, blogging and professionalization. The study is a qualitative case-study and the research data was collected in a semi-structured interview. The case chosen to this study is a lifestyle-blog. The writer of the case blog has been able to develop her blog to become a full-time professional blogger. Based on the results, the professionalization process of a blogger is not a defined process, but instead comprised of coincidental events as well as considered advancements. Success in blogging is based on the bloggers own motivation and passion for writing and expressing oneself in the form of a blog, instead of a systematic construction of a successful career in blogging. Networking with other bloggers as well as affiliates was seen as an important success factor. Popularity in the blogosphere and a high number of followers enable professionalization, as marketers actively seek to collaborate with popular bloggers with strong personal brands. Bloggers with strong personal brands are especially attractive due to their opinion leadership in their reference group. A blogger can act professionally either as entrepreneur or blogging for a commercial webpage. According to the results of this study, it is beneficial for the blogger’s professional development as well as career progress, to act on different operating models

Sapatilhando na blogosfera : narrando o processo de subjetividade e pronunciamento feminino

Tese (doutorado)—Universidade de Brasília, Faculdade de Educação, Programa de Pós-graduação em Educação, 2016.