Aquisição de tradições discursivas: marcas de uma escrita heterogeneamente constituída

Neste trabalho, partindo do pressuposto de que os esquemas de junção de um texto, com suas possibilidades variáveis de realização quanto à arquitetura sintática e relações semânticas, constituem um fenômeno privilegiado para apreensão da Tradição Discursiva em que o texto se insere (KABATEK, 2005), investigo em que medida a junção contribui para elucidar o processo de aquisição de Tradições Discursivas na modalidade de enunciação escrita. Para tanto, adoto um modelo de junção de base funcionalista (HALLIDAY, 1985), fundado na não discretude dos processos, e analiso uma amostra longitudinal de textos produzidos por duas crianças durante as quatro primeiras séries do Ensino Fundamental. Defendo que a aquisição de tradições da escrita se faz de forma constitutiva com as tradições da oralidade e que essa constituição heterogênea fica particularmente clara quando se atenta às decisões no domínio da junção, em que a criança faz escolhas sobre como juntar, no eixo sintagmático, e escolhas no conjunto dos juntores, no eixo paradigmático, deixando transparecer a natureza composicional das tradições.

Equilíbrio de cavalos da raça Quarto de Milha participantes da modalidade de três tambores por meio de proporções corporais

Based on the concept that horses have balanced symmetry between its anatomical regions, the aim of this study was to introduce a method of assessing the balance of equines through body proportions. Altogether twelve linear measurements, using metric tape, were measured in 234 horses Quarter Horses for evidence of barrel racing. From these measurements were built nine body proportions, each one given by the ratio of two specific measures, and the effects of sex, weight, age and degree of blood on the balance were evaluated. To check the significance tests we used the F statistic, considering P<0.05. It was found that the linear measurements ML2, ML3 and ML5 were mainly responsible for the disproportionality of the horses evaluated. The effect of sex was significant (P<0.05) for four proportions (R1, R3, R4 and R9) and females were more distant from the concept of balance than males.

Taxa de deposição de tecidos corporais de novilhas Nelore e suas cruzas com Angus e Simental

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Abordagens corporais: recurso transformador na formação do terapeuta ocupacional

The objective of this study was to discuss the teaching-learning process of corporal approaches in the Occupational Therapy fi eld. The informations were collected during the classes, in the body approaches matter, administered in the fourth period of the graduate program in Occupational Therapy of the Universidade Estadual Paulista, through focus groups conducted at the end of all twelve-face meetings with classes of four hours each. The study was realized by forty students enrolled in the discipline. All meetings were fi lmed, which allowed the full transcript and analysis of the students reports. The speeches analysis consisted of content analysis and categories creation. The results indicated to the perception of the thematic discussed during the meetings enabled the student to experience and build critical thinking about what is proper the client, and through a holistic approach, about what is guiding the potency of the Occupational Therapy process. The body approaches are considered a feature powerfull transformer in the teaching-learning of occupational therapy as an investigative and formative activity in the understandings’ construction of the professional practice of occupational therapists in situations of uniqueness, complexity, uncertainty and confl ict in the value process.

A organização da informação hipertextual no artigo jornalístico: em busca das marcas ideológicas

Discusses some aspects of newspaper hypertextual article in order to find their ideological marks. Assumes that the choice of the element of contact with other texts (links), when producing an article reveals the author's ideology and the institution he represents. Intends to offer the less experienced reader of news, conditions to the development of more fruitful reading. Argues that reading is a process of interaction between reader and text and that requires the presence of an active reader, able to construct new meanings. Establishes as a general objective to identify the ideological marks presents in hypertext and its relation to the critical reading of the media. This theme is treated with special attention to its educational aspects, aiming at understanding the reality that educators must become familiar with, in order to turn more effective the processes of education for the media.

Marcas de influência do echúwabo no português de Moçambique: a questão dos verbos nas redes sociais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Falha no bloqueio após anestesia subaracnoidea: frequência e fatores contribuintes

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

As marcas da memória na escrita de As meninas de Lygia Fagundes Telles

Pós-graduação em Estudos Literários - FCLAR

O leitor na reportagem de revista: um estudo das marcas da interação no gênero

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

Marcas da formação escolar, acadêmica e docente: uma análise dos memoriais de formação de alunos(as) do PROESF

This work describes and contextualizes the PROESF - Special Program for Teacher Training Exercise in the early grades of elementary school and children education in municipal schools of metropolitan region of Campinas. The PROESF was organized by University of Campinas (UNICAMP) and remained from 2002 to 2005 graduated about 1600 teachers. The objetives of this course was provide pedagogy formation to teachers in activity in elementary schools and children schools from municipalities of this region. The course also intended to improve the quality of the education and teachers formation. At the final part of course, the teachers had to elaborating a memorial of formation. These materials can be accessed on the website of UNICAMP. The contribution of these memorial of formations can help to think about the teachers formation. This study was a qualitative research from these materials for 2008, and the objective is to identify the marks the formation perceived by these teachers and contributions for them formation. It is understood by marks the formation school memories significant for this group of teachers, stressing the points of what the academic formation contributes for the teacher in day-to-day in the school and what life in the classroom as a teacher marked the teaching practice. After reading the memorials I saw the marks, socialize my memorial, in which one perceives the same brands, presenting a reflection from the living

Índigo assessoria: um processo de criação de marcas sob a ótica das relações públicas

Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual