Clever consumers investigate detergents. 'Los consumidores inteligentes investigan los detergentes'.

Incluye un cuaderno para el profesorado y otro para el alumnado

The shopping basket.

Un viaje a la tienda de comestibles, para hacer el encargo de su madre, se convierte para Steve en una extraordinaria aventura, que encuentra toda clase de riesgos en su camino, puesto que una serie de personajes intentan aligerarle la cesta camino a casa y tiene que usar su ingenio para esquivarlos.

L'Avancement du temps didactique lors des "moments à dominance verbale" en séance de basket-ball. Etude comparative chez un enseignant généraliste et un enseignant spécialiste

L’éducation physique (EP) est considérée comme une discipline fortement caractérisée par le «faire». Ce sont des mouvements, des gestes, des techniques ou des tactiques en situation et leurs résultats qui sont évalués. C’est aussi à travers le «faire moteur» que majoritairement est pensé le processus d’apprentissage des élèves. Toutefois, si les actions motrices se trouvent au centre des préoccupations disciplinaires, les leçons d’éducation physique comportent toujours une part, parfois assez importante, des «moments à dominance verbale» (MàDV). Ces derniers renvoient aux phases de la séance durant lesquelles l’enseignant et/ou les élèves communiquent verbalement (des gestes ou des démonstrations peuvent accompagner la parole). Le temps dédié aux consignes initiales, le temps des régulations après une situation de jeu ou le temps des feed-back sont des exemples typiques

Reliable entertainment: Spanish consumers' preferences regarding a film's country of origin

This article contributes to the study of cinema audiences in Europe by analyzing the actual behavior of Spanish moviegoers and their level of satisfaction. We modeled moviegoers’ choice of film by country of origin (U.S.A., Spain, and other countries) according to a set of determinants: (1) consumers’ interpretation of several sources of information, (2) motivations and (3) choice rules. We found three clear consumer stereotypes related to each type of film: (1) U.S.A. films were preferred by almost everyone (especially families and younger audiences); (2) Spanish films had audiences composed of middle-age and middle-class moviegoers; and (3) European productions were preferred by a social or intellectual elite. U.S.A. films dominate the Spanish market for the reason that they provide most of what moviegoers prefer, namely, familiar, reliable entertainment in Spanish; three characteristics that are not satisfied by Spanish and European films. Additionally, we discuss the implications for the European cultural policy

Consumers' willingness-to-pay for organic conversion-grade food: Evidence from five EU countries

In recent years, in overall value, the EU has become a net importer of organic food to supply increasing demand. Financial support for farmers during the conversion period has been made to help expand organic production as this was seen as a barrier to conversion. Meanwhile, farmers have been marketing products produced in this conversion period and labelled as such, the extent to which is described here for the UK, Portugal, Denmark, Ireland and Italy. Consumers' attitudes towards, and willingness-to-pay for, conversion-grade food in these countries is examined. It was found that consumers would be prepared to pay a premium for conversion-grade produce of around half the premium for organic produce with vegetables attracting a higher premium than meat. Finally, the potential of policies for marketing conversion-grade products to encourage more conversion is examined, together with barriers to achieving this. It is concluded that barriers to marketing such products, particularly from retailers, will be formidable. Thus, alternative policies are suggested. (C) 2009 Elsevier Ltd. All rights reserved.

Determinants of consumers’ willingness to accept GM foods

This paper investigates Willingness to Accept (WTA) Genetic Modification (GM) foods based on experimental auctions carried out in the USA, UK and France. It explores perceptions of risk and benefits, moral concerns and their antecedents, attitudes to the environment and technology and trust in various sources using Structural Equation Modelling (SEM). Trust in information provided by industry proved to be the most important determinant of risk/benefit perceptions and WTA followed by general attitudes to the environment and technology. Education and age are also enhance perceived benefits and lower perceived risks of GM. Perception of risk/benefit and moral concerns all have significant effects on consumers' WTA but the perceived benefits are most important. The research suggests that trust-building by industry would be the most effective in enhancing GM acceptance.