A terceirização da comunicação: Uma reflexão sobre a realidade brasileira

Business communication, and in it inserted Public Relations, has evolved in the past few years, and after that, new forms to deal with it were arised and developed. Considering this premise, the study talks about the communication inside companies, pointing out the current trend of outsourcing this process. This paper is based in integrated communication, mainly stated by Margarida Kunsch, and in brazilian communication consulting data. Besides, a communication agency was chosen as a study case, which helped at information search for the issue, and as subject to discussion. The study tries to analyze the process of communication service, when executed by an outsourced firm, the pros and cons, from a Public Relations perspective

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

Governança corporativa no setor público: a comunicação pública no processo democrático

This work aims at the debate about the role of professional public relations practices in the Public Sector Governance, building concepts through policies to encourage public communication. The democratic regime in place in most national states gave up the struggle of social actors in the quest for greater participation and representation in public policy decisions. The communication processes established in the state-society relationship is not limited to the dissemination of information but should lead the public involvement in changing social reality. And public relations are responsible for the mediation in the dialectic of communication between governments and governed

RP a partir do pensamento empreendedor: evento como consolidação de Startup

Understanding the global context that holds the organizations today, this work goes on the characteristics that can be used to descript the enterprising mind, walking through the “startup” concept in its essence and observing how the Public Relations professional acts in this field. Then, the paper begins the experience report about Indigo, a real startup, making an observation of the cultural reality that motivated its creation and some of the first processes, coming to the definition of an “enterprising startup”. Seeking consolidation of the enterprise, the Public Relations planning comes up, leading to an event that not only reach the main goal, but also generate financial goods and innovates the cultural scene

Comunicação no terceiro setor: novos paradigmas para transformação social

This study is the result of a bibliographical research on the performance of the Third Sector in the current society. From references the study tried to locate the sprouting of the Third Sector in the international scene, whit the bankruptcy of welfare state, until its insertion in the Brazilian scene. Following this historical context, the paper of Communitarian Communication, Social Marketing and Communitarian Public Relations is discussed the importance of the communication of this Sector. Moreover, it has the effort of making one brief conceptualization and definition of the present terms. Working whit the concepts of Communitarian Communication and Communitarian Public Relations the study tried to focus the importance of creating a bond whit the development of a new educational model. Finally, the relation and the paper of the Communication in the construction of a new conception of citizenship was discussed. The hypothesis that crossed this study with respect to the potentialities of the Third Sector are considered an answer to the current social economic and political questions. Confiding, thus, a dynamic and stimulating field for the professional of Public Relations that, opposing what some studies had tries to show, are not necessarily the service of the market or private interests, but can collaborate whit its expertise to help to rescues the ethical values capable to change the life into a more solidary society

Marketing experimental: análise de conteúdo na indústria automobilística

The screen work seeks to illustrate the experiential marketing strategies, relating these concepts within the automotive industry. From the methodology of content analysis, success stories of the automotive industry have been analyzed in the light of experimental marketing theories to elucidate the strategies of organizations with their target audience. The objectives aimed at understanding and studying experiential marketing within the market scenario, identify its main characteristics and applicability. The main results stand out that sensory experiences provided by experiential marketing can be the differentiating factors between organizations, especially, those of the automotive sector

O processo de integração de novos colaboradores nas organizações

This monograph ha as objective to study the process of integrating new employees in organizations. As the individual becomes inserted into a new professional reality, he is subject to some adjustment variables that can directly affect your income. Identifying this, companies started to worry about how to get these new members, since the way it is conducted is directly related to the success of your performance and productivity in the organization. The central focus of this study is to identify the characteristics of an integration program, as well as the grounds on which it is based. Thus, it is developed a literature review into three parts: the first discusses the importance of people in an organizational context, people management, organizational culture and socialization; the second part discusses organizational communication, and how it is an essential factor for the integrating process is finalized; the third part is allocated to programs of integration and report author's experience in organization Colégio Interativo. The integration process also brings benefits for new employees, once they start to feel like part of the team, is also advantageous for the organization, because the employee who knows what the company hopes it has more possibilities to meet the their needs

O espaço: reflexo da organização e instrumento da comunicação

Não disponível

Mercado GLS: como obter sucesso com o público de maior potencial da atualidade

The current paper presents itself as a pioneer and innovative initiative of thinking communication applying it to a very specific target audience: the homosexual segment. In the course of this study, peculiar characteristics concerning the needs and aspirations of this group have been analyzed. Data confirm this segment has one of the most meaningful market potential nowadays. In view of this, it has been carried out a detailed analysis about a Brazilian company entrepreneurship which proposed itself to enter into connection with this target. Finally it is made available to the reader a guide containing the guidelines and all the appropriate practices by the time a company decides to encompass the gay segment

Projeto Meraki

We realize this days a spacing of individuals, on what concerns their relationships with others. At the same time, the technologies and the possibilities of virtual interaction are more and more present and developed. At this point, we draw a connection between the virtual immersion and the detachment from personal and face to face relationships. Wear this reality, this project proposes a discussion of the communications while transmitting messages and content, as well as a basis for social relations developed between individuals in a given society. From this analysis, we depart for the development of an action joining the Public Relations and Design, while communication areas that when involved, enable the development of an empirical theory for the increased use of social relations, through the feelings

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

Girl rising: ciberativismo como forma de engajamento social

This analysis sought to study the social history of women, education and practice of cyber-activism, which consists of the struggle for causes that benefit society as a manner of social engagement. Through thorough theoretical study it was possible to analyze the campaign, 10X10, and relate the importance of the practice of personal commitment to support causes of global interest. Thus, it is possible to ascertain the relevance of actions via the Internet, its reach, its effectiveness and method of operation, providing voice and force to altruistic causes

Comunicação interna: uma questão de qualidade

Internal Communications, a central theme of this project, it is essential to support a transparent and effective cooperation between organization and em ployee. In companies with Quality Management System, as certified in ISO 9001, need to adhere to the quality not only in its management policy, but as in all of its processes and the various agencies in which there is interaction, especially the internal. This paper aims to reflect on the interaction with the internal audience, paying attention to the fact that the information required and the strategic management of public relations positively interfere in the relationship between organization and employe e and the resulting benefits that these entail in quality management. The demonstration of the policies employed by the company Vien a Grafica & Editora as the basis for developing a model suggestive of internal communication in business quality. Thus, we intend to understand how effective communication arouses feelings of motivation and engagement among employees, so there is the realization of quality in all organizational sectors

A Globalização e as diferenças interculturais em uma multinacional: caso IBM Brasil

O presente trabalho procura entender como a globalização, através da diversidade cultural, pode interferir na vida profissional das pessoas. Tendo como objeto de estudo as disparidades culturais encontradas na IBM Brasil, o trabalho apresenta conceitos da globalização e indaga suas principais consequências na multinacional em questão. Busca identificar as mudanças necessárias no processo de adequação às diferenças culturais entre países e pessoas, entender como as diferenças interculturais podem afetar a vida dos funcionários e como eles aprenderam a lidar com essas diferenças. De modo geral, procura identificar se a globalização fez com que os profissionais se adequassem às diferenças intercontinentais ou se a própria globalização selecionou os profissionais mais adequados ao mercado global

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books