Marketing político e mídias sociais: as estratégias utilizadas no facebook e twitter de Cássio Cunha Lima PSDB/PB, nas eleições de 2014

This dissertation aims to analyze and understand the process and practices of political marketing strategies applied to social media facebook and twitter Cássio Cunha Lima - PSDB candidate for governor of Paraíba, in the 2014 elections The work is divided into three parts . The first two chapters, both of theoretical nature, underlie the discussion about the use of the Internet as a campaign space and political marketing campaign as well as the different communication strategies and electoral marketing already presented in the literature. Following, is dedicated to a topic for the presentation of the methodology and subsequently makes the discussion of empirical data analysis. Finally, we present the conclusions. The analysis takes as its starting point the models Figueiredo et al. (1998) and Albuquerque (1999) to observe the traditional strategies and suggests the inclusion of typically recorded on the Internet strategies. The methodology used for the analysis was the qualitative and quantitative content from variables that we list different campaign strategies. In order to achieve the purpose of this research, we conducted a case study as an analytical object online campaign Cássio Cunha Lima. The case study took place from the construction of a candidate's biographical and political profile, presented and discussed in the text. This research also made use of virtual ethnography. Therefore, were monitored social media facebook and twitter that political, with the help of image capture program - Greenshot by creating pre-defined categories of analysis, for example, calendar, prestige and support, negative campaign , engagement, among others. The period chosen for monitoring the candidate's official profiles was from 24 August to 28 October 2014, because it holds the pre, during and post-election where there was greater candidate drive level and his team marketing in social media selected for analysis. The results indicate that mobilization strategy (online and offline), merged with the promotion schedule, it is predominant in the social media Cassio. They also indicate that they do not show the failure of the campaign of the candidate in 2014.

Biblioteca pública Delfina da Cunha: uma abordagem histórica (1972 a 2014)

A referente pesquisa possui como tema principal a Biblioteca Pública Delfina da Cunha: uma abordagem histórica (1972 a 2014), situada na cidade de São José do Norte - RS. Os sujeitos de pesquisa são as bibliotecárias Lizete Terezinha Santos Abreu e Sueli Thomazine, além das duas bibliotecárias teve a participação da funcionária Eliana Zogbi. Foi utilizado como método o estudo descritivo, e ainda como técnica de pesquisa uma abordagem de pesquisa quali-quantitativa para apresentar um breve estudo sobre a biblioteca pública, sob um prisma contextual. A ênfase na cultura, memória, identidade e ideologia, traçando o perfil da poetisa que foi uma das principais figuras para a história da Biblioteca, também são mencionadas os diferentes aspectos em que se constituiu a Biblioteca, analisando as influências que pode ter sobre a comunidade através das atividades de leitura, pesquisa e extensão. A pesquisa relaciona os diferentes períodos sucedidos na Biblioteca tendo a frente na administração diferentes funcionários, sendo assim, a proposta que norteou esse estudo e pesquisa aponta como objetivo principal apresentar uma abordagem histórica da Biblioteca Pública Delfina da Cunha através do tempo (1972 a 2014), buscando documentos que comprovem os diferentes períodos trabalhados pelas funcionárias frente a administração.

People with psychiatric disabilities, employment, and the Americans with Disabilities Act : turning policy into practice : report from the Center for Mental Health Services ADA Roundtable, January 25-26, 1995 /

"The report ... summarizes the major points of discussion at the meeting as well as integrating other pertinent information"--P. iii.

Prática de ensino supervisionada relativo ao ano letivo 2014/2015, realizada na Escola Básica de 2º e 3º ciclos com Ensino Secundário Cunha Rivara

O presente relatório é fruto da Prática de Ensino Supervisionada, realizada no ano letivo 2014/2015 na Escola Básica 2, 3 com Ensino Secundário Cunha Rivara, no âmbito do Mestrado em Ensino do Português no 3.º Ciclo do Ensino Básico e Ensino Secundário e de Espanhol nos Ensinos Básico e Secundário, sob a orientação do Professor Doutor António Ricardo Mira. Esta fase prática do mestrado assume-se como momento charneira na formação de futuros professores, porquanto representa o espaço ideal para aferir e testar métodos e técnicas aplicáveis aos processos de ensino/aprendizagem. Nesse sentido, e partindo do pressuposto de que o aluno deve ser o ator principal ao longo deste processo, este relatório assume uma função descritiva, mas, em simultâneo, outra dimensão, tão ou mais importante, no domínio da reflexão e da interiorização de práticas pedagógico-didáticas e de comportamentos relacionais, assumidos durante este processo. Assim, desenvolve-se em cinco componentes, que se complementam: preparação científica, pedagógica e didática; planificação e condução de aulas e avaliação de aprendizagens; análise da prática de ensino; participação na escola e desenvolvimento profissional; ABSTRACT: This report is the result of Supervised Teaching Practice, held in the school year 2014/2015 at the Basic and Secondary School 2, 3 “Cunha Rivara”, within the Master degree: “Teaching Portuguese in the 3rd cycle of Basic Education and Secondary Education and Spanish in basic and secondary education”, under the guidance of Professor Ricardo Antonio Mira. This practice of master stage is assumed as a key moment in the training of future teachers, because it is the ideal place and moment to measure and test methods and techniques applicable to teaching / learning processes. Accordingly, and assuming that the student must be the main actor throughout this process, this report takes a descriptive function, but at the same time, another dimension, equally important in the field of reflection and practices internalization, pedagogical-didactic and relational behaviors made during this process. Thus it develops into five components, which complement each other: scientific, pedagogical and didactic preparation; planning and conducting classes and learning evaluation; analysis of the teaching practice; participation in school and professional development.

Relatório da prática de ensino supervisionada na Escola Básica 2, 3/S Cunha Rivara, Arraiolos

O presente relatório tem como objetivo a explanação e a discussão de forma concisa da atividade docente desenvolvida no ano letivo 2012/2013, na Escola Básica 2,3/S Cunha Rivara de Arraiolos com as turmas do 8.º C e 11.º D nas disciplinas de Ciências Naturais e Saúde respetivamente, sob a orientação da Doutora Marília Cid. Apresentam-se os fundamentos teóricos que sustentaram o delineamento de todas as metodologias e estratégias de ensino no sentido de promover situações de aprendizagem significativa aos alunos das turmas referidas. Este é também um testemunho da participação ativa no projeto de educação para a saúde em colaboração com as entidades promotoras de saúde no Concelho de Arraiolos no sentido de organizar atividades extracurriculares propiciadoras da aprendizagem nesta dimensão, com a dinamização de sessões de esclarecimento de Educação Sexual a várias turmas da escola e a produção de um website informativo e de apoio aos alunos do 3.º Ciclo do Ensino Básico e do Ensino Secundário sobre Educação Sexual. Foi apanágio deste trabalho a análise e reflexão também evidenciadas no trabalho de investigação sobre as atividades desenvolvidas no âmbito da Educação para a Saúde mas também em toda a atividade de lecionação. Esta análise e reflexão, bem como a pesquisa individual e o trabalho colaborativo permitiram o desenvolvimento progressivo das minhas capacidades, da qualidade do trabalho desenvolvido e o melhoramento da formação académica. /ABSTRACT: This report aims at explaining concisely and discussion of teaching developed in the academic year 2012/2013, at Escola Básica 2,3 / S Cunha Rivara in Arraiolos with classes C from 8th grade class and D from 11th , in the disciplines of Natural Sciences and Health respectively under the guidance of PhD Teacher Marilia Cid. Here we present the theoretical foundations that supported the design of all methodologies and teaching strategies to promote meaningful learning situations for students of classes above. This is also a testament to the active participation in the design of health education in collaboration with the health promoters in the County of Arraiolos to organize extracurricular activities conducive learning these dimensions, the organization of information sessions to various Sex Education school classes and the production of an informational website to support the students of the 3rd cycle and Secondary Education on Sexual Education. It was the hallmark of this work, analysis and reflection evidenced in research work on the activities within the Health Education but also of the entire teaching activity. This analysis and reflection as well as individual research and collaborative work allowed the progressive development of my abilities, quality of work and the improvement of academic training.

Diferenciacao camponesa e tipologias de produtores: município de Euclides da Cunha.

Estudar as propriedades como um todo ou toda a propriedade? Reparticao espacial dos agricultores e interacoes entre condicionantes agroecologicos e socio-economicos; uma analise quantitativa da diferenciacao camponesa; tipologia de produtores e situacoes agricolas; discussao e conclusao.

Key performance indicators for measuring construction success

The construction industry is dynamic in nature. The concept of project success has remained ambiguously defined in the construction industry. Project success is almost the ultimate goal for every project. However, it means different things to different people. While some writers consider time, cost and quality as predominant criteria, others suggest that success is something more complex. The aim of this paper is to develop a framework for measuring success of construction projects. In this paper, a set of key performance indicators (KPIs), measured both objectively and subjectively are developed through a comprehensive literature review. The validity of the proposed KPIs is also tested by three case studies. Then, the limitations of the suggested KPIs are discussed. With the development of KPIs, a benchmark for measuring the performance of a construction project can be set. It also provides significant insights into developing a general and comprehensive base for further research.

Examining the use of bid information in predicting the contractor’s performance

Purpose – The purpose of this paper is to examine the use of bid information, including both price and non-price factors in predicting the bidder’s performance. Design/methodology/approach – The practice of the industry was first reviewed. Data on bid evaluation and performance records of the successful bids were then obtained from the Hong Kong Housing Department, the largest housing provider in Hong Kong. This was followed by the development of a radial basis function (RBF) neural network based performance prediction model. Findings – It is found that public clients are more conscientious and include non-price factors in their bid evaluation equations. With the input variables used the information is available at the time of the bid and the output variable is the project performance score recorded during work in progress achieved by the successful bidder. It was found that past project performance score is the most sensitive input variable in predicting future performance. Research limitations/implications – The paper shows the inadequacy of using price alone for bid award criterion. The need for a systemic performance evaluation is also highlighted, as this information is highly instrumental for subsequent bid evaluations. The caveat for this study is that the prediction model was developed based on data obtained from one single source. Originality/value – The value of the paper is in the use of an RBF neural network as the prediction tool because it can model non-linear function. This capability avoids tedious ‘‘trial and error’’ in deciding the number of hidden layers to be used in the network model. Keywords Hong Kong, Construction industry, Neural nets, Modelling, Bid offer spreads Paper type Research paper

Predicting project performance through neural networks

Successful project delivery of construction projects depends on many factors. With regard to the construction of a facility, selecting a competent contractor for the job is paramount. As such, various approaches have been advanced to facilitate tender award decisions. Essentially, this type of decision involves the prediction of a bidderÕs performance based on information available at the tender stage. A neural network based prediction model was developed and presented in this paper. Project data for the study were obtained from the Hong Kong Housing Department. Information from the tender reports was used as input variables and performance records of the successful bidder during construction were used as output variables. It was found that the networks for the prediction of performance scores for Works gave the highest hit rate. In addition, the two most sensitive input variables toward such prediction are ‘‘Difference between Estimate’’ and ‘‘Difference between the next closest bid’’. Both input variables are price related, thus suggesting the importance of tender sufficiency for the assurance of quality production.

Venture creation and resource processes : using Bricolage sustainability ventures

Principal Topic: Resource decisions are critical to the venture creation process, which has important subsequent impacts on venture creation and performance (Boeker, 1989). Most entrepreneurs however, suffer substantial resource constraints in venture creation and during venture growth (Shepherd et al., 2000). Little is known about how high potential, sustainability ventures (the ventures of interest in this research), despite resource constraints, achieve continued venture persistence and venture success. One promising theory that explicitly links to resource constraints is a concept developed by Levi Strauss (1967) termed bricolage. Bricolage aligns with notions of resourcefulness: using what's on hand, through making do, and recombining resources for new or novel purposes (Baker & Nelson 2005). To the best of our knowledge, previous studies have not systematically investigated internal and external constraints, their combinations, and subsequent bricolage patterns. The majority of bricolage literature focuses on external environmental constraints (e.g. Wieck 1989; Baker & Nelson 2005), thereby paying less attention to in evaluating internal constraints (e.g. skills and capabilities) or constraint combinations. In this paper we focus on ventures that typically face resource-poor environments. High potential, nascent and young sustainability ventures are often created and developed with resource constraints and in some cases, have greater resource requirements owing to higher levels of technical sophistication of their products (Rothaermel & Deeds 2006). These ventures usually have high aspirations and potential for growth who ''seeks to meet the needs and aspirations without compromising the ability to meet those of the future'' (Brundtland Commission 1983). High potential ventures are increasingly attributed with a central role in the development of innovation, and employment in developed economies (Acs 2008). Further, increasing awareness of environmental and sustainability issues has fostered demand for business processes that reduce detrimental environmental impacts of global development (Dean & McMullen 2007) and more environmentally sensitive products and services: representing an opportunity for the development of ventures that seek to satisfy this demand through entrepreneurial action. These ventures may choose to ''make do'' with existing resources in developing resource combinations that produce the least impact on the environment. The continuous conflict between the greater requirements for resources and limited resource availability in high potential sustainable ventures, with the added complexity of balancing this with an uncompromising focus on using ''what's on hand'' to lessen environment impacts may make bricolage behaviours critical for these ventures. Research into bricolage behaviour is however, the exception rather than the rule (Cunha 2005). More research is therefore needed to further develop and extend this emerging concept, especially in the context of sustainability ventures who are committed to personal and social goals of resourcefulness. To date, however, bricolage has not been studied specifically among high potential sustainable ventures. This research seeks to develop an in depth understanding of the impact of internal and external constraints and their combinations on the mechanisms employed in bricolage behaviours in differing dynamic environments. The following research question was developed to investigate this: How do internal, external resource constraints (or their combinations) impact bricolage resource decisions in high potential sustainability ventures? ---------- Methodology/Key Propositions: 6 case studies will be developed utilizing survey data from the Comprehensive Australian Study of Entrepreneurial Emergence (CAUSEE) large-scale longitudinal study of new venture start-ups in Australia. Prior to commencing case studies, 6 scoping interviews were conducted with key stakeholders including industry members, established businesses and government to ensure practical relevance in case development. The venture is considered the unit of analysis with the key informant being the entrepreneur and other management team members where appropriate. Triangulation techniques are used in this research including semi-structured interviews, survey data, onsite visits and secondary documentation website analysis, resumes, and business plans. These 6 sustainability ventures have been selected based on different environmental dynamism conditions including a traditionally mature market (building industry) and a more dynamic, evolving industry (renewable energy/solar ventures). In evaluating multidisciplinary literature, we expect the following external constraints are critical including: technology constraints (seen through lock-in of incumbents existing technology), institutional regulation and standards, access to markets, knowledge and training to nascent and young venture bricolage processes. The case studies will investigate internal constraints including resource fungability, resource combination capabilities, translating complex science/engineering knowledge into salient, valuable market propositions, i.e. appropriate market outcomes, and leveraging relationships may further influence bricolage decisions. ---------- Results and Implications: Intended ventures have been identified within the CAUSEE sample and have agreed to participate and secondary data collection for triangulation purposes has already commenced. Data collection of the case studies commenced 27th of May 2009. Analysis is expected to be completed finalised by 25th September 2009. This paper will report on the pattern of resource constraints and its impact on bricolage behaviours: its subsequent impact on resource deployment within venture creation and venture growth. As such, this research extends the theory of bricolage through the systematic analysis of constraints on resource management processes in sustainability ventures. For practice, this research may assist in providing a better understanding of the resource requirements and processes needed for continued venture persistence and growth in sustainability ventures. In these times of economic uncertainty, a better understanding of the influence on constraints and bricolage: the interplay of behaviours, processes and outcomes may enable greater venture continuance and success.

Collaboration based on web services

Web services are software components designed to support interoperable machine-to-machine interactions over a network, through the exchange of SOAP messages. Since the underlying technology is independent of any specific programming language, Web Services can be effectively used to interconnect business processes across different organizations. However, a standard way of representing such interconnections has not yet emerged and is the subject of an ongoing debate.

Development and validation of an expedited 10g protein counter (EP-10) for dietary protein intake quantification

Precise protein quantification is essential in clinical dietetics, particularly in the management of renal, burn and malnourished patients. The EP-10 was developed to expedite the estimation of dietary protein for nutritional assessment and recommendation. The main objective of this study was to compare the validity and efficacy of the EP-10 with the American Dietetic Association’s “Exchange List for Meal Planning” (ADA-7g) in quantifying dietary protein intake, against computerised nutrient analysis (CNA). Protein intake of 197 food records kept by healthy adult subjects in Singapore was determined thrice using three different methods – (1) EP-10, (2) ADA-7g and (3) CNA using SERVE program (Version 4.0). Assessments using the EP-10 and ADA-7g were performed by two assessors in a blind crossover manner while a third assessor performed the CNA. All assessors were blind to each other’s results. Time taken to assess a subsample (n=165) using the EP-10 and ADA-7g was also recorded. Mean difference in protein intake quantification when compared to the CNA was statistically non-significant for the EP-10 (1.4 ± 16.3 g, P = .239) and statistically significant for the ADA-7g (-2.2 ± 15.6 g, P = .046). Both the EP-10 and ADA-7g had clinically acceptable agreement with the CNA as determined via Bland-Altman plots, although it was found that EP-10 had a tendency to overestimate with protein intakes above 150 g. The EP-10 required significantly less time for protein intake quantification than the ADA-7g (mean time of 65 ± 36 seconds vs. 111 ± 40 seconds, P < .001). The EP-10 and ADA-7g are valid clinical tools for protein intake quantification in an Asian context, with EP-10 being more time efficient. However, a dietician’s discretion is needed when the EP-10 is used on protein intakes above 150g.