Text mining e twitter : o poder das redes sociais num mercado competitivo

Actualmente, com a massificação da utilização das redes sociais, as empresas passam a sua mensagem nos seus canais de comunicação, mas os consumidores dão a sua opinião sobre ela. Argumentam, opinam, criticam (Nardi, Schiano, Gumbrecht, & Swartz, 2004). Positiva ou negativamente. Neste contexto o Text Mining surge como uma abordagem interessante para a resposta à necessidade de obter conhecimento a partir dos dados existentes. Neste trabalho utilizámos um algoritmo de Clustering hierárquico com o objectivo de descobrir temas distintos num conjunto de tweets obtidos ao longo de um determinado período de tempo para as empresas Burger King e McDonald’s. Com o intuito de compreender o sentimento associado a estes temas foi feita uma análise de sentimentos a cada tema encontrado, utilizando um algoritmo Bag-of-Words. Concluiu-se que o algoritmo de Clustering foi capaz de encontrar temas através do tweets obtidos, essencialmente ligados a produtos e serviços comercializados pelas empresas. O algoritmo de Sentiment Analysis atribuiu um sentimento a esses temas, permitindo compreender de entre os produtos/serviços identificados quais os que obtiveram uma polaridade positiva ou negativa, e deste modo sinalizar potencias situações problemáticas na estratégia das empresas, e situações positivas passíveis de identificação de decisões operacionais bem-sucedidas.

Saúde em Portugal : estudo das urgências hospitalares através do Data Mining

Qualquer assunto relacionado com a saúde é sempre um tema sensível, pela importância que tem junto da população, já que interage diretamente com o bem-estar das pessoas e, essencialmente, com a sensação de segurança que as estas pretendem ter na prestação dos cuidados básicos de saúde. Dados estatísticos mostram que a população está cada vez mais envelhecida, reforçando a importância da existência de bons centros hospitalares e de um bom Sistema Nacional de Saúde (SNS) (Plano Nacional de Saúde, 2010). Em Portugal, caso os pacientes necessitem de cuidados mais urgentes, podem recorrer ao Serviço de Urgências disponibilizado para toda a população através do SNS. No entanto, a gestão e planeamento deste serviço é complexa, dado este serviço ser frequentemente utilizado por pacientes que não necessitam de cuidados urgentes, levando a que os hospitais deixem de conseguir dar a resposta esperada, implicando a prestação por vezes um serviço de menor qualidade. Neste sentido, analisaram-se dados de um hospital do norte do país com o intuito de perceber o ponto de situação das urgências, de forma a encontrar padrões relevantes através da análise de clusters e de regras de associação. Começando pela análise de clusters, utilizaram-se apenas as variáveis que foram consideradas importantes para o problema, resultando da análise final 3 clusters. O primeiro cluster é constituído por elementos do sexo masculino de todas as idades, o segundo cluster por elementos do sexo masculino mais jovens e por elementos do sexo feminino até aos 60 anos e o terceiro cluster apenas por elementos do sexo feminino a partir dos 40 anos. No final verificaram-se muitas semelhanças entre os clusters 1 e 3, pois ambos continham os pacientes mais idosos, havendo um padrão comum no seu comportamento. No ano 2012 não houve registo de nenhuma epidemia, não havendo por isso nenhuma doença que se destacasse comparativamente às restantes. Concluiu-se também que na maior parte dos casos houve a necessidade de uma intervenção urgente (pulseira de cor Amarela), no entanto a maioria dos pacientes observados conseguiu regressar às suas habitações após as consultas nas Urgências Hospitalares, sem intervenções médicas adicionais. Relativamente às regras de associação, houve a necessidade de transformar e eliminar algumas variáveis que enviesassem o estudo. Após o processo da criação das regras de associação, percebeu-se que as regras eram muito similares entre si, apresentando uma maior confiança nas variáveis que apareceram em maior número (“Pacientes com pulseira de cor Amarela”, “distrito do Porto” ou “Alta Médica para a Residência”).

Should my company use Bitcoin?

This work project analyses the possibility for a company to trade their goods and services for bitcoins, by joining the Bitcoin network. It analyses the technological and business requirements to join the Bitcoin Network by looking at Bitcoin’s potential to act as a mean of exchange for trade, unit of account and store of value. The analysis points to the motives, benefits and risks for investors to use the Bitcoin as a traditional currency and recommends on strategies for addressing those risks and maximizing benefits. Other than companies this report, to a lesser extent, will also analyse the Bitcoin from an investor’s point of view, this is, should an investor buy bitcoins for trade and make savings on a regular and everyday basis? A major finding in this work project is that companies could start using the Bitcoin system as a legit form of payment since the benefits of using this technology outweigh the costs and risks, given the right approach. This form of payment will contribute for the upgrade of a company’s business’ image, attract a new pool of consumers and businesses that already trade in bitcoins and pressure existing financial institutions and electronic payment vendors to upgrade their service levels.

Telefónica Company Report

Equity research report

Yacht charter in Portugal- developing a business model for a sailing charter company

Given the signals that Portugal can be a great destination for charter sailing, the purpose of this work is to disprove this. Thereby the model of Porter’s five forces has been used to analyze the Portuguese yacht charter market, whereas a SWOT analysis should give an overview and compare the Portuguese market with the well running charter market of Croatia. The research outcome on the supply side as well as on the demand side should then serve as a foundation for establishing a model of a sailing charter company in Portugal, explained with the aid of the Canvas model.

Using data mining for prediction of hospital length of stay: an application of the CRISP-DM Methodology

Hospitals are nowadays collecting vast amounts of data related with patient records. All this data hold valuable knowledge that can be used to improve hospital decision making. Data mining techniques aim precisely at the extraction of useful knowledge from raw data. This work describes an implementation of a medical data mining project approach based on the CRISP-DM methodology. Recent real-world data, from 2000 to 2013, were collected from a Portuguese hospital and related with inpatient hospitalization. The goal was to predict generic hospital Length Of Stay based on indicators that are commonly available at the hospitalization process (e.g., gender, age, episode type, medical specialty). At the data preparation stage, the data were cleaned and variables were selected and transformed, leading to 14 inputs. Next, at the modeling stage, a regression approach was adopted, where six learning methods were compared: Average Prediction, Multiple Regression, Decision Tree, Artificial Neural Network ensemble, Support Vector Machine and Random Forest. The best learning model was obtained by the Random Forest method, which presents a high quality coefficient of determination value (0.81). This model was then opened by using a sensitivity analysis procedure that revealed three influential input attributes: the hospital episode type, the physical service where the patient is hospitalized and the associated medical specialty. Such extracted knowledge confirmed that the obtained predictive model is credible and with potential value for supporting decisions of hospital managers.

Business intelligence in banking: A literature analysis from 2002 to 2013 using Text Mining and latent Dirichlet allocation

telligence applications for the banking industry. Searches were performed in relevant journals resulting in 219 articles published between 2002 and 2013. To analyze such a large number of manuscripts, text mining techniques were used in pursuit for relevant terms on both business intelligence and banking domains. Moreover, the latent Dirichlet allocation modeling was used in or- der to group articles in several relevant topics. The analysis was conducted using a dictionary of terms belonging to both banking and business intelli- gence domains. Such procedure allowed for the identification of relationships between terms and topics grouping articles, enabling to emerge hypotheses regarding research directions. To confirm such hypotheses, relevant articles were collected and scrutinized, allowing to validate the text mining proce- dure. The results show that credit in banking is clearly the main application trend, particularly predicting risk and thus supporting credit approval or de- nial. There is also a relevant interest in bankruptcy and fraud prediction. Customer retention seems to be associated, although weakly, with targeting, justifying bank offers to reduce churn. In addition, a large number of ar- ticles focused more on business intelligence techniques and its applications, using the banking industry just for evaluation, thus, not clearly acclaiming for benefits in the banking business. By identifying these current research topics, this study also highlights opportunities for future research.

Development of autonomous maintenance in a furniture company

This article presents a work performed in the maintenance department of a furniture company in Portugal, in order to develop and implement autonomous maintenance. The main objective of the project was related to the objective to increase and make effective the autonomous maintenance tasks performed by production operators, and in this way avoiding unplanned downtime due to equipment failures. Although some autonomous maintenance tasks were already carried out within the company, a preliminary study revealed weaknesses in the application of this tool. In the initial phase of this pilot project, the main problems encountered at the level of autonomous maintenance were related to the lack of time to carry out these tasks, showing that the stipulated procedures were far from the real needs of the company. To solve these problems a pilot project was conducted, making several changes in the performance of autonomous maintenance tasks, making them standard and adapted to reality of each production line. There was a general improvement in the factory indicators, and essentially there was a behavioral change, since the operators felt that their opinions were taking into account and began to understand the importance of small tasks performed by them.

Combining data mining and evolutionary computation for multi-criteria optimization of earthworks

Earthworks tasks aim at levelling the ground surface at a target construction area and precede any kind of structural construction (e.g., road and railway construction). It is comprised of sequential tasks, such as excavation, transportation, spreading and compaction, and it is strongly based on heavy mechanical equipment and repetitive processes. Under this context, it is essential to optimize the usage of all available resources under two key criteria: the costs and duration of earthwork projects. In this paper, we present an integrated system that uses two artificial intelligence based techniques: data mining and evolutionary multi-objective optimization. The former is used to build data-driven models capable of providing realistic estimates of resource productivity, while the latter is used to optimize resource allocation considering the two main earthwork objectives (duration and cost). Experiments held using real-world data, from a construction site, have shown that the proposed system is competitive when compared with current manual earthwork design.

Predicting preterm birth in maternity care by means of data mining

Worldwide, around 9% of the children are born with less than 37 weeks of labour, causing risk to the premature child, whom it is not prepared to develop a number of basic functions that begin soon after the birth. In order to ensure that those risk pregnancies are being properly monitored by the obstetricians in time to avoid those problems, Data Mining (DM) models were induced in this study to predict preterm births in a real environment using data from 3376 patients (women) admitted in the maternal and perinatal care unit of Centro Hospitalar of Oporto. A sensitive metric to predict preterm deliveries was developed, assisting physicians in the decision-making process regarding the patients’ observation. It was possible to obtain promising results, achieving sensitivity and specificity values of 96% and 98%, respectively.

Clustering barotrauma patients in ICU–A data mining based approach using ventilator variables

Lecture Notes in Computer Science, 9273

Predicting type of delivery by identification of obstetric risk factors through data mining

In Maternity Care, a quick decision has to be made about the most suitable delivery type for the current patient. Guidelines are followed by physicians to support that decision; however, those practice recommendations are limited and underused. In the last years, caesarean delivery has been pursued in over 28% of pregnancies, and other operative techniques regarding specific problems have also been excessively employed. This study identifies obstetric and pregnancy factors that can be used to predict the most appropriate delivery technique, through the induction of data mining models using real data gathered in the perinatal and maternal care unit of Centro Hospitalar of Oporto (CHP). Predicting the type of birth envisions high-quality services, increased safety and effectiveness of specific practices to help guide maternity care decisions and facilitate optimal outcomes in mother and child. In this work was possible to acquire good results, achieving sensitivity and specificity values of 90.11% and 80.05%, respectively, providing the CHP with a model capable of correctly identify caesarean sections and vaginal deliveries.

Rockburst laboratory tests database - Application of data mining techniques

Rockburst is characterized by a violent explosion of a block causing a sudden rupture in the rock and is quite common in deep tunnels. It is critical to understand the phenomenon of rockburst, focusing on the patterns of occurrence so these events can be avoided and/or managed saving costs and possibly lives. The failure mechanism of rockburst needs to be better understood. Laboratory experiments are undergoing at the Laboratory for Geomechanics and Deep Underground Engineering (SKLGDUE) of Beijing and the system is described. A large number of rockburst tests were performed and their information collected, stored in a database and analyzed. Data Mining (DM) techniques were applied to the database in order to develop predictive models for the rockburst maximum stress (σRB) and rockburst risk index (IRB) that need the results of such tests to be determined. With the developed models it is possible to predict these parameters with high accuracy levels using data from the rock mass and specific project.