997 resultados para Cidades do agronegócio


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This papper aims to discuss Ribeirão Preto as a switched-over intermediate city classification, contrastating with the concept of Metropolitan Region of Ribeirão Preto. The agribusiness sector will be analysed as the main responsible for the representation of Ribeirão Preto city as an Agribusiness Center. Due to this fact, Sertãozinho city example will be presented as Agribusiness City, where acctually concentrates the agro-industrial complex of sugarcane production, while Ribeirão Preto is in fact centralizes management activities. According to the balance of trade analysis, other elements showed up and fortifies the role of this cities. These elements unfolded the analysis of higher education guideline and shopping malls. We also analyzed the urban network of Ribeirão Preto under the concept of the Região de Influência das Cidades (REGIC) and the creation of the project Metropolitan Region of Ribeirão Preto in order to strengthen the central hypothesis as a switched-over medium sized city. In order to reach this point, besides the analysis of the data we had t literature review of the Medium Sized Cities and Urban Network concepts and Spatial Interactions and Switched- over terms

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

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This paper presents the results of a study on the thermal comfort in open urban spaces, undertaken in pedestrian streets located in the three towns, Campinas, Baurú, and Presidente Prudente, in the state of Sao Paulo. The study was developed as part of a more extensive project on thermal comfort in different kinds of open public spaces in Brazil. The methodology involved monitoring the microclimatic variables (air and globe temperature, humidity, air velocity and global solar radiation), and structured interviews, in order to assess the actual thermal comfort through the Actual Sensation Vote (ASV) and the personal users’ variables. The Physiological Equivalent Temperature (PET) was also calculated. The results show different limits for neutral temperature in each city: 20-29ºC for Campinas, 21-30 ºC for Bauru and 14-24 ºC for Presidente Prudente). However, 59.5% of the total sample (308 out of 519 individuals) indicated comfort limits ranging from 18 to 26 ºC, which is consistent with the limits proposed by Monteiro and Alucci for the city of Sao Paulo. These results can contribute to evaluate the thermal quality of other public spaces in the same towns.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The proposal of this article is discuss about the concept of social responsibility in the context of the activity of Public Relations in order to verify how this concept is related to the notion of Peace Culture. It is a complex concept supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO) which, among other objectives, seeks to interpret and also paid up organizational objectives to local and global demands by articulating social actions that lead to a sustainable development and management of cities. For this, we will defend the use of audiovisual resource for awareness of stakeholders as a strategic tool in Public Relations for the efficacy of topics related to "Sustainable Cities Program”, about which we will briefly discuss. The Program is a nonpartisan initiative that focuses on the sustainable management of cities so it functions as a tool that assists municipal managers in making strategic decisions.