Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Lei Maria da Penha: uma nova forma de vida da mulher brasileira?

This article proposes an analysis of the Law no. 11340, August 7th, 2006, known as “Maria da Penha” law. The study is based on the theoretical guidelines of French Semiotics, mainly on the earlier studies conducted by Algirdas Julien Greimas and the recent developments in Jacques Fontanille, Claude Zilberberg and Eric Landowski’s researches, concerning the forms of life. In this regard, we verify whether the aforesaid law constitutes a new way of life of the Brazilian woman.

Diamantina: cenário do primeiro diário escrito por uma mulher no Brasil - minha vida de menina de Helena Morley

The first diary written by a woman, Minha vida de menina brings a description of the ordinary daily live and the peaceful live of Diamantina, of the rural Minas Gerais. Helena Morley, a teenager of the end of 19th century, presents us from the crazy city, to issues of liberation of the slaves. The vision world of the young narrator also provides an idea of how the women role has changed in our society.

Algumas reflexões sobre a condição da mulher brasileira da colônia às primeiras décadas do século XX

This article, about reflections on the condition of Brazilian women from the Colony to the first decades of the twentieth century, reveals the historical position of them and the attitudes and behaviors related to gender and sexuality. Subdued, it was treated as a sexual object, arousing all sorts of misogyny by men. Rebel, veiled or ostensibly, could serve their own desires. Throughout history, the Church and medical institutions which jointly accounted for, significantly, established the meaning and place of women. In Colony period, the woman is a ward from the Catholic ideology, but from the nineteenth century, after Independence, this power control arises to Medicine. The physician submits the religious discourse, naturalizing the status of women as one that breeds, namely the insertion of the medical issues of family scientifically legitimate colonial patriarchy. This is accentuated in the early twentieth century, when medicine consolidated setting standards and rules for marriage, to motherhood and family life. We note how the feminine universe was (and it is nowadays) ambivalent, with "one foot" in virtue and another in sin, with a tendency to contain and another to trespass. On the one hand we have the home and motherhood, validated in marriage, in which the woman is cared for and dependent on her husband. Reflecting on the motherhood of Virgin Mary, comes to the sacred dimension of the idealized woman saint by the Church. At the same time, however, feels the need for freedom, identity and independence, needing to give a voice to the desire to have their sexuality and all that it is due in full. The manifestation of the desire and the call for sexual satisfaction, and put in permanent conflict personal, psychological and social split between moral entrenched across generations and cultural transformations resulting from decades of the 20th Century.

A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

O cruzeiro: acontecimento e rotina como forma de vida da mulher nos anos 1950

Magazines such as O Cruzeiro are part of the Brazilian collection. In its pages, the female presence is constant. From the concepts of Greimas’ way of life and happening and routine from Zilberberg, we analyse a photoreport which highlights the actress Ilka Soares, comparing her to texts of the session “To the woman”. The analysis of such texts lets us verify the behaviour of a distinguished professional which is different from the traditional model of the housewife of the fifties. Reconstitute the ways of life of these women is to make up for the memory of the country

Tratamento do sorriso gengival: como estabelecer proporção e harmonia

The etiology of gingival smile is multifactorial and the correct diagnosis eill determine a successful treatment planning. Altered passive eruption occurs during the final stages of tooth eruption, when apical migration of the periodontal tissues does not occur, resulting in a distance > 2mm between the alveolar crest and the cement-enamel juncrion. This change leads to the shortening of the clinical crown and even further may lead to excessive gingival exposure. For treatment, there is a necessity for the combined removal of gingiva and bone tissue. This article discusses the literature on the issue and reports a case where periodontal plastic surgery was performed for the correcrion of a gingival smile.

Reabilitação estética do sorriso por meio do sistema cerâmico dissilicato de lítio: relato de caso

The reestablishment of a harmonious smile through dental ceramics, when properly conducted and with specific indications, can achieve extremely predictable results. For aesthetic and functional rehabilitation, many ceramic materials can be used such as zirconia, leucite, alumina, feldspar, and lithium disilicate. Among these materials the lithium disilicate stands out due to the following characteristics: its resistance to wear, to chemical attack, high temperatures and oxidation; low electrical conductivity; near zero thermal expansion; good optical properties and biocompatibility with periodontal; excellent esthetics; color stability and reinforcement of tooth structure. The indications for the use of lithium disilicate are not limited to multiple facets of teeth in cases where there was no favorable response to tooth whitening, and also comprehend teeth with multiple restorations, diastema closure, shape alteration, and dental contouring, replacement of missing or fractured teeth, among others. The versatility of lithium disilicate ceramics allows its utilization in several clinical situations. The concomitant use of lithium disilicate for veneers and over metal has satisfactory aesthetic results, as reported in the present studying cases that require both aesthetics and resistance.

Análise do sorriso como ferramenta de aprimoramento para os resultados restauradores estéticos

In reply to the eagerness for aesthetic treatments in dental offices, the surgeon-dentist have had to improve themselves to produce the desired smiles. The mastery in the use of restoring and non restoring techniques as well as knowledge of the aesthetic materials in basic for the success of the cosmetic treatments. There are, however, other tolls which allow the portentiality of the treatment results such as, the analysis of the smile, through the use of photographs to perfect the results of both restoring and non restoring proceedings.

Associação de facetas diretas e fibra de reforço para restabelecimento estético do sorriso: relato de caso clínico

Esse artigo tem como objetivo demonstrar o restabelecimento estético do sorriso obtido por meio da associação de facetas diretas e fibra de reforço. As fibras de reforço são utilizadas como alternativa para substituição de elementos dentários perdidos e possuem indicações precisas, sendo empregadas em diversas especialidades da Odontologia, devido à sua capacidade de aumentar a resistência à tração dos compósitos, o que aumenta a resistência à compressão das fibras. Para o completo restabelecimento do sorriso, muitas vezes é necessário reanatomizar os dentes adjacentes, considerando as condições em que esses se apresentam. Sendo assim, o profissional deve ter conhecimento para aplicação correta da técnica e restabelecimento da estética ao paciente.

Influência de variações das normas estéticas na atratividade do sorriso

The work presented here aims to evaluate how aesthetic norm variations influence the perception of attractiveness of a smile according to dentists and laymen. Methods: The smiles in photographs of a man and a woman were digitally changed. Eleven smiles were created for each one: an ideal, control smile - an ideal smile according to accepted norms - and 10 smiles containing individual variations of each of the following norms: a) 2mm and 3mm deviations from the middle line; b) the contour of the smile - contour of a straight smile and contour of a reverse smile; c) the angle of the lateral incisors - a mesial angle of 10° and a distal angle of 10°; d) 0.5mm and 1mm diastema; and e) dental proportion - Alber’s Proportion and Plato’s Proportion. The photographs were evaluated by two specialists in cosmetic dentistry and two laymen using the visual analogue scale. Results: The ideal smile for both genders was well accepted by both the specialists and the laymen. The opinions on the smiles with aesthetic variations varied, some were more positive than others, some were in agreement and some were in disagreement. Conclusion: The absence of deviations favors the perceived beauty of a smile, but some aesthetic variations seem to be better accepted than others. The success of aesthetic treatments depends on the active participation of dentists and patients in the planning stage.

Amélia Beviláqua que era mulher de verdade: a memória construída da esposa de Clóvis Beviláqua

Based on Clovis Bevilaqua’s four biographies which present three stigmas of the character - being the son of a priest, engaged in a large grammatical legal controversy with Rui Barbosa in making the Civil Code of 1917 and married to a wife of exotic modes - we discuss the built memory of Amelia Carolina Freitas Bevilaqua, who is marked as a pioneer of the feminist movement in Brazil and also upstart writer who aspired to join the Brazilian Academy of Letters. Among other negative adjectives, she was sloppy, not vain and misaligned in dress, futile or adulterous.

Mulher, mercado de trabalho e as configurações do seculo XX

The entrance of women in the labor market carries implications for the organization and structure of family functioning, leading to the proposition of new settings, family arrangements with direct interference in the mother-child and family dynamics.A major challenge for women is to reconcile time for household chores, academic, external work and be able to stay with their children in order to be able establish an affective bond and harmonious.In this sense, one can say that in married life the roles played by man and woman has been increasingly confused and that family configuration has been designed differently from the traditional family structure as well as the mother-child relationship is also touched by these events.