Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Cidade média de limiar superior: um estudo a partir de Ribeirão Preto (SP)

This papper aims to discuss Ribeirão Preto as a switched-over intermediate city classification, contrastating with the concept of Metropolitan Region of Ribeirão Preto. The agribusiness sector will be analysed as the main responsible for the representation of Ribeirão Preto city as an Agribusiness Center. Due to this fact, Sertãozinho city example will be presented as Agribusiness City, where acctually concentrates the agro-industrial complex of sugarcane production, while Ribeirão Preto is in fact centralizes management activities. According to the balance of trade analysis, other elements showed up and fortifies the role of this cities. These elements unfolded the analysis of higher education guideline and shopping malls. We also analyzed the urban network of Ribeirão Preto under the concept of the Região de Influência das Cidades (REGIC) and the creation of the project Metropolitan Region of Ribeirão Preto in order to strengthen the central hypothesis as a switched-over medium sized city. In order to reach this point, besides the analysis of the data we had t literature review of the Medium Sized Cities and Urban Network concepts and Spatial Interactions and Switched- over terms

Avaliação das dimensões e relacionamento dos arcos dentários após tratamento com Bionator de Balters

The deficiency of data in the literature took us to evaluate the Bionator of Balters appliance in the alterations of the dimensions and the relationship of the dental archs in children with malocclusion Class II, division 1 of Angle. The experimental group was constituted by 36 pairs cast Caucasians patients, aged between 7 years and 10 months - 11 years and 8 months, being 10 females and 8 males. The Levene´s test showed statistical evidences of likeness among the groups. Statistical analysis was preceded and showed significant alterations (p < 0,005) in the variable indicatives of maxillary first molars' distance, overjet, upper arch total length, upper arch anterior length, right molar relationship, left molar relationship, right canine relationship and left canine relationship. On the other hand, there wasn't significant alteration related to the lower arch and maxillary intercanines distance. The Balters' Bionator appliance had a favorable effect in the improvement of the correction of the malocclusion in Class II (foremost in molars and canines relationship) and transversal increase of the upper arch, mainly in the posterior area of arch.

Transparência e Controle Social:A experiência do Observatório da Gestão Pública no combate à corrupção

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Gestão de imagens em movimento de matérias jornalísticas em banco de dados na TV Digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Gestão da comunicação das Universidades Federais: mapeamento das ações e omissões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Políticas educacionais e mídia no Brasil: apontamentos sobre o quadro atual

This paper describes some of the key political strategies focused on the relationship between the school and the media in the country. Stand out actions taken by the media in its relationship with the formal education, the proposals on the subject found in the Parâmetros Curriculares Nacionais (PCN), the guidelines found in documents on school management, and some of the concrete initiatives undertaken by the government agencies. The framework allows us to observe the distance between the initiatives managed within the school field (involving curriculum programs, programs management and the action of the government agencies linked to field of formal education) and external proposals outside that field.

Gestão escolar: a prática pedagógica administrativa na política de educação inclusiva

The paper presents the results of a doctoral dissertation that covered the analysis of knowledge involving the everyday teaching and administrative practices of school managers who worked with the proposed construction of a citywide system of inclusive e ducation, while an educational policy. The aim was to follow the school management towards the proposed inclusive educationin three elementary schools in a medium-sized city in the state of São Paulo. The data were collected at the earlier school, a middle-aged one and another recently opened. The stages of the study were: 1) review of literature on: a) qualitative ethnographic research applied to education, b) principles of autonomy, planning, decentralization, c) the education of the school manager and d) relationship between school management and inclusive school; 2) data collection in schools, 3) description and categorization of data and 4) analysis and interpretation of results. To develop the methodology were used observations of the participants, semi-structured interviews, analysis of official documents of the school (internal and external). It was concluded that there is a lack of political-pedagogical project collectively built, a difficulty in developing coordinated actions aimed at the realitiy, problems in interpersonal relationships; a gap gulf between the proposed policy, the discourse about it and the daily practice. The school management is responsible for the construction of an inclusive school, but in the reality studied it was directed at administrative issues at the expense of the pedagogic ones.

Cultura organizacional, inovação e gestão ambiental: integrando conceitos para a edificação de organizações sustentáveis

The main purpose of this article is to relate two among the most important themes of the current organizational dynamic: organizational culture, innovation and environmental management. Great part of the literature about environmental management and environmental innovation refers to organizational culture as the most arduous wall or the most significant element to develop effective practices of business environmental management. However, relationship among such concepts is, many times, superficial or camouflaging the necessary analytic depth. To solve this challenge, this article integrates the levels of the organizational culture (workmanships, values and presupposed unconscious), the typologies of environmental innovation (total productivity of resources, innovations for the segregation of materials and articulation of bio-systems), and the environmental technologies (end-of-pipe, environmental measurement, pollution prevention and zero-impact technology). Recommendations and challenges for the continuity of this research are registered.

Desafios da comunicação interna em departamentos de jornalismo

This paper focuses on the importance of internal communication within the journalism departments of regional Brazilian open television networks. This research shows that these professionals recognized that communication can improve relationship among staff and journalistic performance. However, just one of the companies researched invests in internal communication management. The present study also reveals many challenges which influence internal communication, relationship, and the journalistic work in these companies, such as: lean teams, interferences from other areas in the journalistic writing, lack of formal network of communication, competition among members of the team, the journalist's professional profile, need for shared leadership and internal communication policies and information management.

Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

Gestão da escola pública municipal e utilização do IDEB: as "traduções" no contexto da prática

Pós-graduação em Educação - FFC

Reestruturação e automação de processos: caso de um processo da área de compras e suprimentos de uma empresa brasileira do setor de mídia

Innovation in the field of Information Technology (IT) have made companies evaluate their processes and activity of its supply chain to conform to this new reality. In the supply chain management, one of the tools that revolutionized the activities was the use of management information systems such as ERP tool. This system allows greater integration of data from multiple areas of the enterprise and beyond, giving more activities to processes and activities. This work aims to analyze the results and impacts of the restructuring of an equipment leasing process in a Brazilian media company and verify that the gains and improvements that were targeted in the initial design of this restructuring have been achieved. Also the risks identified with this change will be studied, the reactions of those involved in this process and the performance of the chain as a whole. To carry out this work was carried out a single case study with data collection in the assessed company and literature related to supply chain and information systems