PSEUDO: uma análise sociocognitiva sobre insinceridades, mentiras e crimes de fraude

The objective of this work is to analyze the phenomenon of lying, highlighting some uses and social consequences. Lies are a ubiquitous phenomenon, and in many cases they even promote social harmony. Furthermore, telling lies is an expression of individuality: it is the expression of relative autonomy that the subject has towards their social environment allowing them to defend their most personal interests. The work also aims to examine the concept of habitus applied to the social production of lies. Thus, the liars produce their lies aiming to obtain certain effects on their audiences. There are certain social cognitive principles that structure the kind of lie that is usually told to the public. Finally, the perpetrators of crimes of fraud and other deceptive practices may suffer a criminal prosecution because the damage they cause affects important social values recognized by the state, and are not restricted to the victim‟s chagrin. In the most common forms of fraud, the crooks make tempting offers to victims exploiting some of their standardized behaviors and reactions. To understand the fragility of the victims to scams is an attempt to understand how a social phenomenon as usual as is the lie can still surprise and cause perplexity

O púlpito como cátedra: retórica e educação nos sermões do Pe. Antônio Vieira (1608-1697)

This work aims to analyze the relationship among culture, education and rhetoric on the sermons of the Priest Antonio Vieira (1608-1697). It discusses the presence of oratory on the Western teaching since its Greek origins until the formation of the Ratio Studiorum in 17th-century. Brazilian society is defined as baroque and the rhetoric arises as element essential in the elaboration of the social imaginary speeches and, occupying as an essencial element in the elaboration of discursese and social imaginaries, occupying the centre of controversies, about questions like reason and the faith, ethics and the politics, the nature of the Indian and African peoples, even over the own construction of the modern subject. In this context the vieira´s preaching discharges the functions of kerigma (preaching), didachê (education) and politics (action). The research consisted in a finicky reading over five of these sermons that were returned in the presence of different audiences. The pulpit was the cathedra where Vieira used his sermons as a manner of social mobilization that aimed not only teaching a determined knowledge of reality, but altering cruel situations like Indian and poor people slavery in his epoch. Education by Vieira consist in a tension between utopian hopes and urgencies of practice. The rhetorical tradition affirms the interdependence of technical ethics and politics aspects. To know is not enough is necessary to convince and to move, realizating passage from theorical to practical liverly. It presupposes still the preoccupation with the solidity of argumentation and of reasoning, a wide cultural formation, the requirement of a civic ethics and, mainly, the adequacy between content and the specifics of audience

A questão do estilo na psicanálise lacaniana

Lacanian psychoanalysis has won a considerable space in brazilian university: a search for Lacan in the field of subject of the CAPES Thesis Bank shows 1.032 results! However the difference in the style of knowledge production and language usage is considerable between academic psychology and lacanian theory. The difficulty in reading and understanding Lacan is something pointed out by supporters and critics alike. In addition to that, his disciples choose many times to imitate his baroque, complex style, full of neologisms, causing perplexity in many unprepared audiences. What is the origin of such an enigmatic and polemic style of expression? How it became so widespread under the sign of repetition? And which are the consequences of this style to the communication, transmission and teaching of lacanian psychoanalysis? Through these questions it is our goal to contribute to the dialogue between lacanian psychoanalysis and the academy, to provide a better understanding of the causes of this style, analyzing the consequences it has to the transmission of psychoanalysis. We chose to perform a theoretical study, using authors that have treated Lacan s style and the history of psychoanalysis from a critical point of view, like Beividas (2000), Roustang (1987, 1988) and Gellner (1988), and also those that have defended and justified its legitimacy, like Glynos e Stavrakakis (2001), Fink (1997) and Souza (1985), using as well some works by Freud and Lacan. The study of these texts has led us to three main themes: 1) the difficulty of the lacanian text; 2) Lacan, heir of Freud; 3) consequences of the lacanian style. In the first one, we enumerate many different explanations and interpretations given by commentators about the difficulty and particularity of the lacanian discourse; in the second, we show how Lacan came to occupy the place of great idealization that was before destined to Freud, what made his style something to be taken as a model, to be imitated by disciples; in the third, we explore the way in which the concepts are treated in lacanian psychoanalysis, arguing that their multiple meanings point out that the final goal is not to build a clear and coherent theory, but to try to aim directly at the subject, to catch him

Educomunicação: uma estratégia para promover o ambiente em uma área de proteção ambiental costeira

This study aimed to evaluate the potential of two public schools in Educommunication related to Environmental Protection Area Jenipabu (APAJ) located in Rio Grande do Norte / Brazil, based on perceptions of educommunicatives practices on the environment as well as perform an action included in the school APAJ. In the first phase of the research were three separate questionnaires designed to identify the actions, practices and experiences of three sets of audiences: teachers, students and parents from both schools. In the second phase, activities were carried out as educomunicatives class actions involving ride, maps of environmental design and construction of a mural on the school newspaper APAJ. We opted for the participant, making the observation in a previous visit to knowledge of the schools, where they made the first contacts with the administrative team, teachers and students, and then the application of semi-structured questionnaire to teachers, students and parents of the 4th and 5 years of elementary school the morning hours. The results showed the detachment of these actors in the knowledge, participation and involvement with APAJ, caused by the absence of actions and actions involving teaching practices educomunicatives students to interact with the environment, taking as its starting point the living space.

A compilação de corpora comparáveis na área de negócios e sua relevância para a tradução e terminologia

This article aims at highlighting the importance of Corpus Linguistics particularly to the compiling of specialized comparable corpora to the field of Translation as well as to the practice of translation itself. Hence, we report the stages of the compilation and the organization of bilingual comparable corpora in the Business field and its applications, with the purpose of also highlighting its relevance to two of our target audiences: translators and also researchers in the Terminolgy/Terminography field.

A audiência é quem manda?: paisagens sonoras em prefixos comerciais de rádio

Pós-graduação em Comunicação - FAAC

Tecnologia digital móvel e educação: envolvendo jovens na discussão sobre o ECA

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Análise, aplicação e otimização de metodologias para a elaboração de websites: o design ergonômico na busca da usabilidade e melhor interação humano-computador

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Acessibilidade em ambientes informacionais digitais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Traduzir na contemporaneidade: efeitos da adoção de sistemas de memórias sobre a concepção ética da prática tradutória

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A música e a cidade: práticas sociais e culturais na cena da canção popular em Belém do Pará na década de 1980

A dissertação aborda o desenvolvimento de práticas de sociabilidade e de uma rede de compromissos entre os atores sociais integrantes do mundo artístico (BECKER, 1982) ensejadas por meio da canção popular, bem como formas de produção e circulação dessa mercadoria cultural na cidade de Belém do Pará, entendendo-a como uma área de fronteira (HANNERZ, 1997) nos anos oitenta. Para isso, recorri à categoria cena musical (STRAW, 1991) como subsídio para análise dessas ocorrências socioculturais. Trata-se de um estudo antropológico com temática histórica (FREHSE, 2005; SAHLINS, 1999) pautado em pesquisas em registros escritos e na oralidade que está dividido em três capítulos. O primeiro, intitulado "Uma cidade em expansão e sua cultura musical em processo" apresenta uma caracterização das transformações no cenário urbano de Belém do Pará no início da década de 1980 e as fundações de uma cena de canção popular. Assim, são estudados dois eventos fundamentais para a conformação desse cenário musical, a Feira Pixinguinha em Belém do Pará e o Projeto Jayme Ovalle. O segundo capítulo é "A produção da canção identitária pelas práticas discursivas de artistas da música popular na Belém dos anos 80". Nele são objetos a relação do lugar com a feitura da canção e seus significados, a ideia de canção como objeto-valor, a formação da associação de músicos CLIMA e o estudo de algumas canções emblemáticas da cena oitentista. O terceiro capítulo, “Práticas de sociabilidade e os 'lugares da canção’ na Belém do Pará oitentista” estuda os espaços sociais da canção popular como os lugares onde se produzia e consumia a essa mercadoria cultural e por onde circulavam artistas e público dessa modalidade musical na cidade - como bares, teatros, casas de show - sob as características do ambiente urbano local. Também, apresenta-se uma visada sobre os festivais da canção e as gravações como mercadoria cultural e lugar de projeto (VELHO, 2008) para a categoria dos artistas do cenário da música abordado.

Contos de Machado de Assis publicados no Jornal das Famílias: a representação irônica das convenções da produção literária vinculada à imprensa periódica

Este trabalho pretende analisar o modo como as convenções da produção literária vinculada à imprensa periódica são trabalhadas no conto “Astúcias de marido”, de Machado de Assis (Jornal das Famílias out. e nov. 1866). Nesse conto, o narrador machadiano procura demonstrar, ironicamente, o quanto a sua história atende aos modelos literários, aos critérios de leveza e de moralidade, e à necessidade do corte sistemático – convenções estabelecidas pela direção do periódico. Assim, expondo a artificialidade da construção narrativa e combinando movimentos alternativos entre aderência (aparente) e oposição, pela via da ironia, aos padrões da produção jornalística e às preferências do público, o narrador machadiano dá início à experimentação de uma técnica narrativa inusitada na literatura brasileira: a volubilidade narrativa.

Acessibilidade em Ambientes Informacionais Digitais

The current nature of World Wide Web (Web), which highlights the collaborative participation of users in some digital information environments, lead to development of guidelines with a focus on Inclusive Digital Information Architecture for a different audiences in multiples informational ambiences. This research proposes guidelines for a inclusive digital information environment, aiming to identify the elements of accessibility that allow the promotion of inclusion digital information, in order to highlight the references of the Architecture of Digital Information, the international recommendations and the structures representation of information (specially accessibility attributes), with the look of Information Science and New Technologies of Information and Communication. The thesis is as to the need to develop methodologies with guidelines that contemplate the elements of digital accessibility focused on the task of the user. The research problem is that actual methodologies and recommendations used for the development of digital information environments do not cover all the elements of accessibility with a focus on user needs. The proposition is to present, through a methodological approach (exploratory and descriptive), a theoretical-methodological proposal to promote elements of digital accessibility to the development of digital information environments, for users with or without special needs. The overall objective of this study is to contribute to the development of inclusive digital information environments, in perspective of union of theories, recommendations and technologies for the development of digital accessibility guidelines. In a theoretical dimension, the research covers a critical review of the specialized literature in the areas of Information Science and Computer Science and, in the applied part, the analysis and development of a proposal of guidelines for the architecture of a digital information environment with accessibility.

Deus escreve certo por linhas tortas

If cinema is an essentially urban means of expression, the fruit of technique and industry, can a film narrator express in a film’s esthetics a caipira’s « Weltanschauung » (world vision or philosophy) ? We suggest, agreeing with Benjamin – who considers that narrative is the best expression of manual and traditional work’s time– that the story related by the film A proteção de Santo António constitutes a cinematographic narrative which can be classified as caipira. Tenderly called by the audiences Santo António e a vaca, this film was supported by a large part of the population for its making, which allowed to fill in the lack of technical and financial resources. Here, we defend the idea that the visible traces of this work in this particular film, turns it into a real filmic narrative and also into a sincere tribute to caipira culture.

O twitter enquanto ferramenta de Relações Públicas para construir relacionamento: um estudo multicasos

Technological development in the IT and telecommunications sectors have transformed the way organizations communicate with their audiences. Social Media allow the exchange of information instantaneously, in a communication from many to many. With few studies in the area, many companies venture into the social media without a strategy and a generally end up denigrating their image itself. Thus, this study was conceived from the idea of contributing, analytically, based on the main concepts of Public Relations so the organizations effectively take advantage of their online presence to generate relationships, more specifically, on Twitter.Twitter is a social media with a mature public, requiring dynamics of information and quick answers, based on dialogue, referring to the idea of text messages (SMS). To better expose the results of this research, three organizations with expertise in twitter were chosen: Bradesco , Positivo Informática and Ponto Frio. The choice of case studies was based on the different segments that each one operates and that they are large companies with reputable commercial operations in the Brazilian scenario. To analyze their profiles, several authors were studied, like Fábio França, Maria Aparecida Ferrari, Margarida Kunsch e Marlene Machiori.The intent of the analysis of the Twitter profiles of these organizations is to understand whether they are using strategies for creating and maintaining relationships with your followers and how this occurs from specific categories, as other companies have committed serious errors and impairing their business because of mismanagement in social media. Therefore, the profiles were analyzed from the netnográfica methodology. As a result, it was observed that organizations have not yet developed the character of relationships in social media , treating this channel as another advertising channel It was observed that Positivo Informática has no specific strategy for Twitter...