Los valores éticos en la responsabilidad social corporativa

La significación de responsabilidad social corporativa (RSC) o empresa socialmente responsable (RSE) ha pasado de ser un concepto abstracto y mal entendido, a ser un apellido que otorga prestigio a las empresas que deciden adoptarlo. Las empresas han adoptado y adaptado esta concepción con el objetivo de seguir lucrándose con sus actividades empresariales, pero poseyendo un argumento perfecto para venderse ante una sociedad cada vez mejor educada en temas sociales y medioambientales: ser socialmente responsable o, lo que es lo mismo, buena con el entorno más próximo que le rodea y en el que crece.Se puede afirmar que una empresa es socialmente responsable cuando su modelo de actuación promueve el desarrollo de prácticas transparentes en el foro interno y externo de la empresa, marco de actuación que no solo se limita al área de confort de la organización sino a un saber hacer ético. Los códigos éticos y corporativos deben ser accesibles y comunicados correctamente ante todos los públicos de una empresa. El objetivo de este estudio se centra en analizar la relación existente entre la Ética y la RSC, ya que ambas deben ser inseparables en la construcción del eje transversal que recorre la estrategia organizacional. Se desarrolla una metodología de tipo cualitativo, justificado por el enfoque conceptual-teórico desde el punto de vista social, cultural y económico del tema objeto de estudio. 

Financing social ventures by crowdfunding: The inflluence of entrepreneurs’ personality traits

Purpose – This research aims to understand the role played by social entrepreneurs’ personality traits on the choice between the traditional donation model and social crowdfunding (CF) to finance social projects. Design/methodology/approach – Social CF is examined as an instrument to capture funds for social projects, and the particular case of the Portuguese Social Stock Exchange (PSSE) is presented. The approach is quantitative in nature and the data were collected through a questionnaire that was emailed to non-governmental organizations in Portugal and founders of the projects listed on PSSE. Logistic regression was employed to predict the probability that a social entrepreneur would use PSSE rather than traditional financing. The predictor variables were based on the big five personality traits. Findings – Our investigation reveals that the agreeableness and neuroticism factors were not even considered in the results of the factorial analysis, which indicates the minor importance of these personality traits in the funding decisions of the Portuguese social entrepreneurs. The same applies to the factors of openness to new experiences and extraversion, which, although considered in the logistic analysis, showed no statistical significance. Finally, the conscientiousness personality trait seems to be the only factor that might explain the use of the PSSE platform.Originality/value – Studies on the profile of the social entrepreneurs that use CF for financing social projects are relatively rare, specifically in the context of Social Stock Exchange platforms. Additionally, there is a need to carry out more empirical evidence about the effect of social entrepreneurs’ personality traits on the decision to finance social projects through social CF platforms vis-a-vis the traditional donation model.

[The France of margins: a very small population or significance?]

International audience

Observed Social Problem Solving and Friendship Quality in Children with a Traumatic Brain Injury

Children who have experienced a traumatic brain injury (TBI) are at risk for a variety of maladaptive cognitive, behavioral and social outcomes (Yeates et al., 2007). Research involving the social problem solving (SPS) abilities of children with TBI indicates a preference for lower level strategies when compared to children who have experienced an orthopedic injury (OI; Hanten et al., 2008, 2011). Research on SPS in non-injured populations has highlighted the significance of the identity of the social partner (Rubin et al., 2006). Within the pediatric TBI literature few studies have utilized friends as the social partner in SPS contexts, and fewer have used in-vivo SPS assessments. The current study aimed to build on existing research of SPS in children with TBI by utilizing an observational coding scheme to capture in-vivo problem solving behaviors between children with TBI and a best friend. The current study included children with TBI (n = 41), children with OI (n = 43), and a non-injured typically developing group (n = 41). All participants were observed completing a task with a friend and completed a measure of friendship quality. SPS was assessed using an observational coding scheme that captured SPS goals, strategies, and outcomes. It was expected children with TBI would produce fewer successes, fewer direct strategies, and more avoidant strategies. ANOVAs tested for group differences in SPS successes, direct strategies and avoidant strategies. Analyses were run to see if positive or negative friendship quality moderated the relation between group type and SPS behaviors. Group differences were found between the TBI and non-injured group in the SPS direct strategy of commands. No group differences were found for other SPS outcome variables of interest. Moderation analyses partially supported study hypotheses regarding the effect of friendship quality as a moderator variable. Additional analyses examined SPS goal-strategy sequencing and grouped SPS goals into high cost and low cost categories. Results showed a trend supporting the hypothesis that children with TBI had fewer SPS successes, especially with high cost goals, compared to the other two groups. Findings were discussed highlighting the moderation results involving children with severe TBI.

Determinants of engagement in virtual social networks in Singapore

The use of virtual social networks (VSNs) has been prevalent among consumers worldwide. Numerous studies have investigated various aspects of VSNs. However, these studies have mainly focused on students and young adults as they were early adopters of these innovative networks. A search of the literature revealed there has been a paucity of research on adult consumers’ use of VSNs. This research study addressed this gap in the literature by examining the determinants of engagement in VSNs among adult consumers in Singapore. The objectives of this study are to empirically investigate the determinants of engagement in VSNs and to offer theoretical insights into consumers’ preference and usage of VSNs. This study tapped upon several theories developed in the discipline of technology and innovation adoption. These were Roger’s Diffusion of Innovation, Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), Conceptual Framework of Individual Innovation Adoption by Frambach and Schillewaert (2002), Enhanced Model of Innovation Adoption by Talukder (2011), Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Information Systems (IS) Success Model. The proposed research model, named the Media Usage Model (MUM), is a framework rooted in innovation diffusion and IS theories. The MUM distilled the essence of these established models and thus provides an updated, lucid explanation of engagement in VSNs. A cross-sectional, online social survey was conducted to collect quantitative data to examine the validity of the proposed research model. Multivariate data analysis was carried out on a data set comprising 806 usable responses by utilizing SPSS, and for structural equation modeling AMOS and SmartPLS. The results indicate that consumer attitude towards VSNs is significantly and positively influenced by: three individual factors – hedonic motivation, incentives and experience; two system characteristics – system quality and information quality; and one social factor – social bonding. Consumer demographics were found to influence people’s attitudes towards VSNs. In addition, consumer experience and attitude towards VSNs significantly and positively influence their usage of VSNs. The empirical data supported the proposed research model, explaining 80% of variance in attitude towards VSNs and 45% of variance in usage of VSNs. Therefore, the MUM achieves a definite contribution to theoretical knowledge of consumer engagement in VSNs by deepening and broadening our appreciation of the intricacies related to use of VSNs in Singapore. This study’s findings have implications for customer service management, services marketing and consumer behavior. These findings also have strategic implications for maximizing efficient utilization and effective management of VSNs by businesses and operators. The contributions of this research are: firstly, shifting the boundaries of technology or innovation adoption theories from research on employees to consumers as well as the boundaries of Internet usage or adoption research from students to adults, which is also known as empirical generalization; secondly, highlighting the issues associated with lack of significance of social factors in adoption research; and thirdly, augmenting information systems research by integrating important antecedents for success in information systems.

Acesso à alimentação como direito social no Brasil : implicações para a sociedade e para o sistema nacional de informações

A Emenda Constitucional 64/2010 garantiu Direito Humano à Alimentação como direito básico e social, alterando o Artigo 6º da Constituição Federal. O artigo analisa as significativas implicações desta alteração na gestão das políticas públicas brasileiras Ao assegurar o Direito à Alimentação como direito básico e social, a Carta constituiu um dever, ou uma obrigação positiva do Estado brasileiro. O artigo discute também o significado desta mudança para o sistema brasileiro de informações, argumentando que já existem fontes de dados e sistema de indicadores construídos para o monitoramento consistente das situações de (in)segurança alimentar e nutricional no país, restando agora ao governo federal e aos gestores do Sistema Brasileiro de Informações Estatísticas e Geográficas definir a regularidade e a frequência da aplicação e divulgação destes instrumentos. Nossa atenção se concentrará basicamente nas possibilidades de uso da Pesquisa de Orçamentos Familiares e da Pesquisa Nacional por Amostra Domiciliar como fontes de dados. _______________________________________________________________________________ ABSTRACT

The social life of commercial streets

The social life of cities is a key concept related to social cohesion, which has been the subject of extensive studies in several disciplines including sociology, psychology and the built environment. Social life studies conducted in the built environment discipline have mostly focused on city centres; while the significance of neighbourhoods as integral elements have been sometimes overlooked. As a result, this research will specifically explore commercial streets in residential suburbs. Suburbs are frequently perceived to be lacking in vitality and street life. The method of inquiry in this research investigates how the physical characteristics of commercial streets can either promote, affect or mitigate the social life of neighbourhoods and generate a sociable environment. Therefore, this study captures the social behaviour of three commercial streets in Geelong, Australia. This paper utilizes a qualitative approach to the study of the social life of commercial streets. The primary methodology used in this research is recording, documenting and mapping users’ activities through behavioural observation. The observations have been conducted in four days (on two weekdays and two weekends). The case study has been divided into eight sections that are similar in length. Short movies of 30 seconds have been recorded from each section, every two hours from 8:00 am to 10:00 pm. Afterwards, the movies have been transmitted into street mappings, documenting the type of activities, placement of activities, gender and approximate age by exploiting suitable pictograms. There are several physical characteristics that are believed to be contributing to the social life of commercial streets. This study utilizes a bottom-up approach to evaluate the complexities of the role that built environment plays in terms of vitality through the three selected characteristics, including typomorphology and street layout, diversity of uses, and soft facades. Better understanding of how neighbourhood environments influence the social life of neighbourhoods can provide academics and professionals in architecture and urban design with sound evidence on which to base future research and design.

Leadership in the community sector: promoting collaboration and social change in Belfast

Community development is centrally concerned with people in communities working together to achieve a common goal, that is, to collaborate, whether within local geographical communities, in communities of shared interests or among groups sharing a common identity. Its overarching goal is one of progressive transformational social change. As Belfast transitions from a conflict to a post-conflict society, there is a need for greater, more effective work at local community level in order to address a range of ongoing social and economic issues facing communities, including high levels of disadvantage and division. Given the significance of leadership in building effective collaboration and the centrality of collaboration for community development, it is important to understand how leadership is currently enacted and what kinds of leadership are required to support communities to collaborate effectively to bring about social change. This thesis thus centers on the kind of leadership practised and required to support collaboration for social change within the community sector in Belfast, a city that contains an estimated 28% of the total number of community and voluntary sector (CVS) organisations in Northern Ireland (Northern Ireland Council for Voluntary Action, 2012). Through a series of qualitative, in-depth interviews with people playing leadership roles in local communities, the study critically explores and analyses their experiences and perceptions in relation to leadership and collaboration. Community development in Belfast today is practised within a wider context of neoliberal policies, characterised by austerity and public spending cuts. Whilst not the only influencing factor, this context has had a particular and profound impact on the nature and role of community development practised, and on the kind of leadership enacted within it. The space for reflection and transformative action appears to be shrinking as the contraction of resources to support community development in local communities continues unabated. Those playing leadership roles increasingly find themselves compelled to spend time seeking resources and managing complex funding arrangements rather than focusing on the social change dimensions of their work. Collaboration as promoted by the state seems to have become an instrumental tactic used to implement its austerity measures and curtail the potential of the community sector. Despite this, local leaders are driving initiatives that attempt to push back, helping the sector refocus on its transformational goals of social change. To do this requires support. Those playing leadership roles require resources, including time, to encourage and enable communities to reconnect with the purpose and underpinning values of community development. Leaders also need support to develop and promote new, progressive narratives and visions and pursue these through building collaboration and solidarity.

Constructing a holistic approach to disaster risk reduction: the significance of focusing on vulnerability reduction

As a result of the increase in natural disaster losses, policy-makers, practitioners, and members of the research community around the world are seeking effective and efficient means of overcoming or minimising them. Although various theoretical constructs are beneficial to understanding the disaster phenomenon and the means of minimising losses, the disaster risk management process becomes less effective if theory and practice are set apart from one another. Consequently, this paper seeks to establish a relationship between two theoretical constructs, 'disaster risk reduction (DRR)' and 'vulnerability reduction', and to develop a holistic approach to DRR with particular reference to improving its applicability in practical settings. It is based on a literature review and on an overall understanding gained through two case studies of post-disaster infrastructure reconstruction projects in Sri Lanka and three expert interviews in Sri Lanka and the United Kingdom.

Sydney Opera House on eBay: enabling technologies, community and social value

Digital forms of participation with significant places, such the Sydney Opera House, are increasing. What can they reveal about communities of this World Heritage site? How do contingent forms of participation evidence the interconnectedness of tangible, intangible and digital forms of cultural heritage? Critical heritage scholars assert that social value is a central issue in cultural heritage. In an Australian context, ‘social value’ is used to denote the significance that communities have for places of cultural heritage. Unlike other forms of place-significance such as scientific, historic or aesthetic values, the assessment of social value is complex and difficult to evidence. This theoretical paper explores participation in place through two digital instances, buying a real tile on eBay and a virtual one on Own Our House a crowdfunding venture by the Opera House Trust. The paper seeks to reveal the way in which such online artefacts demonstrate how cultural significance is entangled in the everyday and the individual experience. It argues that these seemingly insignificant moments of participation are implicated in the personal and the emotional by connecting work within critical heritage studies with the work of media scholar Jose van Dijck. Then the paper reflects on the way in which these everyday forms of participation through digital technologies disrupts and complicates established ideas about communities upon which local, state, national and international heritage systems are based.

The effect of gender context on children's social behaviour in a limited resources situation : an observational study

Knowing when to compete and when to cooperate to maximize opportunities for equal access to activities and materials in groups is critical to children's social and cognitive development. The present study examined the individual (gender, social competence) and contextual factors (gender context) that may determine why some children are more successful than others. One hundred and fifty-six children (M age=6.5 years) were divided into 39 groups of four and videotaped while engaged in a task that required them to cooperate in order to view cartoons. Children within all groups were unfamiliar to one another. Groups varied in gender composition (all girls, all boys, or mixed-sex) and social competence (high vs. low). Group composition by gender interaction effects were found. Girls were most successful at gaining viewing time in same-sex groups, and least successful in mixed-sex groups. Conversely, boys were least successful in same-sex groups and most successful in mixed-sex groups. Similar results were also found at the group level of analysis; however, the way in which the resources were distributed differed as a function of group type. Same-sex girl groups were inequitable but efficient whereas same-sex boy groups were more equitable than mixed groups but inefficient compared to same-sex girl groups. Social competence did not influence children's behavior. The findings from the present study highlight the effect of gender context on cooperation and competition and the relevance of adopting an unfamiliar peer paradigm when investigating children's social behavior.