Various Joyful Encounters with the Dystopias of Affective Capitalism

This article contends that what appear to be the dystopic conditions of affective capitalism are just as likely to be felt in various joyful encounters as they are in atmospheres of fear associated with post 9/11 securitization. Moreover, rather than grasping these joyful encounters with capitalism as an ideological trick working directly on cognitive systems of belief, they are approached here by way of a repressive affective relation a population establishes between politicized sensory environments and what Deleuze and Guattari (1994) call a brain-becoming-subject. This is a radical relationality (Protevi, 2010) understood in this context as a mostly nonconscious brain-somatic process of subjectification occurring in contagious sensory environments populations become politically situated in. The joyful encounter is not therefore merely an ideological manipulation of belief, but following Gabriel Tarde (as developed in Sampson, 2012), belief is always the object of desire. The discussion starts by comparing recent efforts by Facebook to manipulate mass emotional contagion to a Huxleyesque control through appeals to joy. Attention is then turned toward further manifestations of affective capitalism; beginning with the so-called emotional turn in the neurosciences, which has greatly influenced marketing strategies intended to unconsciously influence consumer mood (and choice), and ending with a further comparison between encounters with Nazi joy in the 1930s (Protevi, 2010) and the recent spreading of right wing populism similarly loaded with political affect. Indeed, the dystopian presence of a repressive political affect in all of these examples prompts an initial question concerning what can be done to a brain so that it involuntarily conforms to the joyful encounter. That is to say, what can affect theory say about an apparent brain-somatic vulnerability to affective suggestibility and a tendency toward mass repression? However, the paper goes on to frame a second (and perhaps more significant) question concerning what can a brain do. Through the work of John Protevi (in Hauptmann and Neidich (eds.), 2010: 168-183), Catherine Malabou (2009) and Christian Borch (2005), the article discusses how affect theory can conceive of a brain-somatic relation to sensory environments that might be freed from its coincidence with capitalism. This second question not only leads to a different kind of illusion to that understood as a product of an ideological trick, but also abnegates a model of the brain which limits subjectivity in the making to a phenomenological inner self or Being in the world.

Ends, means, beginnings: environmental technocracy, ecological deliberation or embodied disagreement

Technocratic attitudes suggest that decisions about environmental policy should be led by scientific experts. Such decisions, it is expected, will be more rational than any arrived at by a democratic mediation between the narrow, short-term interests and uninformed preferences of the general public. Within green political theory, deliberative democracy has emerged as the dominant repost to technocracy, offering an account of how democratic polities can deal with complex scientific and technological decisions through the emergence of communicative rationality. This article argues that neither appeals to expert knowledge, nor communicative rationality, are likely to deliver the optimal green outcomes that proponents suggest, but rather will cover up the inevitable disagreements over environmental policy making. Instead the article suggests that more ecologically-sensitive and democratic decision making about complex scientific and technological issues can emerge if we acknowledge the differently embodied perspectives of decision-makers – from scientists to citizens. This prioritises democratic means over green ends, yet incorporates the environment at the beginning of the decision-making process. The article aims to sketch out the theoretical and practical implications of such an embodied turn for responding to the anti-democratic tendencies of environmental technocracy.

Consumers' willingness to pay for ethical attributes

Purpose: In recent years, there has been a big increase in the use of ethical attributes as marketing appeals. This paper examines consumers’ willingness to pay for three selected ethical attributes, namely ‘Organic’, ‘Recyclable Packaging’ and ‘Fairtrade’ in monetary terms. Design/Methodology/Approach: A modified choice-based experimental design with manipulation of the key constructs was used to estimate the mean value of how much consumers are willing to pay for the selected attributes attached to a box of premium chocolates. The results are based on the responses of a total of 208 consumers. Findings: Of the three attributes, ‘Recyclable Packaging’ has the strongest influence on the purchase decision, although this attribute generates the least additional value. The aggregated result shows that although consumers are willing to pay more for the product with ethical attributes than the one that is without, still around a half of them are not willing to pay more. In terms of demographics, the results show no significant differences between the two genders or different age groups in their willingness to pay for ethical attributes. As might be expected, willingness to pay was correlated with the level of consciousness of the ethical attributes. Originality/Value: The findings of this study help management to think practically about the value consumers willing to pay for the selected attributes. The results show a significant synergy in a combination of ethical attributes in products.

A tragédia da consciência no conto de Machado de Assis

Neste ensaio, o conto O Caso da Vara de Machado de Assis é lido não só como uma história irónica, cuidadosamente estruturada, de conflitos internos versus acções reais, mas também como uma potencial peça dramática que partilha das características da tragédia clássica. As acções das personagens são vencidas pela torrente dos seus pensamentos, medos, crueldades e dramas, conduzindo a narrativa até um desfecho enigmático e sempre adiado. Tal como no drama clássico, n‘O Caso da Vara notamos a predilecção de Machado de Assis por situações universais que revelam a feição trágico-cómica dos comportamentos instituídos, num conto carregado de implicações morais que despertam o leitor para as grandes intenções e ainda maiores cobardias do ser humano.

As dimensões culturais de Hofstede: análise da publicidade em Portugal

As sociedades estão sendo moldados por estereótipos invasivos, baseados num factor puramente economico ou consumista, deixando de lado aspectos tradicionais, tais como a família, educação, cultura e até mesmo a política. Mediante a publicidade é possível difundir costumes e tradições que se manifestam dentro da sociedade, mas não é possível determinar até que ponto essas manifestações são características próprias da sociedade ou são conductas alheias, próprias de uma sociedade globalizada. Nesta situação surge a questão de saber se a publicidade emitida em contexto nacional reflecte os valores culturais da sociedade portuguesa. Como objectivo geral, procurou-se encontrar características similares nos anúncios publicitários televisivos, emitidos no horário nobre nos canais de maior audiência em Portugal, como são a TVI e a SIC. Estes anúncios foram analizados á luz das dimensões culturais de Hofstede (1997), com base das descrições dadas por de Mooij (2005). Para a análise do corpus (224 anúncios) utilizou-se um método do tipo qualitativo tendo sido considerados três aspectos fundamentais tais como: a mensagem central, o áudio e a imagem. Os resultados revelaram que as dimensões culturais mais usadas são a Masculinidade, o Individualismo e a Orientação a Curto Prazo. Estas descobertas permitiram concluir que a mensagem dos anúncios está mais direccionada à uma individualização do sujeito, em deterimento do grupo social.

A imagem feminina: os apelos na publicidade dirigida ao público infantil

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

O papel da emoção no impacto gerado pelas campanhas de sensibilização do terceiro setor: uma análise sobre a campanha “Para Ajudar Partilhe” da APAV

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Nonreductive physicalism and mental causation

In this work I articulate...

Ethnic conflicts and international politics : an analysis of the communal regional, and global dimensions of the Cyprus problem

The thesis assesses the impact of international factors on relations between Greek and Turkish Cypriots during and after the Cold War. Through an analysis of the Cyprus problem it explores both why external actors intervene in communal conflicts and how they influence relations between ethnic groups in plural societies. The analytical framework employed throughout the study draws on contributions of International Relations theorists and students of ethnic conflict. The thesis argues that, as in the global political system, relations between ethnic groups in unranked communal systems are anarchic; that is, actors within the system do not recognize a sovereign political authority. In bipolar communal systems dominated by two relatively equal groups, the struggle for security and power often leads to appeals for assistance from external actors. The framework notes that neighboring states and Great Powers may heed calls for assistance, or intervene without a prior request, if it is in their interest to do so. The convergence of regional and global interests in communal affairs exacerbates ethnic conflicts and precludes the development of effective political institutions. The impact of external intervention in ethnic conflicts has the potential to alter the basis of communal relations. The Cyprus problem is examined both during and after the Cold War in order to gauge how global and regional actors and the structure of their respective systems have affected relations between ethnic groups in Cyprus. The thesis argues that Cyprus's descent into civil war in 1963 was due in part to the entrenchment of external interests in the Republic's constitution. The study also notes that power politics involving the United States, Soviet Union, Greece and Turkey continued to affect the development of communal relations throughout the 1960s, 70s, and, 80s. External intervention culminated in July and August 1974, after a Greek sponsored coup was answered by Turkey's invasion and partition of Cyprus. The forced expulsion of Greek Cypriots from the island's northern territories led to the establishment of ethnically homogeneous zones, thus altering the context of communal relations dramatically. The study also examines the role of the United Nations in Cyprus, noting that its failure to settle the dispute was due in large part to a lack of cooperation from Turkey, and the United States' and Soviet Union's acceptance of the status quo following the 1974 invasion and partition of the island. The thesis argues that the deterioration of Greek-Turkish relations in the post-Cold War era has made a solution to the dispute unlikely for the time being. Barring any dramatic changes in relations between communal and regional antagonists, relations between Greek and Turkish Cypriots will continue to develop along the lines established in July/August 1974. The thesis concludes by affirming the validity of its core hypotheses through a brief survey of recent works touching on international politics and ethnic conflict. Questions requiring further research are noted as are elements of the study that require further refinement.

Foreign trained teachers : the emergence of the right to practise their profession in Ontario

The purpose of this thesis is to examine the impact of 2 recent legal events, specifically the Fair Access to Regulated Professions Act (2006) and Siadat v. Ontario College of Teachers (2007) decision, with regards to the opportunity of foreign trained teachers to practice their profession in Ontario. The emphasis is on the case of Fatima Siadat, who was a teacher in Iran but was unable to satisfy all the licensing requirements of the Ontario College of Teachers and consequently was unable to practise her profession in Ontario. When the Ontario College of Teachers Appeals Committee upheld the previous decision of the Ontario College of Teachers Registrar to refuse to issue her a teacher's certificate, Ms. Fatima Siadat decided to initiate a lawsuit. Ms. Fatima Siadat challenged the decision ofthe Ontario College of Teachers Appeals Committee by raising a question of applicability of human rights legislation (i.e., The Ontario Human Rights Code, 1990) on the Ontario College of Teachers' decisions. The Ontario Superior Court of Justice decided in January of2007 in favour of Ms. Fatima Siadat (Siadat v. Ontario College of Teachers , 2007) and ordered that her licensing application be reconsidered by the Ontario College of Teachers Appeals Committee. In this thesis the author argues that the Fatima Siadat decision, together with the Fair Access to Regulated Professions Act, 2006, will likely make a significant contribution to enhancing the access of foreign trained teachers and other professionals to practice their regulated professions in Ontario.

El extranjero y el derecho a la justicia en Canadá tras el 11 de septiembre

After the events of September 11, the fear of terrorism led to the adoption of new anti-terrorist measures (elimination of appeals available to foreigners, reduction of legal aid, increased powers of detention, easier use of security certificates…). But in Canadian Charter of Rigths and Freedoms only the right to vote and be elected, the right to enter and remain in the country and the minority language educational rights specifically protect citizens. The protection of Canadian citizens cannot be based on the denial of foreigner´s rights. The same rights are at stake: The violation of a foreigners´s rights is a violation of citizen´s rights.

Conditions d’articulation urbanisme-transports : le cas de l’agglomération d’Alger

L’articulation de l’urbanisme et des transports s’est imposée comme une question centrale dans la sphère des planifications à incidences spatiales. Le développement durable comme concept cadre a mis en relief cette problématique dont les enjeux décident de la qualité de vie urbaine au quotidien. Les objectifs de cette articulation coïncident avec la maitrise de l’étalement urbain et le report modale de la voiture vers le transport collectif. Pour atteindre ces objectifs, la cohérence des planifications respectives et de leur mise en œuvre doit être assurée. Ce qui appelle à remplir des conditions technico-politiques et organisationnelles. L’agglomération d’Alger présente dans ce cadre, un cas d’étude idéal pour l’évaluation du degré d’articulation urbanisme-transports de par les caractéristiques de son développement urbanistique et infrastructurel de transport collectif.

Le néo-chamanisme de Michael Harner : étude des transformations du chamanisme classique à la lumière de l’analyse des transformations religieuses selon Danièle Hervieu-Léger

Durant le dernier demi-siècle, la religion, comme tous les autres domaines d’activité humaine, a connu plusieurs transformations importantes. La diminution considérable, durant cette période, de la pratique religieuse institutionnalisée est accompagnée de l’apparition d’une multitude de nouvelles formes de spiritualités qui tentent de répondre aux besoins religieux de l’homme occidental. Parmi les multiples manifestations de ce genre, on découvre une spiritualité distincte, appelée néo-chamanisme ou chamanisme urbain, réunissant de nombreuses pratiques contemporaines qui se définissent comme chamaniques. Dans le cadre de ce mémoire, nous nous sommes concentrés sur l’étude du phénomène néo-chamanique de Michael Harner, ex-professeur et directeur du département d’anthropologie au Graduate Faculty of the New School for Social Research à New York, et fondateur de la Foundation for Shamanic Studies (à l’avenir : FSS). La présente recherche a pour but d’analyser le néo-chamanisme de Harner et de définir sa place parmi les nouvelles formes de religiosités. La théorie de la recomposition du religieux de Danièle Hervieu-Léger sert de cadre d’analyse pour cette nouvelle forme de spiritualité. Dans la première partie, nous traitons le phénomène religieux contemporain sous l’angle socioreligieux. Nous présentons un aperçu global des transformations que celui-ci subit en modernité sous l’impact de la sécularisation. À l’aide de la théorie des nouvelles formes religieuses de Danièle Hervieu-Léger, nous mettons en lumière les principales règles selon lesquelles une nouvelle configuration du religieux se déploie dans le contexte occidental contemporain. Dans la seconde partie, nous examinons le chamanisme traditionnel sous l’angle anthropologique. Nous faisons la lecture d’études classiques sur le chamanisme. Il apparaît que le chamanisme classique est communautaire, réservé à quelques personnes choisies par les esprits et que le processus laborieux d’initiation permettant d’accéder à cette fonction implique certains éléments spécifiques parmi lesquels on compte la maladie initiatique, la mort rituelle et la résurrection de la personne. Dans la troisième partie, nous examinons le néo-chamanisme de Harner. Nous rendons compte de son ouvrage majeur La voie spirituelle du chamane : Le Secret d'un sorcier indien d’Amérique du Nord et nous examinons l’expérience chamanique de la Foundation for Shamanic Studies (FSS). Il se dégage de cette étude que l’approche de Harner se veut l’expression d’un chamanisme fondamental et universel adapté à la société contemporaine. La pratique néo-chamanique de Harner se focalise sur le voyage chamanique et sur le contact avec le monde des esprits comme des éléments qui sont au cœur du chamanisme traditionnel. C’est une pratique axée principalement sur l’individu à des fins d’accomplissement de soi et d’(auto)guérison. Elle attire généralement des personnes dont le niveau de scolarité est élevé, disposées à payer pour les services fournis par la fondation. À la fin de notre étude, nous dégageons les conclusions générales suivantes : le néo-chamanisme de Harner s’éloigne de la tradition chamanique et la transforme en une spiritualité nouvelle adaptée aux besoins des Occidentaux; il reflète les transformations subies par le fait religieux pendant la période moderne; il s’adresse principalement à un public en quête de services spirituels ciblés et ponctuels et il favorise une forme de communalisation temporaire et intense; cependant, l’individuation de la pratique chamanique est porteuse de ses effets politiques et néocoloniaux.

A Reading of the conception of man in Hans Jonas’ works: Between Nature and Responsibility. An Environmental Ethics Approach

Hans Jonas is considered one of the principal leaders of the ecological doctrine that fights against the hegemony of technical power upon society. We will study the conception of man in Jonas’ ideology through the lens of nature and of responsibility. He brandishes the specter of disaster (“heuristics of fear”) as a guard against technological excesses. He appeals to a prospective, universal and categorical responsibility to protect nature and to save future generations. Jonas considers responsibility as a method of anticipating the threat to that which is vulnerable, ephemeral, and perishable. Thus, the responsibility that Jonas decrees implies an ethics of conservation. Jonas’ writings aim to procure a new dimension of acting, which necessitates an ethics of foresight and responsibility.

Imagination et perception morale

Dans cette thèse en psychologie morale, je m’intéresse au rôle de l’imagination dans la perception morale. Je soutiens que l’imagination y a une fonction épistémique dans la mesure où – en s’accompagnant ou non d’émotions – elle nous révèle des normes, des valeurs ou des vertus morales qui seraient autrement passées inaperçues. En simulant des croyances et des perceptions, l’imagination nous permet d’accéder à ces caractéristiques d’une situation moralement pertinentes, mais perceptuellement non saillantes. J’identifie trois modes de « perception morale imaginative » : 1) la prise de perspective qui consiste à endosser le point de vue d’autrui, 2) le cadrage imaginatif qui désigne le fait de voir un élément d’une situation comme autre qu’il n’est et, 3) la comparaison imaginative qui, grâce à la pensée contrefactuelle, éclaire le monde actuel à partir d’un monde possible imaginé. Chacun de ces modes contribue à enrichir notre connaissance morale, et partant, à améliorer notre délibération morale. J’appuie ma démonstration sur des travaux récents en philosophie de la psychologie, en psychologie cognitive et sociale, en neuropsychologie et, bien évidemment, en psychologie morale.