ENGINEERING DIGITAL SHARING PLATFORM TO CREATE SOCIAL CONTAGION: EVIDENCE FROM LARGE SCALE RANDOMIZED FIELD EXPERIMENTS

Peer-to-peer information sharing has fundamentally changed customer decision-making process. Recent developments in information technologies have enabled digital sharing platforms to influence various granular aspects of the information sharing process. Despite the growing importance of digital information sharing, little research has examined the optimal design choices for a platform seeking to maximize returns from information sharing. My dissertation seeks to fill this gap. Specifically, I study novel interventions that can be implemented by the platform at different stages of the information sharing. In collaboration with a leading for-profit platform and a non-profit platform, I conduct three large-scale field experiments to causally identify the impact of these interventions on customers’ sharing behaviors as well as the sharing outcomes. The first essay examines whether and how a firm can enhance social contagion by simply varying the message shared by customers with their friends. Using a large randomized field experiment, I find that i) adding only information about the sender’s purchase status increases the likelihood of recipients’ purchase; ii) adding only information about referral reward increases recipients’ follow-up referrals; and iii) adding information about both the sender’s purchase as well as the referral rewards increases neither the likelihood of purchase nor follow-up referrals. I then discuss the underlying mechanisms. The second essay studies whether and how a firm can design unconditional incentive to engage customers who already reveal willingness to share. I conduct a field experiment to examine the impact of incentive design on sender’s purchase as well as further referral behavior. I find evidence that incentive structure has a significant, but interestingly opposing, impact on both outcomes. The results also provide insights about senders’ motives in sharing. The third essay examines whether and how a non-profit platform can use mobile messaging to leverage recipients’ social ties to encourage blood donation. I design a large field experiment to causally identify the impact of different types of information and incentives on donor’s self-donation and group donation behavior. My results show that non-profits can stimulate group effect and increase blood donation, but only with group reward. Such group reward works by motivating a different donor population. In summary, the findings from the three studies will offer valuable insights for platforms and social enterprises on how to engineer digital platforms to create social contagion. The rich data from randomized experiments and complementary sources (archive and survey) also allows me to test the underlying mechanism at work. In this way, my dissertation provides both managerial implication and theoretical contribution to the phenomenon of peer-to-peer information sharing.

A formação de educadores para a pedagogia da alternância no Brasil nos movimentos italiano e francês: limitações e possibilidades

The Pedagogy of Alternation (PA), it is a type of education designed to rural people, whose perspective on the idea of combining theory and practice, alternating different times and spaces. On the Brazil, this education modality act from the perspective of two movements: Italian and French. Because it is a distinct mode of traditional, recommends that educators who work in this context also have a different outline. In this sense, it is relevant that there is a training for the educators that meets their needs. It is in these by understand how is the training of these professionals that the study proposes to analyze the educators training processes of PA on Brazil in movements Italian and French, presenting differences and similarities between them. For this, part it of a bibliographic and documental research, which were make initially theoretical surveys about expansion context of method, as well as theirtheoreticalandmethodologicalfoundationsandthePublicPolicybyeducators training. Then, were analyzed educational documents of both movements, laws, ordinances, statutes and field diaries, in order to verify how occurs the educators training process, and from that were stablished differences and similarities between both. The results point that in both movements there were advances in training processes, and despite of there were many similarities in trajectory of the movement, a multitude of issues boosted significant differences. On the Italian movement notes a greater harmony with the original principles of the PA, more engagement and organization by the movement. Because keeps collaborate ships with public authorities and institutions, without, however, losing its autonomy in decision-making and referrals to preserve the principles and foundations of this educational modality. This has encouraged and strengthened the educator’s formation and consequently the quality of education. On the other hand, the French movement it is shown weakened, especially in the state of Paraná, in which the movement is weakened. The small number of students, among other factors, pushed the closure of classes and consequently schools, this has interfered with the continuity of the movement. Many are the limitations by which the French movement has passed, especially with regard to training of their teachers, however, the search for new partner ships, as well as the community and the redemption of the original principles and foundations can be a way to paralyze this retraction and strengthens it.

Observatório nacional da educação: concepções dos professores dos anos iniciais sobre a não aprendizagem

O presente trabalho tem por justificativa compreender como os professores percebem a não aprendizagem, esse entendimento faz-se necessário entender para poder lidar com essa temática, cada vez mais latente nas escolas. Os objetivos do estudo são: compreender qual o pressuposto epistemológico que predomina na prática docente dos professores de anos iniciais; interpretar como se consolidam os processos de diagnóstico e seus encaminhamentos; e investigar quais as estratégias elaboradas pela escola para trabalhar com alunos diagnosticados com dificuldades de aprendizagem (DA) em sala de aula. A pesquisa possui caráter qualitativo, sendo utilizado como método de coleta de dados o grupo focal e como método de análise dos dados o Discurso do Sujeito Coletivo (DSC). O contexto do estudo é uma amostra representativa das escolas públicas da rede municipal de ensino regular do Ensino Fundamental da zona urbana da cidade do Rio Grande, RS. Os professores indicaram, em suas falas, indícios de uma concepção empirista, apontando vestígios a respeito da transmissão de conhecimento, bem como indicações de uma concepção construtivista. De modo geral, os professores destacaram ao longo da interação a importância da família inserida no contexto escolar e no que acontece na sala de aula com as crianças. Enfatizaram também que ao longo de sua formação não tiveram conhecimentos que poderiam servir de base para auxiliar em sua prática. Ao identificarem crianças com DA em sua sala de aula, os professores relataram que os encaminham para um atendimento especifico na escola, a sala de recursos. Desse modo, analisar as concepções dos professores e fazê-los problematizar sobre sua prática pode ser uma estratégia para encarar e diminuir o processo de não aprendizagem.

REPORTING OF SEXUAL VIOLENCE AGAINST WOMEN IN BRAZIL

Objetivo: Apresentar o quadro de violência sexual contra a mulher no Brasil, com base nas notificações realizadas no Sistema de Informação de Agravos de Notificação (SINAN). Métodos: Trata-se de um estudo descritivo, com abordagem quantitativa, que analisou informações referentes às notificações de violência sexual contra a mulher, no período de 2009 a 2013, considerando a unidade da federação, perfil das mulheres, características da ocorrência e encaminhamentos realizados pelo setor saúde. Os dados foram analisados por meio da estatística descritiva, sendo apresentados números absolutos e relativos derivados das notificações. Resultados: No Brasil, foram registradas 21.871 notificações no período estudado. Observaram-se maiores taxas de registros no ano de 2013 e na região Norte. Predominou o ciclo de vida de 10 a 19 anos (10.806/49,4%), as raças branca (8.894/40,7%) e parda (8.535/39,0%), e a escolaridade ensino fundamental incompleto (5.444/24,9%). Os casos de violência sexual ocorreram com maior frequência na residência da mulher (13.259/60,6%), com agressor conhecido (5.649/25,8%) e sem suspeita do uso de álcool (9.249/42,3%). A maior parte do atendimento no setor saúde foi de nível ambulatorial (15.842/72,6%), e os casos evoluíram para alta (16.879/77,2%). Conclusão: As notificações cresceram progressivamente no período estudado, e a violência sexual contra a mulher no país, registrada pelo setor saúde, atingiu, principalmente, adolescentes, no ambiente doméstico e com agressor conhecido.

A national referral of an integrated network of continuing care a study case

This study aims to characterize the National Long-Term Care Network (NL-TCN) users. The Portuguese National Health Service, was restructured in 2006 with the creation of the National Long-Term Care Network to respond to new health and social needs concerning the continuity of care. Objectives- Analyse the sociodemographic profile of the network users and the review of hospital, local and regional management procedures. Methods-we used various methods of observational or experimental nature (data processing and presentation of results with the program Statistical Package for Social Sciences, version 20, descriptive statistics (frequencies, crosstabs and test chi-square)). The Pearson correlation test showed a positive correlation between time procedures at the local and regional management and hospital’s length of stay. Results- from a sample of 805 cases, 595 (74%) were admitted in the NL-TCN, a rate lower than the national average (86%). Almost half of the sample was admitted in Rehabilitation Units (46%), while nationally the highest number of admissions was in Home Care Teams (30%). The average time from hospital referral to network admission was 9.73 days with a positive correlation between referred network management procedures and hospital length of stay. Conclusions- For specialized units, the maximum waiting times were for the Long-Term and Support Units (mean 30.27 days) and the minimum waiting times were for Home Care Teams (mean 5.57 days). The average time between the local and regional management was 3.59 days. Almost 90% of referrals were orthopaedics, internal medicine and neurology and Network users were mostly elderly (average 75 years old), female and married. Most users were admitted to inpatient units (78%) and only 15% remained in their home town.

2015 Annual Safety and Security Report

The information contained in this Annual Safety and Security Report is provided to new and prospective students and employees, as well as their families, and all current members of the campus community. It contains Public Safety Services and Programming,Building Threat and Vulnerability Assessment Program,Campus Security authorities, Annual Preparation of Crime Statistics, Disclosure of Crime Statistics, Daily Crime Log, How to Report a Crime, Suspicious Activity or Emergency, Silent Witness Program, Relationship with Local Authorities, Off-Campus Violations & Criminal Activity, Confidential Reporting, Timely Warning Procedures, Emergency Response, Notification and Evacuation Procedures Activation Authority, Available Communications Media, Emergency Notification Tests, Emergency Evacuation Procedures, Shelter-in-Place Procedures,Crime Prevention and Safety Awareness Programs, Emergency Telephones, Access To Facilities, Maintenance of Buildings and Grounds, Alcohol and Other Drugs, Domestic Violence, Dating Violence, Sexual Assault, and Stalking, Sex Offender Registration, Weapons on Campus, Referrals for Disciplinary Action, Crime Information: Definitions and Statistics, Uniform Crime Reporting Definitions, Reporting Areas. Crime Statistics

NairnonmanStore

El presente trabajo de grado para opta al título de Administración de empresas contiene una estrategia digital de mercadeo para un negocio de bicicletas, consta de un plan y selección de medios y de todos los conocimientos aprendidos en el curso Estrategias digitales para negocios. La estrategia se trata del lanzamiento de un producto para lograr posicionamiento y ventas para la marca Naironman Store.