Brand image and lexicographic analysis: an application to shopping malls

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-shopping mall associations expressed in unique, differentiated, and notorious vocabulary obtained applying lexicometric and multivariate analysis techniques. Attribute-shopping mall associations such as spacious , good location , good variety of stores , and the existence of movie theaters . Finally, this research aims to potentially improve the management of shopping malls and increase their attractiveness and customer loyalty by applying the development of service quality systems, integral communication, segmentation, and positioning.

Aplicación de la Programación lineal a la asignación de personal en un centro de llamadas

[ES] La necesidad de gestionar y repartir eficazmente los recursos escasos entre las diferentes operaciones de las empresas, hacen que éstas recurran a aplicar técnicas de la Investigación de Operaciones. Éste es el caso de los centros de llamadas, un sector emergente y dinámico que se encuentra en constante desarrollo. En este sector, la administración del trabajo requiere de técnicas predictivas para determinar el número de trabajadores adecuado y así evitar en la medida de lo posible tanto el exceso como la escasez del mismo. Este trabajo se centrará en el estudio del centro de llamadas de emergencias 112 de Andalucía. Partiendo de los datos estadísticos del número medio de llamadas que se realiza en cada franja horaria, facilitados por la Junta de esta Comunidad Autónoma, formularemos y modelizaremos el problema aplicando la Programación Lineal. Posteriormente, lo resolveremos con dos programas de software, con la finalidad de obtener una distribución óptima de agentes que minimice el coste salarial, ya que supone un 65% del gasto de explotación total. Finalmente, mediante la teoría de colas, observaremos los tiempos de espera en cola y calcularemos el número objetivo de agentes que permita no sólo minimizar el coste salarial sino mejorar la calidad de servicio teniendo unos tiempos de espera razonables.

Estudo do pensamento social de bombeiros militares acerca de emergências intencionais

A sociedade carioca enfrenta diuturnamente cenários variados entre catástrofes e emergências, nos quais o profissional bombeiro militar assume a responsabilidade funcional pelo resgate das vítimas, enfrentando situações inesperadas e riscos diversos. Portanto, esta pesquisa investigou as representações sociais dos bombeiros militares da metrópole do Rio de Janeiro, com a finalidade de compreender o pensamento de bombeiros militares acerca das emergências intencionais - aquelas onde as vítimas demonstram a intenção (ou assumiram o risco) de provocar o resultado calamitoso. E emergências não intencionais, aquelas onde as vítimas não evidenciam a intenção de produzir o acidente. A amostra foi composta por 150 bombeiros oriundos de 05 unidades operacionais distintas, localizadas no Centro, Barra da Tijuca, Copacabana, Catete e Botafogo, que responderam a um questionário sobre seus pensamentos em relação a diferentes tipos de emergências. Observou-se que os bombeiros avaliam as vítimas de emergências intencionais mais negativamente do que as vítimas de emergências não intencionais, o que interfere em seus julgamentos sobre a atribuição de culpa à vítima, tempo de resposta do socorro e qualidade do atendimento prestado.

Das práticas espontâneas à receita de humanização: um estudo sobre a implementação da política nacional de humanização em um hospital do Rio de Janeiro

Este estudo contempla a implementação da Política Nacional de Humanização no Hospital da Lagoa, unidade hospitalar sob gestão do Governo Federal, situada no Município do Rio de Janeiro. A escolha do Hospital da Lagoa baseou-se na tradição dessa unidade em implantar ações e atividades inovadoras com vistas à melhoria da qualidade da assistência e, também, pela proximidade que a pesquisadora desenvolveu com a instituição ao longo de sua vida profissional. Foi privilegiada a perspectiva dos gestores da instituição quanto à experiência de Humanização, iniciada em 2003 e ainda em curso. De acordo com a política, entende-se por humanização a valorização dos diferentes sujeitos implicados no processo de produção de saúde: usuários, trabalhadores e gestores. Como estratégia de mudanças, a humanização orienta-se por três princípios: a transversalidade; a estreita vinculação entre a atenção e a gestão em saúde; e a autonomia e protagonismo dos sujeitos nos processos de trabalho. Em se tratando de um estudo de caso, a metodologia do trabalho observou a triangulação, combinando análise documental, observação participante e realização de entrevistas semi-estruturadas com 17 gestores, de diversas categorias profissionais e diferentes níveis de chefia. A análise dos dados revelou a existência de muitos obstáculos a serem transpostos para a institucionalização da política. Entre estes, foram apontados pelos entrevistados: a fragilidade da política de humanização e a própria cultura organizacional instituída. Nesta, segundo os entrevistados, se localizam os entraves à gestão do trabalho: dificuldade na formação de equipes multiprofissionais, desconsideração com a saúde do trabalhador e inoperância do Colegiado de Gestão Participativa local. Embora tenham sido indicados aspectos favoráveis ao processo, ao final do trabalho de campo ainda não tinham sido implantados todos os dispositivos preconizados pela Política Nacional de Humanização. Ademais, os esforços para sua implementação passaram a concorrer com o a implantação de um programa de acreditação hospitalar, pactuado com o Ministério da Saúde.

Presenteísmo na enfermagem: repercussões para a saúde do trabalhador e a organização hospitalar

O presente estudo tem como objeto o presenteísmo em trabalhadores de enfermagem e as repercussões para a saúde do trabalhador e para a organização do trabalho. Considerando a natureza do objeto e as questões norteadoras, elaboraram-se os seguintes objetivos: Identificar a visão dos trabalhadores de enfermagem de um hospital geral sobre o presenteísmo na enfermagem; descrever os fatores que contribuem para o presenteísmo em trabalhadores de enfermagem de um hospital geral; e analisar as repercussões do presenteísmo para a saúde do trabalhador de enfermagem e para o processo de trabalho hospitalar. O estudo foi aprovado pelo Comitê de Ética em Pesquisa e protocolado com o número 419.673. Optou-se pelo método qualitativo do tipo exploratório e descritivo. O campo foi um hospital universitário situado no município do Rio de Janeiro. Participaram do estudo 39 trabalhadores de enfermagem (vinte e cinco técnicos de enfermagem e quatorze enfermeiros) lotados nas unidades de internação clínica. Na coleta dos dados, trabalhou-se com a técnica de entrevista do tipo semiestruturada mediante um roteiro, sendo os dados obtidos no mês de dezembro de 2013. Na caracterização dos entrevistados, utilizou-se um instrumento autoaplicado. No tratamento dos depoimentos recorreu-se à análise de conteúdo do tipo temática, que apontou os seguintes resultados: os participantes do estudo identificaram o presenteísmo no ambiente laboral, pelo fato de terem vários trabalhadores que comparecem ao serviço com problemas de saúde crônicos e agudos, que afetam a dinâmica e a qualidade do serviço ofertado. Diante desta realidade laboral, os trabalhadores se posicionam no sentido de manter a coesão grupal e acolher o trabalhador. No entanto, existe insatisfação por parte do grupo por se sentir sobrecarregado diante das demandas dos pacientes e demais atividades, sendo a qualidade do serviço afetada. Sobre os fatores que contribuem para o presenteísmo, identificou-se a precarização da força de trabalho, o comprometimento profissional com a instituição e os aspectos psicossociais; ou seja, fatores externos ao trabalho. Quanto às repercussões do presenteísmo para a saúde do trabalhador e o processo de trabalho, evidenciou-se que o presenteísmo é um fator que piora o estado de saúde do trabalhador, com necessidade de afastamento temporário do posto de trabalho e procura por atendimento médico durante o expediente. Como não há substituição de pessoal, a equipe tem de se reorganizar para atender as demandas de cunho técnico e assistencial, gerando conflitos no grupo. Conclui-se que, na visão dos trabalhadores o presenteísmo além de contribuir para a piora do estado de saúde do trabalhador, afeta negativamente o relacionamento interpessoal e a qualidade do serviço ofertado. Há necessidade de se diagnosticar e monitorar as condições de saúde dos trabalhadores por parte do Serviço de Saúde Ocupacional, através de exames admissionais e periódicos, de modo que sejam garantidos tratamento e acompanhamento adequados ao estado de saúde. Ratifica-se a relevância de condições de trabalho adequadas e que não exponham ainda mais os trabalhadores aos riscos presentes no ambiente laboral. Recomenda-se a continuidade de estudos sobre o presenteísmo tendo em vista o atual modelo neoliberal e o processo de precarização da força de trabalho no setor saúde.

大城市内部商业环境满意度评价与消费区位决策研究-以北京市西城区和海淀区为例

Since 1990s, commercial conditions in China including commercial environment, retail types, scale of retail enterprises, spatial structure of retail and shopping decision making factors have changed. In order to keep up with these changes, commercial geography should set up new perspectives, theories and methods to analyze its internal mechanism and changing rules, and thus provide reasonable and practical scientific basis to commercial planning, location decision of retail enterprises and commercial environment construction. Taking Xicheng and Haidian District of Beijing as research case, which is a sector region from city center to rural region, this paper selects 12 commercial centers as most important study objects of this sector. This paper mainly makes use of the methods of Modeling, Pearson Bivaiiate Correlations Analysis, Factor Analysis and Logit model. Based on 1300 questionnaires and fieldwork, this paper focuses on modeling of Consumer Satisfaction of Commercial Environment (CSCE), evaluation of commercial environment and driving factors of consumers' shopping location decision. Firstly, this paper discusses the development of commercial geography and commercial environment evaluation, the new characteristics and trends of commercial development in Beijing and physical commercial environment of Xicheng and Haidian District of Beijing from chapter 1 to chapter 4. Secondly, this paper summarizes characteristics of residents' shopping behavior in chapter 5. Thirdly, this paper sets up an evaluative model of CSCE, and analyzes consumer satisfaction indexes of commercial environment and their spatial features in chapter 6. Fourthly, this paper infers how residents' attributes and shopping behaviors affect their preferences of shopping location and what are residents' shopping location decisions and their influencing factors in chapter 7. Fifthly, this paper constructs a significant index model and a pyramidal framework of CSCE, and further analyzes the diversity and competitive advantage of commercial environment in chapter 8. Finally, some conclusions are drawn as follows: 1. Characteristics of residents' shopping behavior mostly embody residents' time distance preference, commodity consumption preference, shopping time distribution and shopping activity characteristics. The important factors that influence shopping location choice of residents are distance, transportation, commodity price, commodity types and commodity quality. However, the important factors, which influence shopping location re-choice of residents, are commodity price, commodity quality, commodity types and transportation. 2. CSCE indexes of 12 commercial centers show us significant spatial characteristics, such as spatial differences of "Center-fringe region", spatial characteristics of axes, spatial diversity of ring roads and so on. 3. Influencing factors including factor endowments, relative establishment factor and location and transportation factor of commercial environment are of importance for CSCE. 4. Logit model 1 indicates that shopping behavior of residents is significantly and positively related to working in high-tech companies, high income and by car and positively related to high school diploma, by bus and subway. 5. Logit model 2 indicates that residents' shopping location decision is significantly and positively related to leisure establishment and relative restaurant and entertainment establishment and negatively related to commercial location, commodity price, service quality, parking site. 6. The significant index model and the pyramidal framework of CSCE indicate competitive advantages are crucial to attractive capability of commercial center, and competitive weakness limits development of commercial centers, in particular the weakness of service quality and parking site now is the chief factors restricting development of commercial centers

服务质量要素体系的探讨

The study explored consumers' evaluation factor system and the zone of tolerance in the service quality, and the impact on consumer behavior in two branches of trade: the shopping center and the architectural material corporation, with the method of questionnaire survey. The main conclusions are as following: 1) The basic factors on service quality of shopping center are five, such as assurance、tangibles、the services of the post-selling、convenience and reliability. 2) There are also five factors on service quality of the architectural material corporation, such as the supplying of the products, the abilities of the salesmen, courtesy, package and the information. 3) The zones of tolerance of the factors in service quality are difference. In some way, they reflect the importance of the factors. 4) the service quality and its factors have positive impacts on the consumer behaviors. 5) In the branch of glass producing in our country, the service quality of a corporation is significant below the ideal level, even if it is a good one which the consumers expressed positive purchase intention on the corporate. The service quality of the coporate on which the consumers expressed uncertain purchase intention, is in nearby of the minimum acceptable level.

Using a brief questionnaire to assess the overall perception of basketball spectators

Purpose – The purpose of this paper is twofold. The first aim is to obtain a valid and reliable instrument for the holistic analysis of sporting events, and the second is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall performance of the sporting event service. Exploratory factor analysis and further confirmatory factor analysis using structural equation models provides the methodology for testing the reliability and validity of the instrument. Findings – The scales have adequate reliability and validity indices. The path model explains 35.8 percent of the variance in future intentions, 54.0 percent in perceived value, and 49.5 percent in spectators’ satisfaction. Quality proves a better predictor of perceived value than satisfaction. Both perceived value and satisfaction have a similar weight in predicting spectators’ future intentions. The data indicate that quality has an effect on spectators’ future intentions, by altering their perceptions of value and satisfaction. Research limitations/implications – The research findings are somewhat limited, due to the sample consisting entirely of spectators of a single team in the Spanish ACB league. Practical implications – Managers can use these findings to develop loyalty strategies by creating service value and increasing spectators’ satisfaction through quality improvements. Originality/value – This study contributes to the literature on service quality by providing an overall measure to assess service in professional sporting events in a Latin-American context.

Avaliação da Qualidade de Serviço Percebida e da Satisfação dos Clientes

Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências Empresariais, especialidade em Gestão

Exploiting the Transients of Adaptation for RoQ Attacks on Internet Resources

In this paper, we expose an unorthodox adversarial attack that exploits the transients of a system's adaptive behavior, as opposed to its limited steady-state capacity. We show that a well orchestrated attack could introduce significant inefficiencies that could potentially deprive a network element from much of its capacity, or significantly reduce its service quality, while evading detection by consuming an unsuspicious, small fraction of that element's hijacked capacity. This type of attack stands in sharp contrast to traditional brute-force, sustained high-rate DoS attacks, as well as recently proposed attacks that exploit specific protocol settings such as TCP timeouts. We exemplify what we term as Reduction of Quality (RoQ) attacks by exposing the vulnerabilities of common adaptation mechanisms. We develop control-theoretic models and associated metrics to quantify these vulnerabilities. We present numerical and simulation results, which we validate with observations from real Internet experiments. Our findings motivate the need for the development of adaptation mechanisms that are resilient to these new forms of attacks.

LibQUAL+ Survey 2004 @ Queen's University Library : analysis of results

Queen's University Library was one of 202 libraries, including 57 members of the Association of Research Libraries (ARL), to survey its users in spring 2004 using the LibQUAL+ survey instrument. LibQUAL+ was designed by ARL to assist libraries in assessing the quality of their services and identifying areas for improvement. # Overall: Queen's scored higher than the average for all ARL participants and 1st among the 2004 Canadian participants. This relatively high rating is due to very high scores in the dimensions of Library as Place and Affect of Service. However, there is considerable need for improvement in the area of Information Control where Queen's rated well below the ARL average. # Affect of Service: Queen's strong overall ratings are supported by the many respondent comments praising customer service throughout the system. The ratings and survey comments indicate greatest appreciation by faculty and more experienced students (e.g. graduate students) for the instruction and on-site services provided by the libraries. The ratings also indicate that undergraduates, growing up with the web, want and expected to be able to access library resources independently and do not value these services as highly. The comments also indicated some specific areas for improvement throughout the library system. # Library as Place : All Queen's libraries except for Law ranked well above the ARL and Canadian averages. Overall, Library as Place ranked lowest in importance among the service dimensions for all ARL participants including Queen's. Comparative analysis of LibQUAL results since the survey began shows a decline in “desired” ratings for Library as Place. However, undergraduates continue to give strong "desired" ratings to certain aspects of Library as Place and a relatively high rating for "minimum expected" service. The comments from Queen's survey respondents and ARL's analyses of focus groups indicate that undergraduates value the library much more as a place to study and work with peers rather than for its on-site resources and services. # Information Control: This is the area in greatest need of attention. While it ranked highest in importance for all user groups by a wide margin, Queen's performed poorly in this category. Overall, Queen's ranked far below both the ARL average and the top three Canadian scores. However, the major dissatisfaction was concentrated in the humanities/social sciences (Stauffer primary users) and the health sciences (Bracken primary users) where the overall rating of perceived service quality ranked below the minimum expected service rating. Primary users of the Education, Engineering/Science and Law libraries rated this service dimension higher than the ARL average. The great success of the Canadian National Site License Program (CNSLP) is reflected in the high overall rating generated by Engineering/Science Library users. The low ratings from the humanities and social sciences are supported by respondents' comments and are generally consistent with other ARL participants.

Understanding barriers to cataract surgery among older persons in rural China through focus groups.

PURPOSE: To utilize focus groups (FGs) to identify barriers to cataract surgery specific to older persons in rural Guangdong, China. METHODS: Three focus groups in separate locations were carried out for persons aged 60 years and above with best-corrected vision <= 6/18 due to cataract, either accepting or refusing surgery. Participants also ranked responses to questions about acceptance of surgery among the elderly. FG transcripts were coded independently by two investigators using qualitative data management software. RESULTS: Twenty participants had a mean age of 72.7 ± 6.1 years, 14 (70.0%) were women and 17 (85.0%) were blind (best-corrected vision <= 6/60) in at least one eye. Cost was ranked by two of three groups as the main barrier to surgery, and all groups listed reducing cost as the best strategy to increase surgical uptake. Many respondents planned to use China's New Cooperative Medical Scheme (NCMS) health insurance to pay for surgery. Participants showed poor understanding of cataract, but ranked educational interventions low as methods of increasing uptake. Though opinions of local service quality were poor, respondents did not see quality as an important barrier to accepting service. Participants frequently depended on family members to pay for surgery. CONCLUSIONS: Contrary to some previous reports, cost may be an important barrier to cataract surgery in rural China, which NCMS may help to alleviate. Educational interventions to increase knowledge about cataract are needed, but may face skepticism among patients. Strategies to promote cataract surgery should target the entire family.

Increasing the use of group interventions in a pediatric rehabilitation program: perceptions of administrators, therapists, and parents

Objectives. To explore perceptions related to increased utilization of group interventions as a part of the service reorganization within a pediatric rehabilitation program. Methods. Individual interviews with program administrators (n=13) and focus groups with therapists (n=19) and parents of children with disabilities (n=5) were conducted. Data were analyzed using a coding grid inspired by the organized action systems theory. Results. Administrators and therapists identified several issues including the need to improve the referral process for groups and the coordination across services. Groups considerably modified practice and required substantial efforts from therapists. Administrators felt groups contributed to increased service accessibility. Although therapists had some doubts about service quality in groups, especially in regard to the reduced attention to individual needs, they reported positive benefits on children’s social participation. Generally, parents were satisfied with group interventions. Conclusion. Groups appear to be a promising method of service delivery, but organizational-related issues should be considered.

Neuroendocrinology of cooperation: the role of neuropeptides on the modulation of mutualistic behaviour of the Indo-Pacific Cleaner Wrasse (Labroides dimidiatus)

Tese de doutoramento, Ciências do Mar, da Terra e do Ambiente, Faculdade de Ciências e Tecnologia, Universidade do Algarve, 2015