965 resultados para Marketing (Home economics)


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Este trabalho tem como objetivo oferecer um caso para ensino tendo como referência uma empresa brasileira do comércio varejista alimentício de supermercados e hipermercados. A estratégia de crescimento é o dilema central. Internacionalizar-se ou não? Atualmente, nenhuma empresa brasileira deste segmento se encontra internacionalizada por meio de lojas próprias no exterior. Uma visão histórica da empresa e de seu fundador é apresentada. Aspectos do setor, no Brasil, também são fornecidos. O caso coloca em evidência as características da organização e do seu presidente. Este trabalho apresenta mais do que um estudo de caso para ensino. Abordagens teóricas baseadas em conceitos de empreendedorismo, orientação empreendedora, empreendedorismo internacional e visão baseada em recursos são apresentadas como uma alternativa de análise. Uma contextualização introdutória é feita sobre a importância da internacionalização do varejo em relação à sociedade em rede. Uma comparação entre estudo de caso para pesquisa e um caso de ensino é oferecido no capítulo sobre metodologia. Disciplinas como gestão estratégica, empreendedorismo, internacionalização de empresas, teorias organizacionais, marketing e economia são boas opções para se empregar o caso proposto.

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O uso de plantas medicinais para tratamento dos males da saúde está disseminado não só nas áreas rurais como também nas áreas urbanas do território brasileiro. O significado econômico destas plantas medicinais, usadas no atendimento das necessidades básicas de saúde, para as economias domésticas da parte socialmente vulnerável da população, ainda é pouco investigado. Muitas espécies vegetais são comercializadas na cidade de Belém por erveiros em mercados ou feiras livres da cidade. Este trabalho tem como objetivo analisar em que medida a inserção do uso de Plantas Medicinais minimiza os custos do tratamento de agravos atendidos pela Assistência Farmacêutica na Atenção Básica á saúde para o usuário do Sistema de Saúde. Para se atingir esse objetivo, foi realizado um estudo, de natureza exploratória, por meio de aplicação de questionários, utilizando o método de amostragem, definida por critério não probabilístico, no bairro do Jurunas com apoio na Unidade de Saúde Radional II, localizado na Região Metropolitana de Belém no Pará. Foi realizado um levantamento de informações referente ao foco deste estudo no Centro de Referência de Tratamento Natural (CRTN), localizado na cidade de Macapá, que já utiliza as plantas medicinais como recurso terapêutico. No resultado da pesquisa de campo no bairro do Jurunas foi verificado que aproximadamente 50% dos entrevistados praticam a automedicação com plantas medicinais, relacionadas na RDC nº 10/ANVISA, sendo necessária, entretanto, orientação correta para seu cultivo e emprego terapêutico. A comparação entre os gastos com medicamentos sintéticos no tratamento dos sintomas de cinco doenças que ocorrem com frequência no bairro do Jurunas e aqueles resultantes do uso de plantas medicinais, para os mesmos sintomas, revela uma redução no gasto para tratamentos feitos à base de plantas medicinais. Em conclusão, pode-se inferir que esta redução representa uma economia de recursos que o usuário e o sistema deixam de despender quando utilizam plantas medicinais.

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Pós-graduação em Educação Escolar - FCLAR

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The Mary E. Frayser Papers consists of correspondence, speeches, reports, clippings, minutes, histories, family histories, constitutions and bylaws, membership lists, program notes, photographs, and other papers, relating to her work with the South Carolina Extension Service (1912-1940) Winthrop College, her involvement with the South Carolina Council for the Common Good (1935-1952), the South Carolina Federation of Women’s Clubs (1926-1952), the South Carolina Status of Women Conference (1945-1952), the South Carolina Division of the American Association of University Women (AAUW) (1929, 1935-1949), the South Carolina Interracial Institute (1938-1942), the South Carolina Division of the Southern Regional Council (1944-1951), and the South Carolina Conference of Social Work (1936-1967). There are also papers relating to Frayser’s efforts to promote social and economic legislation and participation by women in public affairs and her interest in libraries and work in the movement for the support of public libraries in South Carolina (1925-1968). Correspondents included G.H. Aault, Evan Chesterman, Wil Lou Gray, Sarah Hughes, Christine South Gee, and Maude Massey Rogers. This collection is a good source of women’s club activities in the twentieth century. Important areas of research would include the way club activity affected social and economic legislation in the state and the various forces involved in the movement for state tax supported libraries. While the papers do range from 1841 to 1953, the greater bulk of the papers extend from the early 1930s to about 1947. Since the work of the various women's club organizations were so inter-related, a researcher working with the papers of a particular organization for a particular time span should consider the Frayser papers of all other organizations. The related papers for the “Correspondence and Related Papers” series for particular organizations are generally similar and include: memoranda, outlines, reports, resolutions, minutes, etc. Additional Frayser information can be found by referring to the Winthrop University Archives (official records).

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The Juanita H. Neely Papers consist of correspondence, autobiographical and biographical data, speeches, radio talks, clippings, photographs, and articles mainly relating to her work with the South Carolina Home Demonstration Extension Service. There is also family history material relating to the Neely family. This collection is a good source of information concerning the South Carolina Home Economics Extension program in the first half of the twentieth century. While the papers range from 1911 to about 1970, the more valuable and greater part of the collection extends from the mid-1920s to 1957, when Juanita Neely rose from a county home economics extension agent to the State Demonstration Agent. The collection contains many of her speeches, radio talks and articles made during this period; the reference material that she used for her speeches; letters of appreciation from agents and others upon her retirement; and materials relating to the Winthrop-Clemson controversy in 1955 concerning the location of the Home Economics Extension Program. There is also biographical material, award notices, and some correspondence dating after Juanita Neely's retirement from the Home Economics Extension Program. Additional Neely information may be found by referring to the Winthrop Archives, record group 412, and the 1958-1959 edition of Who’s Who of American Women.

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The Ruth Lenore Hovermale Papers consists of correspondence, minutes, reports, photographs, program notes, financial records, teaching notes, and related records, mainly concerning her teaching and research as a home economist and her involvement with professional organizations and Women’s Clubs, including the South Carolina Home Economics Association and the South Carolina Council for the Common Good. Her papers contain extensive reference files on fashion, textiles, and clothing.

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This collection consists of bylaws, constitutions, reports, and related records pertaining to the American Society of Interior Designers, Interior Design Educators Council, Foundation for Interior Design Education, the American Home Economics Association, and the South Carolina Home Economics Association; together with Kirwan’s teaching files and faculty information, including tests, classroom grade books and student papers, photographs, Winthrop committee papers, interior design projects, and correspondence.

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The collection includes personal photographs, newspaper clippings, pamphlets, research and information on specific foods, recipes, drafts and published editions of manuscripts, class notes and student files. There is also information concerning the American Dietetic Association, the South Carolina Dietetic Association, the Piedmont Dietetic Association, the American Home Economics Association, and the South Carolina Home Economics Association, including conference material, memos, and correspondence. Miss London was president of the South Carolina Dietetic Association in 1967.

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The Dora Dee Walker Papers consist of biographical sketches and data sheets, a letter, photographs, a newspaper clipping and a copy of the history of extension work in Allendale County, all relating to Dora Walker, pioneering State leader in extension work in South Carolina.

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The Mrs. W. E. Cochran Papers consist of histories, constitutions, bylaws, reports, memoranda, minutes, membership lists, newsletters, handbooks, brochures, manuals, newspaper clippings and photographs, relating to her involvement with the South Carolina Extension Homemakers’ Council (1936-1976), the National Home Demonstration Council (1960-1976), the Associated Country Women of the World (1947-1976), the Master Farm Homemakers’ Guild (1964-1976), and the South Carolina Council for the Common Good (1968-1972).

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The South Carolina Extension Homemakers Council History and Handbook collection consists of History of South Carolina Extension Homemakers Council: Fifty Years 1921-1971 by Mrs. W. E. Cochran, 1971 and a 1971-1972 Handbook of South Carolina Extension Homemakers Council.

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Sallie Alta Pearce Musser (1902-1974) was a home demonstration agent (1930-1957), and head of the South Carolina Home Demonstration Service (1957-1965). The Sallie Pearce Musser Papers consist of biographical data, correspondence, letters of appreciation upon her retirement, newspaper clippings, photographs, and term papers written by Mrs. Musser while she was working on her MA in 1950 at George Peabody College for Women.

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The Christine South Gee Papers include family histories; biographical data; annual reports of home demonstration work in South Carolina (1920-1922) compiled by Mrs. Gee; speeches; magazine articles (1935-1963); newspaper clippings (1934-1968); photographs (1903-1954) and certificates of awards. The collection primarily pertains to Mrs. Gee’s work as South Carolina State Home Demonstration Agent (1918-1923); her role in the formation of the South Carolina Extension Homemakers’ Council (1921), formerly the South Carolina Council of Farm Women; her activities as president of the South Carolina Council for the Common Good (1943-1945); her study of development in programs for adult education and rural women; and her historical interest in South Carolina statesmen and political leaders. Family histories include information on the Puckett, Smith, Martin, Hudgens, McNeese, Rodgers, and Saxon families.

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This investigation was made in 1929-1930 for the purpose of studying the activities of Nebraska farm women in the raising of poultry and in the care of dairy products, to discover whether or not such activities resulted in a contribution to the family income. With this in view, a group of women were asked to keep records for one year (from April 1, 1929 to March 31, 1930) of the value and amount of dairy and poultry products sold or used, of all expense incurred in production, and of the time spent both by the homemaker herself and by all other members of the household, in the production and sale of dairy and poultry products. When this study was outlined it was intended to cover only actual cash addition to the family income. This, however, did not prove to be feasible, as a considerable portion of the contribution to the family income was in the form of dairy and poultry products used at home.