660 resultados para Advertisement
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent
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The vocals are the most conspicuous means of communication between frogs and can express evolutionary relationships among species. Call descriptions of frogs, in general, not standard acoustic parameters which are greatly diversified and usually restricted to comparisons between closely related taxa. The Atlantic Forest is considered one of the biodiversity hotspots of the world, however, it appears that the number of species to be known is still very large. To anurans from this Brazilian Domain, vocalizations are complex and can vary intra and interpopulations. Thus, we presented a quantitative and qualitative analysis of the work descriptions of anuran advertisement call from the Atlantic Forest, available in the literature so far. The frog species from this Domain and their descriptions of the advertisement call have been raised in the literature, organized into families and threat category IUCN Red List Threatened Species. The analysis of the descriptions were made based on the presence of preset parameters. It was observed that the species which the advertisement call is described within the standard are expected within the Brazilian Atlantic Domain, but efforts to describe the advertisement call of frogs of the Atlantic are concentrated in non-threatened species. Among the descriptions works, there is a large discrepancy between the information presented, giving preference to the use of abiotic data in this kind of work, to the detriment of biotic data about choir where the songs were recorded. The results point to the need for advancements in the descriptions of the advertisement of endangered species or to those with deficient information on their conservation status in the Atlantic Forest, and also for greater communication between works that describe vocalizations of frogs. It will be important to know about the state of the art of descriptions works of frogs in other Brazilian Domains, and relate this information with knowledge...
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The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.