Análise do contexto histórico-social e das marcas deixadas no discurso pelo enunciador em diferentes versões do conto de fadas cinderela

Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Práticas corporais complementares: um estudo sobre a antiginástica

The concept of physical education emerged in the XIX century through the European gymnastic methods, initially for the purpose of asserting the sovereignty of the nationality of countries, by means of exaltation of patriotism of the masses and the physical preparation for military wars. Nowadays, the cult of the ideal body has changed, becoming the unceasing desire within each society, according to its characteristics of established standards, most of the time denying the genetic determinations of each ethnicity. This social phenomenon has generated openness and encouragement to the fitness market on the rise, eager in supporting the aspirations of the cult of the body”, representing the huge seek of the idea of a healthy body and an aesthetic appearance acceptable in today's society. Parallel to this, the Body Awareness Gymnastics, also known as Technical or Complementary Practices, were introduced in Brazil in the 70s, presenting as main themes the body awareness, the mind-body relationship, and against the ideals of body training. According to authors, the pioneering technique of the movements of alternative practices in Brazil was Antiginástica of Thérèse Bertherat. Therefore, this study aims to harmonize the complementary body practices of the physical education area through literature review of published works by the author Thérèse Bertherat, entitled The body has its reasons, The body communication system, Stations of the body, The Tiger´s Den and When the body is consent. The work also includes the contribution of a particular reading of the researcher, from the experiences of the practices carried out in order to enrich the reporting work through their records, the results obtained from the experiential process

Corpos humanos: Re-desenho de silo e armazéns às margens do leito férreo da cidade de Presidente Prudente - Centro de Artes Corporais

Não disponível

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Estudo contrastivo das emoções em expressões idiomáticas corporais do italiano e do português brasileiro: uma vertente cognitivista

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A obra do poeta politradutor Armand Robin: marcas de uma existência em fuga

Armand Robin was a prodigious translator, that is to say: his works were translated into 22 different languages, not to mention his missing texts. During his bulletin on the radio, it was also possible to notice that 18 idioms were fluently received. This poet was notable not only because of his capacity of knowing several languages, but also because of his conception about translation. According to Robin, the meaning was not enough; a target text (TT) must be based on the recreation of the source text (ST), signification by signification; sound by sound, language by language. Since his first book, Ma Vie sans Moi, was released, Robin always wanted his translated texts were presented as works of his own, creating the idea that there was no difference between ST and TT, before giving priority to translation, either in publications or in radio transmissions. In 1942, ÉditionsGallimard published his single “novel”, Le temps qu’ilfait, which was object of studies related to the poet as a translator, emphasizing the pulse of life, which was visible in his TTs. However, in our paper, we are going to observe his production as an author, more specifically his writings, his novel and some of his fragments, in order to deepen the knowledge about his experience and also understand the dramatic and peculiar speech which is present in his writings.

Turpilóquio em português e italiano: reflexões sobre marcas de uso de itens tabus em dicionários

In this paper, we tried to understand the place of taboo words and their importance in the language. We focused questions about the taboo and how words can be prohibited. We elected swear words as our object of research because these words have an important place in the lexicon of many speakers, and they are present in books and movies, as well as in the everyday speech. Therefore, we tried to show that they must be analyzed with attention and also free from prejudices. We found out that the use of bad words can be very different in the languages selected and they reflect thus the culture of the languages involved.

Análises microbiológicas e quantificação de proteína de soja pela metodologia isotípica (δ13C and δ15N) em hambúrgueres bovinos de marcas comerciais brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Correspondência de cor de diferentes marcas e sistemas de resina c omposta em relação à escala vita classical

The objective of this study was to compare different resins and determine their matching color with Vita shade, also investigating the possibility of substitution among them and the correlation between the visual and spectrophotometry methods of color selection. The composite resin Tetric N-Ceram® shade A1 was used as light-control and color A4 as dark-control. For each material were prepared five 10 x 2 mm disks. Analyses were performed in a metamerism box by volunteers who ordered the specimens from the lightest to the darkest. The spectrophotometry was carried out using the spectrophotometer Vita Easyshade®. ∆E values were subjected to analysis of variance with 5% significance level. The Fisher exact test showed that there was no color match among the materials and the reference Vita shade. The possibility of substitution among the composites could not be established. The two methods are able to correctly differentiate the control resin A4 as distinct from the other resins shade A2.

Ocorrência de Escherichia coli resistente a antimicrobianos em diferentes sítios corporais em uma população diversa de gatos saudáveis

Pós-graduação em Microbiologia Agropecuária - FCAV

Os limites do corpo: modificações corporais

El cuerpo presenta rastros de la historia y cultura de las sociedades por toda la historia de la humanidad. El presente estudio quiere, através de pesquisas sobre el cuerpo, entender como las modificaiones corporales han acompañado la historia del hombre, de las tribus antiguas hasta la atualidad y como son hoy los procedimientos de cambiar la forma física. Através de trabajo de campo conocer profisionales que hacen algunos tipos de modificaciones corporales y gente que las tienen en sus cuerpos, entender las razones para que cambien sus cuerpos permanentemente - en la mayoria de los casos - y como la idea de individualidad surge cuando se hace una marca personal en el cuerpo. Además, compreender el porque esas prácticas se están convirtiendo cada vez mas común en nuestra sociedade actual

Práticas corporais e cristianismo: relações e preceitos

This study, qualitative, aimed to try to understand relations and premises involving bodily practices and Christianity. The study was conducted by means of literature, focusing the themes of religion and the body along with issues involving Christian ethics, through its principles and values, which must be practiced, not only within the church, but even within the society, in sports, in schools. Based on the literature review, it can be seen that the body practices have a direct relationship with the Christian religion, in the aspects involving the ethics of their practices, experiences, thoughts, attitudes, principles and values, in addition to cultural training and body of students from different schools, in which the physical education professional is directly involved with the bodily practices. As conclusions, it was noted the probability of a harmonious and fundamental relationship between religion and bodily practices, along with a productive association between Christianity and society, helping the individual in its ethical and social formation. We suggest new approaches to the formation of the professional of Physical Education, in order take into consideration these aspects involving religiosity