761 resultados para web service gamification marketing prossimità proximity turismo tourism


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供应链协调在国际供应链管理领域备受关注,是涉及多学科高度交叉、知识广泛集成的前沿热点研究领域。它综合了经济学、管理学、营销学、现代网络及信息科学等技术,通过供应链各利益实体之间竞争、协作,实现供应链整体效益的提升。其作为我国实现产业结构优化升级的重要途径,已经成为企业继自然资源、人力资本后的第三个利润增长源泉。 本论文在深入研究供应链管理、供应链协调及契约理论的基础上,分析指出了供应链契约协调研究发展的趋势。依据该趋势本文主要研究的内容是对当前供应链契约协调理论研究的补充和扩展。本文立足于解决我国供应链管理及协调中诸多实际问题,针对现代市场环境中客户需求个性化、多样性及不确定性的特点,研究了供应链契约的统一框架,方法及技术路线,重点研究了客户需求驱动的供应链分销契约协调问题,建立了不同条件下的契约优化模型,给出基于博弈均衡解的一系列证明,并分析了契约参数对供应链整体及各成员绩效的影响,最后基于SOA架构设计并实现了契约自动协商平台。论文的主要研究内容包括以下4个方面: 1. 建立了多对一供应链、确定性客户需求、完全信息下的契约优化模型。基于多个竞争的制造商和一个独立的、共同的零售商组成的多对一供应链分销过程,在客户需求与零售价线性相关、双方掌握完全信息的情况下,针对零售商的保留利润内生给定的特点,建立了收入共享契约框架下的Stackelberg博弈模型和数量折扣契约、两部费用契约下的契约参数优化模型;分析了契约的不同提供方、契约类型的选择和契约参数的优化对供应链整体绩效及利润在各方分配的影响;证明了当制造商所提供的产品具有高度可替代性时,实际增加了零售商的内生保留利润,即增强了零售商相对于制造商的议价能力,在这种情况下,制造商将更倾向于提供批发价契约而不是较为复杂的契约形式。最后通过数值仿真实验,分析验证了上述理论研究的结果。 2.构建了两阶段供应链、短视客户需求、不对称信息、产能约束条件下的混合契约优化模型。针对由单制造商和单零售商组成的双寡头垄断供应链、基于短视客户需求的报童模型、各方需求预测信息不对称的情况,建立了由预购契约和回购契约组成的改进型回购契约优化模型。通过该契约模型同时实现了协同预测、产能优化和供应链分销协调的目的。通过数值仿真实验,验证了改进型回购契约下的供应链协调。通过风险-利润边际和信息不对称度阐述了两段供应链无效性的原因。 3.建立了三阶段供应链、策略型需求、完全信息下的契约优化模型。在由制造商、零售商和理性客户组成的三阶段供应链结构中,根据理性客户及其对产品需求具有策略性的特点,基于零售商和客户间的理性预期均衡构建了研究策略型客户行为的模型框架。分析了集中式供应链绩效与批发价契约及价格补偿契约下分散式供应链绩效的关系,得出在这些契约协调下的策略型客户需求驱动型供应链分销渠道中,分散式供应链绩效严格优于集中式供应链绩效的创新性结论。 4.构建了基于SOA的契约自动协商平台。综合上述契约优化理论研究结论和已有的研究成果,抽象、封装了包含契约类型和契约参数的契约优化服务模型库。基于面向服务的体系架构(SOA)思想,运用数据挖掘软件Weka细化客户需求类型及供应链环境,采用Web Service技术封装各种契约服务,利用企业服务总线(ESB)提供各服务组件绑定、交互和管理通道,以及通过BPEL建模工具对各种服务进行符合逻辑的编排、重组和发布。通过所构建的契约协商平台,实现了供应链分销过程中契约协商的网络化、自动化、智能化和柔性化。

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在企业大量地部署信息化系统之后,系统的弊端逐渐暴露,主要表现在:各系统建设在异构平台上,缺乏互操作性,形成信息孤岛;系统与工作流程粘度高,不能便捷的改变流程以满足市场快速变化的需要;系统间通信困难,难以有效地协调;不能同企业外的系统互通以增强企业间的业务联系。在现有的系统不能有效地满足企业需求的背景下,开发新的工作流系统来整合已有的信息系统,既可以满足企业的需求,又可避免浪费企业在信息化建设方面的投资,成为企业应用技术新的发展方向。 本文首先详细研究了早期工作流系统的特点和弊端,从业务人员和管理者的角度对信息系统提出新的功能要求;然后对当前主流的技术和标准进行研究分析,旨在寻找一种支持业务流程快速改变和部署、可跨平台通信、能有效地协调各信息系统的解决方案。在深入研究COM、CORBA、RMI、Web Service、BPEL等技术的基础之上,采用以Web Service为业务单元、应用BPEL语言将Web Service组合成为业务流程的方式作为解决方案。 在此基础上,本文根据软件分层思想,设计并实现了一个六层模式的BPEL引擎,并针对BPEL引擎的分层特点设计一套模块组合方案,可以根据需求扩展和替换其中的引擎组件。为更好地实现系统集成,本文对BPEL的端点引用机制做了修改和扩展,使其不仅能够集成默认的Web Service端点,还能直接集成系统中已有的流程和实现定义接口的子系统。同时深入研究面向服务的软件架构和企业服务总线技术,将引擎设计为插件软件,运行在满足JBI标准的企业服务总线上,进一步降低了BPEL引擎同其他系统的耦合性。 最后,以国内某家电公司的运营环境为背景,设计一套测试案例以检验BPEL引擎的功能完备性和性能可靠性;分析结果表明BPEL引擎满足用户的要求并具备一定的稳定性。

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The mobile cloud computing paradigm can offer relevant and useful services to the users of smart mobile devices. Such public services already exist on the web and in cloud deployments, by implementing common web service standards. However, these services are described by mark-up languages, such as XML, that cannot be comprehended by non-specialists. Furthermore, the lack of common interfaces for related services makes discovery and consumption difficult for both users and software. The problem of service description, discovery, and consumption for the mobile cloud must be addressed to allow users to benefit from these services on mobile devices. This paper introduces our work on a mobile cloud service discovery solution, which is utilised by our mobile cloud middleware, Context Aware Mobile Cloud Services (CAMCS). The aim of our approach is to remove complex mark-up languages from the description and discovery process. By means of the Cloud Personal Assistant (CPA) assigned to each user of CAMCS, relevant mobile cloud services can be discovered and consumed easily by the end user from the mobile device. We present the discovery process, the architecture of our own service registry, and service description structure. CAMCS allows services to be used from the mobile device through a user's CPA, by means of user defined tasks. We present the task model of the CPA enabled by our solution, including automatic tasks, which can perform work for the user without an explicit request.

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The needs for various forms of information systems relating to the European environment and ecosystem are reviewed, and limitations indicated. Existing information systems are reviewed and compared in terms of aims and functionalities. We consider TWO technical challenges involved in attempting to develop an IEEICS. First, there is the challenge of developing an Internet-based communication system which allows fluent access to information stored in a range of distributed databases. Some of the currently available solutions are considered, i.e. Web service federations. The second main challenge arises from the fact that there is general intra-national heterogeneity in the definitions adopted, and the measurement systems used throughout the nations of Europe. Integrated strategies are needed.

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eScience is an umbrella concept which covers internet technologies, such as web service orchestration that involves manipulation and processing of high volumes of data, using simple and efficient methodologies. This concept is normally associated with bioinformatics, but nothing prevents the use of an identical approach for geoinfomatics and OGC (Open Geospatial Consortium) web services like WPS (Web Processing Service). In this paper we present an extended WPS implementation based on the PyWPS framework using an automatically generated WSDL (Web Service Description Language) XML document that replicates the WPS input/output document structure used during an Execute request to a server. Services are accessed using a modified SOAP (Simple Object Access Protocol) interface provided by PyWPS, that uses service and input/outputs identifiers as element names. The WSDL XML document is dynamically generated by applying XSLT (Extensible Stylesheet Language Transformation) to the getCapabilities XML document that is generated by PyWPS. The availability of the SOAP interface and WSDL description allows WPS instances to be accessible to workflow development software like Taverna, enabling users to build complex workflows using web services represented by interconnecting graphics. Taverna will transform the visual representation of the workflow into a SCUFL (Simple Conceptual Unified Flow Language) based XML document that can be run internally or sent to a Taverna orchestration server. SCUFL uses a dataflow-centric orchestration model as opposed to the more commonly used orchestration language BPEL (Business Process Execution Language) which is process-centric.

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When orchestrating Web service workflows, the geographical placement of the orchestration engine (s) can greatly affect workflow performance. Data may have to be transferred across long geographical distances, which in turn increases execution time and degrades the overall performance of a workflow. In this paper, we present a framework that, given a DAG-based workflow specification, computes the optimal Amazon EC2 cloud regions to deploy the orchestration engines and execute a workflow. The framework incorporates a constraint model that solves the workflow deployment problem, which is generated using an automated constraint modelling system. The feasibility of the framework is evaluated by executing different sample workflows representative of scientific workloads. The experimental results indicate that the framework reduces the workflow execution time and provides a speed up of 1.3x-2.5x over centralised approaches.

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Trabalho de Projeto realizado para obtenção do grau de Mestre em Engenharia Informática e de Computadores

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In the last two decades, there was a proliferation of programming exercise formats that hinders interoperability in automatic assessment. In the lack of a widely accepted standard, a pragmatic solution is to convert content among the existing formats. BabeLO is a programming exercise converter providing services to a network of heterogeneous e-learning systems such as contest management systems, programming exercise authoring tools, evaluation engines and repositories of learning objects. Its main feature is the use of a pivotal format to achieve greater extensibility. This approach simplifies the extension to other formats, just requiring the conversion to and from the pivotal format. This paper starts with an analysis of programming exercise formats representative of the existing diversity. This analysis sets the context for the proposed approach to exercise conversion and to the description of the pivotal data format. The abstract service definition is the basis for the design of BabeLO, its components and web service interface. This paper includes a report on the use of BabeLO in two concrete scenarios: to relocate exercises to a different repository, and to use an evaluation engine in a network of heterogeneous systems.

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Trabalho Final de Mestrado para obtenção do grau de Mestre em Engenharia Informática e de Computadores

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This paper presents the system developed to promote the rational use of electric energy among consumers and, thus, increase the energy efficiency. The goal is to provide energy consumers with an application that displays the energy consumption/production profiles, sets up consuming ceilings, defines automatic alerts and alarms, compares anonymously consumers with identical energy usage profiles by region and predicts, in the case of non-residential installations, the expected consumption/production values. The resulting distributed system is organized in two main blocks: front-end and back-end. The front-end includes user interface applications for Android mobile devices and Web browsers. The back-end provides data storage and processing functionalities and is installed in a cloud computing platform - the Google App Engine - which provides a standard Web service interface. This option ensures interoperability, scalability and robustness to the system.

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Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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O projeto aqui apresentado consiste no desenvolvimento de um plano estratégico de marketing digital para o projeto Laboratório de Criação Digital (LCDPorto). O LCDPorto tem sete anos de existência, sem nunca ter definido uma estratégia de comunicação. O principal objetivo passa por aprofundar os vários temas que integram Marketing Digital, e desenvolver um plano que permita ao LCDPorto ganhar mais notoriedade pelas atividades que desenvolve e, também, obter mais público para participar nas atividades. Áreas como email marketing, contente marketing, SEO, social media e outras, não são áreas que funcionam de forma independente, mas sim, parte de um plano estratégico. Neste relatório serão apresentados alguns dos passos deste plano, nomeadamente Análise de Concorrência Online, estratégia de SEO, com o objetivo de obter dados prévios essenciais ao desenvolvimento desta estratégia de Marketing Digital.

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RESUMO - Confrontados por uma procura mais ativa e exigente e pressionados por uma maior restrição orçamental, os prestadores de saúde têm vindo a reconhecer o Marketing de Fidelização como uma solução sustentável para o seu sucesso financeiro. Assim, a autora explora como se desenvolve a cocriação de valor do consumidor no setor de saúde, nomeadamente, as interações, os atores e as atividades envolvidas na gestão e tratamento da doença. O projeto de investigação foca-se particularmente na cocriação de valor entre o médico regular e o paciente. Foi realizada uma pesquisa exploratória de natureza qualitativa. Os dados recolhidos na APDP, a uma amostra de 16 pacientes diabéticos através da técnica de entrevistas aprofundadas, revelaram que os estilos práticos de criação de valor do consumidor (CVCPS) desenvolvido por McColl-Kennedy et al. (2012) adequam-se às características desta doença. Os resultados do estudo sustentam que os pacientes com estilos práticos de cocriação de valor do consumidor “Parceria” e “Gestor de equipa” tendem a estar associados a um nível de fidelização elevado, pelo que se sugere que estes estilos sejam encorajados pelos prestadores. Em contraste, o Estilo de cocriação “Colaboração Passiva” está potencialmente associado a níveis de fidelização reduzidos, o que também sugere que a participação do paciente no seu relacionamento com o médico possa ser um fator potenciador da sua fidelização. O presente projeto de Investigação pretende ser um contributo teórico para investigação futura na área da cocriação e fidelização, com uma aplicação empírica que contribui para uma maior extensividade dos benefícios da cocriação de valor do consumidor para a Gestão em Saúde.

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Metabolic homeostasis is achieved by complex molecular and cellular networks that differ significantly among individuals and are difficult to model with genetically engineered lines of mice optimized to study single gene function. Here, we systematically acquired metabolic phenotypes by using the EUMODIC EMPReSS protocols across a large panel of isogenic but diverse strains of mice (BXD type) to study the genetic control of metabolism. We generated and analyzed 140 classical phenotypes and deposited these in an open-access web service for systems genetics (www.genenetwork.org). Heritability, influence of sex, and genetic modifiers of traits were examined singly and jointly by using quantitative-trait locus (QTL) and expression QTL-mapping methods. Traits and networks were linked to loci encompassing both known variants and novel candidate genes, including alkaline phosphatase (ALPL), here linked to hypophosphatasia. The assembled and curated phenotypes provide key resources and exemplars that can be used to dissect complex metabolic traits and disorders.