Marketing experimental: análise de conteúdo na indústria automobilística

The screen work seeks to illustrate the experiential marketing strategies, relating these concepts within the automotive industry. From the methodology of content analysis, success stories of the automotive industry have been analyzed in the light of experimental marketing theories to elucidate the strategies of organizations with their target audience. The objectives aimed at understanding and studying experiential marketing within the market scenario, identify its main characteristics and applicability. The main results stand out that sensory experiences provided by experiential marketing can be the differentiating factors between organizations, especially, those of the automotive sector

Modelagem de motor de combustão internae simulação do processo de queima de combustível

The internal combustion engine is a heat engine widely used in the automotive industry. In order to better understand its behavior many models in the literature have been proposed in the last years. The 0-D thermodynamic model is a fairly simple tool but it is very useful to understand the phenomenon of combustion inside the chamber of internal combustion engines. In the first phase of this work, an extensive literature review was made in order to get information about this kind of analysis and, after this, apply them in a model able to calculate the instantaneous temperature and pressure in one zone of the combustion chamber of a diesel engine. Therefore some considerations were made with the aim of increasing the accuracy of the model in predicting the correct behavior of the engine, adding the combined effects of heat transfer, leakage and injection. In the second phase, the goal was to study the internal flow of a three-dimensional model of an internal combustion engine. In order to achieve this goal the software Solidworks was used to create the geometries of an engine and the suite of softwares Ansys was used to create the moving mesh (ICEM CFD and CFX-Pre) and to solve the CFD problem (Ansys CFX code). The model was able to perform the air flow simulation during the four-stroke cycle of an engine: admission, compression, expansion and exhaust. The results obtained from both models were suitable and they open a new range of possibilities for future researches on the field

Modelagem e simulação do mecanismo biela manivela e análise estrutural de biela automotiva

Nowadays, the automotive industry is working to optimize the design of engines, in order to reduce the fuel consumption with acceptable efficiency ratio. This undergraduate thesis is aimed at perform a kinematic/dynamic analysis of a slider-crank mechanism that is part of a four stroke internal combustion engine, the same engine that was used in the analysis described by Montazersadhd and Fatemi (2007). Two algorithms were developed based on Kane’s method to calculate velocities and accelerations of the mechanism bodies, and provide the acting forces at connecting rod joints. A SimMechanics model was developed to simulate the engine, and monitoring the same parameters that were calculated with the algorithms. The results obtained with both approaches were satisfactory and showed good agreement with the values provided by Montazersadhd and Fatemi (2007). The obtained results showed that the axial component of the rod joint efforts was caused by the pressure exerted on the piston head,whereas the radial component was related with the action of inertia loads. Besides, this thesis presents a connecting rod assembly mesh that is going to be used for static and fatigue finite element analysis in the future

Desafios ambientais na indústria automobiliística: uma análise do processo de reciclagem e reutilização de materiais

This research has as main objective the analysis of the auto industry has done to reduce disposal of solid waste in its production process as much as to facilitate the recycling of cars after they complete their life cycle. Despite the auto industry is not one of the most polluting in terms of its production process, it produces a good that is causing major pollution. In despite of the great current concern in seeking to reduce the emissions of pollutants by vehicles, as important as the quest for cleaner fuels is the study of how to dispose of old cars. Even if the car production does not increase significantly each year in relative terms, we must consider the fleet of used cars that still circulates in the world. Ending the mammoth “cemeteries” of automobiles, however, it is not so easy, even because the car is composed of various materials, which in many cases are not easily separable. In addition to an overview, the research seeks to examine the possible advances in Brazil related to the process of auto recycling

Utilização de técnicas de planejamento de experimentos na análise de viabilidade de alterações no processo de pintura de grades Antracite em uma indústria automotiva

The search for better performance and competitive advantage in the current market scenario has made organizations keep their focus on quality planning and the use of effective techniques aimed at continuous improvement and optimization of processes and resources. The situation is not different for the painting process in the automotive industry, which has a significant amount of variables and influential external factors. This work, developed at General Motors in São José dos Campos, aims to analyze the feasibility of changing the painting process of the pickup S10 railings in the Antracite color located in the main line to the another line located in a Painting Repair Booth at the plant and, therefore, to study the possibility about reducing the window of cure for Antracite’s enamel by using Design of Experiments’ techniques. Applying this method is possible to find the best arrangement among studied factors of Painting Repair Booth that are, in this case, the Temperature, in Celsius degrees, and Skid’s Steps, in seconds, and it’s also possible to get their behavior according to quality requirements specified by GM rules for the Brightness and Paint Adhesion on the part. As a result, it can conclude that is possible to paint the S10 Antracite railings in the painting process’ line of Painting Repair Booth, and with the new configuration obtained by the Design of Experiments for the process variables, there are significant gains related to the parts’ quality, costs reduction and the optimization of production capacity, much in the main line as in the line of the Painting Repair Booth

Análise de fadiga em rodas automotivas utilizando método dos elementos finitos

The increasing search for better performance at the automotive industry, especially on the matter of fuel consumption, caused a progressive evolution of industrial technology. For the wheel this study is based on the try of reducing mass and decreasing the moment of inertia, characteristics that directly reflect on the performance parameter, as consumption and acceleration, so that it also is effective on the growth of the profit margin, since it reduces the costs of the locomotion. In this paper will be applied the Finite Element Analysis to explain the wheel behavior and identify ways to improve the performance. To the analyze it will be simulated a test condition established by ABNT NBR 6751:2009 foreseeing a possible collapse through general yielding and fatigue. The load here presented results from the equation presented on the norms and in the datas provided by the manufacturer

Análise microestrutural e propriedades mecânicas do aço DP 600

Seeking to meet the requirements: relatively low cost of materials and wide applicability in the automotive industry. The best option was the steel Dual Phase (DP), because that is lighter, have high formability, meet the cost requirements and applicability, steel Dual Phase (DP) came to meet these requirements with its two-phase microstructure, ferrite and martensite microstructure who claim to respect and mechanical properties. In this context, the aim of this study was to correlate the microstructure revealed in metallography to the mechanical properties observed in hardness and tensile tests. The microstructure is revealed by etching in 2% nital and then captured images of the sample were processed in ImageJ software to aid in determining the volume fraction of the phases present. Therefore, the mechanical properties were evaluated with respect to volume fraction of the steel layers and analyzed DP 600 together with the mechanical properties obtained by Rockwell hardness test and tensile test. With the values of the mechanical properties calculated and tested, it was possible to describe the method of metallography, as the attack phase and counts, so that it can use this relationship tested/calculated property as a qualitative analytical tool. The method used for the correlation between the microstructure and mechanical properties confirmed the importance of the phases present in the Dual Phase steel to obtain the desired mechanical properties in the application of the steel

Aços avançados de alta resistência: avaliação da microestrutura e propriedades dos aços DP 600 E DP 780

This work aims to study the Dual-Phase 600 and 780 steels, which are part of technology development project materials for the automotive industry. It is worth underscoring the antagonistic properties as the Dual-Phase steel assemble, high mechanical strength and elongation due its microstructure, ferrite and martensite. These properties are obtained by a intercritical heat treatment which facilitates the formation of a hardness metastable microstructure shaped plates of low carbon steels. The applicability of Dual Phase steel in the structure of vehicles is huge and its production is already on a commercial scale, so the study and development of this material implies lower cost in automobile manufacturing processes. The dual phase steels DP600 and DP780 underwent tensile, hardness and metallographic analysis to evaluate and comparing its properties. The results indicate that the DP780 steel has higher strength and hardness than the DP600 steel and its microstructure consists of martensite higher fraction which accounts for the higher resistance and hardness. However, the DP600 has higher conformability to DP780 steel

Estudo do comportamento em fadiga das ligas AA6005, AA6063 e AA6351

Aluminum alloys have shown great potential for the automotive industry, especially aluminum alloys 6xxx series. This category has good mechanical strength and excellent corrosion resistance, important for the areas of construction and transport. The automotive industry has always shown great interest in the study of fatigue behavior, because structural components are subjected to cyclic and vibration loads, generating cracks and fracturing. The mechanical response depends on the material properties, applications, surface condition and microstructure. In this work was study the fatigue behavior of high cycle of machined bodies (not polished) and the effect of roughness on the fatigue life for three aluminum alloys of 6xxx series: AA6005, AA6351 and AA606, all in the T6 condition . S / N curves were made from fatigue tests in rotating bending (R = -1). The influence of roughness was studied by measuring the roughness of each specimen. Was compare the fatigue behavior of polished specimen and not polished specimens. The fractured surfaces of samples were observed by MEV, and it was observed that most of nucleation sites for fatigue crack is initiated below the surface

Técnicas de caracterização microestrutural, por microscopia óptica e microscopia eletrônica de varredura, de aços bifásicos e multifásicos aplicados à indústria automobilística

This project developed microstructural characterization technics of commercial dualphase and multi-phasic (TRIP) steels that were provided by the automotive industry and are currently used as the raw material for the production of automobiles. Inserted in this context, there is the development of the advanced high strength steels in consonance with the ULSABAVC project, which aims the production of safe, economically viable and efficient in terms of fuel consumption vehicles for the 21st century. The micro-structural characterization of biphasic and multiphase steels was done by the identification and quantification of the coexistent phases. In this item, a special attention was given to the technics that were performed using optic microscopy and scanning electron microscopy. An important contribution to this work was the utilization of different alternative chemical reagents (Beraha, Heat-Tinting technics) in addition to the classical ones (Nital and LePera)already used conventionally by the UNESP's Group of Mechanical, Microstructural and Fractografic Characterization of Materials. The revealed microstructures were correlated with the materials' mechanical properties determined through traction tests, such as ultimate tensile strengths, yield strength and stretching important since the material has structural application in the automotive industry. As a result, it was observed the superiority concerning the studied mechanical properties for the biphasic and multiphasic steels when compared to the conventional carbon steels. Besides, it was perceived a large potential for the industrial scale utilization of the Heat Tinting technics in this field, seen its differentiation of the existent phases and easy reproducibility

Usinabilidade do aço DIN C45 trefilado de alta resistência

Pós-graduação em Engenharia Mecânica - FEG

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

Influência da adição do nióbio no comportamento mecânico e microestrutural do aço SAE 6150

Pós-graduação em Engenharia Mecânica - FEG

Contribution of electrical parameters on the dynamical behaviour of a nonlinear electromagnetic damper

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Novo regime automotivo brasileiro: desafios e oportunidades da região sul fluminense

Pós-graduação em Engenharia Mecânica - FEG