Using qualia information to identify lexical semantic classes in an unsupervised clustering task

Acquiring lexical information is a complex problem, typically approached by relying on a number of contexts to contribute information for classification. One of the first issues to address in this domain is the determination of such contexts. The work presented here proposes the use of automatically obtained FORMAL role descriptors as features used to draw nouns from the same lexical semantic class together in an unsupervised clustering task. We have dealt with three lexical semantic classes (HUMAN, LOCATION and EVENT) in English. The results obtained show that it is possible to discriminate between elements from different lexical semantic classes using only FORMAL role information, hence validating our initial hypothesis. Also, iterating our method accurately accounts for fine-grained distinctions within lexical classes, namely distinctions involving ambiguous expressions. Moreover, a filtering and bootstrapping strategy employed in extracting FORMAL role descriptors proved to minimize effects of sparse data and noise in our task.

Managing Quality under Heterogeneous Consumer Demand and Product Quality, October 2005

Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of varying customer tastes or expectations for quality. Our model blends elements of the returns to quality, customer lifetime value, and service profit chain approaches to marketing. The model is then used to explain several empirical results pertaining to the marketing literature by explicitly articulating the trade-offs between customer satisfaction and costs (including opportunity costs) of quality. In this environment firms will find it optimal to allow some customers to go unsatisfied. We show that the relationship between the expected number of repeated purchases by an individual customer is endogenous to the choice of quality by the firm, indicating that the number of purchases cannot be chosen freely to estimate a customer’s lifetime value.

Aprenentatge automàtic de classes sintàctiques verbals

Aquest treball descriu una metodologia per classificar els verbs en català segons el seu comportament sintàctic. L’objectiu és adquirir un nombre reduït de classes bàsiques amb una precisió alta fent servir pocs recursos. Obtenir informació sobre classe sintàctica és un procés llarg i costós, però útil per a moltes tasques de PLN. Presentem com obtenir aquesta informació fent servir només un corpus amb anotació de categoria morfològica. Hem explorat tant tècniques supervisades com no supervisades. Primer presentem els experiments que fan servir un mètode supervisat per distingir automàticament entre verbs transitius i intransitius. El nostre sistema té una taxa d’error del 4,65%. Pel que fa als mètodes no supervisats (clustering), presentem dos experiments. El primer pretén classificar els verbs en transitius, intransitius i verbs que alternen amb la partícula se. El segon experiment té per objectiu fer una subclassificació entre intransitius purs i preposicional. Els resultats són uns coeficients-F de 0.84 i 0.88, respectivament.

Consumer Satisfaction with Websites of Banks - The Moderating Effect of Consumer Technology Attractiveness

The websites are becoming the firms’ first contact interface with their clients. Hence, understanding customers’ online attitudes and behaviors have been capturing increased research attention. The extant research has pointed customers’ satisfaction with the websites as the main reason for customers’ online behaviors. This research has used mostly variables related to the characteristics of the websites as the predictors of customers’ website satisfaction. However, recent research shows that groups of individuals displaying distinctive characteristics react differently to the same context. Therefore, behavior may be considerably different among groups of customers. In this study, we develop a conceptual model of the influence of individual characteristics on the traditional website quality – website satisfaction relationship. We propose a model based on the construct of consumer technology attractiveness (CTA) to represent the genuine positive propensity of individuals toward technology. We further test the moderating effect of this construct on the commonly used predictors of customer’s website satisfaction using Hierarchical Multiple Regression. The empirical study was based on websites of banks operating in Portuguese market. The commercial banking industry is one of the Portuguese industries that better uses the Internet to establish relationships with clients. Data were collected through an online website satisfaction survey, participated by the lecturers and postgraduate students from four Portuguese Universities and Polytechnic Institutes. Our final sample comprised 276 valid questionnaires. Our study permits to conclude that the most commonly used antecedents of website overall satisfaction are still relevant for analyzing consumer’s satisfaction with the banks websites. We also conclude that CTA has a significant moderating effect on almost all customers’ website satisfaction variables used in the study. This study contributes to highlight the theoretical importance and significant influence of consumers’ personal characteristics on their online behavior. Moreover, for the practitioners, a better understanding of these individual characteristics will assist them in developing customized websites that will meet customers’ expectations. O estudo dos comportamentos dos consumidores em ambientes online tem vindo a ter um crescente interesse, uma vez que os websites estão a transformar-se num importante ponto de contacto entre as empresas e os seus clientes. A satisfação dos clientes com os websites tem sido apontada pela Literatura como o principal condicionante dos comportamentos online dos consumidores. No entanto, a investigação científica tem conseguido provar que grupos de indivíduos com características distintas reagem de forma diferente quando submetidos a contextos idênticos, o que poderá levar a diferenças significativas no comportamento online de consumidores pertencentes a diferentes grupos. Neste estudo desenvolvemos um modelo conceptual que reflecte a influência de características individuais na relação entre a qualidade e a satisfação com os websites. Propomos um modelo assente na atractividade tecnológica do consumidor (CTA), que representa a propensão genuína que os indivíduos possuem em relação à tecnologia. Testamos o efeito moderador deste conceito sobre as variáveis mais utilizadas nos estudos sobre a satisfação dos consumidores com os websites, utilizando a Regressão Múltipla Hierárquica. O estudo empírico baseou-se nos websites dos bancos que operam no mercado português, uma vez que este sector é um dos que melhor utiliza a Internet na sua relação com os clientes. Os dados foram recolhidos através de um questionário sobre satisfação com os websites, colocado online e dirigido a docentes e estudantes de programas de pós-graduações, mestrados e doutoramentos de quatro universidades e instituto politécnico portugueses, tendo resultado numa amostra final de 276 questionários validados estatisticamente. Este estudo permitiu concluir que as variáveis que são mais utilizadas como antecedentes da satisfação dos consumidores com os websites, continuam a ser igualmente válidas para a análise dos websites dos bancos. Também concluímos que a CTA tem efeitos moderadores significativos na grande maioria das variáveis utilizadas neste estudo. Assim, conseguimos realçar a importância teórica das características pessoais dos consumidores no seu comportamento online. Para os gestores, uma melhor compreensão destas características individuais permitir-lhes-á desenvolver websites customizados que irão satisfazer as expectativas dos seus clientes.

On Consumer Decision Strategies: New Approaches for Studying and Aiding Preferential Choices

This dissertation focuses on the strategies consumers use when making purchase decisions. It is organized in two main parts, one centering on descriptive and the other on applied decision making research. In the first part, a new process tracing tool called InterActive Process Tracing (IAPT) is pre- sented, which I developed to investigate the nature of consumers' decision strategies. This tool is a combination of several process tracing techniques, namely Active Information Search, Mouselab, and retrospective verbal protocol. To validate IAPT, two experiments on mobile phone purchase de- cisions were conducted where participants first repeatedly chose a mobile phone and then were asked to formalize their decision strategy so that it could be used to make choices for them. The choices made by the identified strategies correctly predicted the observed choices in 73% (Experiment 1) and 67% (Experiment 2) of the cases. Moreover, in Experiment 2, Mouselab and eye tracking were directly compared with respect to their impact on information search and strategy description. Only minor differences were found between these two methods. I conclude that IAPT is a useful research tool to identify choice strategies, and that using eye tracking technology did not increase its validity beyond that gained with Mouselab. In the second part, a prototype of a decision aid is introduced that was developed building in particular on the knowledge about consumers' decision strategies gained in Part I. This decision aid, which is called the InterActive Choice Aid (IACA), systematically assists consumers in their purchase decisions. To evaluate the prototype regarding its perceived utility, an experiment was conducted where IACA was compared to two other prototypes that were based on real-world consumer decision aids. All three prototypes differed in the number and type of tools they provided to facilitate the process of choosing, ranging from low (Amazon) to medium (Sunrise/dpreview) to high functionality (IACA). Overall, participants slightly preferred the prototype of medium functionality and this prototype was also rated best on the dimensions of understandability and ease of use. IACA was rated best regarding the two dimensions of ease of elimination and ease of comparison of alternatives. Moreover, participants choices were more in line with the normatively oriented weighted additive strategy when they used IACA than when they used the medium functionality prototype. The low functionality prototype was the least preferred overall. It is concluded that consumers can and will benefit from highly functional decision aids like IACA, but only when these systems are easy to understand and to use.

Sexualidade Juvenil de Classes Populares em Cabo Verde: Os Caminhos para a Prostituiçao de Jovens Urbanas Pobres

O artigo apresenta apontamentos sobre comportamento de jovens marginalizados em Cabo Verde e busca integrar essas notas etnográficas a teorias da masculinidade. Explorando os caminhos que levam à prostituição entre meninas pobres, o artigo focaliza como mudanças nas experiências da sexualidade conduziram a uma reversão de arranjos sociais prévios nos quais os homens eram ‘caçadores de saia’ e provedores, para este novo regime em que as mulheres buscam seus parceiros com base no desejo e buscam, inclusive na prostituição, os meios econômicos para sustentar tais relações. O artigo usa dados de entrevistas detalhadas, algumas discussões de grupo focais e observação participante para examinar percepções masculinas de caminhos femininos para a prostituição.

La promotion de la langue française dans les classes terminales de l’enseignement de base intégré

Nous voulons, avec ce mémoire, défendre une nouvelle idée pour promouvoir la langue française au Cap-Vert plus précisément auprès des enfants. Pour cela, dans la première partie nous définissons la promotion d’une langue et l’enseignement de base intégré. Egalement dans cette partie, nous abordons les théories sur l’acquisition d’une langue étrangère chez les enfants et aussi les rapports entre la promotion de la langue et la spécificité de son acquisition chez le public cible. Ces points vont nous permettre de mettre en contexte le thème que nous défendons et ils seront la source d’inspiration aux activités que nous proposons pour la promotion du français dans les classes terminales de l’enseignement de base intégré. Dans la deuxième partie, nous faisons l’abordage historique du français dans le primaire, avant et après l’indépendance. Nous focalisons nos recherches sur la période qui va de 1968 à nos jours. L’objectif est de déterminer sur la base de recherches sur le terrain : la date de l’introduction du français dans le primaire, le profil des enseignants, les enseignements dispensés dans les écoles primaires et les méthodes utilisées. Dans cette partie, l’objectif est également de montrer les principales structures étrangères et nationales chargées de divulguer la langue française au Cap-Vert. C’est dans cette perspective, que nous essayons d’identifier les actions développées par ces structures et voir leur adéquation avec notre public cible.Et pour compléter cette deuxième partie, nous proposons deux projets qui ont été mis en place dans certaines écoles primaires : dans un premier temps, il s’agit du projet de réintroduction du français à l’école primaire mené par le centre d’appui pour l’enseignement du français « CAPEF » avec l’aval du Ministère de l’Education et, dans un autre contexte, il y a le projet « opération théâtres et chansons » élaboré et mis en oeuvre par le professeur José Rui Rodrigues Soares1 avec la collaboration de quelques élèves de la septième année du lycée Cónego Jacinto.Dans la troisième partie de notre travail, nous proposons deux projets pour promouvoir la langue française dans les classes terminales de l’enseignement de base intégré : « les écoliers en action » et « une soirée culturelle ».

When to carry eccentric products? Optimal retail assortment under consumer returns

To understand whether retailers should consider consumer returns when merchandising, we study howthe optimal assortment of a price-taking retailer is influenced by its return policy. The retailer selects itsassortment from an exogenous set of horizontally differentiated products. Consumers make purchase andkeep/return decisions in nested multinomial logit fashion. Our main finding is that the optimal assortmenthas a counterintuitive structure for relatively strict return policies: It is optimal to offer a mix of the mostpopular and most eccentric products when the refund amount is sufficiently low, which can be viewed asa form of risk sharing between the retailer and consumers. In contrast, if the refund is sufficiently high, orwhen returns are disallowed, optimal assortment is composed of only the most popular products (a commonfinding in the literature). We provide preliminary empirical evidence for one of the key drivers of our results:more eccentric products have higher probability of return conditional on purchase. In light of our analyticalfindings and managerial insights, we conclude that retailers should take their return policies into accountwhen merchandising.